What Zul Digital does

Zul Digital, operating commercially as Zul+ and legally registered as ON Tecnologia de Mobilidade Urbana S/A, is the digital vehicle-services platform of Estapar, Brazil's largest parking network. Founded in 2016 and headquartered in São Paulo, Zul+ operates a consumer-facing mobile application (iOS and Android) that consolidates toll payments, parking, vehicle tax administration, insurance, and ancillary automotive services for individual Brazilian drivers and motorcyclists. The platform's flagship product is the Tag Zul+, a prepaid electronic toll tag launched in 2020 on ConectCar infrastructure, accepted at all Brazilian toll roads including free-flow systems and at 1,300+ parking facilities, with a R$ 19.90 device cost and approximately 10% recharge fee in lieu of a monthly subscription. Complementary services include Estapar Reserva (advance parking reservations at airports, arenas and events), Zona Azul Digital (digital street parking in 20+ municipalities), vehicle debt payment for IPVA, multas and licenciamento with up to 12x credit card installments, CRLV Digital (digital vehicle registration integrated with DETRAN), and auto insurance brokerage.

The underlying platform integrates government vehicle databases, payment infrastructure (Pix, Apple Pay, Google Pay, credit card installment rails) and the ConectCar toll network, layered on top of Estapar's physical footprint of 700+ parking facilities and 510,000+ parking spots across 102 cities and 19 states. Reported user base is 8-9 million. Zul Digital is a wholly-owned subsidiary of Estapar, with no external institutional funding disclosed since a 2019 round led by TreeCorp Investimentos. Revenue is generated through five disclosed streams: toll tag recharge fees, parking transaction fees, vehicle debt payment processing, insurance referral commissions, and Zone Azul transaction fees. Distribution is product-led via app stores, SEO/content marketing (an extensive IPVA and licensing blog), and physical touchpoints at Estapar parking facilities.

Name

Zul Digital

Legal name

ON Tecnologia de Mobilidade Urbana S/A

Website

https://zuldigital.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Zul Digital (Zul+) is the digital vehicle-services platform of Estapar, Brazil's largest parking network. Its mobile app consolidates toll payments, parking reservations, street parking, vehicle tax administration, insurance referrals and auto services for 8-9 million Brazilian drivers.

Ownership category

akta.pro rank

Product category

Mobility and Vehicle Management Software

akta.pro primary industry

Parking & Toll Payment/Reservation Platforms (BPAMAIAL)

akta.pro secondary industries

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)

Keywords

• Mobile parking payments
• Electronic toll collection
• Vehicle tax services
• Digital parking management
• Mobility super app

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Toll Tag Recharge Fees: The Tag Zul+ operates on a prepaid model where users load credits and pay a percentage fee (approximately 10%) on each recharge. No monthly subscription is charged.
2. Parking Transaction Fees: Revenue generated from parking transactions at Estapar locations and other partner parking facilities, including Estapar Reserva advance bookings for airports, arenas, and events.
3. Vehicle Debt Payment Processing: Processing fees and potentially interchange revenue from credit card installments (up to 12x) for IPVA, licensing, and traffic fines payments.
4. Insurance Referral Commission: Commission revenue from auto insurance quotes and referrals to partner insurance companies through the app platform.
5. Zone Blue/Rotativo Fees: Transaction fees from digital parking payments in municipalities where Estapar manages rotativo/zone azul systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Zul Digital operates the Zul+ mobile app, a vehicle super-app for Brazilian drivers that consolidates 10+ vehicle services into a single platform. Core offerings include the Tag Zul+ prepaid electronic toll tag, advance parking reservations via Estapar Reserva, digital Zona Azul street parking payments, and vehicle debt management for IPVA, multas, and licenciamento (with installments up to 12x). The platform is the digital arm of Estapar, leveraging Brazil's largest parking network of 700+ locations and 510,000+ parking spots across 102 cities.

Product overview

Zul+ is the digital platform of Estapar, Brazil's largest parking network, offering a unified super-app for drivers. The core product portfolio centers on the Tag Zul+ (electronic toll tag), Estapar Reserva (advance parking reservations), and Zona Azul Digital (street parking payments), supplemented by vehicle debt payment services (IPVA, multas, licenciamento) and CRLV Digital. Additional services include auto insurance, vehicle consortiums, loans with vehicle collateral, monthly parking plans, traffic ticket appeals, and driver assistance services like CNH Protegida and battery delivery. The platform processes payments via credit card (up to 12x installments), PIX, Apple Pay, and Google Pay, and leverages ConectCar technology for toll tag functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Estapar Reserva: Parking space reservation service for airports, arenas, events, and other venues across Brazil.
• Tag Zul+

Products and services

• Tag Zul+ Electronic toll tag enabling automatic payment at tolls and parking lots throughout Brazil on a prepaid model with no monthly fees; costs R$ 19.90 for the tag device plus approximately 10% recharge fee, accepted at all Brazilian tolls including free-flow systems and 1,300+ parking facilities nationwide.
• Estapar Reserva Advance parking space reservation service at airports, arenas, stadiums, shopping centers, theaters, and event venues across Brazil; users reserve and pay for parking spots in advance through the Zul+ app with prices varying by location and lead time.
• Zona Azul Digital Digital street parking payment service allowing users to activate and pay for metered parking spots (zone azul / rotativo) directly from the Zul+ app, eliminating the need for physical parking meters; available in 19-21 cities across Brazil including São Paulo, Belo Horizonte, and Curitiba.
• Débitos de Veículos (IPVA, Multas, Licenciamento) Vehicle debt payment service allowing users to consult and pay IPVA (vehicle property tax), traffic fines (multas), and licensing fees (licenciamento) in installments up to 12x on credit card or via PIX; supports Apple Pay and Google Pay digital wallets.
• CRLV Digital Digital vehicle registration and licensing document (Certificado de Registro e Licenciamento do Veículo) accessible directly from the Zul+ app, integrated with government DETRAN systems and eliminating the need to carry physical vehicle documents.
• Seguro Auto Zul+ Auto insurance quotation and contracting service providing personalized offers from multiple insurers (including Porto Seguro with 10% parking discounts), allowing users to compare and purchase coverage directly through the Zul+ app.
• Rodízio Zul+ Vehicle circulation restriction information service that alerts users about daily driving restrictions (rodízio) based on license plate numbers, particularly relevant in São Paulo and other Brazilian cities with vehicle rotation policies.
• Estapar Mensal Digital Digital monthly parking subscription that allows users to manage and pay for monthly parking plans at Estapar locations through the Zul+ app, replacing physical access cards.
• Recurso de Multa Traffic ticket appeal service assisting users in contesting traffic violations through guided administrative processes within the Zul+ app.
• Empréstimo com Garantia de Veículo Loan service using the vehicle as collateral, providing vehicle-backed financing options for vehicle owners through the Zul+ app platform.
• Consórcio de Veículos Vehicle consortium (group savings plan) service allowing users to participate in consortia to purchase vehicles, managed through the Zul+ app platform.
• Baterias Moura Car battery purchase and delivery service with free delivery within 50 minutes, integrated into the Zul+ app as part of the vehicle services ecosystem in partnership with Moura Batteries.
• CNH Protegida Protected driver's license service offering security and protection benefits for Brazilian CNH (Carteira Nacional de Habilitação) holders through the Zul+ app.

Quantifiable outcome

• 10% tariff on recharge for toll tag usage
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• ConectCarcoreTechnology or Integration · 1 January 2020Tag Zul+ operates on the ConectCar electronic toll infrastructure, which provides the technical backbone for the prepaid toll payment system. The partnership enables Tag Zul+ to be accepted at all Brazilian toll roads and parking facilities that use ConectCar technology, including free-flow toll systems.
• Porto SegurocoreGTM or Marketing PartnerPorto Seguro provides exclusive 10% discounts on Estapar Reserva parking bookings for Porto Seguro auto insurance customers. The partnership creates cross-selling opportunities between insurance and parking services, with Porto Seguro also previously offering discounts on Estapar monthly parking plans.
• EstaparflagshipStrategic or Co-development PartnerZul+ is the digital platform of Estapar, the largest parking network in Brazil. Estapar operates 700+ parking locations with 510,000+ spots across 102 cities. All parking operations, Zone Azul management, and physical infrastructure are provided through Estapar. The partnership combines Estapar's physical parking infrastructure with Zul+'s digital platform capabilities.
• Shell BoxminorGTM or Marketing PartnerShell Box fueling partner mentioned as part of the vehicle services ecosystem within the Zul+ app, allowing users to manage fuel-related expenses alongside other vehicle costs.
• ZletricminorGTM or Marketing PartnerZletric is listed as a fueling partner within the Zul+ vehicle services ecosystem, complementing the Shell Box partnership for fuel payment management.
• Moura BatteriesminorGTM or Marketing PartnerMoura Batteries partnership offers free delivery within 50 minutes for battery purchases, integrated into the Zul+ vehicle services platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Banco Inter: Brazilian neobank super-app offering vehicle-related services (tolls, IPVA, insurance) embedded in broader financial products. Comparable as it competes for the same vehicle-owner wallet with subsidized cross-sell economics.
• C6 Bank: Brazilian digital bank with super-app ambitions including vehicle services and tag functionality. Comparable as a financial super-app encroaching on Zul+'s vehicle-debt payment and toll categories.
• PicPay: Brazilian digital wallet and super-app offering vehicle-related payments including IPVA and tolls. Comparable in payment-processing and consumer wallet share competition with Zul+.
• Mercado Pago: Latin American super-app payment platform with expanding vehicle and mobility services. Comparable in cross-selling vehicle services through massive existing user base and subsidized take rates.
• Indigo: Global parking infrastructure operator with significant Brazilian operations through Estapar's competitive set. Comparable as a broad parking operator with digital and physical assets, though focused on infrastructure rather than consumer app experience.

Direct peers

• Sem Parar: Major Brazilian electronic toll and mobility tag provider with monthly subscription model, accepted at tolls, parking, fuel, and drive-throughs nationwide. Direct competitor to Tag Zul+ with overlapping nationwide acceptance and parking integration.
• ConectCar / Veloe: Brazil's largest electronic toll tag operator (now merged with Veloe), offering prepaid toll tags accepted nationwide plus parking. Directly comparable as the underlying technology partner and primary competitor to Tag Zul+ in the consumer toll tag category.
• Move Mais: Brazilian toll tag and mobility services provider, offering electronic toll payment and parking integrations. Direct competitor in the prepaid toll tag category with comparable consumer-facing value proposition.
• GreenPass: Brazilian electronic toll and parking tag operator with focus on urban mobility and free-flow systems. Comparable to Tag Zul+ in core toll tag functionality and acceptance at parking facilities.

Regional players

• ParkMobile: Largest US parking payment app with similar digital parking payment and reservation functionality. Comparable as a regional category leader in the same digital parking product category, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zul-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zul Digital