What Moura Group does

Grupo Moura is a Brazilian industrial group founded in 1957 in Belo Jardim, Pernambuco, by Edson Mororó Moura and Conceição Moura, manufacturing lead-acid batteries and energy accumulation systems for automotive, marine, industrial material handling, UPS/power backup, urban transit (metros and trains), telecommunications, and stationary energy storage applications. The company operates seven industrial plants (six in Brazil, one in Argentina) and distributes products through a combination of direct enterprise supply and a broad aftermarket/retail channel, holding the position of market leader in South America per its own corporate communications.

The business is structured around a multi-brand portfolio that includes the core Moura battery brand, Conceição Moura, Bitury, Propig, the logistics arm Log M, and LAM, all sharing the group's manufacturing and distribution infrastructure. Revenue is generated almost entirely through hardware sales of batteries and energy storage systems, with no disclosed subscription, software, or services component. R&D is supported through a partnership with the Instituto de Tecnologia Edson Mororó Moura, and corporate social responsibility is delivered via the Conceição Moura Institute.

Customer concentration is diversified across industrial and consumer end-markets, though no specific enterprise logos or contract-level revenue splits are disclosed. Pricing is not publicly available. The company remains privately held and family-founded, with the only documented third-party capital participation being a 2021 investment by JBR Partners Capital and LUCREE. Limited public financial disclosure constrains precise revenue triangulation, but the seven-plant footprint, 6,500+ employees, and regional market leadership imply substantial manufacturing scale anchored in South American lead-acid battery demand.

Name

Moura Group

Legal name

Grupo Moura

Website

https://grupomoura.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Grupo Moura is a Brazilian-founded, privately held manufacturer of lead-acid batteries and energy storage systems, operating seven plants across Brazil and Argentina and serving automotive, industrial, UPS, transit, telecom, and stationary storage end-markets as a self-described South American market leader.

Ownership category

akta.pro rank

Product category

Industrial Batteries

NAICS

Battery Manufacturing (33591), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industries

E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Battery Collection & Logistics (Sorting, Packaging, Transport Compliance) (EUAIAIAE), Collection, Logistics & Reverse Supply Chain (Transport, Sorting, Tracking) (EUAFACAA)

Keywords

• Lead-acid batteries
• Energy storage systems
• Automotive batteries
• Industrial battery manufacturing
• Stationary power backup

Headquarters

HQ city

Pernambuco

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Battery and Energy Accumulation Systems Sales: Grupo Moura generates revenue through the manufacturing and sale of batteries and energy accumulation systems for diverse applications including automotive (motorcycles), marine (boats), industrial (forklifts), power backup (UPS systems), urban transit (metro, trains), telecommunications, and energy storage systems.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Grupo Moura manufactures and sells lead-acid batteries and energy accumulation systems for diverse applications including motorcycles, boats, forklifts, UPS/nobreak systems, metros, trains, telecommunications stations, and stationary energy storage. The company operates through a multi-brand portfolio (Moura, Conceição Moura, Bitury, Propig, Log M, LAM) and serves automotive, industrial, infrastructure, and telecommunications customers across South America.

Product overview

Grupo Moura is a market leader in South America for batteries and energy accumulation systems, founded in 1957 in Belo Jardim, Brazil. The company operates as a multi-brand portfolio consisting of its core Moura Batteries brand along with sub-brands Bitury, Propig, Log M, and LAM. Moura produces batteries and energy storage systems for diverse applications including motorcycles, boats, forklifts (empilhadeiras), nobreaks (UPS), metros, trains, telephony stations, and stationary storage systems. The group operates seven manufacturing plants (six in Brazil and one in Argentina) with over 6,500 employees. The portfolio is unified under the shared manufacturing infrastructure and distribution network of Grupo Moura.

Differentiator

Problem solved

Functional benefit

Products and services

• Moura Batteries Core product line of lead-acid automotive batteries and energy accumulation systems for motorcycles, boats, forklifts, UPS/nobreak systems, metros, trains, telephony stations, and stationary energy storage. Sold to automotive aftermarket, industrial, infrastructure, and telecommunications customers across South America.
• Bitury Battery brand operating under the Grupo Moura portfolio, addressing energy storage and accumulator product applications within the group.
• Propig Battery brand under the Grupo Moura portfolio addressing energy storage and accumulator applications within the group's offerings.
• Log M Logistics subsidiary under the Grupo Moura portfolio supporting distribution operations for the group's battery and energy system business.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Instituto de Tecnologia Edson Mororó MouracoreOthersTechnology institute named after founder Edson Mororó Moura, representing a corporate R&D partnership focused on technology development and innovation for the group's battery and energy systems business.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Clarios: World's largest automotive battery manufacturer (formerly Johnson Controls Power Solutions), producing lead-acid and lithium batteries for ICE and start-stop vehicles globally. Comparable as the lead-acid incumbent whose Latin American market presence directly competes with Grupo Moura.
• Interstate Batteries: Predominantly US-focused distributor and marketer of automotive and specialty batteries operating through a multi-brand dealer and distributor network. Comparable to Moura's automotive aftermarket distribution model and sub-brand portfolio strategy.
• VARTA AG: German battery manufacturer producing automotive starter batteries, consumer microbatteries, and lithium-ion solutions. Comparable as a European lead-acid incumbent exploring lithium pivots, similar to the strategic pressures on Moura.

Direct peers

• Exide Technologies: Global lead-acid battery manufacturer serving automotive, industrial, and motive power markets with manufacturing and distribution across multiple continents. Directly comparable as a multi-segment lead-acid competitor to Grupo Moura.
• Trojan Battery Company: US-based deep-cycle battery manufacturer serving golf, floor machines, renewable energy, and recreational vehicles. Comparable for marine, industrial, and deep-cycle stationary battery segments within Moura's portfolio.
• GS Yuasa: Japanese battery maker serving automotive (including motorcycle), motorcycle, and industrial standby applications with global manufacturing. Comparable on two-wheeler automotive batteries and industrial standby/telecom UPS offerings.
• East Penn Manufacturing: Privately held US lead-acid battery producer (DEKA, Duracell automotive) operating a large single-site manufacturing campus. Comparable through similar private, vertically integrated lead-acid manufacturing and broad automotive/industrial SKU coverage.
• CSB Energy Technology: Taiwanese manufacturer of sealed lead-acid batteries for UPS, telecom, and industrial backup applications. Comparable on the UPS/nobreak and telecom station battery segments in which Grupo Moura operates.
• Amara Raja Batteries: Indian battery manufacturer (Amaron, Powerzone) producing automotive, industrial, and inverter batteries at large scale. Comparable as an emerging-market lead-acid manufacturer with diversified application segments.
• EnerSys: Global manufacturer of industrial batteries including reserve power (UPS/telecom), motive power (forklifts), and specialty batteries. Comparable to Moura's industrial fork-lift, UPS, and telecom station battery segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moura Group