Hela

What Hela does

Hela Företagshälsa is a Swedish occupational health services provider headquartered in Norrtälje, operating two clinic locations in Norrtälje and Åkersberga and a private-health division presence in Solna. The company delivers a comprehensive service portfolio across medical, psychological, ergonomic, and organizational health, including company physician services (Företagsläkare), health screenings (Hälsokontroller), naprapathy with shockwave therapy and diagnostic ultrasound, ergonomic analysis, manager support programs (Chefsstöd, Chefshälsan), return-to-work rehabilitation, training courses (BAM, CPR, stress management), and medical certificate issuance. Underlying technology is conventional for the sector: digital booking via Kuralink, proprietary ordering and invoicing portals, and standard healthcare management tools; clinical differentiation is delivered through physical equipment and multidisciplinary clinical staff rather than a proprietary software platform.

The business operates on three contract models: call-off agreements (pay-as-you-go), subscription agreements (fixed annual fee per employee with 15% service discount and priority access), and small-business packages tailored for companies with under 20 employees, alongside one-time fees for training (e.g., BAM at 9,500 SEK per person) and private certificates (1,030–1,650 SEK). Go-to-market is enterprise field sales combined with content marketing, breakfast lectures, newsletters, and decades of referral-driven reputation in the Roslagen region. Customers include a mix of sole proprietors, SMBs, and selected enterprises (Credentia, Kavat Vård, Roslagsgjuteriet AB, Fabege, Eckerö Linjen), with the Norrtälje clinic alone serving approximately 600 customers. The company collaborates with Försäkringskassan on subsidized rehabilitation, sister company Grogrund Företagsutveckling on extended advisory services, and is a member of Svenska Företagshälsor and Riks Nära Företagshälsor.

Name

Hela

Legal name

Hela Företagshälsa

Website

https://hela.se

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Hela Företagshälsa is a Swedish occupational health provider based in Norrtälje, offering multidisciplinary workplace health, rehabilitation, training, and certificate services to employers and private individuals across the Roslagen region via clinics in Norrtälje and Åkersberga.

Ownership category

akta.pro rank

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription/Contract Revenue: Hela generates recurring revenue through three contract models: (1) Call-off agreements with agreed pricing for ad-hoc services, (2) Subscription agreements billed as a fixed annual fee per employee offering highest service levels and 15% discounts on all services, (3) Small business packages billed per employee per year for companies with fewer than 20 employees. The subscription model is the recommended and primary revenue stream.
2. Training and Education Services: One-time fees for training courses such as BAM (Arbetsmiljöutbildning) at 9,500 SEK per person and other occupational health training programs. These are delivered as open sessions or company-customized programs.
3. Medical Certificates and Examinations: Fees for various medical certificates and health examinations for private individuals and employees. Prices range from 1,030 SEK to 1,650 SEK depending on certificate type and complexity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hela Företagshälsa is a Swedish occupational healthcare provider delivering workplace health services to corporate clients, including health screenings, ergonomic assessments, manager health programs, naprapathy, training/courses, and issuance of medical certificates. The company also operates a private healthcare arm (Hela Privathälsa) serving individual consumers with general practitioner and specialist consultations.

Product overview

Hela Företagshälsa is an occupational health services company offering a broad portfolio of health and workplace safety services primarily to businesses in Norrtälje, Åkersberga, and Roslagen, Sweden. The core offering consists of integrated occupational health services (Företagshälsovård) supplemented by specialized offerings: Arbetsmiljö (work environment consulting), Chefshälsan (12-month manager health program with coaching), Chefsstöd (manager advisory), Ergonomi (ergonomics), Föreläsningar (lectures on health topics), Företagsläkare (company physicians), Hälsokontroller (health screenings), Hälsoutveckling (health development), Individ- och organisationsstöd IOS (counseling and organizational support), Intyg (medical certificates), Naprapati (naprapathy), Utbildningar (training courses including BAM and CPR), and Återgång i arbete (return-to-work rehabilitation). Services are packaged under three contract models: Avropsavtal, Abonnemangsavtal (subscription with 15% discount), and Småföretagarpaket (for <20 employees). The company also operates a separate Private Health division (Hela Privathälsa) offering personal health services including health checks, certificates, naprapathy, counseling, and general medical care. All services are delivered at two physical clinic locations in Norrtälje and Åkersberga, with digital and on-site delivery options.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduced sick leave through preventive occupational health interventions
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Grogrund FöretagsutvecklingcoreStrategic or Co-development PartnerGrogrund Företagsutveckling is Hela's sister company that provides qualified support within occupational health issues. Through this partnership, Hela offers specialized support to help managers lead and drive structured occupational health work that reduces risks of illness and accidents. This partnership enables Hela to offer services beyond what the parent company provides directly.
• Svenska Företagshälsor (SFH)minorOthersHela is a member of Svenska Företagshälsor, the Swedish Association of Occupational Health Services. Membership provides industry recognition, standards alignment, and access to a network of occupational health providers across Sweden.
• Riks Nära FöretagshälsorminorOthersHela is a member of Riks Nära Företagshälsor, a network of local occupational health providers in Sweden focused on proximity services for businesses.
• FörsäkringskassancoreOthersHela works with Försäkringskassan (Swedish Social Insurance Agency) to provide workplace-oriented rehabilitation support. Employers can receive subsidies covering up to 50% of rehabilitation costs (max 10,000 SEK per employee per year) through Försäkringskassan's workplace-oriented rehabilitation support scheme.
• PreventminorOthersHela's BAM (Arbetsmiljöutbildning) instructors are Prevent-approved. Prevent is a Swedish occupational health and safety organization created by Swedish employer and employee organizations.
• PreventminorOthersPrevent provides the BAM (Bättre Arbetsmiljö) training concept that Hela uses for its occupational health education programs, qualifying for AFA insurance support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aleris: Swedish private healthcare provider offering specialist care, primary care, and occupational health services. Comparable in service breadth (physicians, rehab, health checks) but at significantly larger scale than Hela.
• Capio: One of Sweden's largest private healthcare providers, operating clinics and occupational health services nationally. Overlaps with Hela in primary care and health checks via its Privathälsa-style offering, but operates at significantly greater scale and across more specialties.
• Praktikertjänst: Large Swedish healthcare group combining primary care, specialist care, and occupational health. Comparable to Hela in occupational health delivery but with a much broader portfolio and national footprint.

Direct peers

• Avonova: One of Sweden's largest occupational health service providers, formed from the merger of Previa and several regional players. Offers the same core Förretagshälsovård bundle (physicians, psychologists, ergonomists, rehab) to corporate clients across Sweden — directly comparable to Hela's service model, but at national scale.
• Falck Healthcare: Part of the Falck Group, providing occupational health, primary care, and rehab services across the Nordics. Directly comparable business model and customer segment (corporate employers), with broader geographic reach than Hela.
• SalusAnsvar: Mid-sized Swedish occupational health provider offering employer-sponsored health and safety services. Closely comparable in service mix (physicians, ergonomists, rehab, training) and customer segment, though operating at a slightly larger scale than Hela.
• Feelgood Svenska: Swedish publicly listed occupational health and primary care provider with nationwide clinic coverage. Competes head-on with Hela in the employer-sponsored health and rehab market, with overlapping services in health checks, manager support, and rehabilitation.

Emerging players

• Min Doktor: Digital Swedish primary care provider with employer and insurer partnerships. Comparable to Hela in serving private patients seeking faster access than public healthcare, but operates entirely remotely rather than via physical clinics.
• Doktor.se: Digital-first Swedish primary care provider serving both private and employer-sponsored patients. Comparable customer overlap with Hela's Privathälsa division but differentiated by a virtual-first model that Hela does not operate.
• Kry: Sweden's leading digital healthcare app, offering video consultations and employer partnerships. Adjacent to Hela's physician and private health offerings, with a tech-led model that represents a potential long-term competitive vector for Hela's clinic-based delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hela