BucketList
BucketList is a Finland-based community platform and two-sided marketplace where individuals create and share life goals and experience providers offer adventure, culinary, and mentorship services. It earns revenue via 7% transaction commissions and free/premium listings, serving SMB experience providers and consumer goal-setters globally.
- Company typePrivate
- Founded2010
- HeadquartersMustasaari, Finland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What BucketList does
BucketList, operated by Finland-incorporated List IT Inc., operates a two-sided consumer platform that combines a community website (bucketlist.net) with a companion marketplace (market.bucketlist.net). Individuals create, share, and track personal life goals and bucket lists; service providers — including adventure operators, instructors, and mentors — list experiences ranging from $10/day camping to $5,000 psychedelic retreats and $3,850/week Tuscany cooking vacations. Listings are automatically matched to user-generated life goals via shared tags, enabling organic discovery across 14+ categories including adventure travel, culinary, romantic, culture and heritage, and the proprietary DreamGuide™ mentorship category.
The technical stack is built on Sharetribe's marketplace SaaS framework, with payment processing handled by Stripe and PayPal. The platform supports English, Finnish, and Swedish, and hosts a community of users (self-styled 'Buckaroos') with social sharing features. No proprietary AI or recommendation engine is documented; goal-to-listing matching is tag-based. The company holds four registered trademarks (BucketList®, Buckaroo™, DreamGuide™, 'Before I die I want to™') and operates from Karperö, Finland, with a team of 1–10.
Revenue is generated primarily through a 7% commission on marketplace transactions (combined with payment-processor fees, total merchant cost is approximately 10%), plus optional fees for premium or featured listings. Basic listings are free. A secondary revenue stream exists through $50 BucketList Gift Certificates. The company has raised $53,921 in a single disclosed funding round in April 2015, supplemented by non-dilutive EU FP7 grant funding, and has received recognition including KasvuOpen finalist (2014), FIWARE Accelerate selection, and Red Herring Top 100 Europe (2018).
BucketList firmographics
Firmographics- Name
- BucketList
- Legal name
- List IT Inc.
- Website
- https://bucketlist.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BucketList is a Finland-based community platform and two-sided marketplace where individuals create and share life goals and experience providers offer adventure, culinary, and mentorship services. It earns revenue via 7% transaction commissions and free/premium listings, serving SMB experience providers and consumer goal-setters globally.
- Ownership category
- akta.pro rank
BucketList industry classification
Industry- Product category
- Experience Marketplace
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
- akta.pro secondary industry
- Family, Honeymoon & Romance Travel Agencies (THAKABAE)
Keywords
Where BucketList is headquartered
LocationHeadquarters
- HQ city
- Mustasaari
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
BucketList business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace Transaction Commission: The BucketList marketplace charges merchants a 7% fee on all monetary transactions handled through the site. Combined with PayPal/Stripe transaction fees (2.9% + 30 cents), total merchant fees amount to approximately 10%.
- Premium/Free Listing Tiers: Basic listings on the marketplace are free. Premium or featured seller listings may incur additional fees. Commission is non-refundable irrespective of buyer cancellations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free basic listings for service providers |
| Transaction based/ take rate | Pay-as-you-go | Marketplace commission on transactions |
| Unit Pricing | Pay-as-you-go | Individual experience prices vary widely |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
BucketList product offering
Product offeringCore offering
BucketList operates a two-sided platform combining a community website where users create, share, and track personal life goals with a marketplace where third-party service providers (instructors, adventure operators, mentors) list bucket-list experiences for consumers to purchase. Service providers offer paid listings with availability calendars spanning categories including adventure travel, extreme sports, culinary, romantic, world wonders, culture and heritage, instructors, and DreamGuide mentorship. The platform monetizes through a 7% commission on each transaction plus payment processing fees.
Product overview
BucketList operates a dual-platform model consisting of the BucketList® Community Platform and the BucketList® Marketplace. The community platform enables users to create, share, and track personal life goals and bucket lists, while the marketplace provides a companion service for finding and offering experiences, instructors, and services that help users accomplish their goals. The marketplace supports transaction types including offerings (services), selling (products), and renting out. Service categories span adventure activities, instructional lessons, and DreamGuide™ mentorship services. A gift certificate product is also available.
Differentiator
Problem solved
Functional benefit
Products and services
- BucketList® Community Platform The main community platform at bucketlist.net where users create and share life goals, bucket lists, and dreams. Users can make lists, share with friends, find support, and get help from the community to fulfill their aspirations.
- BucketList® Marketplace The official marketplace companion at market.bucketlist.net, allowing users to find instructors, epic experiences, and adventures to help fulfill bucket list goals. Service providers can offer experiences, lessons, and services with availability calendars.
- BucketList® Gift Certificate Digital gift certificates available for purchase ($50 denomination) that can be given as gifts for epic experiences on the bucket list.
Quantifiable outcome
- 2,224 community members have listed 'Go Skydiving' as a life goal, indicating significant community engagement with adventure experiences.
- +1 more outcomes
Companies that use BucketList
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
BucketList technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
BucketList partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SharetribecoreThe BucketList marketplace is built on Sharetribe's marketplace platform technology. The privacy policy identifies Sharetribe Oy as the registry administrator for some aspects of the service. This is the core technology powering the marketplace infrastructure.
- StripecoreStripe is the primary payment gateway for the BucketList marketplace, enabling direct bank account transfers, quick checkout for buyers, and secure payment processing. The marketplace does not store payment data — it is hosted at Stripe.
- PayPalcorePayPal is used as an alternative payment processor offering buyer and seller protection for services, tickets, travel, and tangible goods. Sellers need a PayPal business account to process credit card payments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BucketList competitors and assessment
Company assessmentDirect peers
- Peek: Peek is a US-based booking platform for tours, activities, and experiences, with a focus on connecting consumers with local operators. It is directly comparable as an experience marketplace serving SMB providers and consumers seeking bucket-list-style activities.
- Withlocals: Withlocals is a Netherlands-based marketplace connecting travelers with local hosts for food tours, cultural experiences, and guided activities. It is a directly comparable niche experience marketplace with similar SMB provider model, target customer (experience-seeking travelers), and category breadth to BucketList.
- Musement: Musement (now part of TUI) is a European experience marketplace offering tours, attractions, and activities in hundreds of destinations. It targets a similar niche SMB-provider audience and offers comparable categories (adventure, culinary, cultural) to BucketList's marketplace.
Broad incumbents
- GetYourGuide: GetYourGuide is a major European-headquartered experience marketplace offering tours, attractions, and activities worldwide. Its broad catalog of curated experiences directly overlaps with BucketList's adventure, cultural, and culinary categories, and it represents the type of well-capitalized competitor BucketList faces in the European market.
- Klook: Klook is a large Asia-Pacific-focused experience and travel services booking platform. While regionally concentrated, it competes globally for adventure and experience bookings and represents the type of scaled marketplace operator BucketList would face if expanding its provider network internationally.
- Viator: Viator, a Tripadvisor company, is a leading global marketplace for tours, activities, and attractions with tens of thousands of listings. It is a direct competitor in the experience-booking marketplace space, offering the kind of bucket-list adventures (skydiving, hot air balloon, cooking classes) that BucketList's SMB providers also list.
- Airbnb Adventures: Airbnb Adventures is a curated multi-day experience vertical within Airbnb that directly targets bucket-list-style activities like skydiving, rafting, and extreme sports. It competes for the same SMB adventure-operator supply and the same dreamer consumer demographic as BucketList.
- Airbnb Experiences: Airbnb's experience-booking vertical offers hosted activities led by locals, directly competing with BucketList's marketplace for adventure, culinary, and cultural experiences. Although it operates as part of Airbnb's broader short-term rental business, the experience marketplace itself is a comparable offering targeting similar consumers seeking bucket-list-style activities.
Emerging players
- EatWith: EatWith (formerly VizEat) is a marketplace for in-home dining and culinary experiences hosted by locals. It overlaps with BucketList's culinary category (e.g., 'Cook in Tuscany' listings) and shares the SMB-provider-host model, though it specializes more narrowly in food experiences.
Others
- Sharetribe: Sharetribe is the marketplace platform technology that powers BucketList's marketplace. It is not a competitor but a critical technology vendor and infrastructure provider, enabling low-cost marketplace operations for small operators like BucketList.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BucketList social profiles
Digital presenceBucketList financial estimates
Financial estimateRevenue estimate
Valuation estimate
BucketList leadership team
Management profileNumber of profiles
Profiles3 records
BucketList funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BucketList M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BucketList
What does BucketList do?
BucketList operates a two-sided platform combining a community website where users create, share, and track personal life goals with a marketplace where third-party service providers (instructors, adventure operators, mentors) list bucket-list experiences for consumers to purchase. Service providers offer paid listings with availability calendars spanning categories including adventure travel, extreme sports, culinary, romantic, world wonders, culture and heritage, instructors, and DreamGuide mentorship. The platform monetizes through a 7% commission on each transaction plus payment processing fees.
Is BucketList a public or private company?
BucketList is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BucketList founded?
BucketList was founded in 2010. It employs 1 to 10 people.
Where is BucketList based?
BucketList is headquartered in Mustasaari, Finland, in the Europe region.
How does BucketList make money?
Two revenue lines are on record. Marketplace Transaction Commission is the primary driver. The others are premium/Free Listing Tiers.
Who are BucketList's main competitors?
Direct peers on record are Peek, Withlocals and Musement. Broad incumbents are GetYourGuide, Klook, Viator, Airbnb Adventures and Airbnb Experiences. EatWith is listed as an emerging player. Sharetribe is listed as an others.
Does BucketList have an API?
No public API is recorded for BucketList.
What industry is BucketList in?
BucketList's product category is Experience Marketplace. Its primary akta.pro industry code is THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips), with a secondary code of THAKABAE, Family, Honeymoon & Romance Travel Agencies. Its NAICS code is 561520 and its SIC code is 7900.