Orange Leaf Holdings
Orange Leaf is a Dallas-based, self-serve frozen yogurt franchise with 67 US locations, owned by BRIX Holdings. It sells proprietary-flavor froyo, toppings, smoothies, cakes, and party boxes to consumers while earning franchise fees, royalties, and brand fund contributions from franchisees.
- Company typePrivate
- Founded2008
- HeadquartersOklahoma City, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Orange Leaf Holdings does
Orange Leaf Holdings operates the Orange Leaf Frozen Yogurt franchise brand, a self-serve frozen yogurt concept founded in 2008 and headquartered in Dallas, Texas under parent company BRIX Holdings. The legal entity, Orange Leaf, LLC (Texas), runs a wholly-owned franchise subsidiary, Orange Leaf FC, LLC, and sells franchised retail locations across the United States — 67 locations in total, with 23 concentrated in Texas and a national footprint exceeding 60 stores. Core products include proprietary-flavor self-serve frozen yogurt, more than 20 topping options, made-to-order smoothies and shakes, Super Food Bowls, customizable froyo cakes, and Pop-Up Party Boxes for events. Supporting infrastructure comprises a iOS/Android mobile app with Mobile Order and Pay, an Orange Leaf Rewards Club loyalty program (powered by Lunchbox), physical and electronic gift cards, iBeacon-based location engagement, and a store-locator (powered by SOCi with Google Maps).
Orange Leaf monetizes primarily through franchise fees — $30,000 for traditional 10-year locations and $15,000 for non-traditional 5-year locations — plus ongoing royalties of 5% and a brand development contribution of 3% (traditional) or 1% (non-traditional). Franchisees generate retail revenue from froyo, toppings, smoothies, shakes, cakes, and gift card redemption; the franchisor participates via royalties and brand fund. Distribution is hybrid: own-storefront mobile ordering and gift card e-commerce, franchise-operated retail, and third-party delivery via DoorDash, UberEats, and GrubHub. Customer segments include individual consumers (general, health-conscious, event/party), franchise entrepreneurs, and multi-unit operating partners such as BRIX Holdings.
Operational and technical depth is limited to standard franchise tooling: iBeacon proximity, a Lunchbox-powered loyalty backend, Paytronix for gift cards, and Google/Apple app distribution. No proprietary AI/ML systems, proprietary training pipelines, patents, or research assets are disclosed. The brand has pursued incremental same-store sales growth (reported at 10% YoY), supported by seasonal limited-time flavors (e.g., 2025's Blue Island Wave), new unit openings in Texas and Nebraska, and multi-unit franchise agreements with BRIX Holdings covering Prosper, Frisco, San Antonio, and Rio Grande Valley.
Orange Leaf Holdings firmographics
Firmographics- Name
- Orange Leaf Holdings
- Legal name
- Orange Leaf, LLC
- Website
- https://orangeleafyogurt.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Orange Leaf is a Dallas-based, self-serve frozen yogurt franchise with 67 US locations, owned by BRIX Holdings. It sells proprietary-flavor froyo, toppings, smoothies, cakes, and party boxes to consumers while earning franchise fees, royalties, and brand fund contributions from franchisees.
- Ownership category
- akta.pro rank
Orange Leaf Holdings industry classification
Industry- Product category
- Frozen Yogurt Franchise
- NAICS
- Frozen Food Manufacturing (31141)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Frozen Yogurt Shops (THAFAGAB)
- akta.pro secondary industry
- Frozen Yogurt Manufacturing (AFAHAEAC)
Keywords
Where Orange Leaf Holdings is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Orange Leaf Holdings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees: Initial franchise fee of $30,000 for traditional locations (10-year term) or $15,000 for non-traditional locations (5-year term). Franchisees also pay ongoing royalties.
- Franchise Royalties: 5% royalty plus 3% brand development fund contribution for traditional locations; 5% royalty plus 1% for non-traditional locations.
- Retail Frozen Yogurt Sales: Point-of-sale revenue from frozen yogurt, smoothies, shakes, cakes, and topping sales at franchise locations.
- Gift Cards: Physical and electronic gift cards sold at locations and online. Gift cards have no service fees or expiration dates.
- Delivery Partnerships: Partnerships with DoorDash, UberEats, and GrubHub for third-party delivery services generating additional transaction revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Traditional Franchise Location |
| One time/ perpetual license | Multi-year contract | Non-Traditional Franchise Location |
| Transaction based/ take rate | Pay-as-you-go | Gift Cards |
| Freemium | Monthly | Loyalty Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Orange Leaf Holdings product offering
Product offeringCore offering
Orange Leaf Holdings operates a self-serve frozen yogurt franchise concept with 67 locations across the United States. The company sells proprietary frozen yogurt recipes in multiple flavors, complemented by 20+ toppings, smoothies, shakes, Super Food Bowls, froyo cakes, and Pop-Up Party Boxes. Revenue is generated through franchise fees, royalties, retail product sales, gift cards, loyalty programs, and third-party delivery partnerships.
Product overview
Orange Leaf Frozen Yogurt operates as a self-serve frozen yogurt franchise concept with 67 locations across the United States. The core product offering centers on customizable frozen yogurt (Froyo) with 10+ unique proprietary flavors and 20+ topping options, allowing customers to create their own combinations. The product portfolio includes Frozen Yogurt as the primary offering, complemented by Smoothies & Shakes, Super Food Bowls, Froyo Cakes, and Pop-Up Party Boxes for events. Supporting services include the Orange Leaf Rewards Club loyalty program (powered by Lunchbox), Orange Leaf Mobile App (iOS/Android), Gift Cards (physical and electronic), and Mobile Order and Pay functionality. The company also offers franchise opportunities for both traditional and non-traditional locations. The company positions itself on flavor freedom and creative expression, offering dietary options including no-sugar-added, gluten-free, and dairy-free alternatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Frozen Yogurt (Froyo) Self-serve frozen yogurt with proprietary flavor recipes exclusively available at Orange Leaf. Customers can select from flavors including White Chocolate Strawberry, Pineapple, Vanilla, Coconut, Orange, Chocolate, Cheesecake, and Birthday Cake. Dietary options include no-sugar-added, gluten-free, and dairy-free alternatives.
- Toppings More than 20 topping options including strawberries, oranges, gummy bears, gummy worms, almonds, popcorn, and green beans, allowing customers to fully customize their frozen yogurt.
- Smoothies & Shakes Made-to-order frozen dessert beverages where customers choose their froyo flavor and toppings. Customers can select from menu favorites or create custom combinations.
- Super Food Bowls Health-focused bowls that provide energy, vitamins, minerals, and antioxidants to support health and wellness, designed to be both tasty and nutritious.
- Froyo Cakes Signature frozen yogurt cakes available in four varieties, with the option to customize with favorite froyo flavors and toppings. Designed for events and celebrations.
- Pop-Up Party Box Large party order option offering 12, 25, or 50 six-ounce cups of froyo plus toppings. Designed for birthday parties, school fundraisers, and social gatherings for enjoyment at home, school, or play.
- Blue Island Wave Frozen Yogurt Limited-time tropical-flavored frozen yogurt featuring bright island vibes and vibrant blue color, marketed as the go-to flavor for sunny days, poolside cravings, and sweet summer moments.
- Orange Leaf Rewards Club Free-to-join loyalty program powered by Lunchbox, allowing members to earn 1 point per dollar spent on qualified purchases. Rewards include free froyo on birthday, holiday discounts, and exclusive offers. Members earn rewards and present their 10-digit phone number at checkout to redeem.
- Orange Leaf Mobile App Mobile application available on iOS and Android platforms for ordering ahead, loyalty account management, and accessing rewards. Supports Mobile Order and Pay (MOP) functionality at participating locations.
- Gift Cards Physical and electronic gift cards redeemable for food, drink, and eligible merchandise at participating Orange Leaf locations. No service fees or expiration dates. Physical cards available at locations; eGifts purchasable online with multiple design options.
- Franchise Program Franchise opportunity for self-serve frozen yogurt concept. Traditional locations require $30,000 franchise fee, $100,000 liquid assets, $250,000 minimum net worth, with 5% royalty plus 3% brand development fund on a 10-year term. Non-traditional locations require $15,000 for a five-year term with 5% royalty plus 1%. 67 locations across US with 10% YoY sales growth.
Companies that use Orange Leaf Holdings
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Orange Leaf Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Orange Leaf Holdings partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- DoorDashcoreDelivery partnership enabling customers to order Orange Leaf frozen yogurt and treats for home delivery through the DoorDash platform. Part of a multi-delivery platform strategy.
- UberEatscoreDelivery partnership enabling customers to order Orange Leaf frozen yogurt and treats for home delivery through the UberEats platform.
- GrubHubcoreDelivery partnership enabling customers to order Orange Leaf frozen yogurt and treats for home delivery through the GrubHub platform.
- BRIX HoldingsflagshipDallas-based multi-brand franchising company that signed franchise agreements to open Orange Leaf and Smoothie Factory + Kitchen locations in Prosper, Frisco, San Antonio, and Rio Grande Valley, Texas. Represents a significant expansion partnership.
- LunchboxcoreLunchbox powers the Orange Leaf Rewards Club loyalty program, enabling point earning, reward tracking, and member communications.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Orange Leaf Holdings competitors and assessment
Company assessmentDirect peers
- TCBY (The Country's Best Yogurt): TCBY is one of the original frozen yogurt franchises in the U.S. and competes directly for franchisees and health-conscious treat-seekers, though it has shifted toward co-branded and traditional retail formats.
- Pinkberry: Pinkberry pioneered the premium tart frozen yogurt category and operates franchised and corporate locations. It competes for the same treat-occasion consumer and the same franchisee candidates.
- Yogurtland: Yogurtland is a self-serve frozen yogurt franchise with hundreds of U.S. locations. It directly competes with Orange Leaf on the customizable self-serve froyo occasion, franchisee pool, and consumer positioning.
- SweetFrog Premium Frozen Yogurt: SweetFrog is a self-serve frozen yogurt franchise with a similar flavor-and-toppings concept, comparable franchise fee structure, and U.S. franchise footprint.
- Red Mango: Red Mango is a frozen yogurt and smoothie franchise chain offering all-natural, probiotic froyo — overlapping Orange Leaf's health-positioning and self-serve customization.
- Menchie's Frozen Yogurt: Menchie's is one of the largest self-serve frozen yogurt franchises in the U.S. with a comparable mix of flavors, toppings, and franchise-driven store growth — directly head-to-head with Orange Leaf.
- 16 Handles: 16 Handles is a self-serve frozen yogurt concept with a pay-by-weight model and urban store footprint, targeting the same customizable froyo occasion as Orange Leaf.
Broad incumbents
- Cold Stone Creamery: Cold Stone is an established ice cream and mix-in franchise concept with a much larger U.S. footprint, competing for the customized frozen treat occasion though operating on a full-service rather than self-serve model.
- Smoothie King: Smoothie King is a much larger smoothie and healthier-treat franchise with 1,000+ units, competing for the same better-for-you treat occasion and franchisee capital.
- Baskin-Robbins: Baskin-Robbins is a national ice cream and frozen dessert franchise chain, sitting within the broader custom-frozen-treat category that competes for the same consumer dessert occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Orange Leaf Holdings social profiles
Digital presenceOrange Leaf Holdings compliance and trust
Trust signalCompliance1 record
Orange Leaf Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orange Leaf Holdings leadership team
Management profileNumber of profiles
Profiles1 record
Orange Leaf Holdings subsidiaries and ownership
Company hierarchySubsidiaries1 record
Orange Leaf Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orange Leaf Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orange Leaf Holdings
What does Orange Leaf Holdings do?
Orange Leaf Holdings operates a self-serve frozen yogurt franchise concept with 67 locations across the United States. The company sells proprietary frozen yogurt recipes in multiple flavors, complemented by 20+ toppings, smoothies, shakes, Super Food Bowls, froyo cakes, and Pop-Up Party Boxes. Revenue is generated through franchise fees, royalties, retail product sales, gift cards, loyalty programs, and third-party delivery partnerships.
Is Orange Leaf Holdings a public or private company?
Orange Leaf Holdings is a private company. It is classified as corporate owned and is currently operating.
When was Orange Leaf Holdings founded?
Orange Leaf Holdings was founded in 2008. It employs 101 to 250 people.
Where is Orange Leaf Holdings based?
Orange Leaf Holdings is headquartered in Oklahoma City, United States, in the North America region.
How does Orange Leaf Holdings make money?
Five revenue lines are on record. Franchise Fees are the primary driver. The others are franchise Royalties, retail Frozen Yogurt Sales, gift Cards and delivery Partnerships.
Who are Orange Leaf Holdings's main competitors?
Direct peers on record are TCBY (The Country's Best Yogurt), Pinkberry, Yogurtland, SweetFrog Premium Frozen Yogurt, Red Mango, Menchie's Frozen Yogurt and 16 Handles. Broad incumbents are Cold Stone Creamery, Smoothie King and Baskin-Robbins.
Does Orange Leaf Holdings have an API?
No public API is recorded for Orange Leaf Holdings.
What industry is Orange Leaf Holdings in?
Orange Leaf Holdings's product category is Frozen Yogurt Franchise. Its primary akta.pro industry code is THAFAGAB, Frozen Yogurt Shops, with a secondary code of AFAHAEAC, Frozen Yogurt Manufacturing. Its NAICS code is 31141 and its SIC code is 2024.