FindPenguins
- Company typePrivate
- Founded2013
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
FindPenguins firmographics
Firmographics- Name
- FindPenguins
- Legal name
- FindPenguins
- Website
- https://findpenguins.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FindPenguins industry classification
Industry- Product category
- Travel Tracking and Journaling Software
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519)
- akta.pro primary industry
- Traveler Tracking & Location Intelligence (THACANAB)
- akta.pro secondary industries
- Itinerary Management & Trip Collaboration Apps (THALAMAE), Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where FindPenguins is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
FindPenguins business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Freemium App (Core Platform): Core app with travel tracking, social features, flyover videos, and route editing is completely free with no subscriptions or hidden costs.
- Photo Books and Printed Products: Premium travel photo books ordered through the app, featuring user's travel stories, maps, photos, and statistics delivered as physical printed products. Also includes other printed matter configured and manufactured based on user data.
- Travel Book Ordering: Users can order beautiful photo books of their travels into their home, with stories, maps, photos, statistics, and even friend comments. Pricing available on /travelbook page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Forever - All core features included |
| One time/ perpetual license | Pay-as-you-go | Premium Photo Books |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
FindPenguins product offering
Product offeringCore offering
FindPenguins provides a free mobile app that automatically tracks users' travel routes via battery-saving offline GPS, detects flights, and records trips without manual input. The app functions as a social network where travelers share photos, stories (footprints), and itineraries, with access to an Explore archive of over 10 million travel experiences. The primary monetization comes from premium printed travel photo books that compile user-generated routes, maps, photos, and statistics into physical keepsakes manufactured via print partner Peecho.
Product overview
FindPenguins is a free travel-focused social platform consisting of a core mobile app (iOS/Android) that provides automated GPS travel tracking, social networking for travelers, and travel story sharing. The product portfolio includes the core FindPenguins Mobile App for trip tracking and Footprint sharing, the premium Travel Book (Photo Book) add-on for physical printed travel keepsakes manufactured via Peecho, the free Flyover Videos feature for 3D aerial route visualization, Group Tracking for live location sharing during multi-person trips, and the Explore platform for discovering travel stories from other users. The service is offered entirely free with no subscriptions or hidden costs.
Differentiator
Problem solved
Functional benefit
Products and services
- FindPenguins Mobile App A free iOS and Android travel tracking app that automatically logs travel routes via battery-saving offline GPS, detects flights, enables unlimited photo and Footprint posting, and connects users to a social travel network and an Explore archive of 10M+ experiences. Targeted at individual travelers and backpackers.
- Travel Book (Photo Book) Premium printed photo book that transforms a user's FindPenguins travel data — stories, maps, photos, statistics, and friend comments — into a physical keepsake ordered through the app and manufactured via print partner Peecho. Sold to individual travelers as a one-time purchase.
- Flyover Videos Free feature that generates 3D bird's-eye-view animated videos of recorded travel routes, allowing travelers to share their trips with friends and family in seconds.
- Group Tracking Live interactive tracking map for travel groups, enabling participants and spectators to follow team or group locations in real time during events such as rallies and adventures. Used by B2B partners including Eurail & Interrail, Superlative Adventure Club, and Ötztaler Moped Marathon, and also available to consumer travel groups.
- Travel Explore / Discovery Social discovery platform that lets users explore itineraries and travel stories from other travelers, providing access to over 10 million travel experiences for trip inspiration and planning.
Quantifiable outcome
- 4.7 rating with 80k+ reviews on app stores
- +2 more outcomes
Companies that use FindPenguins
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
FindPenguins technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature7 records
FindPenguins partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Global Penguin SocietycoreFindPenguins partners with the Global Penguin Society (founded 2009 by Dr. Pablo Garcia Borboroglu) to protect and conserve penguins. The company donates yearly to GPS, with funds directly benefiting penguin conservation efforts. This partnership reflects the company's brand identity (named after penguins) and commitment to environmental causes.
- Eurail & InterrailflagshipOfficial partner providing live tracking services for Interrail travelers. Enables Eurail pass holders to track their journeys and share experiences through the FindPenguins platform. FindPenguins appears in Eurail partner logos and marketing materials.
- Superlative Adventure ClubcoreLong-term partnership for live tracking of all Superlative Adventure Rally events. Both participants and outsiders can follow all teams live on the rally, read posts and view photos, bringing everyone close together and making the experience interactive.
- Ötztaler Moped MarathoncoreGroup tracking partnership for the ÖMM moped marathon event. Almost all moped gangs joined the tracking, enabling everyone to follow each other's locations live during the event.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
FindPenguins competitors and assessment
Company assessmentDirect peers
- Komoot: Komoot offers route planning and GPS-based tracking for outdoor adventures (hiking, cycling, travel) with rich map visualization. It overlaps with FindPenguins on automated trip tracking, social sharing of routes, and outdoor/traveler customer persona.
- Polarsteps: Polarsteps is the most direct competitor to FindPenguins — a travel tracking app that automatically logs routes, lets users share trips, and produces a printed travel book. The two apps pioneered the same category within a similar timeframe and target backpackers and adventure travelers.
Broad incumbents
- Strava: Strava is a much larger GPS-tracking social network focused on fitness, but the underlying mechanics — automatic route recording, heatmap-style exploration, flyover-style route visualization, and social following — closely mirror FindPenguins' travel product.
- TripIt: TripIt, owned by Concur, is a leading travel itinerary management app that consolidates bookings into shareable trip timelines. It overlaps with FindPenguins on itinerary organization, trip sharing, and traveler-as-customer.
- MapMyRun (Under Armour): MapMyRun offers GPS route recording and social sharing for runners/cyclists. While focused on fitness, the underlying technology stack — automatic GPS tracking, route maps, social feed — is technologically comparable to FindPenguins' tracking engine.
Emerging players
- Roadtrippers: Roadtrippers focuses on road-trip planning and discovery, with mapping, route editing, and points-of-interest discovery. It overlaps with FindPenguins on travel route visualization, discovery, and the road-trip traveler segment.
- Tripoto: Tripoto is a travel community and itinerary platform where users publish trip stories and guides. It overlaps with FindPenguins' social/travel-journal product and the backpacker/adventure traveler segment.
- Sygic Travel: Sygic Travel offers trip planning with map-based itinerary building and travel discovery. It overlaps with FindPenguins on itinerary management and visual trip exploration for independent travelers.
- Atlas Obscura: Atlas Obscura is a travel discovery platform with a vast UGC/expert content library for unique destinations. It overlaps with FindPenguins' Explore feature as a content-driven trip-inspiration resource for curious travelers.
Others
- Peecho: Peecho is FindPenguins' printing/fulfillment partner for photo books. It is ecosystem-relevant rather than competitive, but its drop-ship model is core to FindPenguins' premium monetization and thus a strategic counterpart.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
FindPenguins social profiles
Digital presenceFindPenguins financial estimates
Financial estimateRevenue estimate
Valuation estimate
FindPenguins leadership team
Management profileNumber of profiles
Profiles3 records
FindPenguins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FindPenguins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FindPenguins
What does FindPenguins do?
FindPenguins provides a free mobile app that automatically tracks users' travel routes via battery-saving offline GPS, detects flights, and records trips without manual input. The app functions as a social network where travelers share photos, stories (footprints), and itineraries, with access to an Explore archive of over 10 million travel experiences. The primary monetization comes from premium printed travel photo books that compile user-generated routes, maps, photos, and statistics into physical keepsakes manufactured via print partner Peecho.
Is FindPenguins a public or private company?
FindPenguins is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FindPenguins founded?
FindPenguins was founded in 2013. It employs 11 to 50 people.
Where is FindPenguins based?
FindPenguins is headquartered in Munich, Germany, in the Europe region.
How does FindPenguins make money?
Three revenue lines are on record. Freemium App (Core Platform) is the primary driver. The others are photo Books and Printed Products and travel Book Ordering.
Who are FindPenguins's main competitors?
Direct peers on record are Komoot and Polarsteps. Broad incumbents are Strava, TripIt and MapMyRun (Under Armour). Emerging players are Roadtrippers, Tripoto, Sygic Travel and Atlas Obscura. Peecho is listed as an others.
Does FindPenguins have an API?
No public API is recorded for FindPenguins.
What industry is FindPenguins in?
FindPenguins's product category is Travel Tracking and Journaling Software. Its primary akta.pro industry code is THACANAB, Traveler Tracking & Location Intelligence, with a secondary code of THALAMAE, Itinerary Management & Trip Collaboration Apps. Its NAICS code is 519.