Skout's Honor
Skout's Honor is a US-based pet care brand that sells probiotic, microbiome-friendly grooming, skincare, wellness, and stain-and-odor products for dogs and cats via DTC e-commerce with subscription, third-party retail, and a Pro Services wholesale channel for professional groomers.
- Company typePrivate
- Founded2015
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Skout's Honor does
Skout's Honor, founded in 2015 and headquartered in Oceanside, California, is a US-based pet care company that develops, markets, and distributes probiotic and microbiome-friendly grooming, skincare, wellness, and stain/odor-removal products for dogs and cats. The product portfolio spans core probiotics (Shampoo + Conditioner 2-in-1, Deodorizer, Detangler, Itch Relief Shampoo and Spray, Ear Cleaner, Hot Spot Hydrogel, Prebiotic Pet Balm), professional-strength cleaning solutions (Severe Mess Formula, Urine Destroyer, Skunk Odor Eliminator, Litter Box Deodorizer, Urine & Odor Destroyer for Concrete & Turf, Laundry Booster), and a recently launched HydroClear collection powered by hyaluronic acid. The underlying technology centers on live, colony-forming probiotic kefir cultures — a multi-strain blend including Hansenula, Kloeckera, Lactobacillus, Lactococcus, Leuconostoc, Pediococcus, and Saccharomyces — delivered through encapsulated technology to support the pet skin microbiome, supplemented by a proprietary Bio-Kore plant-based surfactant meeting California Green Chemistry standards and a biodegradable molecular deodorizer. Multiple SKUs carry MyMicrobiome's independent Microbiome-Friendly Certification.
The company operates a hybrid go-to-market combining an owned DTC e-commerce storefront (skoutshonor.com) with subscription/recurring mechanics (5% discount on subscribe-and-save), retail distribution through third-party partners accessed via store locator, and a dedicated B2B Pro Services wholesale portal (skoutshonor.direct) serving professional groomers and pet care service providers. Pricing is one-time/perpetual across SKUs ranging from $9.99 (Probiotic Ear Cleaner) to $28.48 (Probiotic Detangler), with bundle options across grooming essentials, probiotic wellness, and itchy-dog use cases and a $75 free shipping threshold. Revenue streams are therefore a mix of one-time DTC purchases, recurring subscriptions, retail wholesale, and professional-channel wholesale, with US-only operations. The brand is led by Pete Stirling (President & CEO), founder Macon F. Brock Jr., Nick Cannon (COO), and Jenny Gilcrest (VP Marketing), with Macon F. Brock Jr. notably being a co-founder of Dollar Tree and bringing significant retail operating experience to the venture. A distinguishing non-commercial feature is the Paw Pledge program, run in partnership with Greater Good Charities' GOODS Program, under which over 33 million meals have been donated to rescue animals to date.
Skout's Honor firmographics
Firmographics- Name
- Skout's Honor
- Legal name
- Skout's Honor
- Website
- https://skoutshonor.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skout's Honor is a US-based pet care brand that sells probiotic, microbiome-friendly grooming, skincare, wellness, and stain-and-odor products for dogs and cats via DTC e-commerce with subscription, third-party retail, and a Pro Services wholesale channel for professional groomers.
- Ownership category
- akta.pro rank
Skout's Honor industry classification
Industry- Product category
- Pet Care Products
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Allergy & Anti-Inflammatory Supplements (HLAMALAL)
- akta.pro secondary industries
- Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)
Keywords
Where Skout's Honor is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Skout's Honor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue stream through the company's owned e-commerce platform (skoutshonor.com), selling individual products and bundled collections with free shipping threshold of $75.
- Subscription / Subscribe and Save: Recurring subscription model offering 5% discount on regular deliveries, providing predictable revenue and customer retention through convenience.
- Retail Distribution: Products distributed through retail partners via store locator and 'Where to Buy' channels, with a separate Pro Services wholesale portal for professional groomers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Probiotic Shampoo + Conditioner 2-in-1 |
| One time/ perpetual license | Pay-as-you-go | Probiotic Deodorizer |
| One time/ perpetual license | Pay-as-you-go | Probiotic Itch Relief Shampoo |
| One time/ perpetual license | Pay-as-you-go | Probiotic Itch Relief Spray |
| One time/ perpetual license | Pay-as-you-go | Probiotic Ear Cleaner |
| One time/ perpetual license | Pay-as-you-go | Probiotic Detangler |
| One time/ perpetual license | Pay-as-you-go | HydroClear Grooming Wipes |
| One time/ perpetual license | Pay-as-you-go | Prebiotic Pet Balm |
| One time/ perpetual license | Pay-as-you-go | Probiotic Hot Spot Hydrogel |
| One time/ perpetual license | Pay-as-you-go | Severe Mess Stain & Odor Formula |
| One time/ perpetual license | Pay-as-you-go | Laundry Booster |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Skout's Honor product offering
Product offeringCore offering
Skout's Honor develops, manufactures, and sells its own line of probiotic, microbiome-friendly pet care products for dogs and cats, including grooming essentials (shampoo, deodorizer, detangler), wellness solutions (itch relief, ear cleaner, hot spot hydrogel, pet balm), professional-strength stain and odor removers, and a hyaluronic-acid-powered HydroClear line. Products are sold via owned e-commerce, retail partners, and a Pro Services wholesale channel, with subscriptions available on most SKUs.
Product overview
Skout's Honor is a pet care company offering a portfolio of probiotic and microbiome-friendly products for dogs and cats. The core product line includes grooming essentials (Probiotic Shampoo + Conditioner, Deodorizer, Detangler), wellness solutions (Itch Relief Shampoo and Spray, Ear Cleaner, Hot Spot Hydrogel, Pet Balm, Paw Spray), and professional-strength stain and odor removers (Severe Mess Formula, Urine Destroyer, Laundry Booster, Skunk Odor Eliminator). The company recently launched a new HydroClear™ collection powered by hyaluronic acid for skin hydration. All products are Microbiome-Friendly Certified by MyMicrobiome and are made in the USA with a social impact mission (Paw Pledge: each purchase feeds a rescue animal). The portfolio spans grooming, skin care, wellness, cleaning, and odor elimination categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Probiotic Shampoo + Conditioner (2-in-1) 2-in-1 shampoo and conditioner for dogs and cats that gently cleans while supporting the pet's natural skin microbiome with live, colony-forming probiotic kefir. Microbiome-Friendly Certified.
- Probiotic Deodorizer Daily-use probiotic deodorizing spray for dogs and cats that hydrates skin, softens coat, and neutralizes odor without disrupting the microbiome. Microbiome-Friendly Certified.
- Probiotic Detangler Probiotic detangling spray that softens, smooths, and helps release tangles and mats while preserving the pet's natural skin barrier; contains live probiotic kefir.
- Probiotic Itch Relief Shampoo Microbiome-Friendly Certified shampoo for itchy, irritated, or sensitive pet skin, powered by live probiotic kefir and aloe in a non-medicated formula.
- Probiotic Itch Relief Spray Daily-use probiotic spray for dogs and cats with itchy, irritated, or sensitive skin; non-medicated, Microbiome-Friendly Certified, and powered by live kefir.
- Probiotic Ear Cleaner Non-medicated ear cleaner for dogs and cats powered by live probiotic kefir and aloe that cleans without disrupting the ear's natural balance. Microbiome-Friendly Certified.
- Probiotic Hot Spot Hydrogel Nature-based, non-medicated hydrogel for hot spots, scratches, abrasions, lacerations, burns, and irritated skin; contains aloe vera, hickory bark extract, alginate, and topical probiotics.
- Prebiotic Pet Balm 100% natural, Microbiome-Friendly Certified balm for dry paws, noses, skin folds, and sensitive areas, made with prebiotic and mānuka honey.
- HydroClear Grooming Wipes Hyaluronic acid-powered grooming wipes for pets that remove dirt, dander, and odor from faces, paws, skin folds, and bums while delivering rapid hydration; made with plant-based fibers.
- HydroClear Eye Wash Gentle, non-medicated hyaluronic acid eye wash for pets that flushes out debris, allergens, and post-swim irritation and helps reduce tear stains.
- HydroClear Eye, Ear & Nose Wipes All-purpose hyaluronic acid-powered wipes for cleaning pets' eyes, ears, and nose; non-medicated and suitable for dogs and cats.
- Laundry Booster - Stain & Odor Removal Additive Plant-based laundry additive powered by Bio-Kore and a molecular deodorizer that removes tough pet stains and odors from bedding, blankets, and clothing; 3x concentrated with up to 32 loads per bottle.
- Severe Mess Stain & Odor Advanced Formula Ultra-powerful, fast-acting stain and odor remover for the toughest pet messes including urine, feces, mud, blood, grease, and wine, powered by Bio-Kore and a biodegradable molecular deodorizer.
- Urine Destroyer Professional-strength urine destroyer for dogs that breaks down urine and eliminates odor from surfaces and fabrics.
- Skunk Odor Eliminator Professional-strength odor eliminator specifically formulated to neutralize skunk odor on pets and surfaces.
- Urine & Odor Destroyer Concrete & Turf Specialized professional-strength formula for outdoor surfaces including concrete and artificial turf, breaking down urine and eliminating odor.
- Litter Box Deodorizer Professional-strength deodorizer formulated to eliminate litter box odors in cat households.
- Probiotic Wellness Bundle Curated multi-SKU bundle of probiotic wellness products for dogs and cats sold as a single unit at a bundle discount.
- Grooming Essentials Bundle Curated multi-SKU bundle of core grooming products including shampoo, deodorizer, and detangler sold at a bundle discount.
- Itchy Dog Bundle Curated multi-SKU bundle of itch relief products for dogs with sensitive or itchy skin, sold at a bundle discount.
Quantifiable outcome
- Products are Microbiome-Friendly Certified by MyMicrobiome, ensuring they do not disrupt the skin's natural microbiome
- +2 more outcomes
Companies that use Skout's Honor
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Skout's Honor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Skout's Honor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Greater Good Charities (GOODS Program)coreThrough the company's Paw Pledge initiative, every purchase helps provide a meal to a rescue animal through partnership with Greater Good Charities' GOODS (Greater Good Organics Direct Shelter) Program. The partnership ensures food reaches thousands of shelters across the U.S., helping animals get the care they deserve. This social impact initiative has resulted in over 33 million meals donated to date.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Skout's Honor competitors and assessment
Company assessmentDirect peers
- Vet's Best: Natural, vet-formulated pet care brand with grooming, itch relief, and wellness products. Direct overlap in the anti-itch, sensitive skin category where Skout's Honor's itch relief line competes.
- PetLab Co. DTC pet wellness and supplements subscription brand. Comparable to Skout's Honor in DTC subscription mechanics and pet wellness adjacency, though focused on ingestibles rather than topicals.
- Bodhi Dog: DTC natural pet care brand offering grooming, stain & odor, and wellness products for dogs and cats. Cited alongside Skout's Honor as a DTC subscription innovator in the pet deodorizing/stain segment.
- Nature's Miracle: Category-leading stain and odor removal brand for pet messes. Direct competitor in Skout's Honor's stain & odor removers and laundry booster categories.
- Tropiclean: Natural pet care brand spanning grooming, dental, and wellness products. Comparable to Skout's Honor's grooming and wellness portfolio with similar natural-positioning retail presence.
- Angry Orange: Pet odor and stain removal brand competing in the same 'natural citrus' adjacent category. Direct overlap with Skout's Honor's stain & odor remover portfolio.
- Rocco & Roxie Supply Co. DTC and retail pet stain & odor brand named in the same competitive set as Skout's Honor. Overlaps directly in urine destroyers, severe mess formulas, and laundry additives.
- PetHonesty: DTC pet wellness brand selling condition-specific supplements and grooming topicals. Overlaps with Skout's Honor's condition-specific wellness positioning (itch, hot spot, skin) and DTC subscription model.
- Earthbath: Natural pet grooming brand with shampoos, conditioners, and wipes for dogs and cats. Comparable to Skout's Honor's probiotic grooming and HydroClear hygiene lines.
- Burt's Bees for Pets: Natural pet grooming brand owned by Clorox; competes in shampoo, conditioner, and grooming wipes with a natural ingredients positioning similar to Skout's Honor's microbiome-friendly story.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Skout's Honor social profiles
Digital presenceSkout's Honor compliance and trust
Trust signalCompliance1 record
Skout's Honor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skout's Honor leadership team
Management profileNumber of profiles
Profiles4 records
Skout's Honor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skout's Honor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skout's Honor
What does Skout's Honor do?
Skout's Honor develops, manufactures, and sells its own line of probiotic, microbiome-friendly pet care products for dogs and cats, including grooming essentials (shampoo, deodorizer, detangler), wellness solutions (itch relief, ear cleaner, hot spot hydrogel, pet balm), professional-strength stain and odor removers, and a hyaluronic-acid-powered HydroClear line. Products are sold via owned e-commerce, retail partners, and a Pro Services wholesale channel, with subscriptions available on most SKUs.
Is Skout's Honor a public or private company?
Skout's Honor is a private company. It is classified as unknown and is currently operating.
When was Skout's Honor founded?
Skout's Honor was founded in 2015. It employs 11 to 50 people.
Where is Skout's Honor based?
Skout's Honor is headquartered in Irvine, United States, in the North America region.
How does Skout's Honor make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are subscription / Subscribe and Save and retail Distribution.
Who are Skout's Honor's main competitors?
Direct peers on record are Vet's Best, PetLab Co., Bodhi Dog, Nature's Miracle, Tropiclean, Angry Orange, Rocco & Roxie Supply Co., PetHonesty, Earthbath and Burt's Bees for Pets.
Does Skout's Honor have an API?
No public API is recorded for Skout's Honor.
What industry is Skout's Honor in?
Skout's Honor's product category is Pet Care Products. Its primary akta.pro industry code is HLAMALAL, Allergy & Anti-Inflammatory Supplements, with a secondary code of CRALAHAC, Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick). Its NAICS code is 459910 and its SIC code is 2000.