What Fuelly does

Fuelly is a privately held consumer web platform, founded in 2008 and operated as Fuelly, LLC out of Dallas, Texas, that enables individual vehicle owners to track real-world fuel economy. Users register vehicles and log fill-ups through web, iOS/Android mobile apps, or SMS, with the platform supporting cars, motorcycles, heavy vehicles, ATVs/UTVs, and other vehicle types across nine measurement unit systems (US MPG, UK MPG, L/100km, km/L, G/100mi, UK G/100mi, km/G, UK km/G, mi/L). The service is offered free to users, with no pricing tiers or paid features disclosed, and has accumulated 711,000+ users tracking 1.1 million+ vehicles, 16 billion miles of driving, and 62.8 million fuel-up records.

The underlying technology is a multi-channel data-capture and aggregation platform that converts individual user-submitted fill-ups into community-wide vehicle-level fuel economy statistics. The platform exposes per-vehicle model pages browsable by prospective car buyers, surfacing aggregated real-world MPG that contrasts with EPA estimates, and supports cost reporting, historical trends, and multi-unit display. The dataset spans 636,000+ vehicle configurations and forms the core asset of the company, though no explicit monetization strategy — advertising, data licensing, partnerships, or premium features — is disclosed.

Fuelly is led by CEO and owner Andy Robinowitz with co-founder Matt Haughey, operates with a 1–10 employee headcount, has no disclosed funding rounds or institutional investors, and carries no named enterprise customers, partnerships, or B2B contracts. The operating model is product-led and consumer-only, relying on organic search, community word-of-mouth, and self-service documentation at docs.fuelly.com for user acquisition and support.

Name

Fuelly

Legal name

Fuelly, LLC

Website

https://fuelly.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Fuelly is a free, consumer-facing platform that lets vehicle owners log fuel-ups via web, mobile, or SMS, tracks real-world MPG across 636,000+ vehicle configurations, and serves individual drivers researching fuel economy.

Ownership category

akta.pro rank

Product category

Vehicle Fuel Economy Tracking

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fleet Fuel Price Optimization & Purchasing Programs (TLABAMAB)

Keywords

• Vehicle fuel tracking
• Fuel economy monitoring
• MPG tracking software
• Vehicle cost tracking
• Community driving data

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Free User Platform: Fuelly is offered as a free service to all users. The platform collects aggregated driving and fuel consumption data from a large user base, which could potentially be monetized through data insights, partnerships with automotive industry players, or advertising. However, no explicit revenue model or monetization strategy is disclosed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fuelly is a free, community-driven platform that lets individual vehicle owners log fuel-ups via web, mobile apps, or SMS, then computes their real-world MPG and fuel costs over time. It aggregates these records into a public-facing database of 636,148+ vehicles and 62.8M+ fuel-ups that prospective car buyers can browse to compare actual versus EPA-estimated fuel economy across makes and models.

Product overview

Fuelly is a unified fuel economy tracking platform offering multiple access channels (web, mobile apps, and SMS) that enables users to track vehicle fuel consumption, calculate fuel expenses, and compare real-world MPG data. The core offering includes specialized tracking modules for different vehicle types (cars, motorcycles, heavy vehicles/trucks, ATVs/UTVs, and other vehicles) alongside a community data platform that aggregates fuel economy information across over 636,000 vehicles from 711,000+ users. The product suite includes fuel-up logging, cost reporting, and performance comparison features, with support documentation provided via docs.fuelly.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuelly Fuel Economy Tracking Platform Free web, mobile (iOS/Android), and SMS-accessible platform that lets individual vehicle owners register cars, motorcycles, trucks, ATVs/UTVs, and other vehicles, log each fill-up, and review fuel economy and cost reports over time.
• Fuelly Community Vehicle Database

Quantifiable outcome

• 16.0 billion miles of driving data collected from community
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Drivvo: Drivvo is a vehicle management app focused on fuel consumption, expenses, and reminders for individual drivers and small fleets — directly comparable to Fuelly's tracking and reporting functionality.
• AUTOsist: AUTOsist provides vehicle and fuel management for small fleets and owner-operators; its consumer-facing fuel tracking and reporting features overlap directly with Fuelly's heavy-vehicle tracking module.
• Fuelio: Fuelio is a mobile fuel tracking and vehicle management app for individual drivers, offering fuel-up logging, cost reports, and consumption analytics comparable to Fuelly's core offering.
• Simply Auto: Simply Auto is a fuel and vehicle maintenance tracking app for consumers and small businesses, overlapping with Fuelly's fuel-up logging, cost reporting, and multi-vehicle tracking capabilities.
• GasBuddy: GasBuddy is a consumer-facing app that helps drivers track and find fuel prices and log fill-ups, directly overlapping with Fuelly's fuel-economy tracking use case for individual vehicle owners.

Broad incumbents

• MileIQ: MileIQ is a mileage and trip tracking app for individuals and businesses. While focused on business mileage rather than fuel economy, it serves the same driver-tracking use case as Fuelly at greater scale.
• Motive (formerly KeepTruckin): Motive is a fleet management platform with fuel tracking, vehicle telematics, and driver apps. It represents the scaled, commercial-grade evolution of the same fuel/vehicle data use case Fuelly addresses for consumers and small operators.

Others

• TrueCar: TrueCar is an automotive pricing and research platform that surfaces vehicle specifications including fuel economy, competing for high-intent vehicle research queries analogous to Fuelly's organic channel.
• Edmunds: Edmunds is a major automotive research publisher whose vehicle pages include MPG and fuel-economy data, competing with Fuelly for organic search traffic on the same vehicle-MPG queries.
• CarGurus: CarGurus is an automotive marketplace with detailed vehicle specifications including fuel economy, competing for the same top-of-funnel vehicle-research queries that drive Fuelly's SEO traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fuelly
• Facebookfacebook.com/fuellyfans
• LinkedInlinkedin.com/company/fuelly

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuelly