InSite

What InSite does

InSite Property Group is a vertically integrated self-storage real estate platform that acquires, develops, and operates institutional-grade self-storage assets across the United States. Founded in 2019 and headquartered in Redondo Beach, California, the company holds a portfolio spanning 14 states — California, Florida, Texas, New York, Washington, Oregon, New Jersey, Maryland, Pennsylvania, Hawaii, Arizona, Colorado, Utah, and Virginia — and operates those facilities through a wholly-owned subsidiary called SecureSpace Self Storage. The company maintains offices in Redondo Beach, Los Angeles, San Francisco, Orlando, and Newark and reports an in-house development team of 40 or more construction and design professionals.

The core technological asset is a three-part proprietary platform — SiteID™ for site identification and acquisition underwriting, SiteBuild™ for managing the development process from entitlement through Certificate of Occupancy, and SiteOps™ for property-level operational transparency and lease-up acceleration. Facility-level operations under the SecureSpace brand layer in AI-enabled security cameras and sensors managed by a National Security Team, contactless rental workflows, and dedicated property websites. The pipeline stood at 40 projects representing nearly 5 million square feet of Class A product in infill markets, with more than 2.5 million square feet delivered in the preceding 24 months.

Revenue is generated through monthly rental subscriptions on self-storage units (climate-controlled, drive-up, interior) and rentable parking spaces, collected directly from consumers, households, and small businesses via the SecureSpace website and on-site leasing offices. Portfolio growth is financed using permanent institutional capital alongside a $140 million construction loan from Acore Capital arranged by JLL Capital Markets in March 2021, expandable to $215 million. Acquisitions target off-market properties, joint ventures, and complex deal structures sourced through a broker referral network, with stated decision timelines of under 24 hours from LOI and closings within 30 days of notification. Leadership draws from Goldman Sachs, SmartStop, CubeSmart, ExtraSpace, Life Storage, and iStorage, with senior executives reporting tens of billions of dollars of prior real estate transactions.

Name

InSite

Legal name

InSite Property Group, LLC

Website

https://insitepg.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

InSite Property Group is a vertically integrated self-storage developer, operator, and manager that acquires, develops, and operates institutional-grade Class A facilities across 14 US states through its SecureSpace Self Storage subsidiary and three proprietary technology platforms.

Ownership category

akta.pro rank

Product category

Self-Storage Real Estate

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Climate-Controlled Self-Storage (HSAKAGAA), Self-Storage Property Management (BPAJAGAM)

Keywords

• Self storage development
• Self storage facilities
• Commercial real estate
• Property acquisitions
• Storage operations

Headquarters

HQ city

Redondo Beach

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Self Storage Unit Rentals: Monthly rental of self-storage units (climate-controlled, drive-up, interior) and rentable parking spaces (RV/boat parking). Revenue is recurring on a subscription basis, collected monthly from tenants.
2. Property Acquisitions & Development: Acquiring, developing, and managing self-storage assets for the company's own portfolio and alongside institutional investors. Properties are held and operated rather than immediately flipped.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

InSite is a vertically integrated self-storage acquisition, development, and management company that leverages proprietary technology platforms (SiteID, SiteBuild, SiteOps) to identify, develop, and operate institutional-grade self-storage facilities across U.S. markets. The company acquires and develops self-storage assets, then operates them through its wholly-owned subsidiary SecureSpace Self Storage, offering climate-controlled units, drive-up units, and RV/boat parking to residential and commercial tenants on monthly rental subscriptions.

Product overview

InSite is a vertically integrated self-storage acquisition, development, and management company. The company operates through three proprietary technology platforms: SiteID for site identification and opportunity analysis, SiteBuild for managing development from entitlement to Certificate of Occupancy, and SiteOps for driving operational efficiency and transparency at the property level. All facilities are operated under the SecureSpace Self Storage brand (a wholly-owned subsidiary), offering climate-controlled and drive-up storage units, as well as boat/RV parking across institutional and emerging US markets. The company also employs an AI-enabled security platform featuring cameras and sensors managed by their National Security Team.

Differentiator

Problem solved

Functional benefit

Brands

• SiteID: Proprietary technology platform for site identification and acquisition analysis.
• SiteBuild
• SiteOps

Products and services

• SecureSpace Self Storage SecureSpace Self Storage is InSite's wholly-owned operating subsidiary and consumer-facing brand. It provides institutional-grade self-storage facilities across major and emerging U.S. markets, offering climate-controlled units, drive-up access, interior units, and RV/boat parking on monthly rental subscriptions. Facilities feature contactless rental processes, AI-enabled security cameras and sensors, and modern leasing offices with free WiFi.
• SiteID Technology Platform SiteID is InSite's proprietary site identification and acquisitions analysis platform. It is used by the acquisitions team to identify self-storage sites and investment opportunities, including undervalued properties overlooked through traditional underwriting, supporting the company's rapid 30-day deal close model.
• SiteBuild Development Platform SiteBuild is InSite's proprietary development management platform. It manages the full self-storage development process from entitlements to Certificate of Occupancy, supported by an in-house development team of 40+ construction and development professionals collectively delivering over 10,000,000 square feet of self-storage assets.
• SiteOps Operating Platform SiteOps is InSite's proprietary operating platform. It drives transparency and operating efficiency at the property level to accelerate lease-up and stabilization of self-storage assets across the SecureSpace portfolio.
• AI-Enabled Security Platform AI-enabled security platform featuring cameras and sensors that provide enhanced security and monitoring at SecureSpace Self Storage facilities, managed by a dedicated National Security Team.

Quantifiable outcome

• Over 2,500,000 sq ft of institutional grade assets delivered in the last 24 months
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Central Self StoragemajorOthers · 10 August 2022InSite/SecureSpace acquired 11 facilities from Central Self Storage, representing over 650,000 square feet across three states. This was the largest transaction in the company's history at the time, expanding SecureSpace's presence in California, Oregon, and entering the Texas market.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SmartStop Self Storage REIT: Public self-storage REIT and operator with a similar infill-market development and acquisition focus. Highly relevant because InSite's Head of Acquisitions (Nathan McElmurry) previously drove ~150 acquisitions at SmartStop, and the leadership team directly competed against SmartStop in target markets.
• National Storage Affiliates Trust: Public self-storage REIT with a comparable diversified acquisition and growth strategy across U.S. markets. Comparable in product offering (climate-controlled and drive-up self-storage) and customer base (residential and commercial tenants).
• Andover Properties / Storage King USA: Privately held self-storage owner/operator with a growth-by-acquisition strategy similar to InSite. Chris Runckel (President of Operations at InSite) was previously COO at Andover Properties/Storage King USA, making this a direct talent-overlap comparable.
• Go Store It: Growing self-storage owner/operator with a similar acquisition-led growth model. InSite acquired a Go Store It facility in Coral Gables in 2022, indicating overlap in target markets and customer base.
• iStorage: Technology-forward self-storage operator that pioneered digital leasing and platform-driven growth. InSite's Director of Technology (Shane Niebergall) and Director of Marketing (Christian Espinal) both previously drove record-setting growth at iStorage, making it a direct technology-comparable peer.
• Simply Self Storage: Privately held self-storage owner-operator with a multi-market portfolio and infill focus comparable to SecureSpace. Operates as a direct competitor in several of the same coastal U.S. markets.

Broad incumbents

• CubeSmart: Major public self-storage REIT operating ~1,300 facilities nationwide. Overlaps directly with SecureSpace in target markets and has stronger digital marketing and capital markets access. Brian Sorensen (West Coast Development Manager at InSite) previously worked at CubeSmart.
• Public Storage: The largest U.S. self-storage REIT with the most recognized consumer brand in the category. Competes against SecureSpace in most major infill markets with substantial pricing and marketing advantages stemming from scale.
• Extra Space Storage: One of the largest U.S. self-storage REITs with thousands of properties nationwide. Competes directly with SecureSpace in overlapping infill markets and has substantially greater scale, capital access, and brand recognition. Multiple InSite team members previously worked at Extra Space.

Others

• SpareFoot: Leading online self-storage marketplace that drives customer acquisition for facility operators including SecureSpace. Comparable as an ecosystem/technology enabler in the self-storage stack, not a direct operating competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/insitepg

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InSite