Vyking
Vyking provides 3D scanning, AR, and virtual try-on technology to fashion and footwear brands including adidas, Timberland, Crocs, and New Balance. Its platform offers photogrammetry capture, 3D/AI asset production, and immersive web experiences under enterprise SaaS contracts.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vyking does
Vyking is a London-headquartered provider of 3D scanning, augmented reality (AR), and virtual try-on (VTO) technology focused on the fashion and footwear industry. Founded in 2017, the company builds the capture hardware, software, and production infrastructure that brands use to digitize physical products and serve them as interactive 3D/AR experiences on e-commerce sites and in-store. Its customer base includes enterprise footwear and fashion brands such as adidas, Timberland, Under Armour, Crocs, New Balance, Zara, Skechers, Dr. Martens, Caterpillar, Outdoor Research, Represent, and Journeys.
The company's product portfolio consists of four modules: TurboScan (photogrammetry-based 3D scanning hardware and capture pipeline), a 3D Production Studio (asset processing and conditioning), an AI Production Studio (launched December 2025, applying AI to automate parts of the asset generation workflow), and an Immersive Experience Suite (web-based AR/VTO delivery). According to company disclosures, more than 3,000 models have been launched for VTO across 30+ markets, with 350 models currently available for direct web integration. The underlying technical stack combines photogrammetry, computer vision, AR rendering, and newer AI-assistive production tooling.
Vyking operates a quote-based enterprise SaaS business model with annual billing, structured around custom contracts with brand customers rather than self-serve pricing. The company maintains additional studios in Berlin and Paris alongside its London headquarters and operates through two legal entities — Vyking Limited (UK) and Vyking GmbH (Germany). Headcount is reported in the 11–50 range, and the company is privately held with no disclosed external funding rounds to date.
Vyking firmographics
Firmographics- Name
- Vyking
- Legal name
- Vyking Limited
- Website
- https://vyking.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vyking provides 3D scanning, AR, and virtual try-on technology to fashion and footwear brands including adidas, Timberland, Crocs, and New Balance. Its platform offers photogrammetry capture, 3D/AI asset production, and immersive web experiences under enterprise SaaS contracts.
- Ownership category
- akta.pro rank
Vyking industry classification
Industry- Product category
- Virtual Try-On and 3D/AR Visualisation Software for Fashion E-Commerce
- NAICS
- Computer Systems Design Services (541512), Graphic Design Services (541430), Industrial Design Services (54142)
- SIC
- Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
- akta.pro secondary industries
- Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH)
Keywords
Where Vyking is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Vyking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- 3D Scanning Services: Vyking operates scanning studios in London, Berlin, and Paris that deliver photorealistic 3D assets to fashion brands. The TurboScan technology captures products for virtual try-on, 3D viewers, and CGI campaigns.
- 3D Production Services: High-quality 3D visuals production including CGI videos, 2D still renders, and 360 spins for campaigns, e-commerce and social media.
- AI Content Generation: AI-powered content creation services including backgrounds, virtual try-on, packshots, and product imagery reshooting capabilities.
- Software Licensing/Integration: Virtual try-on technology integrated into customer apps (iOS/Android) and web products, with 3,000 models launched across 30+ markets and 350 models available for web integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Vyking product offering
Product offeringCore offering
Vyking provides AI, 3D scanning, and AR-powered virtual try-on and product visualization technology for fashion e-commerce. Its platform combines TurboScan photorealistic 3D asset capture, 3D and AI production studios, and an Immersive Experience Suite that integrates virtual try-on, 3D viewers, CGI campaigns, and 360 spins into retailer iOS, Android, and web properties. The company operates scanning studios in London, Berlin, and Paris and counts adidas, Timberland, Dr. Martens, Crocs, New Balance, Zara, and Skechers among its customers.
Product overview
Vyking is a fashion visualization and experience platform that combines AI, 3D scanning, and AR technologies to power virtual try-on and product visualization for fashion e-commerce. The platform operates as an integrated suite with four interconnected core products: TurboScan 3D Scanning (photorealistic 3D asset capture), 3D Production Studio (high-quality CGI visuals for campaigns and e-commerce), AI Production Studio (AI-generated content from 2D/3D inputs), and the Immersive Experience Suite (virtual try-on, 3D viewer, 360 spins, and AR experiences). Additional features include ReShoot for AI-powered product imagery swaps and AI backgrounds/packshots for automated content generation. With one single 3D asset, brands can create multiple 3D experiences across virtual try-on, CGI campaigns, 3D viewers, and 360 spins.
Differentiator
Problem solved
Functional benefit
Brands
- TurboScan: Vyking's 3D scanning technology used to create photorealistic 3D assets with ultra-precise geometry and PBR material textures.
- Immersive Experience Suite
- 3D Production Studio
- AI Production Studio
Products and services
- Virtual Try-On (VTO) Immersive virtual try-on experience that lets shoppers visualize footwear and accessories in AR before purchase; integrated as an SDK into fashion retailers' iOS, Android apps, and web products.
- TurboScan 3D Scanning Photorealistic 3D asset capture service with 57-second scan time, producing ultra-precise geometry and PBR material textures; operated from studios in London, Berlin, and Paris and used to feed virtual try-on, 3D viewers, and CGI campaigns.
- 3D Production Studio Production service producing photorealistic 3D visuals for campaigns, e-commerce, and social media, including stills, CGI videos, contextual videos, 2D still renders, and 360 spins derived from 3D assets.
- AI Production Studio AI-powered content generation service that creates CGI and AI content from 2D photography and 3D captures, including AI backgrounds, AI packshots, AI virtual try-on with digital humans, and ReShoot for automated product swapping on existing imagery.
- Immersive Experience Suite Comprehensive 3D shopping platform that lets fashion brands launch virtual try-on, CGI campaigns, 3D viewer, and 360 spins from a single 3D asset.
Quantifiable outcome
- Reduce returns by 30-35%
- +4 more outcomes
Companies that use Vyking
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles1 record
Vyking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Vyking partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AleaminorAlea expanded global distribution through a strategic partnership with Vyking (igaming platform provider), integrating its library of over 17,000 casino and live gaming titles into Vyking's proprietary aggregation layer. Note: This appears to be a different Vyking entity (igaming) than the fashion visualization company. Operators on the Vyking network can access Alea's content portfolio through a single integration point.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Vyking competitors and assessment
Company assessmentBroad incumbents
- Adobe: Adobe's Substance 3D and Aero products, alongside integrations with its commerce and creative cloud ecosystem, represent a broad incumbent offering 3D content creation and visualization that overlaps with Vyking's 3D Production Studio.
- Snap: Snap offers AR Try-On, AR Shopping, and Fashion lenses through its AR platform, providing retailers with augmented reality shopping tools that compete with Vyking's VTO offering at a much larger scale.
Direct peers
- WANNA: WANNA builds AR try-on and 3D commerce solutions specifically for fashion and footwear brands, directly competing with Vyking in virtual try-on workflows for retailers like adidas and footwear customers.
- Obsess: Obsess creates immersive 3D virtual stores and AR shopping experiences for fashion and beauty brands, overlapping with Vyking's brand-experience platform and 3D commerce capabilities.
- Zero10: Zero10 is an AR fashion try-on startup that deploys AR mirrors and mobile try-on experiences for fashion and footwear brands, directly comparable to Vyking's virtual try-on offering.
- Hexa: Hexa (formerly Hexaverse) is a 3D/AR content platform for e-commerce that enables brands to create immersive shopping experiences and 3D product visualizations, directly comparable to Vyking's Immersive Experience Suite and CGI content offerings.
- Emperia: Emperia builds virtual stores and 3D/AR e-commerce experiences for fashion and luxury brands, directly comparable to Vyking in delivering immersive shopping experiences to retail customers.
- Threekit: Threekit provides 3D product visualization, configuration, and virtual try-on technology for e-commerce, directly overlapping Vyking's 3D viewer and product visualization offering for fashion and footwear brands.
Emerging players
- Revery.ai: Revery.ai applies AI-driven virtual try-on technology for fashion e-commerce, representing an emerging AI-native competitor to Vyking's traditional 3D/AR approach.
- Vue.ai: Vue.ai offers AI-powered retail solutions including visual search, personalization, and virtual try-on, intersecting with Vyking's AI Production Studio and product visualization capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vyking social profiles
Digital presenceVyking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vyking leadership team
Management profileNumber of profiles
Profiles3 records
Vyking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vyking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vyking
What does Vyking do?
Vyking provides AI, 3D scanning, and AR-powered virtual try-on and product visualization technology for fashion e-commerce. Its platform combines TurboScan photorealistic 3D asset capture, 3D and AI production studios, and an Immersive Experience Suite that integrates virtual try-on, 3D viewers, CGI campaigns, and 360 spins into retailer iOS, Android, and web properties. The company operates scanning studios in London, Berlin, and Paris and counts adidas, Timberland, Dr. Martens, Crocs, New Balance, Zara, and Skechers among its customers.
Is Vyking a public or private company?
Vyking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vyking founded?
Vyking was founded in 2017. It employs 11 to 50 people.
Where is Vyking based?
Vyking is headquartered in London, United Kingdom, in the Europe region.
How does Vyking make money?
Four revenue lines are on record. 3D Scanning Services are the primary driver. The others are 3D Production Services, AI Content Generation and software Licensing/Integration.
Who are Vyking's main competitors?
Broad incumbents on record are Adobe and Snap. Direct peers are WANNA, Obsess, Zero10, Hexa, Emperia and Threekit. Emerging players are Revery.ai and Vue.ai.
Does Vyking have an API?
No public API is recorded for Vyking.
What industry is Vyking in?
Vyking's product category is Virtual Try-On and 3D/AR Visualisation Software for Fashion E-Commerce. Its primary akta.pro industry code is MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO), with a secondary code of MPADAHAH, Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines). Its NAICS code is 541512 and its SIC code is 7371.