Codename Future
- Company typePrivate
- Founded-
- HeadquartersThe Hague, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Codename Future firmographics
Firmographics- Name
- Codename Future
- Legal name
- Codename Future
- Website
- https://codenamefuture.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Codename Future industry classification
Industry- Product category
- Educational Publishing
- NAICS
- Elementary and Secondary Schools (6111), Software Publishers (5132), Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)
- akta.pro secondary industries
- Career Readiness & College Prep (In-School) (EDAJAFAM), Budgeting & Cash-Flow Management (EDAAAJAA)
Keywords
Where Codename Future is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Codename Future business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Educational Materials Sales: Sale of blended learning workbooks and textbooks for Burgerschap, Loopbaan, Nederlands, and Ondernemend gedrag methods. Products are sold through the Noordhoff webshop with ISBNs for each title.
- Digital Licenses/Subscriptions: Annual or multi-year digital licenses for access to online learning environments (codename.online and Learnbeat). Licenses can be purchased per teacher or student, with QR-code payment via IDEAL.
- Combination Packages: Bundled offerings combining physical workbooks with digital licenses, offering flexibility for schools preferring mixed format instruction.
- Free Educational Materials: Free digibord-only modules for financial education (Ik & geld for VO, and modules for MBO) developed in partnership with financial institutions. Used as customer acquisition and community impact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | One time/ perpetual license | Ondernemend gedrag blended for Entree and level 2 - 978-90-01095-07-9 |
| Hybrid | One time/ perpetual license | Werken aan je Toekomst levels 1-2 and 3-4 |
| Subscription | Annual | Taal van je leven student license |
| Subscription | Annual | Skills voor je loopbaan digital edition |
| Hybrid | One time/ perpetual license | De maatschappij dat zijn WIJ - new citizenship method |
| Freemium | Pay-as-you-go | Financial Education - Free modules |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Codename Future product offering
Product offeringCore offering
Codename Future develops and sells digital and blended educational methods (textbooks, workbooks, and online learning environments) for Dutch secondary (VO) and vocational (MBO) education. The portfolio covers four core subject areas: citizenship (Burgerschap), career orientation (Loopbaan), Dutch language (Nederlands), and elective units (Keuzedelen), supplemented by free financial education modules. All methods are aligned with Dutch SBB qualification requirements and delivered through the codename.online platform and Learnbeat integration.
Product overview
Codename Future is part of Noordhoff and offers a comprehensive portfolio of educational methods for Dutch vocational (mbo) and secondary (vo) education. The portfolio consists of four core subject areas: Burgerschap (Citizenship) with methods including De maatschappij dat zijn WIJ, De maatschappij dat ben JIJ, NU Burgerschap 3e editie, and Burgerschap [AAN]; Loopbaan (Career orientation) with Skills voor je loopbaan, Werken aan je Toekomst, and De volgende stap in je loopbaan; Nederlands (Dutch language) with Taal van je leven; and Keuzedelen (Elective parts) with Ondernemend gedrag in je loopbaan. Additionally, they provide Financiële educatie (Financial education) modules including Ik & geld for VO and modular content for MBO covering banking, insurance, pensions, and investing. All methods are supported by online learning platforms (codename.online and Learnbeat), with content developed collaboratively with students through the Young Reporters program. Methods are available in blended (print + digital), fully digital, or digital-only formats.
Differentiator
Problem solved
Functional benefit
Brands
- Young Reporters: The youth team of Codename Future/ Noordhoff mbo. The Young Reporters are the eyes and ears of the company regarding current topics, trends, and news among young people. They conduct school visits, youth panels, street interviews, online polls, and provide input for educational materials.
Products and services
- De maatschappij dat zijn WIJ
Quantifiable outcome
- Monthly current events lessons developed based on trending topics among Dutch youth
- +1 more outcomes
Companies that use Codename Future
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles1 record
Codename Future technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Codename Future partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Noordhoff UitgeverscoreParent company since January 2025. Codename Future products are distributed through Noordhoff webshop, customer service, and account managers.
- Nederlandse Vereniging van Banken (NVB)coreCo-development partner for financial education modules including Ik & geld (VO) and Bankzaken modules for MBO. NVB logo appears on expertmodules within the Burgerschap [AAN] method.
- Verbond van VerzekeraarscorePartnership for insurance education content within financial education modules. Partner logo appears on expertmodules in Burgerschap [AAN].
- PensioenfederatiecorePartner for pension education modules covering MBO students. Contributes to financial literacy education with partner logo on expertmodules.
- BelastingdienstcoreCo-development of tax education modules including 'Belastingen, voor mij?' for VO students. Partner logo on expertmodules in Burgerschap [AAN].
- Stichting MindminorExpertmodule contributor for mental health awareness content within Burgerschap [AAN] method.
- Anne Frank StichtingminorExpertmodule contributor for historical awareness content within Burgerschap [AAN] method.
- Museum ArnhemminorExpertmodule contributor for cultural education within Burgerschap [AAN] method.
- Museum Booijmans van BeuningenminorExpertmodule contributor for art and cultural education within Burgerschap [AAN] method.
- LearnbeatcoreOnline learning platform integration for digital editions of Codename Future methods. Students and teachers access materials through learnbeat.nl platform.
- Centraal BoekhuisminorCentral book distribution service handling physical delivery of workbooks to schools in the Netherlands.
- Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven (SBB)coreGoverning body for MBO qualifications. Codename Future methods align with SBB qualification requirements, particularly for new Burgerschap standards effective 2026-2027 and updated Keuzedelen requirements.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Codename Future competitors and assessment
Company assessmentDirect peers
- Malmberg: Major Dutch educational publisher offering textbooks and digital methods for MBO and VO. Malmberg competes directly in citizenship, career orientation, and language subjects, with established distribution and similar institutional sales motions in the Dutch education market.
- Plantijn (Pelckmans Uitgevers): Dutch/Flemish educational publisher active in vocational and secondary education. Plantijn offers methods in citizenship and career subjects for the Dutch market, directly competing with Codename Future's MBO portfolio.
- ThiemeMeulenhoff: Leading Dutch educational publisher providing methods and digital learning platforms across MBO and VO segments. ThiemeMeulenhoff competes with Codename Future in core subject methods and shares similar channel structure through Dutch school procurement.
- Deviant: Dutch educational publisher known for innovative MBO citizenship and social-skills methods. Deviant directly competes with Codename Future in the citizenship and youth-engagement space with comparable pedagogical approaches.
- Boom Uitgevers: Dutch publisher with educational division covering pedagogy, social studies, and citizenship materials. Boom competes in adjacent MBO/VO subject areas, particularly for citizenship and social-skills methods.
- Instruct: Dutch educational publisher specializing in vocational (MBO) education materials, including methods for Burgerschap, Loopbaan, and Keuzedelen. Instruct is a direct competitor in Codename Future's core subject portfolio.
Broad incumbents
- Noordhoff Uitgevers: Codename Future's parent company and the largest Dutch educational publisher. Noordhoff publishes the competing NU Burgerschap method and offers broad coverage across MBO, VO, and other educational segments. Despite being the parent, Noordhoff directly competes with Codename Future in citizenship and adjacent subject areas.
Emerging players
- Kahoot!: Global digital learning platform with growing presence in Dutch MBO/VO classrooms for formative assessment and engagement. Kahoot! represents an emerging competitive force in interactive learning experiences that could supplement or substitute parts of Codename Future's digital offerings.
- E-Nable: Dutch digital learning content provider for MBO and VO. E-Nable competes in the digital methods space and shares the channel-driven distribution model targeting Dutch schools through publishers like Noordhoff.
- Learnbeat: Dutch digital learning platform hosting multiple publishers' methods including Codename Future's digital editions. Learnbeat is both a technology partner and a potential competitive platform if it expands its owned-content strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Codename Future social profiles
Digital presenceCodename Future financial estimates
Financial estimateRevenue estimate
Valuation estimate
Codename Future leadership team
Management profileNumber of profiles
Codename Future funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Codename Future M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Codename Future
What does Codename Future do?
Codename Future develops and sells digital and blended educational methods (textbooks, workbooks, and online learning environments) for Dutch secondary (VO) and vocational (MBO) education. The portfolio covers four core subject areas: citizenship (Burgerschap), career orientation (Loopbaan), Dutch language (Nederlands), and elective units (Keuzedelen), supplemented by free financial education modules. All methods are aligned with Dutch SBB qualification requirements and delivered through the codename.online platform and Learnbeat integration.
Is Codename Future a public or private company?
Codename Future is a private company. It is classified as corporate owned and is currently operating.
When was Codename Future founded?
Codename Future was founded in -1. It employs 11 to 50 people.
Where is Codename Future based?
Codename Future is headquartered in The Hague, Netherlands, in the Europe region.
How does Codename Future make money?
Four revenue lines are on record. Educational Materials Sales are the primary driver. The others are digital Licenses/Subscriptions, combination Packages and free Educational Materials.
Who are Codename Future's main competitors?
Direct peers on record are Malmberg, Plantijn (Pelckmans Uitgevers), ThiemeMeulenhoff, Deviant, Boom Uitgevers and Instruct. Noordhoff Uitgevers is listed as a broad incumbent. Emerging players are Kahoot!, E-Nable and Learnbeat.
Does Codename Future have an API?
No public API is recorded for Codename Future.
What industry is Codename Future in?
Codename Future's product category is Educational Publishing. Its primary akta.pro industry code is EDAGAAAA, Core Subject Textbooks (ELA, Math, Science, Social Studies), with a secondary code of EDAJAFAM, Career Readiness & College Prep (In-School). Its NAICS code is 6111 and its SIC code is 8200.