Simply Auto
Simply Auto is a mobile app (iOS/Android) that helps individual vehicle owners, self-employed professionals, rideshare drivers, and small fleets track fuel consumption, maintenance, expenses, and IRS-compliant business mileage through a freemium model with Gold and Platinum paid tiers.
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Simply Auto does
Simply Auto, operated by Mobifolio and founded in 2015 by Mrigaen Kapadia (previously branded as Fuel Buddy), is a mobile application for iOS and Android that helps vehicle owners track fuel consumption, maintenance, expenses, and mileage. The app's core technology combines background GPS-based automatic trip detection, service reminders tied to mileage or date intervals, cloud sync across multiple devices and drivers, and voice-activated data entry. A separate Simply Fleet sub-brand extends the platform to businesses managing multiple vehicles. The company sells through a freemium model: a free tier with limited fill-ups and 15 automatic trips per month, a $9.99 one-time Gold upgrade unlocking unlimited fill-ups, services, expenses, and up to 7 vehicles, and a $9.99/year Platinum subscription with unlimited vehicles, unlimited automatic trips, automated reporting, and email maintenance reminders.
The business operates a product-led growth motion distributed exclusively through the iOS App Store and Google Play Store, supported by content marketing (blog), community engagement (forum), and SEO-optimized comparison content. The customer base spans individual car owners, self-employed professionals and freelancers tracking business mileage for IRS deductions, rideshare drivers (Uber/Lyft) needing IRS-compliant logging at $0.58/mile, families with multiple drivers, and small fleet operators. As of 2020 the company reported approximately 81,000 monthly active users, 0.7 million cumulative downloads, 4 million vehicles tracked, 250,000+ active vehicle tracking users, 1.8 billion miles logged, and 138% year-over-year subscription growth. The company is bootstrapped with 1–10 employees and no disclosed external funding.
Simply Auto firmographics
Firmographics- Name
- Simply Auto
- Legal name
- Simply Auto
- Website
- https://simplyauto.app
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Auto is a mobile app (iOS/Android) that helps individual vehicle owners, self-employed professionals, rideshare drivers, and small fleets track fuel consumption, maintenance, expenses, and IRS-compliant business mileage through a freemium model with Gold and Platinum paid tiers.
- Ownership category
- akta.pro rank
Simply Auto industry classification
Industry- Product category
- Vehicle Management Software
- akta.pro primary industry
- Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF)
- akta.pro secondary industry
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)
Keywords
Simply Auto business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- One-Time License (Gold): Gold version sold as a one-time payment of $9.99, providing lifetime access to premium features including unlimited fill-ups, services, expenses, automatic trip logging, GPS tracking, and driver sync capabilities.
- Subscription (Platinum): Platinum version at $9.99/year with all Gold features plus unlimited vehicles, unlimited automatic trip logging, and scheduled automated reports. This is the primary subscription revenue stream.
- In-App Purchases: 30% discount on in-app purchases offered during COVID-19 pandemic. Majority of revenue historically came from one-time Gold upgrades, but company is transitioning toward subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free version with basic tracking features |
| One time/ perpetual license | Multi-year contract | One-time payment for lifetime premium access |
| Subscription | Annual | Annual subscription with complete unlimited access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Simply Auto product offering
Product offeringCore offering
Simply Auto is a mobile application for Android and iOS that helps vehicle owners log fuel fill-ups, track mileage (including automatic background trip detection for business and personal use), record maintenance and service history, manage vehicle expenses, and generate reports. The app syncs data to the cloud across devices and drivers and supports IRS-compliant mileage logging for tax deductions. The company also operates a separate sub-brand, Simply Fleet, which provides fleet management software for businesses managing multiple vehicles.
Product overview
Simply Auto offers a single unified mobile application for personal vehicle management, with a separate fleet management sub-brand called Simply Fleet. The core Simply Auto app includes fill-up logging, mileage tracking, service reminders, and expense management in a free tier, with two paid tiers: Gold (one-time $9.99) and Platinum (annual $9.99/year subscription). Simply Fleet targets business fleet operators requiring broader administrative capabilities. The paid tiers progressively unlock features like multi-vehicle support, cloud sync across multiple drivers, automatic trip logging, GPS tracking, and scheduled reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Simply Auto Mobile App A mobile application for Android and iPhone that helps individual vehicle owners record fuel fill-ups, log mileage (including automatic background trip detection for business and personal trips), set service and maintenance reminders, track expenses, attach receipts, generate reports, and sync data to the cloud across multiple devices and drivers. Targeted at individual car owners, self-employed professionals, and rideshare drivers.
- Simply Fleet A separate fleet management software designed for businesses and operators managing multiple vehicles. It enables fleet owners to track, monitor, and analyze fleet operations with broader administrative capabilities than the consumer Simply Auto app. Targeted at businesses with multiple vehicles or fleet operators requiring administrative oversight.
Quantifiable outcome
- Users saved over $16 Million in tax deductions in 2018 through mileage tracking
- +4 more outcomes
Companies that use Simply Auto
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Simply Auto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Simply Auto partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Simply Auto competitors and assessment
Company assessmentDirect peers
- Driversnote: Driversnote is an automatic mileage logbook for tax deductions and reimbursements, directly serving the same SMB/self-employed persona Simply Auto targets.
- Drivvo: Drivvo is a mobile app for vehicle management, fuel logging, and expense tracking across iOS/Android — feature-comparable to Simply Auto for individual car owners and small fleets.
- Everlance: Everlance offers mileage tracking, expense management, and tax-deduction features for self-employed drivers, rideshare users, and small fleets — directly comparable to Simply Auto's mileage/receipt/reimbursement workflow.
- Fuelly: Fuelly is a direct competitor that tracks fuel consumption and vehicle costs; Simply Auto explicitly publishes comparison content positioning against it, confirming direct overlap.
- Hurdlr: Hurdlr is a mileage and income tracker designed for gig workers and self-employed drivers, matching Simply Auto's primary persona segment.
- aCar: aCar is a mobile vehicle management and mileage tracking app for Android/iOS, a head-to-head competitor to Simply Auto in fuel/service/mileage logging.
- TripLog: TripLog is an automatic mileage and expense tracker for individuals, self-employed, and small fleets — directly comparable in features and target segments to Simply Auto / Simply Fleet.
Emerging players
- Fleetio: Fleetio is a fleet maintenance and management platform serving the business segment that Simply Fleet targets; comparable on fleet operations management though broader in scope.
Broad incumbents
- Automile: Automile is a fleet telematics and mileage tracking platform that overlaps with Simply Fleet's business positioning and Simply Auto's vehicle expense tracking.
- MileIQ: MileIQ, owned by Microsoft, is a leading automatic mileage tracker for business tax deductions — a direct overlap with Simply Auto's AutoTrip and self-employed/professional use case, but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks8 records
Key highlights7 records
Customer concentration
Simply Auto social profiles
Digital presenceSimply Auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Auto leadership team
Management profileNumber of profiles
Profiles1 record
Simply Auto subsidiaries and ownership
Company hierarchySubsidiaries1 record
Simply Auto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Auto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Auto
What does Simply Auto do?
Simply Auto is a mobile application for Android and iOS that helps vehicle owners log fuel fill-ups, track mileage (including automatic background trip detection for business and personal use), record maintenance and service history, manage vehicle expenses, and generate reports. The app syncs data to the cloud across devices and drivers and supports IRS-compliant mileage logging for tax deductions. The company also operates a separate sub-brand, Simply Fleet, which provides fleet management software for businesses managing multiple vehicles.
Is Simply Auto a public or private company?
Simply Auto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Auto founded?
Simply Auto was founded in 2015. It employs 1 to 10 people.
How does Simply Auto make money?
Three revenue lines are on record. One-Time License (Gold) is the primary driver. The others are subscription (Platinum) and in-App Purchases.
Who are Simply Auto's main competitors?
Direct peers on record are Driversnote, Drivvo, Everlance, Fuelly, Hurdlr, aCar and TripLog. Fleetio is listed as an emerging player. Broad incumbents are Automile and MileIQ.
Does Simply Auto have an API?
No public API is recorded for Simply Auto.
What industry is Simply Auto in?
Simply Auto's product category is Vehicle Management Software. Its primary akta.pro industry code is TLABAJAF, Fuel, Idling & Emissions/Carbon Analytics, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI).