adlicious

What adlicious does

adlicious GmbH is a Hamburg-headquartered, privately held independent media agency founded in 2013, operating without external investor backing or network affiliation. The firm serves enterprise brands across the DACH region (Germany, Austria, Switzerland) and, since January 2024, the UK. Its offering integrates three disciplines under one roof: media strategy and planning across the full funnel (Display, Video, CTV, Audio, DOOH, Retail Media, Search, Social, Influencer); proprietary advertising technology including a house-owned Demand-Side Platform (DSP), Dynamic Creative Optimization (DCO), Drive-to-Store location-based ads, and programmatic DOOH/CTV execution; and in-house creative production via the wholly-owned adlicious.studio subsidiary for 2D, 3D, and AI-assisted content. Survey Ads, a proprietary pre/post-campaign brand-lift measurement methodology, is positioned as a differentiator versus agencies that rely solely on third-party brand tracking.

Revenue is generated through managed-services engagements: service fees and media commissions on client advertising budgets, structured as project-based or multi-year retainer contracts with enterprise clients. Pricing is custom and not publicly disclosed. The go-to-market is direct enterprise sales supported by content marketing, industry events (e.g., DMEXCO, d3con, Online Marketing Rockstars), and aggressive pursuit of German Brand Award, Effie, and Stevie recognition. Documented customers span consumer health (Merz Lifecare), finance (Consorsbank, wiLLBe/Liechtensteinische Landesbank), retail/e-commerce (Brooks Running, Globetrotter, Möbel Martin), logistics (GLS), energy (Migrol, Entega, TEAG), betting (Tipico), FMCG (Miamor, GAZI), and public sector (Bayerisches Staatsministerium für Gesundheit). Headcount has grown from approximately 30 employees in 2020 to a current 51–100 band.

Ownership remains with founders and managing directors David Lange, Viktor Eichmann, and Matt Probert (with Daniel Skoda as managing partner per public directory data). The company holds Google Partner, Meta Business Partner, and Reddit Business Partner certifications, is a signatory to the BVDW/IAB DACH Code of Conduct Programmatic Advertising, and maintains ISO 14001 environmental certification. Compliance footprint extends to GDPR and the European Accessibility Act.

Name

adlicious

Legal name

adlicious GmbH

Website

https://adlicious.me

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

adlicious is a Hamburg-based, 100% independent programmatic media agency offering proprietary DSP, DCO, programmatic DOOH/CTV, and in-house creative production to enterprise brands across the DACH region and the UK.

Ownership category

akta.pro rank

Product category

Digital Media Agency Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Media Planning, Buying & Optimization (BPAFAAAC), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

Keywords

• Programmatic advertising
• Digital media agency
• Creative production services
• Ad tech platform
• Influencer marketing

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Media Agency Services: adlicious provides full-service media agency offerings including strategic media consulting, campaign planning and execution across digital channels (Display, Video, CTV, Audio, DOOH, Search, Social), and performance monitoring. Revenue is generated through service fees and media commissions on client advertising budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

adlicious is an independent media agency that delivers full-funnel digital advertising campaigns by combining proprietary ad technology (in-house DSP, dynamic creative optimization, Drive-to-Store, programmatic DOOH and CTV solutions) with strategic media planning and in-house creative production. The agency plans, buys, and optimizes media across Display, Video, CTV, Audio, DOOH, Search, and Social channels for enterprise brand clients in the DACH region.

Product overview

adlicious is a Hamburg-based independent media agency offering a unified platform combining proprietary advertising technology with in-house creative and media services. The core offering consists of a proprietary Ad Tech & Ad-Serving Platform with house-owned DSP solutions, enabling programmatic media buying without third-party dependencies. Key products include Dynamic Ads (DCO) for automated creative optimization, Drive-to-Store Ads combining location targeting with map integration, Programmatic DOOH and CTV solutions, and adlicious.studio for 2D, 3D, and AI-powered content production. The portfolio also includes Data Integration & Interfaces for feed-based advertising, Survey Ads for brand lift measurement, and Full-Funnel Media Planning services. The company operates across Creative (in-house concept and production), Media (strategic planning across all digital touchpoints including Display, Video, CTV, Audio, Search), Tech (proprietary ad technology and automation), and Influencer Marketing disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• adlicious.studio: In-house creative studio offering 2D, 3D & AI production services for advertising campaigns.

Products and services

• Full-Funnel Media Planning & Buying
• adlicious.studio (Creative Production)
• Influencer Marketing
• Survey Ads (Brand Lift Measurement)

Quantifiable outcome

• 42.6% brand awareness uplift measured via Survey Ads
• +7 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Fields GroupminorStrategic or Co-development Partner · 10 September 2024Fields Group is described as a partner for ambitious growth plans. The nature of the partnership appears strategic, potentially involving joint business development or growth acceleration initiatives for adlicious.
• GooglecoreTechnology or IntegrationCertified Google Partner status. The partnership involves access to Google advertising platforms, certifications, and Premier Partner program benefits for managing client campaigns across Google Ads, Display, Video, and other Google properties.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner status. Enables access to Facebook, Instagram, and related Meta advertising platforms and tools for client campaign management.
• GWA (Gesamtverband Kommunikationsagenturen e.V.)minorOthersProfessional association membership in Germany's leading communications agency association, providing industry representation, standards-setting, and professional development.
• IAB Switzerland / IAB AustriaminorOthersSignatory to the Code of Conduct Programmatic Advertising DACH, coordinated by IAB Austria, Switzerland, and BVDW Germany to establish transparency and quality standards in programmatic buying.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pilot: Hamburg/Berlin-based independent digital and media agency operating across paid digital, programmatic, and performance channels for enterprise brands. Closest geographic and capability peer to adlicious in DACH, with a similar indie full-funnel positioning.
• nexum: Germany-based full-service digital agency combining media, creative, and technology for brand and performance clients. Comparable to adlicious as an integrated independent agency with proprietary digital tooling and DACH enterprise focus.
• Relevant (Performics-style indies in DACH): Munich-based digital agency focused on performance marketing, programmatic, and creative for DACH enterprise brands. Comparable to adlicious in scale, geography, and independent full-funnel offering.
• Croud: UK-based independent digital media agency built around proprietary programmatic technology (Croud CX Platform) and a global "Croudians" network. Closest international peer to adlicious's model, combining in-house ad-tech with full-service media — directly relevant as adlicious expands into the UK.
• Brainlabs: Independent, tech-led digital media agency with proprietary programmatic and analytics capabilities serving enterprise brands globally. Same independent-full-stack positioning as adlicious and a key competitor in any cross-market enterprise media review.

Broad incumbents

• GroupM (WPP): World's largest media investment group (WPP), running agencies such as Mindshare, Wavemaker, and MediaCom with deep programmatic and ad-tech operations. Direct competitor for the same enterprise media-buying RFPs that adlicious responds to, but at vastly larger scale and global footprint.
• Dentsu (DACH): Global agency network with significant DACH presence running media, programmatic, and creative services for enterprise clients through Carat, iProspect, and dentsu X. Same enterprise media procurement space as adlicious, with a more diversified service offering.
• Omnicom Media Group: Holding-owned media group including OMD, PHD, and Hearts & Science, providing media planning, programmatic, and analytics worldwide. Comparable to adlicious on enterprise media-buying briefs, but operating at global scale within the Omnicom network.
• Publicis Media: Media arm of Publicis Groupe operating across programmatic, programmatic DOOH/CTV and data-driven media in DACH and globally. Competes with adlicious on full-funnel enterprise pitches; offering is a wider portfolio without adlicious's indie-design and proprietary-DSP focus.

Regional players

• Ströer Digital Media: DACH-listed digital outdoor and online media operator with significant DOOH inventory and programmatic trading capabilities. Comparable to adlicious where DOOH buying overlaps; less direct on the creative and full-funnel media services where adlicious competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adlicious.me
• Instagraminstagram.com/adlicious.me
• TikToktiktok.com/@adlicious.agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adlicious