Snelling
Snelling Business Systems is a UK-based AV systems integrator founded in 1954 that designs, installs, and maintains audio-visual environments for higher education, corporate, healthcare, retail, government, and cultural sector clients, with global delivery capability through the PSNI Global Alliance.
- Company typePrivate
- Founded1954
- HeadquartersWymondham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Snelling does
Snelling Business Systems Ltd. is a UK-based audio-visual systems integrator founded in 1954 by Roy Snelling and headquartered in Wymondham, Norfolk, with a southern sales office in London. The company is privately held by the R.C. Snelling Charitable Trust, a structure explicitly oriented toward reinvestment and customer-first specification rather than external shareholder return maximization. Snelling designs, integrates, installs, and maintains AV environments across higher education, corporate enterprise, medical and healthcare, retail and showrooms, government and public sector, hospitality and leisure, museums and attractions, and K-12 schools (through the Snelling Education sub-brand).
The core technical offering centers on AV over IP (AVoIP) deployments using ZeeVee Zyper4K SDVoE and Dante networked audio, alongside Crestron, Shure, Extron, AMX, Biamp, QSC, Bose, NEC, Panasonic, and Epson hardware integrated into standardized multi-modal lecture theatres, SuperLab multi-zone audio systems, ScreenMax curved LED walls, and unified Zoom Rooms environments. The company holds elite-tier certifications across most major AV vendors (Crestron Elite, Shure Elite, ZeeVee UK-first Signal Partner, AMX Platinum) and operates under ISO 9001, ISO 14001, ISO 18001, Cyber Essentials, CHAS, and Achilles accreditations. Through PSNI Global Alliance membership since 2013, Snelling delivers standardized global deployments across 220+ offices in 50+ countries, and serves UK public sector buyers directly through Crown Commercial Service, NHS SBS, NEUPC (ranked No.1 in 2024), LUPC, SUPC, and G-Cloud framework appointments.
The revenue model is a hybrid of one-time AV systems integration project work and recurring managed services revenue (Entitlement, Local, Maintain, Maintain Plus, Support, and Protect tiered maintenance contracts with remote monitoring and embedded personnel). Go-to-market is enterprise field sales targeting universities, large corporates, healthcare institutions, and public sector buyers, supplemented by public sector framework channels and channel-partner global reach via PSNI. Notable enterprise customers include Samsung KX, Sophos, IET Savoy Place, Abcam, University of East Anglia, Surrey Business School, Anglia Ruskin University, Quadram Institute, Blavatnik School of Government, Stella McCartney, London School of Hygiene & Tropical Medicine, and Raspberry Pi Foundation.
Snelling firmographics
Firmographics- Name
- Snelling
- Legal name
- Snelling Business Systems Ltd.
- Website
- https://snellingbiz.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Snelling Business Systems is a UK-based AV systems integrator founded in 1954 that designs, installs, and maintains audio-visual environments for higher education, corporate, healthcare, retail, government, and cultural sector clients, with global delivery capability through the PSNI Global Alliance.
- Ownership category
- akta.pro rank
Snelling industry classification
Industry- Product category
- Commercial Audio-Visual Systems Integration
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Electronic and Precision Equipment Repair and Maintenance (81121)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)
- akta.pro secondary industries
- Corporate Event Production & AV Services (HSACADAB), AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ), Assistive Listening & Accessibility AV Infrastructure (Hearing loops, captioning hardware) (EDAEAHAN)
Keywords
Where Snelling is headquartered
LocationHeadquarters
- HQ city
- Wymondham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Snelling business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- AV Systems Integration: Design, supply, installation and integration of audio-visual systems and environments for corporate, education, healthcare, retail, and public sector clients. One-time project-based revenue with embedded personnel and managed services options.
- Managed Services and Maintenance: Ongoing maintenance contracts covering on-premise or remote support, preventative maintenance, reactive emergency service, remote monitoring, asset management, and reporting with trends analysis. Tiers include Entitlement, Local, Maintain, Maintain Plus, Support, and Protect plans.
- Professional Services: Single-source coordination, deployment, management, and embedded personnel services in the UK and globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Managed Support Services with multiple plan tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Snelling product offering
Product offeringCore offering
Snelling designs, integrates, installs and maintains commercial audio-visual systems and environments for organizations in corporate, higher education, medical/healthcare, retail/showroom, government/public sector, hospitality/leisure, and museums sectors. The core offering bundles single-source AV systems design and integration with tiered managed maintenance contracts (Entitlement through Protect tiers) covering preventative maintenance, reactive support, remote monitoring, asset management, and reporting. Embedded personnel and global deployment services are delivered through the PSNI Global Alliance.
Product overview
Snelling Business Systems is a global supplier of integrated audio-visual systems and communications technology that designs, integrates, installs, and maintains AV systems and environments. The company operates as one of the fastest-growing AV integration specialists in the UK and is part of the PSNI Global Alliance network. The core offering is AV Systems Design & Integration combined with Snelling Managed Services (maintenance and support). Service delivery spans multiple sectors including Corporate, Education, Medical & Healthcare, Retail & Showrooms, Government & Public Sector, Hospitality & Leisure, and Museums & Attractions. The company offers Global AV Deployment Services through its PSNI Global Alliance partnership, and specialized Public Sector Tender Frameworks for framework purchasing. Snelling Education operates as a dedicated sub-brand for schools and colleges. Notable project portfolios include major installations for Samsung KX, Quadram Institute (UK's first AVoIP endoscopy installation), UEA New Science Building (UK's largest ZeeVee AVoIP deployment), Blavatnik School of Government, and Abcam Cambridge (awarded Best Corporate Project).
Differentiator
Problem solved
Functional benefit
Brands
- Snelling Education: A trading division of Snelling Business Systems focused on audio visual and technology solutions for schools and colleges, operating in Norfolk and Suffolk.
Products and services
- AV Systems Design & Integration End-to-end design, integration, installation and maintenance of robust AV systems and environments for higher education, corporate, healthcare, public sector, retail, and specialist niche projects, including video conferencing, IP networks, meeting rooms, boardrooms, lecture theatres, AVoIP, video walls, projection, precision audio and display technologies.
- Snelling Managed Services Ongoing managed support services for AV systems covering on-premise or remote support, preventative maintenance, reactive emergency service, remote monitoring, asset management, and reporting with trends analysis, delivered through multi-year contracts.
- Global AV Deployment Services UK-based, PSNI-certified global deployment and service capabilities delivering standardized AV projects worldwide through 270+ offices across 60+ countries with 13,000+ professionals.
- Public Sector AV Framework Supply AV systems design, integration and maintenance supply available via UK public sector framework agreements including Crown Commercial Service RM6225, NHS SBS, NEUPC AVI2007 (No.1 ranked Lot 1 supplier), LUPC, SUPC, and G-Cloud 13.
- Corporate Workplace AV Integration AV and IT systems design and integration for workplace transformation covering video conferencing, IP networks, meeting rooms, boardrooms, lecture theatres, hot desking, BYOD, collaboration spaces, AVoIP, video walls, projection technology, precision audio, and display technologies.
- Higher Education AV Integration Audio visual and IT systems for universities including classrooms, laboratories, lecture theatres, meeting rooms, common spaces, digital signage, wayfinding, video conferencing, lecture capture, and campus-wide redevelopment projects.
- Medical & Healthcare AV Integration Advanced AV systems for hospitals, medical centres, surgeries, and universities including laboratories, training rooms, consultation rooms, MDT rooms, simulation suites, telemedicine, and clinical simulation suites.
- Retail & Showroom AV Integration Immersive audio visual experiences for retail brands including digital signage, video walls, LED installations, configured audio systems, projection, retail intelligence and analytics, and experiential retail environments.
- Government & Public Sector AV Integration AV installations for government offices, public spaces and institutions including command & control centres, training facilities, emergency operations centres, digital signage, courtrooms, and public chambers.
- Hospitality & Leisure AV Integration AV solutions for hotels, resorts, leisure venues, and conference venues including video/audio conferencing, meeting room controls, wireless presentation, LED displays, live streaming, and projection systems.
- Museums & Attractions AV Integration AV integration for museums, heritage centres, theme parks, and cultural organisations including immersive digital interactivity, event production, performance stages, synchronized AV and lighting, digital signage, audio guides, content management, show control, LED and projection systems.
- Snelling Education (K-12 Schools & Colleges) Dedicated trading division for schools and colleges in Norfolk and Suffolk providing interactive displays, projection systems, whiteboards, microphones, audio systems, classroom furniture, and related AV technology from accredited manufacturers (Clevertouch, Promethean).
Quantifiable outcome
- Expenditure reduced by more than half at Blavatnik School through in-house AV capabilities vs external suppliers
- +3 more outcomes
Companies that use Snelling
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles5 records
Snelling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Feature5 records
Snelling partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- PSNI Global AlliancecoreSnelling is a certified PSNI Global Deployment and Service Partner. PSNI gathers and certifies top AV and UCC technology providers worldwide, enabling Snelling to deliver standardized global deployment and support across 220+ offices in 50+ countries with 6,000+ employees and $2.0+ billion combined revenues.
- CrestroncoreCrestron Elite Partner with certified expertise in DigitalMedia, NVX, and control solutions. Platinum Partner status for AMX integration.
- CISCOcoreCISCO Select Partner with networking and collaboration technology integration capabilities.
- ShurecoreShure Elite Partner specializing in MXA ceiling array microphones, wireless systems, and Dante audio solutions.
- ExtroncoreExtron Certified Partner for video processing, switching, and control solutions.
- BiampcoreBiamp partner providing audio processing and conferencing solutions, including the Biamp for Education (BFE) programme.
- ZeeVeecoreUK's first ZeeVee Signal Partner Program certified AV over IP Specialist. Zyper4K SDVoE deployment for 4K HDR content distribution.
- QSCcoreQ-SYS platform partner for audio, video, and control solutions including speakers and amplifiers.
- Bose ProfessionalcoreAuthorised Bose Pro Partner for professional audio installations.
- PolycomcorePolycom partner for video and audio conferencing solutions.
- ZoomcoreZoom Rooms Certified Integrator for video conferencing deployments.
- NEC Display SolutionscoreNEC Infinity Board Partner for display solutions including LED walls and large format displays.
- Crown Commercial ServicecoreAppointed supplier on Crown Commercial Service Audio Visual Framework RM6225 and Education Technology Framework RM6103 (Lot 5).
- NHS Shared Business ServicescoreAppointed supplier on NHS SBS framework for AV solutions to healthcare organizations.
- NEUPCcoreRanked No.1 supplier for AVI2007 Lot 1 Framework. Appointed supplier for university AV requirements.
- LUPCcoreAppointed supplier through London Universities Purchasing Consortium framework.
- SUPCcoreAppointed supplier through Southern Universities Purchasing Consortium framework.
- ClevertouchcoreAccredited supplier of Clevertouch interactive displays for schools and education.
- PrometheancoreAccredited supplier of Promethean interactive whiteboards and displays.
- SCHOMScorePartnership with Southern Consortium of Higher and Adult Education Managers for 2024-25, including gold sponsorship.
- PanasoniccoreStandardized Panasonic projection systems including PTZ cameras for lecture capture across universities.
- IET (Institution of Engineering and Technology)coreIET Enterprise Partner. Completed £30 million AV refurbishment of IET Savoy Place headquarters including Europe's largest 7.5m infinity screen.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Snelling competitors and assessment
Company assessmentBroad incumbents
- AVI-SPL: Global AV systems integrator headquartered in the US with extensive UK and European operations. Competes for large enterprise and global AV deployments, offering similar services at greater scale with direct international presence rather than network-based reach.
- Kinly: Large European-headquartered AV integrator (Norwegian origin) formed via mergers including former Saville Audio Visual. Competes for larger enterprise and public sector AV contracts across UK and globally with broader geographic footprint and PE-backed scale.
Direct peers
- Visavvi: UK AV systems integrator focused on corporate workplace technology, boardrooms, and unified communications. Comparable to Snelling's corporate segment with similar vendor ecosystem (Crestron, Polycom/HP, Zoom) and managed services model.
- CDEC: UK AV integrator specializing in higher education, corporate, and public sector projects with similar vendor partnerships (Crestron, Extron) and managed service offerings. Directly competes with Snelling for university and enterprise AV contracts.
- Focus 21: UK AV integrator with strong presence in corporate and education segments, offering similar design-build-maintain services. Comparable in size and customer profile to Snelling, with overlapping vendor certifications.
- Feltech: UK AV integrator providing AV design, installation, and support services to corporate, education, and public sector clients. Comparable mid-sized UK specialist competing for similar project types and framework agreements.
- Reflex Limited: UK-based AV integrator serving corporate, education, and public sector markets with design, installation, and support services. Directly comparable in scope, customer verticals, and PSNI-aligned vendor partnerships.
- ProAV: UK-based AV systems integrator headquartered in Surrey, serving corporate, education, and public sector clients with similar design, installation, and managed services offerings. Directly comparable mid-market competitor in the UK AV integration space.
- Peakford: UK-based AV systems integrator serving corporate and education markets with design, integration, and managed services. Comparable specialist integrator with overlapping customer base and similar vendor certifications.
Emerging players
- Antycip Simulation: European AV/simulation specialist focused on immersive visualization, VR/AR, and simulation environments for defense, research, and education. Adjacent emerging player in the broader AV integration ecosystem with partial overlap in experiential and simulation installations like Snelling's Blavatnik School virtual production studios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Snelling social profiles
Digital presenceSnelling compliance and trust
Trust signalCompliance8 records
Snelling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snelling leadership team
Management profileNumber of profiles
Profiles6 records
Snelling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snelling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snelling
What does Snelling do?
Snelling designs, integrates, installs and maintains commercial audio-visual systems and environments for organizations in corporate, higher education, medical/healthcare, retail/showroom, government/public sector, hospitality/leisure, and museums sectors. The core offering bundles single-source AV systems design and integration with tiered managed maintenance contracts (Entitlement through Protect tiers) covering preventative maintenance, reactive support, remote monitoring, asset management, and reporting. Embedded personnel and global deployment services are delivered through the PSNI Global Alliance.
Is Snelling a public or private company?
Snelling is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Snelling founded?
Snelling was founded in 1954. It employs 11 to 50 people.
Where is Snelling based?
Snelling is headquartered in Wymondham, United Kingdom, in the Europe region.
How does Snelling make money?
Three revenue lines are on record. AV Systems Integration is the primary driver. The others are managed Services and Maintenance and professional Services.
Who are Snelling's main competitors?
Broad incumbents on record are AVI-SPL and Kinly. Direct peers are Visavvi, CDEC, Focus 21, Feltech, Reflex Limited, ProAV and Peakford. Antycip Simulation is listed as an emerging player.
Does Snelling have an API?
No public API is recorded for Snelling.
What industry is Snelling in?
Snelling's product category is Commercial Audio-Visual Systems Integration. Its primary akta.pro industry code is THAHAEAA, Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls), with a secondary code of HSACADAB, Corporate Event Production & AV Services. Its NAICS code is 54151 and its SIC code is 7373.