PolarPro

What PolarPro does

PolarPro Henkilöstöratkaisut Oy is a Finnish staffing and logistics solutions company founded in 2008 and headquartered in Vantaa, Finland. The company specializes in personnel leasing, recruitment, and logistics outsourcing, with a sharp vertical focus on the logistics and transport sectors. It serves logistics companies, transport operators, wholesale/retail distributors, e-commerce merchants, manufacturing firms, and construction/renovation businesses across Finland, with a field sales motion run by named account managers (yhteyspäälliköt) covering Uusimaa, Kanta-Häme, Pirkanmaa, Päijät-Häme, and Lappi. The company employs 600+ logistics and transport professionals annually (860 in 2024) and generated EUR 18.54M in parent revenue in 2024.

The core product set comprises logistics and transport personnel leasing, end-to-end recruitment services, logistics outsourcing, warehousing, and e-commerce fulfillment. The technology stack includes the proprietary Likeit time-tracking system for workforce management, the Roima Fidaware WMS for warehouse operations, and pre-built integrations with Shopify, WooCommerce, and MyCashflow e-commerce platforms that enable automated 24/7 order flow. Revenue is generated primarily through a 1.5-1.7x markup on leased employee gross salaries (driven by AKT, Technology Industry, and Construction Industry collective agreements), supplemented by recruitment success fees, managed-service fees for logistics outsourcing, and transaction-based warehousing/fulfillment revenue.

In May 2026, PolarPro divested its warehousing subsidiary PolarPro Logistiikka Oy to its CEO Antti Karjalainen via a management buyout, refocusing the parent on staffing services nationally. Concurrent with the divestiture, the company launched a strategic Work Ability Management Model in January 2026, co-developed with pension provider Ilmarinen and occupational health partner Lääkärikeskus Aava, to differentiate on retention, safety, and employee experience. The company is owner-managed (CEO Kari Lietsalmi, with co-owners Patrik Alen and Zoran Tomic), is HELA ry-certified, and holds an AAA credit rating.

Name

PolarPro

Legal name

PolarPro Henkilöstöratkaisut Oy

Website

https://polarpro.fi

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

PolarPro is a Finnish staffing and logistics solutions company founded in 2008, specializing in personnel leasing, recruitment, and logistics outsourcing for the logistics and transport sectors across Finland, employing over 600 professionals annually.

Ownership category

akta.pro rank

Product category

Staffing and Logistics Services

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Remote & Global/Multilingual Direct Hire (BPACAFAO)

Keywords

• Staffing services
• Personnel leasing
• Logistics outsourcing
• Warehouse fulfillment
• Transport recruitment

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personnel leasing (Henkilöstövuokraus): PolarPro leases logistics and transport professionals to client companies. Revenue is generated through a markup on employee wages, typically at a 1.5-1.7x multiplier on the employee's gross salary for logistics sector roles. PolarPro handles all employer obligations including pensions, insurance, payroll, and occupational health.
2. Recruitment services (Rekrytointipalvelut): PolarPro offers end-to-end recruitment services for logistics and transport companies, from job posting to candidate screening, interviewing, and reference checks. Clients pay for successful placements with no charge if a suitable candidate is not found.
3. Logistics outsourcing (Logistiikan ulkoistaminen): PolarPro takes responsibility for a customer's logistics operations (partial or complete), running processes at the client's premises with PolarPro staff and/or systems. Costs are converted from fixed to variable costs for the client.
4. Warehousing and fulfillment services (Varastointipalvelut): PolarPro Logistiikka provides outsourced storage, order fulfillment, and shipping services. They handle goods receiving, storage, order picking, packing, shipping, and returns processing for e-commerce and wholesale customers. Revenue based on volume and service scope.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

PolarPro provides staffing and recruitment services for logistics and transport sectors across Finland, leasing qualified workers (warehouse staff, forklift operators, truck drivers) to client companies with full employer administration handled. The company also offered warehousing, logistics outsourcing, and e-commerce fulfillment services through its now-divested subsidiary PolarPro Logistiikka Oy, including order processing, storage, picking, packing, shipping, and returns handling integrated with Shopify, WooCommerce, and MyCashflow platforms.

Product overview

PolarPro is a Finnish staffing and logistics solutions provider founded in 2008, offering two distinct but complementary service lines: (1) Personnel Leasing and Recruitment Services covering logistics and transport professionals, and (2) Logistics Outsourcing and Warehousing Services through PolarPro Logistiikka Oy. The personnel services include logistics staffing, transport staffing, and recruitment services, while the logistics operations include warehousing, logistics outsourcing, and e-commerce fulfillment. A strategic addition is the Work Ability Management Model developed with Ilmarinen. The company operates nationwide from Uusimaa to Lapland, with warehousing facilities in Vantaa.

Differentiator

Problem solved

Functional benefit

Products and services

• Logistics Personnel Leasing (Henkilöstövuokraus – Logistiikka) Specialized personnel leasing providing logistics professionals — warehouse workers, forklift operators, and warehouse managers — to client companies across Finland. PolarPro handles all employer obligations including payroll, pensions, insurance, occupational health, and work equipment. Pricing is based on a 1.5-1.7x multiplier on gross salary for logistics roles.
• Transport Personnel Leasing (Henkilöstövuokraus – Kuljetus) Specialized personnel leasing for transport operations providing professional drivers — truck drivers, combined vehicle drivers, HIAB drivers, food distribution drivers — to transport and haulage companies across Finland. Pricing follows the AKT collective agreement, with hourly rates typically €16-18/h plus evening/night supplements.
• Recruitment Services (Rekrytointipalvelut) End-to-end recruitment services for logistics and transport companies, covering job profiling, advertising, pre-screening, interviews, reference checks, and background verification. Clients pay for successful placements, with no charge if no suitable candidate is found.
• Warehousing Services (Varastointipalvelut) Outsourced storage and warehousing services for e-commerce, wholesale, retail chains, importers, and logistics operators, operating from a Vantaa warehouse with 20-30 daily employees serving approximately 40 customers. Goods receiving, storage, and inventory management are handled under the Roima Fidaware WMS.
• Logistics Outsourcing (Logistiikan ulkoistaminen) Comprehensive logistics outsourcing services allowing companies to delegate warehouse operations to PolarPro, transforming fixed costs into flexible variable costs. Operations may run at the client's premises with PolarPro staff and/or systems.
• E-commerce Logistics (Verkkokaupan logistiikka) End-to-end e-commerce fulfillment service including storage, order processing, picking, packing, and shipping with same-day dispatch and 1-3 day delivery. Integrates directly with Shopify, WooCommerce, and MyCashflow platforms for automated 24/7 order data transfer. Customers include Veikon Kone, ELLI, and Apukauppa.fi.
• Strategic Work Ability Management Model (Työkykyjohtamisen malli) Strategic work ability management model developed with Ilmarinen and Lääkärikeskus Aava to support employee well-being, reduce work accidents (down 38% year-over-year), improve employee and customer experience, and enhance business profitability. Includes early support models and crisis situation protocols.

Quantifiable outcome

• Average employment duration of ~2 years 9 months — industry-leading retention
• +10 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• Lääkärikeskus AavacoreStrategic or Co-development PartnerLääkärikeskus Aava provides occupational health services for all PolarPro employees after the trial period. They also collaborate on work ability management, including early support models and crisis situation protocols. Aava's occupational health services include entry health examinations and physician services for employees with at least 6 months of continuous employment.
• Työeläkeyhtiö IlmarinencoreStrategic or Co-development PartnerTyöeläkeyhtiö Ilmarinen is the statutory pension insurance provider for PolarPro's staff. Ilmarinen also collaborated with PolarPro on developing the strategic work ability management model (työkykyjohtamisen malli), providing training and expertise.
• Keskinäinen Vakuutusyhtiö FenniacoreStrategic or Co-development PartnerKeskinäinen Vakuutusyhtiö Fennia provides statutory occupational accident insurance for PolarPro employees. In case of work accidents, employees are directed to seek treatment at the nearest private hospital.
• ShopifycoreTechnology or IntegrationShopify is one of the e-commerce platforms with which PolarPro Logistiikka has pre-built integrations. Orders from Shopify stores are automatically transferred to PolarPro's warehouse management system 24/7 without manual intervention.
• WooCommercecoreTechnology or IntegrationWooCommerce is one of the e-commerce platforms with which PolarPro Logistiikka has pre-built integrations. Orders from WooCommerce stores are automatically transferred to PolarPro's warehouse management system.
• MyCashflowcoreTechnology or IntegrationMyCashflow is a Finnish e-commerce platform integrated with PolarPro Logistiikka's systems. Apukauppa.fi is an example customer using this integration. Orders are automatically transferred to PolarPro's warehouse management system.
• PosticoreChannel Partner/ Reseller/ DistributorPosti is PolarPro Logistiikka's logistics partner for shipping approximately 60,000 orders per year. Posti's logistics terminal is located near PolarPro's warehouse in the Helsinki-Vantaa airport area.
• Roima FidawarecoreTechnology or IntegrationRoima Fidaware's WMS (warehouse management system) is used by PolarPro Logistiikka for inventory management, order processing, and warehouse operations.
• HELA ry (Henkilöstöala ry)coreStrategic or Co-development PartnerPolarPro is a member of HELA ry (Henkilöstöala), the Finnish staffing industry association. Membership commits PolarPro to following industry best practices and responsible operating principles.

Scale indicators15 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Staffpoint: Finnish staffing and recruitment company providing personnel leasing and permanent placement across hospitality, retail, logistics, and industrial customers - direct competitor to PolarPro's staffing services in Finland.
• Opteam: Finnish staffing, recruitment, and workforce solutions provider with significant logistics and industrial vertical coverage; comparable size and customer base to PolarPro.
• Eezy: One of Finland's largest staffing and HR services groups, providing personnel leasing and recruitment across multiple sectors including logistics and industrial - a direct competitor to PolarPro in the Finnish staffing market for blue-collar workers.
• VMP Varamiespalvelut: Finnish staffing firm historically focused on industrial, construction, and logistics personnel leasing; competes directly with PolarPro for the same Finnish blue-collar and warehouse worker pool.
• Barona: Major Finnish staffing company offering temporary staffing, recruitment, and workforce solutions including dedicated logistics and transport vertical teams - closely comparable to PolarPro's specialist staffing model.
• Citywork: Finnish logistics and warehousing services company providing staffing, warehousing, and e-commerce fulfillment - very similar integrated service profile to PolarPro's pre-divestiture offering.

Others

• Posti: Finnish national postal and logistics operator that served as PolarPro Logistiikka's shipping partner for ~60,000 orders/year and competes in the e-commerce fulfillment space now that PolarPro has divested its warehousing arm.

Broad incumbents

• Randstad Finland: Global staffing and HR services major's Finnish operation providing personnel leasing and recruitment across multiple verticals, including dedicated logistics and transport staffing offerings.
• Adecco Finland: Global staffing leader's Finnish operation offering broad temporary staffing and permanent placement across all sectors including logistics, representing the incumbent scale threat to specialists like PolarPro.
• ManpowerGroup Finland: Global workforce solutions provider's Finnish business covering temporary staffing, permanent placement, and RPO across logistics, transport, and industrial - a scaled generalist competing for the same enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@polarprohenkilostoratkaisut
• Facebookfacebook.com/polarprohenkilostoratkaisut
• LinkedInlinkedin.com/company/polarpro-henkil-st-ratkaisut-oy
• Instagraminstagram.com/polarpro_henkilostoratkaisut

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PolarPro