What Plugged In Golf does

Plugged In Golf is a privately held, content-led golf media brand operating as EverGolf, LLC, founded in 2013 by Matt Saternus and headquartered in Hoffman Estates, Illinois. The company publishes golf equipment reviews, instructional articles, golf news, course reviews, and a podcast aimed at recreational and serious amateur golfers seeking independent buying guidance and performance-improvement content. Its content library, built over more than a decade, covers the full equipment taxonomy (drivers, irons, wedges, putters, shafts, balls, bags, rangefinders, apparel, and accessories) and a complete instruction taxonomy (full swing, short game, putting, ball flight, course management, mental game, fitness, and fitting), supported by hands-on testing that includes launch-monitor data.

The underlying technology stack is intentionally conventional: a WordPress-based editorial website, a podcast distributed via iTunes and LibSyn, email capture and distribution through a newsletter platform, and active accounts on Facebook, X, YouTube, Instagram, and Threads. The company operates no SaaS product, mobile app, e-commerce store, or proprietary algorithm, and explicitly prohibits AI training on its editorial content.

Revenue is generated entirely through three indirect channels: (1) affiliate commissions, principally through the Amazon Services LLC Associates Program and brand-specific affiliate links embedded in product reviews; (2) programmatic display advertising placed by Raptive (CMI Marketing, Inc.); and (3) a small number of direct brand sponsorships and podcast sponsorships (Club Champion, Mitsubishi Golf, Shot Scope). The free weekly newsletter, distributed to 50,000+ subscribers, functions as the primary owned audience channel and re-engagement asset, with no paid subscription tier or premium product currently in the offering.

Name

Plugged In Golf

Legal name

EverGolf, LLC

Website

https://pluggedingolf.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Media & Content

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

akta.pro secondary industries

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

Keywords

• Golf equipment reviews
• Golf instruction content
• Golf media publication
• Golf news coverage
• Golf podcast

Headquarters

HQ city

Hoffman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate Marketing: Plugged In Golf participates in affiliate marketing programs including the Amazon Services LLC Associates Program. When readers click links to golf equipment merchants and make purchases, the site earns a commission. This is the primary monetization mechanism alongside other affiliate relationships with golf brands.
2. Display Advertising: CMI Marketing, Inc. d/b/a Raptive serves as the advertising service provider for placing display ads on the site. Advertising revenue supports the site's editorial mission.
3. Direct Advertising / Sponsorships: The site offers direct advertising and sponsorship opportunities to golf brands and organizations. The Advertise page invites prospective sponsors to make contact. Golf brands including Club Champion, Mitsubishi Golf, and Shot Scope are listed as site supporters/sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Plugged In Golf operates a golf media website (pluggedingolf.com) that publishes independent golf equipment reviews, instructional articles, golf news, and podcast episodes. The site also runs a free weekly email newsletter reaching 50K+ subscribers. Revenue is generated through affiliate marketing commissions on equipment purchases and display/sponsored advertising.

Product overview

Plugged In Golf is a golf media and content publication website that provides equipment reviews, golf instruction, course reviews, and industry news to golfers. The site operates primarily as a content platform featuring written reviews, instructional articles, a podcast series, and a newsletter. It covers golf equipment across categories including drivers, fairway woods, hybrids, irons, wedges, putters, shafts, training aids, apparel, shoes, accessories, rangefinders/GPS, golf bags, push carts, golf balls, grips, and sunglasses. The publication also offers golf instruction content covering full swing, short game, putting, ball flight laws, course management, mental game, equipment & fitting, how to practice, and fitness. The site functions as a review aggregator and educational resource rather than a software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Plugged In Golf Website The flagship product — a free online publication delivering equipment reviews, instructional articles, golf news, course reviews, and editorial features such as Golf Myths Unplugged and Blue Ribbon Gear to individual golfers.
• Plugged In Golf Weekly Newsletter A free weekly email newsletter delivering newest golf club reviews, free stuff and gear giveaways, tips, and golf news to 50K+ subscribers.
• The Plugged In Golf Podcast An ongoing podcast covering golf courses and travel, golf equipment, and instruction, featuring interviews with golf industry figures. Distributed via iTunes/Apple Podcasts and LibSyn.

Quantifiable outcome

• 50K+ newsletter subscribers receive weekly golf content including reviews, tips, and giveaways

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Club ChampionminorGTM or Marketing PartnerClub Champion is listed as a site supporter and advertising partner. Plugged In Golf features Club Champion referral links and promotions. Club Champion is a golf club fitting and retail company.
• Mitsubishi GolfminorGTM or Marketing PartnerMitsubishi Golf is listed as a site supporter and advertising partner, appearing prominently on the homepage and in the supporters section. The site has published reviews of Mitsubishi Golf shafts (e.g., Mitsubishi Vanquish VV Shaft Review).
• Shot ScopeminorGTM or Marketing PartnerShot Scope is a sponsor of the Plugged In Golf Podcast and a site supporter. Shot Scope manufactures shot tracking and GPS devices. The podcast episode pages explicitly state 'The PluggedInGolf Podcast is sponsored by Shot Scope' and feature Shot Scope branding.
• Amazon Associates (Amazon Services LLC Associates Program)coreGTM or Marketing PartnerPlugged In Golf is a participant in the Amazon Associates Program, earning commissions from qualifying purchases made through affiliate links on the site. This is disclosed in the Terms of Service and is a primary revenue stream.
• Raptive (CMI Marketing, Inc.)coreGTM or Marketing PartnerRaptive serves as the advertising service provider for Plugged In Golf, placing display advertisements on the site. Raptive collects and uses certain data for advertising purposes on behalf of the site. This is the primary display advertising partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Golf Monthly: Established UK golf magazine and digital publisher (Future plc) covering equipment reviews, instruction, and course reviews. Overlaps in equipment-review and instruction categories with Plugged In Golf but at much larger scale and primarily UK audience.
• Golf Digest: Established mainstream golf publication covering equipment reviews, instruction, and news under Warner Bros. Discovery. Overlaps with Plugged In Golf's review and instruction categories but operates at much larger scale with print legacy and broader golf lifestyle coverage.
• Golf Magazine: Long-established golf publication covering equipment reviews and instruction. Competes with Plugged In Golf in the review and instruction category but with print legacy and broader golf-lifestyle editorial footprint.
• Golf.com: Major digital golf publication associated with the PGA Tour covering news, instruction, equipment, and course reviews. Comparable content mix to Plugged In Golf but with PGA Tour affiliation and significantly larger editorial scale.

Regional players

• National Club Golfer: UK golf publication focused on club golfers with reviews, instruction, and club-fitting content. Same content business model and golf-equipment focus, but UK-anchored geographic footprint.
• Today's Golfer: UK-focused golf publication with equipment reviews, instruction, and course content. Same vertical (golf content/reviews) but primarily serves UK and European audiences with limited U.S. overlap.

Direct peers

• GolfWRX: Golf equipment discussion forum and review site covering drivers, irons, shafts, and accessories with an active community. Comparable content categories, affiliate monetization, and enthusiast audience overlap with Plugged In Golf.
• The Hackers Paradise: Niche independent golf equipment review and instruction publisher with similar SEO-driven content strategy and affiliate revenue model targeting enthusiast golfers.
• MyGolfSpy: Independent golf equipment review and testing publisher with affiliate and ad-driven monetization. Same content-led, equipment-review-first business model with launch-monitor-based product testing, making it the closest direct competitor to Plugged In Golf.

Others

• 2nd Swing Golf: Large golf equipment retailer operating trade-in and new-club sales with associated content, fitting, and review marketing. Comparable golf-equipment commerce category and overlapping affiliate/sponsor dynamics, but its primary business is retail rather than media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PluggedInGolf
• YouTubeyoutube.com/@PluggedInGolf1
• Facebookfacebook.com/PluggedInGolf
• Instagraminstagram.com/pluggedingolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plugged In Golf