Alea
Alea is a Barcelona-based iGaming game aggregator whose Alea Play platform delivers single API access to 24,575+ casino games from 168 software providers for online casino operators globally, monetizing through transaction-based, volume-aggregated pricing.
- Company typePrivate
- Founded2010
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Alea does
Alea is a Barcelona-headquartered iGaming game aggregator founded in 2010, operating under Malta Gaming Authority and Gaming Curacao licenses. Its core product is the Alea Play platform — a microservices-based, Java-built system hosted on AWS that exposes a single API to online casino operators, providing access to 24,575+ casino and live gaming titles from 168 software providers including Evolution, Playtech, Pragmatic Play, and Yggdrasil. The platform bundles engagement tooling (Alea Jackpot Engine), exclusive content from Felix Gaming and Spinthon studios, a VR casino module, and Looker-powered business intelligence for real-time player and market analytics, with a stated 99.95% uptime. Alea also maintains iFrame-based game launch capability that lets operators preserve their own UX, wallet, and data flows.
Commercially, Alea serves online casino operators globally — from enterprise platforms to mid-market operators — using an API-first, transaction-based revenue model. Operators pay through aggregated volume pricing with no minimum fees and zero technical maintenance, while Alea monetizes on transaction-based take rates negotiated with the underlying studios. Distribution occurs through direct API integration and via aggregator-to-aggregator partnerships (notably with Vyking and InnovaPlay, the latter extending reach into Kenya, Nigeria, and South Africa). The company is privately held, with founders Cedomir Tomic and Alexandre Tomic (CEO) maintaining active leadership, 51-100 employees, and a multi-year run of industry recognition including SiGMA, IGA, SBC, Affpapa, and ICE awards from 2022 through 2026.
Alea firmographics
Firmographics- Name
- Alea
- Legal name
- Alea
- Website
- https://alea.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alea is a Barcelona-based iGaming game aggregator whose Alea Play platform delivers single API access to 24,575+ casino games from 168 software providers for online casino operators globally, monetizing through transaction-based, volume-aggregated pricing.
- Ownership category
- akta.pro rank
Alea industry classification
Industry- Product category
- iGaming Aggregation Platform
- NAICS
- Other Gambling Industries (71329), Gambling Industries (7132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI)
- akta.pro secondary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Alea is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Alea business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Game Aggregation Services: Alea aggregates casino games from multiple software providers and makes them available to operators through a single API. Revenue is generated through transaction fees, commissions, and aggregated volume pricing negotiated with providers on behalf of operators.
- API Integration Fees: Operators access Alea's library through one integration, with pricing based on volume and aggregated purchasing power. No minimum fees or setup costs for operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Volume-based aggregated pricing for all operators |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Alea product offering
Product offeringCore offering
Alea operates an iGaming aggregation platform (Alea Play) that connects licensed online casino operators with more than 16,000 casino games from 168 third-party software providers via a single API integration. Beyond aggregation, the company offers proprietary products including the Alea Jackpot Engine and VR Casinos, and distributes exclusive slot content from partner studios Felix Gaming and Spinthon. The platform is built on AWS cloud infrastructure and serves online gambling operators across regulated markets.
Product overview
Alea is a casino game aggregator operating through its Alea Play platform, which provides a single API integration connecting online casinos to over 16,000 games from 168 software providers including Evolution, Playtech, Pragmatic Play, and Yggdrasil. The platform includes engagement tools like the Jackpot Engine for jackpot management, exclusive content from Felix Gaming and Spinthon, VR casino capabilities, and business intelligence powered by Looker. Operators gain access through one integration with aggregated volume pricing, real-time data analytics, and promotional tools without technical maintenance requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Alea Play A single-API aggregation platform that connects licensed online casino operators to more than 16,000 games from 168 third-party software providers. Built on AWS cloud infrastructure with a microservices architecture, it enables iFrame-based game launch and is targeted at online gambling operators seeking to consolidate multiple provider integrations into one connection.
- Alea Jackpot A proprietary jackpot engine operated by Alea that adds progressive jackpot functionality to games distributed through the aggregation platform, providing operators with an additional engagement and retention mechanism for their players.
- VR Casinos A virtual reality casino product offered by Alea, enabling an immersive VR-based casino experience delivered through the Alea platform and aimed at online casino operators looking to differentiate their offering.
- Felix Gaming Exclusive Content Exclusive slot content from Felix Gaming distributed through Alea's aggregation platform and available only via Alea's integration, giving operators differentiated titles not offered through competing aggregators.
- Spinthon Exclusive Content
Quantifiable outcome
- 99.95% uptime
- +1 more outcomes
Companies that use Alea
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Alea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Alea partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- VykingcoreStrategic partnership integrating Alea's library of 17,000+ casino and live gaming titles into Vyking's proprietary aggregation layer. The agreement allows Vyking's operator network to access Alea's content portfolio through a single integration point, enabling operators to scale across multiple markets without operational delays.
- 1spin4wincorePartnership adding 1spin4win's portfolio of 190+ classic online slots to Alea's library. The studio plans to release 4-5 new titles monthly as part of its long-term global growth strategy. Content accessible to operators worldwide through single API integration.
- InnovaPlaycoreMalta-based iGaming platform provider InnovaPlay partnered with Alea to give operators in Africa access to 17,000+ casino games via a single secure API. Partnership aims to simplify integration and streamline daily operations for iGaming operators across Africa, with potential influence in Kenya, Nigeria, and South Africa.
- Continent 8coreExpanded security partnership with Continent 8 to include full-spectrum cybersecurity assessments through C8 Secure. Original partnership began in 2024 with VAPT certification. Expanded collaboration provides wider security services to protect Alea's platform and partner ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Alea competitors and assessment
Company assessmentDirect peers
- SoftSwiss: SoftSwiss provides a B2B iGaming platform including game aggregation (Game Aggregator), casino platform, and sportsbook solutions. It competes head-to-head with Alea in offering thousands of games from multiple providers via single integration to licensed operators globally.
- EveryMatrix: EveryMatrix is a leading iGaming software supplier offering a turnkey platform, casino engine, and aggregation layer through CasinoEngine, directly competing with Alea Play as a single-API aggregation and platform provider for online casino operators.
- Pariplay (NeoGames / Aristocrat): Pariplay's Fusion aggregation platform aggregates content from 100+ game studios and distributes via single integration to operators, directly mirroring Alea Play's value proposition of consolidated content access for casino brands.
- Relax Gaming: Relax Gaming operates both as a content studio and aggregator via its Silver Bullet and Relax Apex distribution platforms, competing with Alea in distributing third-party casino content via single integration to operators.
- ORYX Gaming (Bragg Gaming Group): ORYX Gaming, part of Bragg Gaming, provides an iGaming content aggregation platform (ORYX Hub) delivering games from multiple studios via single integration, comparable to Alea Play's B2B aggregation services to regulated operators.
- Slotegrator: Slotegrator is a B2B iGaming solutions provider offering a game aggregation platform (Partnergrator) and turnkey casino platform, closely comparable to Alea's single-API aggregation model targeting online casino operators.
- Hub88 (Lotto.com / Caesars Interactive): Hub88 is a casino game aggregation platform providing operators with single-API access to a large library of third-party content, directly competing with Alea Play in the casino aggregator category.
Broad incumbents
- Pragmatic Play: Pragmatic Play is a major multi-product iGaming content provider (slots, live casino, sports) whose games are integrated into Alea's library; it is a broad incumbent competing at the studio level and offering its own aggregation-adjacent tools via Pragmatic Play Enhance.
- Playtech: Playtech is a large incumbent iGaming platform and content provider whose casino, live, and sportsbook verticals overlap with Alea's operator-focused aggregation offering and whose games anchor Alea's library.
- Evolution Gaming: Evolution is the dominant live casino and slots provider globally, integrated into Alea's library as a key content partner; it competes as a broad incumbent offering extensive game content and operator tools beyond pure aggregation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Alea social profiles
Digital presenceAlea compliance and trust
Trust signalCompliance1 record
Alea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alea leadership team
Management profileNumber of profiles
Profiles2 records
Alea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alea
What does Alea do?
Alea operates an iGaming aggregation platform (Alea Play) that connects licensed online casino operators with more than 16,000 casino games from 168 third-party software providers via a single API integration. Beyond aggregation, the company offers proprietary products including the Alea Jackpot Engine and VR Casinos, and distributes exclusive slot content from partner studios Felix Gaming and Spinthon. The platform is built on AWS cloud infrastructure and serves online gambling operators across regulated markets.
Is Alea a public or private company?
Alea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alea founded?
Alea was founded in 2010. It employs 51 to 100 people.
Where is Alea based?
Alea is headquartered in Barcelona, Spain, in the Europe region.
How does Alea make money?
Two revenue lines are on record. Game Aggregation Services are the primary driver. The others are API Integration Fees.
Who are Alea's main competitors?
Direct peers on record are SoftSwiss, EveryMatrix, Pariplay (NeoGames / Aristocrat), Relax Gaming, ORYX Gaming (Bragg Gaming Group), Slotegrator and Hub88 (Lotto.com / Caesars Interactive). Broad incumbents are Pragmatic Play, Playtech and Evolution Gaming.
Does Alea have an API?
Yes. Alea offers a one-stop API that provides single integration access to over 16,000 casino games from 168 software providers. One integration gives operators access to the engine of over 100 software providers with less time and resources involved. The platform handles the full integration from first contact to go-live, providing full access to all features, content, and promotions that a direct integration provides.
What industry is Alea in?
Alea's product category is iGaming Aggregation Platform. Its primary akta.pro industry code is MPAEABAI, Online Casino Aggregators & Game Hubs (Multi-Brand Portals), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 71329 and its SIC code is 7370.