GO7 Travel
GO7 is a Copenhagen-based travel technology platform serving 200+ airlines globally with modular SaaS spanning passenger service systems, GDS distribution, global ticketing, payments, and intermodal connectivity through its own IATA codes.
- Company typePrivate
- Founded2023
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What GO7 Travel does
GO7 Travel is a privately held travel technology company headquartered in Copenhagen, Denmark, serving 200+ airlines globally with a modular platform spanning passenger service systems (PSS), global distribution, ticketing, payments, and intermodal connectivity. The company was formed in February 2023 through the rebranding of 777 Travel, consolidating three legacy brands — WorldTicket, AeroCRS, and Air Black Box — plus its FlexFlight operating subsidiary (carrying the W2 IATA code) under a unified identity led by CEO Meir Hadassi Turner. GO7 holds its own IATA codes (W1 via WorldTicket, W2 via FlexFlight) and BSP agreements in 190+ markets, a regulated asset that enables partner airlines to issue tickets and access all major GDSs (Amadeus, Sabre, Travelport, TravelSky) without establishing individual country agreements.
The platform comprises four product pillars: Backend Builder (PSS via AeroCRS and Sell-more-seats) for inventory, reservations, and operations; Distribution Builder including GDS Sub-Hosting, Global Ticketing (W2/W1 stock), OTA Network Builder, and W2 NDC for reaching 100,000+ travel agencies and major OTAs such as Kiwi.com, KAYAK, and Skyscanner; Digital Commerce Builder (IBE Builder, App Builder, Marketing Triggers with Klaviyo) for direct consumer channels; and Connectivity Builder featuring Orchestrated Virtual Interlining, ThruBag, and Rail&Fly intermodal partnerships (notably Deutsche Bahn). A Data Builder layer, augmented by ThoughtSpot's AI-powered analytics, unifies operational data for airline insight.
GO7 monetizes through a mix of SaaS subscriptions on modular components, transaction-based fees from GDS sub-hosting and ticket issuance, and one-time implementation/setup fees. Pricing is quote-based under multi-year contracts, with "no upfront costs" positioning on ticketing services where airlines pay only when bookings occur. The go-to-market is sales-led, targeting airlines of all sizes — from startups (Green Africa, LIFT) and regional carriers (SANSA, fastjet) to major international airlines (Emirates, KLM, Air China, TAP Air Portugal, ITA Airways). The company maintains offices in Copenhagen, London, Miami, Bangkok, and Beijing, and is IATA-certified, PCI-DSS compliant, and NDC Level 4 capable.
GO7 Travel firmographics
Firmographics- Name
- GO7 Travel
- Legal name
- GO7
- Website
- https://go7.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GO7 is a Copenhagen-based travel technology platform serving 200+ airlines globally with modular SaaS spanning passenger service systems, GDS distribution, global ticketing, payments, and intermodal connectivity through its own IATA codes.
- Ownership category
- akta.pro rank
GO7 Travel industry classification
Industry- Product category
- Airline Technology Platform
- akta.pro primary industry
- Inventory, Availability & Schedule Distribution (SSIM/OAG, Direct Connect) (THABAJAH)
- akta.pro secondary industry
- Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO)
Keywords
Where GO7 Travel is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
GO7 Travel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscriptions: GO7 charges airlines for access to its modular platform components including PSS, distribution, and analytics tools. Airlines pay subscription fees for the software infrastructure.
- Transaction-based Distribution Fees: Revenue generated from GDS sub-hosting services and ticket issuance through the W2 network. Airlines pay fees when bookings are made through the platform.
- Ticketing Services: Revenue from enabling airlines to issue tickets globally through W2's BSP agreements. Airlines access ticketing infrastructure without upfront costs, paying per transaction.
- Implementation & Setup Fees: One-time fees for system implementation, migration, and configuration services when airlines onboard to the GO7 platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Modular SaaS platform with customizable product bundles |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
GO7 Travel product offering
Product offeringCore offering
GO7 provides a modular, cloud-based travel technology platform for airlines that combines Passenger Service Systems (PSS), global distribution, ticketing, payments, and analytics. The company enables airlines of all sizes to manage inventory, reservations, and ancillary sales, distribute content to OTAs, TMCs, and GDSs via its own IATA codes (W1, W2), and issue tickets across 190+ BSP markets. Its portfolio also includes intermodal (air-rail) products, virtual interlining, and direct-to-consumer booking engines.
Product overview
GO7 is a modular travel technology platform for airlines comprising multiple integrated products across distribution, operations, and data. The core platform includes Backend Builder (PSS) and AeroCRS for passenger service systems managing inventory, bookings, ancillaries, loyalty, and ticketing. Distribution is handled through Distribution Builder, GDS Sub-Hosting & Codeshare, Global Ticketing (W2/W1 ticket stock), and OTA Network Builder for reaching global OTAs. The Digital Commerce Builder suite (IBE Builder, App Builder, Marketing Triggers) enables direct sales channels. Data capabilities include Data Builder with Data Warehouse and Dashboard Builder. Connectivity solutions feature Connectivity Builder, ThruBag baggage handling, and Orchestrated Virtual Interlining for multi-carrier journeys. Payment solutions include W2 e-Payment (UATP) and W1 Pay. Intermodal products connect air with rail (Rail & Fly, Intermodal) through Deutsche Bahn partnership. W2 NDC enables NDC content distribution. The platform operates sub-brands W2 by GO7 (FlexFlight) and WorldTicket by GO7 (WorldTicket) for ticketing in 190+ BSP markets globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Backend Builder (PSS) Passenger Service System streamlining airline operations and unlocking content. Manages inventory, bookings, ancillaries, loyalty, and ticketing with GDS, codeshare, and interline support. For airline operations, commercial, and IT teams.
- AeroCRS Flexible, customizable PSS solution for airlines to launch fast, manage, and grow operations. Handles inventory management, reservations, and flight/fare management with high customizability. Used by startups and regional carriers.
- Sell-more-seats (SMS)
Quantifiable outcome
- Airlines can set up distribution and ticketing in less than a week compared to traditional 6+ month GDS implementations
- +7 more outcomes
Companies that use GO7 Travel
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
GO7 Travel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature9 records
GO7 Travel partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- 34 New Airline PartnerscoreW2 by GO7 welcomed 34 new airline partners, marking a key milestone in GO7's anniversary year, significantly expanding the network.
- UATPcoreW2 by GO7 joined the UATP network as an issuer, enabling efficient low-cost payments for airline bookings. The W2-UATP program enables travel agencies to pay for airline tickets and all UATP merchant airlines, with benefits including accelerated refunds.
- BLADEminorBLADE partnership enabling Emirates passengers to book helicopter transfers between Nice and Monaco via GO7's W2 ticketing platform with Special Prorate Agreement.
- EmiratescoreEmirates signed MoU with GO7 to develop deeper commercial cooperation including codeshare potential and expansion of intermodal programs via virtual interlines. Also facilitated Emirates-BLADE partnership for Dubai-Monaco helicopter connections.
- TravelfusionminorTravelfusion on GO7 Network providing access to direct connect content with 34% increase in distribution sales reported.
- SkyscannercoreSkyscanner partnership on GO7 Network providing access to 100M+ monthly travelers across 30+ languages with 50%+ booking growth reported.
- PeakworkminorPeakwork on GO7 Network designed for EU leisure travel distribution with 73% booking growth compared to 2022.
- Alternative AirlinesminorAlternative Airlines partnership providing ticketing services for 600+ global airlines with 40+ payment options.
- WegominorWego partnership providing access to MENA region market (Middle East and North Africa) for GO7 airline partners.
- Kiwi.com (enhanced)coreEnhanced partnership with Kiwi.com on GO7 Network, offering airlines competitive commission rates, one-click setup, and centralized distribution management with 9% booking growth reported.
- TravelportcoreGO7 completed integration to Travelport+ platform, giving GO7 PSS customers ability to distribute inventory directly using Type A and Type B direct connect features.
- Deutsche BahncoreWorldTicket by GO7 partnered with Deutsche Bahn, Europe's largest railway operator, to enable seamless booking of combined air and rail travel. The partnership connects Deutsche Bahn's rail network (5,600+ stations across Germany) with 50+ global airlines, allowing passengers to book multimodal itineraries with single tickets. Travel agents can access these connections via Amadeus, Sabre, and Travelport GDSs.
- Discover the WorldcoreSales partnership where Discover the World acts as dedicated sales partner for Go First in many countries, providing 100% targeted sales based on historic market KPIs.
- KAYAKcoreKAYAK joined GO7 Network, enabling GO7 airline customers to distribute content directly on KAYAK and its brands (SWOODOO, checkfelix, momondo, Cheapflights, Mundi). KAYAK processes over 6 billion queries annually.
- Kiwi.comcoreStrategic partnership making Kiwi.com a distributor on GO7 Network, giving airlines access to Kiwi's 90M+ daily consumer searches. The partnership also brings virtual interlining technology to GO7 airline clients, expanding inventory through multi-carrier combinations.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
GO7 Travel competitors and assessment
Company assessmentDirect peers
- Amadeus: Amadeus is the largest global GDS and provides PSS, distribution, NDC, and airline IT solutions globally — directly competing with GO7 across nearly every product line, including GDS sub-hosting and Navitaire LCC PSS.
- Sabre: Sabre operates a major global GDS and provides airline IT/PSS, distribution, and NDC solutions — the closest direct competitor to GO7 in airline distribution and technology, serving many of the same airline customer profiles.
- Travelport: Travelport (now part of a private consortium) is one of the four major GDSs and competes with GO7's W2 sub-hosting and distribution products; GO7 has direct integration with Travelport+ as both partner and competitor.
- Navitaire (Amadeus): Navitaire, owned by Amadeus, is the dominant PSS for low-cost and hybrid carriers — directly competing with GO7's AeroCRS/Backend Builder PSS. Green Africa's migration from Navitaire to GO7 exemplifies the competitive overlap.
- IBS Software: IBS Software provides PSS, cargo, crew, and loyalty solutions to airlines globally and competes with GO7's Backend Builder / AeroCRS products for mid-market and large carrier IT modernization deals.
Emerging players
- Verteil Technologies: Verteil is an NDC aggregator and distribution platform for airlines competing in the same NDC-enabled distribution space as GO7's W2 NDC and OTA Network Builder products, though more focused on NDC API connectivity.
- Kiwi.com: Kiwi.com is both a GO7 distribution partner and a virtual interlining pioneer; the two companies co-developed virtual interlining technology for GO7's airline clients, making them complementary ecosystem partners rather than pure competitors.
- Duffel: Duffel provides a travel booking API platform for airlines and agents, competing in the developer-friendly airline content and NDC distribution space adjacent to GO7's API-led PSS and distribution offerings.
Others
- Travelfusion: Travelfusion is a direct-connect content aggregator that is both a GO7 Network distribution partner and an adjacent technology layer competing for airline direct-connect distribution volume.
- ATPCO: ATPCO provides fare, pricing, and shopping data infrastructure to airlines and GDSs; it sits upstream of GO7's distribution and pricing workflows and is a complementary/overlapping infrastructure provider in the airline IT stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GO7 Travel social profiles
Digital presenceGO7 Travel compliance and trust
Trust signalCompliance3 records
GO7 Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO7 Travel leadership team
Management profileNumber of profiles
Profiles4 records
GO7 Travel subsidiaries and ownership
Company hierarchySubsidiaries4 records
GO7 Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO7 Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO7 Travel
What does GO7 Travel do?
GO7 provides a modular, cloud-based travel technology platform for airlines that combines Passenger Service Systems (PSS), global distribution, ticketing, payments, and analytics. The company enables airlines of all sizes to manage inventory, reservations, and ancillary sales, distribute content to OTAs, TMCs, and GDSs via its own IATA codes (W1, W2), and issue tickets across 190+ BSP markets. Its portfolio also includes intermodal (air-rail) products, virtual interlining, and direct-to-consumer booking engines.
Is GO7 Travel a public or private company?
GO7 Travel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GO7 Travel founded?
GO7 Travel was founded in 2023. It employs 101 to 250 people.
Where is GO7 Travel based?
GO7 Travel is headquartered in Copenhagen, Denmark, in the Europe region.
How does GO7 Travel make money?
Four revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are transaction-based Distribution Fees, ticketing Services and implementation & Setup Fees.
Who are GO7 Travel's main competitors?
Direct peers on record are Amadeus, Sabre, Travelport, Navitaire (Amadeus) and IBS Software. Emerging players are Verteil Technologies, Kiwi.com and Duffel. Others are Travelfusion and ATPCO.
Does GO7 Travel have an API?
Yes. GO7 offers API documentation for developers through docs.aerocrs.com. The platform provides open API access for system integration, enabling airlines to connect their operations with GO7's PSS, distribution, and ticketing solutions. The website references 'open API' capabilities within the PSS system, enabling partners and airlines to build custom integrations and automate workflows. Developer documentation is at docs.aerocrs.com.
What industry is GO7 Travel in?
GO7 Travel's product category is Airline Technology Platform. Its primary akta.pro industry code is THABAJAH, Inventory, Availability & Schedule Distribution (SSIM/OAG, Direct Connect), with a secondary code of BPAMAIAO, Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs).