Infinitas Learning
Infinitas Learning is a privately held, pan-European educational content and services group that delivers blended print and digital learning solutions to K12 schools, students, and healthcare professionals across the Netherlands, Belgium, Sweden, Poland, Portugal and Germany through Noordhoff, Plantyn, Liber, WSiP, LeYa, and Futurewhiz.
- Company typePrivate
- Founded2008
- HeadquartersUtrecht, Netherlands
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Infinitas Learning does
Infinitas Learning is a privately held, pan-European educational content and services group headquartered in Utrecht, Netherlands, owned by NPM Capital (the investment arm of SHV Holdings). The company operates through a federation of country-level subsidiaries — Noordhoff (Netherlands), Plantyn (Belgium), Liber (Sweden), WSiP (Poland, acquired 2024), LeYa (Portugal, acquired 2022) and Futurewhiz (Netherlands, acquired 2021) — plus the newly formed Noordhoff Zorg + Prelum healthcare-professional learning platform (merged May 2025). Each subsidiary holds the No. 1 or No. 2 position in its domestic K12 educational publishing market, and the group collectively reaches more than 5 million students across six countries with approximately 1,500 employees.
The portfolio blends traditional print textbooks with proprietary digital platforms including StudyGo (secondary education in NL/BE), Squla (primary education in NL/PL, with 600,000+ school-based and 180,000+ home subscribers), Scoyo (German-speaking markets), EDURANGA (Poland), Informat (school information systems, Belgium), and Scoodle (teacher tools). An internal Infinitas Product & Technology function provides shared infrastructure across the group. The technology stack is positioned as a "blended learning" platform with adaptive and personalized learning features, though no proprietary AI/ML models or generative AI products are publicly disclosed.
Revenue is generated through three primary streams: institutional subscriptions and licensing to schools (annual billing cadence), B2C consumer subscriptions for home learning, and print + digital content sales to educational institutions. Pricing is not publicly disclosed. Go-to-market is sales-led through local operating companies with direct relationships to ministries, school boards, and procurement decision-makers, supplemented by content marketing, educational conferences (e.g., Noordhoff's personalized learning events with 400+ attendees), and social-impact programs such as the Squla-JINC partnership for disadvantaged children.
Infinitas Learning firmographics
Firmographics- Name
- Infinitas Learning
- Legal name
- Infinitas Learning Holding B.V.
- Website
- https://www.infinitaslearning.com/
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Infinitas Learning is a privately held, pan-European educational content and services group that delivers blended print and digital learning solutions to K12 schools, students, and healthcare professionals across the Netherlands, Belgium, Sweden, Poland, Portugal and Germany through Noordhoff, Plantyn, Liber, WSiP, LeYa, and Futurewhiz.
- Ownership category
- akta.pro rank
Infinitas Learning industry classification
Industry- Product category
- Educational Publishing and K-12 Digital Learning Platforms
- NAICS
- Educational Services (611), All Other Schools and Instruction (61169), Exam Preparation and Tutoring (611691)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)
- akta.pro primary industry
- Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)
- akta.pro secondary industries
- Interdisciplinary/General Education & Study Skills (EDAGABAN), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)
Keywords
Where Infinitas Learning is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices7 records
Markets served
Infinitas Learning business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Educational Content Sales: Sale of textbooks, learning materials, and educational content in print and digital formats to schools, colleges, and educational institutions across Europe.
- Digital Learning Platforms: Online subscription-based learning platforms including StudyGo, Squla, Scoyo for students and adaptive learning solutions for teachers.
- B2C Subscriptions: Consumer subscriptions for home learning through platforms like Squla, with free 'Squla in de Klas' available during school hours and paid subscriptions for home access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Institutional licensing for schools |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Infinitas Learning product offering
Product offeringCore offering
Infinitas Learning develops, publishes, and distributes K-12 educational content and digital learning platforms across Europe through regional operating companies. The portfolio combines traditional printed textbooks and teaching methods with proprietary e-learning platforms (StudyGo, Squla, scoyo, EDURANGA, Scoodle) and school information management systems, serving primary, secondary, vocational, and higher education markets in the Netherlands, Belgium, Sweden, Poland, Portugal, and the German-speaking market.
Product overview
Infinitas Learning operates a diversified portfolio of educational content and digital learning platforms across Europe. The company offers a blended portfolio combining print and digital resources through multiple sub-brands and platforms. Key platforms include StudyGo (secondary education in Netherlands/Belgium), Squla (primary education in Netherlands/Poland), and scoyo (German market). The portfolio spans various educational levels from primary to secondary education and includes specialized offerings such as Getal & Ruimte (mathematics), Discovery Education Espresso (digital resources), and Scoodle (teacher tools). WSiP's EDURANGA platform provides digital learning for the Polish market. The group companies (Noordhoff, Plantyn, Liber, WSiP, LeYa, Futurewhiz) maintain distinct brands while sharing technology infrastructure through Infinitas Product & Technology.
Differentiator
Problem solved
Functional benefit
Brands
- StudyGo: Online learning platform for secondary education in the Netherlands and Belgium
- scoyo
- Studira
- Squla
- Hogeschooltaal
- Junior Cloud
- Getal & Ruimte
- Discovery Education Espresso
- Wiskanjers
- Taalbende
- Scoodle
- Informat
- iOmniwize
- Stepping Stones
- Flits
- De Bosatlas
- Spektrum
- Good Stuff
- 360 Plus-concept
Products and services
- StudyGo Online learning platform for secondary education in the Netherlands and Belgium, supporting student study and exam preparation.
- scoyo Online educational learning platform for German-speaking kids and teachers, providing curriculum-aligned digital learning content.
- Squla Gamified e-learning platform for primary school children in the Netherlands and Poland, available through schools (free during school hours) and home subscriptions.
- Studira Online platform helping children improve Math and Reading comprehension through targeted practice.
- Scoodle Online platform that simplifies classroom administration and lesson preparation for teachers.
- Junior Cloud Learning environment that empowers teachers to take control of the organization of their education and classroom workflow.
- Discovery Education Espresso Digital learning resource platform for primary education, providing multimedia teaching resources.
- EDURANGA Innovative e-learning platform developed by WSiP, featuring test generators, downloadable materials, and digital learning content for the Polish K-12 market.
- WRTS Online vocabulary and concept learning platform for high school students, supporting faster memorization.
- Getal & Ruimte The largest mathematics method in Dutch secondary education, offered as a textbook and digital learning series.
- Wiskanjers Mathematics teaching method for primary education in the Netherlands.
- Taalbende Primary Dutch language teaching method used in Dutch primary schools.
- Stepping Stones Leading English language teaching method for Dutch secondary education.
- Flits Innovative reading teaching method for primary education.
- De Bosatlas The leading educational Atlas in the Netherlands for nearly 150 years, used in Dutch primary and secondary education.
- Hogeschooltaal Practice program for higher education students to write flawlessly and engagingly in Dutch and English.
- Spektrum Sweden's most popular natural science teaching package for secondary education (13-15 year-olds), combining printed textbooks and online subscription products.
- Informat School Information Management Systems sold to schools in Belgium, where it holds the market-leading position.
- iOmniwize Primary school administrative tool used by primary schools in the Flemish part of Belgium.
- 360 Plus-concept Blended learning concept combining print and digital educational resources across multiple subjects.
- Noordhoff Zorg and Prelum Digital learning and professional development solutions for healthcare professionals in the Netherlands (nurses, care assistants, GPs, specialists, therapists, pharmacists), offering accredited e-learning, microlearning, interactive video, podcasts, events, and reference materials.
Quantifiable outcome
- 5+ million students reached across Europe
- +2 more outcomes
Companies that use Infinitas Learning
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Infinitas Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Infinitas Learning partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PrelumcoreNoordhoff Zorg and Prelum merged as of May 1, 2025, creating the leading provider of digital learning and professional development solutions for healthcare professionals in the Netherlands. The merged organization serves nurses, care assistants, general practitioners, medical specialists, therapists, and pharmacists with e-learning, microlearning, interactive video, podcasts, events, and reference materials. Combined team of over 100 professionals with expertise in learning technology, pedagogy, content, and healthcare domain.
- Codename FuturecoreNoordhoff and Codename Future officially joined forces on January 1, 2025 to enhance core skills education in Dutch secondary and vocational education. Codename Future (founded 1995) is the market leader in citizenship and career education within vocational education, while Noordhoff is a leading educational publisher and market leader in Dutch language education for vocational students. The collaboration focuses on developing new innovative programs that put motivation, relevance, and skills development at the center.
- Averbode/ErasmecorePlantyn acquired 100% of shares of Averbode/Erasme. Both companies combined their strengths with joint experience of 170 years in educational publishing. The partnership focuses on developing innovative teaching methods and platforms for the Belgian educational landscape.
- LeYacoreInfinitas Learning acquired LeYa, S.A. which holds #2 market position in K12 educational and general publishing in Portugal. LeYa maintains autonomy in developing products for the Portuguese education system while benefiting from Infinitas's experience in digital educational solutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Infinitas Learning competitors and assessment
Company assessmentBroad incumbents
- Pearson: Global education and learning company spanning K-12, higher education, and workforce learning with both content and assessment businesses. Broad incumbent with overlapping K-12 content capabilities though much larger scale and more diversified globally than Infinitas.
- Wiley: Global publisher with a substantial education and professional learning segment (Wiley Efficient Learning, mEducation). Comparable as a content-led incumbent expanding digital and professional learning offerings.
- Scholastic: US-headquartered children's books and education publisher serving K-12 schools and families. Overlaps with Infinitas's primary school learning platforms (Squla, Studira) and broader K-12 publishing footprint.
- Cengage Group: US-based global education content and technology company serving K-12, higher education, and libraries with print and digital materials (including National Geographic Learning). Comparable as a broad incumbent in educational content and digital learning platforms.
- McGraw-Hill Education: Major US K-12 and higher education textbook and digital learning provider. Operates at much greater scale but is structurally analogous as a publisher transitioning from print to digital learning platforms.
- Houghton Mifflin Harcourt: US-based K-12 educational content and solutions provider offering textbooks, digital platforms (HMH Into Reading, Waggle), and professional services. Operates at greater scale but is directly comparable as a K-12 content publisher undergoing print-to-digital transition.
- Wolters Kluwer: Dutch-headquartered global information services company with a Health, Tax & Accounting, and Compliance focus; Wolters Kluwer's education arm historically overlapped with Noordhoff. Operates much broader than K-12 publishing but is a relevant Dutch incumbent and former publisher of educational content.
Direct peers
- Sanoma Learning: Finnish-headquartered K-12 and lifelong learning division of Sanoma, operating leading educational publishers and digital platforms (e.g., Bingel, Magister) across multiple European countries. Highly comparable to Infinitas Learning in business model, K-12 focus, and multi-country European footprint.
- Bonnier Education: Swedish educational publisher (Bonnier Utbildning) serving primary, secondary, and higher education in Scandinavia. Direct peer to Infinitas's Liber subsidiary with similar curriculum-aligned textbook and digital learning offerings in the Nordics.
Emerging players
- Kahoot!: Norwegian-founded global learning platform offering gamified K-12 and corporate learning experiences. Comparable as a European-headquartered EdTech competitor targeting the same teacher and student personas as Infinitas's Squla, StudyGo, and Scoyo platforms, but with a stronger consumer/product-led DNA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Infinitas Learning social profiles
Digital presenceInfinitas Learning compliance and trust
Trust signalCompliance2 records
Infinitas Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinitas Learning leadership team
Management profileNumber of profiles
Profiles17 records
Infinitas Learning subsidiaries and ownership
Company hierarchySubsidiaries10 records
Infinitas Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinitas Learning M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinitas Learning
What does Infinitas Learning do?
Infinitas Learning develops, publishes, and distributes K-12 educational content and digital learning platforms across Europe through regional operating companies. The portfolio combines traditional printed textbooks and teaching methods with proprietary e-learning platforms (StudyGo, Squla, scoyo, EDURANGA, Scoodle) and school information management systems, serving primary, secondary, vocational, and higher education markets in the Netherlands, Belgium, Sweden, Poland, Portugal, and the German-speaking market.
Is Infinitas Learning a public or private company?
Infinitas Learning is a private company. It is classified as private equity controlled and is currently operating.
When was Infinitas Learning founded?
Infinitas Learning was founded in 2008. It employs 251 to 500 people.
Where is Infinitas Learning based?
Infinitas Learning is headquartered in Utrecht, Netherlands, in the Europe region.
How does Infinitas Learning make money?
Three revenue lines are on record. Educational Content Sales are the primary driver. The others are digital Learning Platforms and B2C Subscriptions.
Who are Infinitas Learning's main competitors?
Broad incumbents on record are Pearson, Wiley, Scholastic, Cengage Group, McGraw-Hill Education, Houghton Mifflin Harcourt and Wolters Kluwer. Direct peers are Sanoma Learning and Bonnier Education. Kahoot! is listed as an emerging player.
Does Infinitas Learning have an API?
No public API is recorded for Infinitas Learning.
What industry is Infinitas Learning in?
Infinitas Learning's product category is Educational Publishing and K-12 Digital Learning Platforms. Its primary akta.pro industry code is EDAGAAAA, Core Subject Textbooks (ELA, Math, Science, Social Studies), with a secondary code of EDAGABAN, Interdisciplinary/General Education & Study Skills. Its NAICS code is 611 and its SIC code is 2731.