Simply Easier Payments
Simply Easier Payments is a US-based, privately held payment platform founded in 2006 that processes credit card and ACH payments for insurance premiums, serving agents, brokers, carriers, MGAs, and premium finance companies through native Vertafore AMS integrations.
- Company typePrivate
- Founded2006
- HeadquartersChapel Hill, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Simply Easier Payments does
Simply Easier Payments is a US-based, privately held payment technology company founded in 2006 and headquartered in Chapel Hill, North Carolina. The company operates a cloud-based payment processing platform purpose-built for the insurance industry, enabling agents, brokers, carriers, managing general agents (MGAs), and premium finance companies to collect credit card and ACH payments for insurance premiums. Its core platform comprises hundreds of native features organized into a modular suite, including Essential Invoicing, Intelligent Invoicing, Scheduled Payments, Pay and Sign, Embedded Payment UI, Easy Checkout Page, and Billing and Invoicing Solutions, with connectivity delivered through an API suite and low/no-code options.
The company's commercial model blends transaction-based payment processing fees with recurring platform subscription revenue. Distribution is omnichannel: a direct enterprise sales team serves carriers, MGAs, and premium finance companies, while a self-serve signup portal (signup.simply-easier-payments.com) addresses smaller agents and brokers. Channel distribution is reinforced by native integrations with the Vertafore agency management system family (AMS360, Sagitta, QQCatalyst) and partnerships with premium finance providers (First Insurance Funding, Johnson & Johnson Preferred Financing), which embed Simply Easier Payments into existing insurance workflows.
The company has operated for nearly two decades, is PCI DSS compliant, and reports a headcount in the 11-50 range. It has raised approximately $1.15M across two early-stage rounds in 2009 and 2010 and does not disclose institutional ownership or recent funding activity, consistent with a bootstrapped, capital-efficient vertical specialist. There is no evidence of disclosed revenue, M&A activity, leadership turnover, or AI/ML capabilities in the available data.
Simply Easier Payments firmographics
Firmographics- Name
- Simply Easier Payments
- Legal name
- Simply Easier Payments
- Website
- https://simplyeasierpayments.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simply Easier Payments is a US-based, privately held payment platform founded in 2006 that processes credit card and ACH payments for insurance premiums, serving agents, brokers, carriers, MGAs, and premium finance companies through native Vertafore AMS integrations.
- Ownership category
- akta.pro rank
Simply Easier Payments industry classification
Industry- Product category
- Insurance Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Biller Direct EBPP Platforms (FSAMAJAA), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where Simply Easier Payments is headquartered
LocationHeadquarters
- HQ city
- Chapel Hill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Easier Payments business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing: Transaction-based revenue from processing credit card and ACH payments for insurance premiums
- Platform Subscription: Subscription-based access to billing, invoicing, and payment platform features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing for insurance industry payment solutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Simply Easier Payments product offering
Product offeringCore offering
Simply Easier Payments provides a cloud-based online payment processing platform purpose-built for the insurance industry. The platform processes credit card and ACH payments for insurance premiums, offering automated billing, invoicing, scheduled payments, embedded payments, and native integrations with major agency management systems (Vertafore AMS360, Sagitta, QQCatalyst) and premium financing providers.
Product overview
Simply Easier Payments offers a platform-plus-modules architecture centered on a core payment platform with hundreds of native features. The product portfolio consists of Essential Invoicing (cost-effective invoice delivery), Intelligent Invoicing (premium finance integration), Scheduled Payments (recurring payment automation), Embedded Payment UI (developer integration tool), Easy Checkout Page (hosted payment page), Pay and Sign (e-signature integration), and Billing & Invoicing Solutions. The platform processes credit card and ACH payments for insurance agents, brokers, carriers, MGAs, and premium finance companies, with connectivity options including API Suite, Low/No Code Options, and popular AMS integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Platform & Features Core payment platform offering hundreds of native features including invoicing, scheduled payments, embedded payments, automated workflows, and reporting & BI capabilities for insurance agents, brokers, carriers, MGAs, and premium finance companies.
Quantifiable outcome
- Time and cost savings through digitization of billing and invoicing processes
Companies that use Simply Easier Payments
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Simply Easier Payments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Simply Easier Payments partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Vertafore AMS360coreNative integration partnership with Vertafore AMS360, one of the leading agency management systems in the insurance industry. Enables seamless payment processing directly within the AMS workflow.
- Vertafore SagittacoreNative integration partnership with Vertafore Sagitta, a major agency management system for independent insurance agencies. Provides embedded payment capabilities within the AMS.
- Vertafore QQCatalystcoreNative integration partnership with Vertafore QQCatalyst, an AMS platform for insurance agencies. Enables direct payment processing integration.
- First Insurance FundingmajorStrategic partnership with First Insurance Funding to provide integrated premium financing payment options. Allows policyholders to pay now or use payment plans through a single invoice.
- Johnson & Johnson Preferred FinancingmajorPartnership with Johnson & Johnson Preferred Financing to offer premium financing options integrated with the payment platform. Enables seamless premium payment plan options.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Simply Easier Payments competitors and assessment
Company assessmentDirect peers
- BillingTree: Provides payment processing and consumer billing solutions specifically to the insurance, healthcare, and collections verticals. Directly comparable to Simply Easier Payments in serving insurance carriers, MGAs, and premium finance companies with integrated ACH/credit card processing and invoicing workflows.
- One Inc: Digital payments platform purpose-built for the insurance industry, offering premium billing, claims payments, and agent commission disbursements. Competes head-to-head with Simply Easier Payments for insurance carrier and MGA premium payment volumes.
Broad incumbents
- Applied Systems: Leading provider of agency management systems (Applied Epic, TAM, Netfroce) used by insurance agencies. Competes with Simply Easier Payments indirectly by potentially embedding native payment processing into its AMS workflow, and serves the same independent agent buyer.
- Vertafore: Owner of the AMS360, Sagitta, and QQCatalyst platforms that Simply Easier Payments integrates with. Functions both as a critical channel partner and a potential competitive threat should it choose to embed payment processing natively.
- ACI Worldwide: Global enterprise payments and EBPP software provider serving billers across financial services, insurance, and utilities. Comparable to Simply Easier Payments in EBPP/biller-direct payment capability but at much larger enterprise scale.
- Fiserv: Major financial technology and merchant acquiring incumbent offering bill payment, account-to-account, and integrated payment solutions. Overlaps with Simply Easier Payments in EBPP and merchant payment acceptance for regulated industries.
- Stripe: Leading general-purpose payment processor with expanding vertical and embedded-payment offerings. Represents the well-capitalized generalist alternative that insurance SMBs could adopt if SEP's vertical specialization does not justify its pricing.
Emerging players
- Rectangle Health: Practice management bridge and payment processing provider focused on healthcare and insurance-adjacent verticals. Comparable to Simply Easier Payments in vertical-specific payment processing and patient/insured billing automation.
- Dwolla: ACH and open-banking payment API platform serving insurance, lending, and financial services use cases. Comparable to Simply Easier Payments in providing payment infrastructure for regulated industries, with overlap in ACH-based premium collection.
Others
- Plaid: Financial data connectivity and bank-account verification infrastructure used by many payment platforms. Relevant to Simply Easier Payments as an enabling data layer for ACH account verification and pay-by-bank premium payment flows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Simply Easier Payments social profiles
Digital presenceSimply Easier Payments compliance and trust
Trust signalCompliance1 record
Simply Easier Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Easier Payments leadership team
Management profileNumber of profiles
Profiles1 record
Simply Easier Payments funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Easier Payments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Easier Payments
What does Simply Easier Payments do?
Simply Easier Payments provides a cloud-based online payment processing platform purpose-built for the insurance industry. The platform processes credit card and ACH payments for insurance premiums, offering automated billing, invoicing, scheduled payments, embedded payments, and native integrations with major agency management systems (Vertafore AMS360, Sagitta, QQCatalyst) and premium financing providers.
Is Simply Easier Payments a public or private company?
Simply Easier Payments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Easier Payments founded?
Simply Easier Payments was founded in 2006. It employs 11 to 50 people.
Where is Simply Easier Payments based?
Simply Easier Payments is headquartered in Chapel Hill, United States, in the North America region.
How does Simply Easier Payments make money?
Two revenue lines are on record. Payment Processing is the primary driver. The others are platform Subscription.
Who are Simply Easier Payments's main competitors?
Direct peers on record are BillingTree and One Inc. Broad incumbents are Applied Systems, Vertafore, ACI Worldwide, Fiserv and Stripe. Emerging players are Rectangle Health and Dwolla. Plaid is listed as an others.
Does Simply Easier Payments have an API?
No public API is recorded for Simply Easier Payments.
What industry is Simply Easier Payments in?
Simply Easier Payments's product category is Insurance Payment Processing. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAMAJAA, Biller Direct EBPP Platforms. Its NAICS code is 52232 and its SIC code is 7374.