Go Store It
- Company typePrivate
- Founded2013
- HeadquartersAsheville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Go Store It firmographics
Firmographics- Name
- Go Store It
- Legal name
- Go Store It Self Storage
- Website
- https://gostoreit.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Go Store It industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113), Other Warehousing and Storage (49319)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Self-Storage Property Management (BPAJAGAM)
Keywords
Where Go Store It is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Go Store It business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Storage Unit Rentals: Monthly rental fees from climate-controlled storage units, standard storage units, and vehicle storage (boats, RVs). Revenue is recurring in nature with month-to-month billing. The company offers both personal and business storage solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Standard Storage Units - Variable pricing by location |
| Unit Pricing | Monthly | Climate-Controlled Units - Premium pricing |
| Unit Pricing | Monthly | Vehicle Storage (Boat/RV) - Specialized pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Go Store It product offering
Product offeringCore offering
Go Store It rents self-storage units to residential and business customers across more than 190 facilities in 25+ U.S. states, offering standard units, climate-controlled units, vehicle/boat/RV storage, and drive-up units on a month-to-month basis. Customers can search locations, reserve, and pay online through the company's website and Global Pay Online portal powered by the StoreEase platform. The company also offers third-party facility management services to non-owned storage properties.
Product overview
Go Store It Self Storage is a multi-brand self-storage management and operating platform that operates across more than 190 facilities in approximately 26 U.S. states. The core offering is the Go Store It Self Storage brand, which serves as the primary unified platform providing climate-controlled and standard storage units, vehicle/boat/RV storage, drive-up access, and online account management via the Global Pay Online portal. Around this core platform, the company has built a portfolio of sub-brands—including Heartland Storage, Snapbox Self Storage, StrongPoint Self Storage, Southwind Storage, and numerous locally-named facilities (CA Self-Storage, Rochester Storage, Lakeside Storage, etc.)—that operate under the same management infrastructure, technology stack, and customer-facing platform. Storage amenities span climate-controlled units, drive-up units, vehicle/RV/boat parking with canopy covers, and packing supplies. The company also offers third-party facility management services to property owners who wish to leverage the Go Store It brand and platform.
Differentiator
Problem solved
Functional benefit
Brands
- Heartland Storage: Self-storage facilities operated under the Heartland Storage brand, primarily in the Midwest region.
- Snapbox Self Storage
- StrongPoint Self Storage
- Southwind Storage
Products and services
- Go Store It Self Storage Primary self-storage rental brand offering standard units, climate-controlled units, drive-up units, and vehicle/boat/RV storage across 190+ owned and managed facilities in 25+ U.S. states. Customers reserve and pay online through gostoreit.com and the Global Pay Online portal on a month-to-month basis.
- Third Party Management
Companies that use Go Store It
Customer profileSegments3 records
Ideal customer profiles4 records
Go Store It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Go Store It partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- JLL Capital MarketsminorJLL Capital Markets brokers Steve Mellon and Brian Somoza facilitated the sale of a Go Store It facility in Nyack, New York to Storage Post Self Storage. This was a transaction facilitation rather than a strategic partnership.
- Madison CommunitiesminorMadison Communities is a sister company within Madison Capital Group. Go Store It opened a facility in Melbourne, Florida adjacent to Madison Midtown, a 240-unit multifamily development. The placement creates operational synergies within Madison Capital Group's portfolio, demonstrating an integrated real estate development strategy.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Go Store It competitors and assessment
Company assessmentBroad incumbents
- CubeSmart: CubeSmart is a top-three self-storage REIT with a partially third-party-managed portfolio, providing direct competition for Go Store It in the Southeast and a benchmark for technology-led PLG self-storage operators.
- Public Storage: Public Storage is the largest publicly-traded self-storage REIT in the U.S. with thousands of facilities nationwide, competing head-on with Go Store It in standard, climate-controlled, and vehicle storage across every state Go Store It operates in.
- Extra Space Storage: Extra Space Storage is one of the three largest self-storage REITs with thousands of locations, including climate-controlled and RV/boat storage, and an aggressive third-party management platform (Extra Space Storage Inc.) that overlaps Go Store It's services and acquisition pipeline.
- National Storage Affiliates: National Storage Affiliates (NSA) operates a large network of self-storage facilities across the U.S. through participating regional brands, sharing Go Store It's multi-brand structure and competing for the same independent-operator acquisition pipeline.
Direct peers
- StorageMart: StorageMart is a large privately-held global self-storage operator with a comparable multi-brand, multi-region footprint and direct overlap with Go Store It in standard, climate-controlled, and vehicle storage categories.
- Prime Storage: Prime Storage is a privately-held self-storage operator with a multi-state footprint and a climate-controlled focus, directly comparable to Go Store It on unit mix, regional presence, and target customer segments.
- Safeguard Self Storage: Safeguard Self Storage is a multi-state self-storage operator focused on climate-controlled units, comparable to Go Store It in fleet size, geographic spread, and product mix across climate-controlled, standard, and vehicle storage.
- Metro Storage LLC: Metro Storage is a privately-held self-storage operator with a large Midwest and East Coast footprint, directly comparable to Go Store It's Heartland and Snapbox sub-brand operations and similar third-party management ambitions.
- Simply Self Storage: Simply Self Storage is a privately-held multi-state self-storage operator offering standard and climate-controlled units with online reservation — directly comparable in size, structure, and digital GTM to Go Store It's owned and sub-brand facilities.
- Storage Post Self Storage: Storage Post Self Storage directly competes with Go Store It as a multi-state self-storage operator and recently acquired Go Store It's Nyack, NY facility via JLL Capital Markets in February 2026, evidencing direct competitive overlap in the same M&A market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Store It social profiles
Digital presenceGo Store It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Store It leadership team
Management profileNumber of profiles
Profiles3 records
Go Store It subsidiaries and ownership
Company hierarchySubsidiaries9 records
Go Store It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Store It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Store It
What does Go Store It do?
Go Store It rents self-storage units to residential and business customers across more than 190 facilities in 25+ U.S. states, offering standard units, climate-controlled units, vehicle/boat/RV storage, and drive-up units on a month-to-month basis. Customers can search locations, reserve, and pay online through the company's website and Global Pay Online portal powered by the StoreEase platform. The company also offers third-party facility management services to non-owned storage properties.
Is Go Store It a public or private company?
Go Store It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Store It founded?
Go Store It was founded in 2013. It employs 11 to 50 people.
Where is Go Store It based?
Go Store It is headquartered in Asheville, United States, in the North America region.
How does Go Store It make money?
One revenue line is on record: storage Unit Rentals.
Who are Go Store It's main competitors?
Broad incumbents on record are CubeSmart, Public Storage, Extra Space Storage and National Storage Affiliates. Direct peers are StorageMart, Prime Storage, Safeguard Self Storage, Metro Storage LLC, Simply Self Storage and Storage Post Self Storage.
Does Go Store It have an API?
No public API is recorded for Go Store It.
What industry is Go Store It in?
Go Store It's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAI, Self-Storage Facility Management & Operations (Third-Party Managed), with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.