Infinitas Learning

What Infinitas Learning does

Infinitas Learning is a privately held, pan-European educational content and services group headquartered in Utrecht, Netherlands, owned by NPM Capital (the investment arm of SHV Holdings). The company operates through a federation of country-level subsidiaries — Noordhoff (Netherlands), Plantyn (Belgium), Liber (Sweden), WSiP (Poland, acquired 2024), LeYa (Portugal, acquired 2022) and Futurewhiz (Netherlands, acquired 2021) — plus the newly formed Noordhoff Zorg + Prelum healthcare-professional learning platform (merged May 2025). Each subsidiary holds the No. 1 or No. 2 position in its domestic K12 educational publishing market, and the group collectively reaches more than 5 million students across six countries with approximately 1,500 employees.

The portfolio blends traditional print textbooks with proprietary digital platforms including StudyGo (secondary education in NL/BE), Squla (primary education in NL/PL, with 600,000+ school-based and 180,000+ home subscribers), Scoyo (German-speaking markets), EDURANGA (Poland), Informat (school information systems, Belgium), and Scoodle (teacher tools). An internal Infinitas Product & Technology function provides shared infrastructure across the group. The technology stack is positioned as a "blended learning" platform with adaptive and personalized learning features, though no proprietary AI/ML models or generative AI products are publicly disclosed.

Revenue is generated through three primary streams: institutional subscriptions and licensing to schools (annual billing cadence), B2C consumer subscriptions for home learning, and print + digital content sales to educational institutions. Pricing is not publicly disclosed. Go-to-market is sales-led through local operating companies with direct relationships to ministries, school boards, and procurement decision-makers, supplemented by content marketing, educational conferences (e.g., Noordhoff's personalized learning events with 400+ attendees), and social-impact programs such as the Squla-JINC partnership for disadvantaged children.

Name

Infinitas Learning

Legal name

Infinitas Learning Holding B.V.

Website

https://www.infinitaslearning.com/

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Infinitas Learning is a privately held, pan-European educational content and services group that delivers blended print and digital learning solutions to K12 schools, students, and healthcare professionals across the Netherlands, Belgium, Sweden, Poland, Portugal and Germany through Noordhoff, Plantyn, Liber, WSiP, LeYa, and Futurewhiz.

Ownership category

akta.pro rank

Product category

Educational Publishing and K-12 Digital Learning Platforms

NAICS

Educational Services (611), All Other Schools and Instruction (61169), Exam Preparation and Tutoring (611691)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Interdisciplinary/General Education & Study Skills (EDAGABAN), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

Keywords

• K-12 educational publishing
• Digital learning platforms
• Blended learning content
• School information systems
• Professional healthcare education

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Educational Content Sales: Sale of textbooks, learning materials, and educational content in print and digital formats to schools, colleges, and educational institutions across Europe.
2. Digital Learning Platforms: Online subscription-based learning platforms including StudyGo, Squla, Scoyo for students and adaptive learning solutions for teachers.
3. B2C Subscriptions: Consumer subscriptions for home learning through platforms like Squla, with free 'Squla in de Klas' available during school hours and paid subscriptions for home access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Infinitas Learning develops, publishes, and distributes K-12 educational content and digital learning platforms across Europe through regional operating companies. The portfolio combines traditional printed textbooks and teaching methods with proprietary e-learning platforms (StudyGo, Squla, scoyo, EDURANGA, Scoodle) and school information management systems, serving primary, secondary, vocational, and higher education markets in the Netherlands, Belgium, Sweden, Poland, Portugal, and the German-speaking market.

Product overview

Infinitas Learning operates a diversified portfolio of educational content and digital learning platforms across Europe. The company offers a blended portfolio combining print and digital resources through multiple sub-brands and platforms. Key platforms include StudyGo (secondary education in Netherlands/Belgium), Squla (primary education in Netherlands/Poland), and scoyo (German market). The portfolio spans various educational levels from primary to secondary education and includes specialized offerings such as Getal & Ruimte (mathematics), Discovery Education Espresso (digital resources), and Scoodle (teacher tools). WSiP's EDURANGA platform provides digital learning for the Polish market. The group companies (Noordhoff, Plantyn, Liber, WSiP, LeYa, Futurewhiz) maintain distinct brands while sharing technology infrastructure through Infinitas Product & Technology.

Differentiator

Problem solved

Functional benefit

Brands

• StudyGo: Online learning platform for secondary education in the Netherlands and Belgium
• scoyo
• Studira
• Squla
• Hogeschooltaal
• Junior Cloud
• Getal & Ruimte
• Discovery Education Espresso
• Wiskanjers
• Taalbende
• Scoodle
• Informat
• iOmniwize
• Stepping Stones
• Flits
• De Bosatlas
• Spektrum
• Good Stuff
• 360 Plus-concept

Products and services

• StudyGo Online learning platform for secondary education in the Netherlands and Belgium, supporting student study and exam preparation.
• scoyo Online educational learning platform for German-speaking kids and teachers, providing curriculum-aligned digital learning content.
• Squla Gamified e-learning platform for primary school children in the Netherlands and Poland, available through schools (free during school hours) and home subscriptions.
• Studira Online platform helping children improve Math and Reading comprehension through targeted practice.
• Scoodle Online platform that simplifies classroom administration and lesson preparation for teachers.
• Junior Cloud Learning environment that empowers teachers to take control of the organization of their education and classroom workflow.
• Discovery Education Espresso Digital learning resource platform for primary education, providing multimedia teaching resources.
• EDURANGA Innovative e-learning platform developed by WSiP, featuring test generators, downloadable materials, and digital learning content for the Polish K-12 market.
• WRTS Online vocabulary and concept learning platform for high school students, supporting faster memorization.
• Getal & Ruimte The largest mathematics method in Dutch secondary education, offered as a textbook and digital learning series.
• Wiskanjers Mathematics teaching method for primary education in the Netherlands.
• Taalbende Primary Dutch language teaching method used in Dutch primary schools.
• Stepping Stones Leading English language teaching method for Dutch secondary education.
• Flits Innovative reading teaching method for primary education.
• De Bosatlas The leading educational Atlas in the Netherlands for nearly 150 years, used in Dutch primary and secondary education.
• Hogeschooltaal Practice program for higher education students to write flawlessly and engagingly in Dutch and English.
• Spektrum Sweden's most popular natural science teaching package for secondary education (13-15 year-olds), combining printed textbooks and online subscription products.
• Informat School Information Management Systems sold to schools in Belgium, where it holds the market-leading position.
• iOmniwize Primary school administrative tool used by primary schools in the Flemish part of Belgium.
• 360 Plus-concept Blended learning concept combining print and digital educational resources across multiple subjects.
• Noordhoff Zorg and Prelum Digital learning and professional development solutions for healthcare professionals in the Netherlands (nurses, care assistants, GPs, specialists, therapists, pharmacists), offering accredited e-learning, microlearning, interactive video, podcasts, events, and reference materials.

Quantifiable outcome

• 5+ million students reached across Europe
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• PrelumcoreStrategic or Co-development Partner · 1 May 2025Noordhoff Zorg and Prelum merged as of May 1, 2025, creating the leading provider of digital learning and professional development solutions for healthcare professionals in the Netherlands. The merged organization serves nurses, care assistants, general practitioners, medical specialists, therapists, and pharmacists with e-learning, microlearning, interactive video, podcasts, events, and reference materials. Combined team of over 100 professionals with expertise in learning technology, pedagogy, content, and healthcare domain.
• Codename FuturecoreStrategic or Co-development Partner · 1 January 2025Noordhoff and Codename Future officially joined forces on January 1, 2025 to enhance core skills education in Dutch secondary and vocational education. Codename Future (founded 1995) is the market leader in citizenship and career education within vocational education, while Noordhoff is a leading educational publisher and market leader in Dutch language education for vocational students. The collaboration focuses on developing new innovative programs that put motivation, relevance, and skills development at the center.
• Averbode/ErasmecoreStrategic or Co-development Partner · 19 April 2022Plantyn acquired 100% of shares of Averbode/Erasme. Both companies combined their strengths with joint experience of 170 years in educational publishing. The partnership focuses on developing innovative teaching methods and platforms for the Belgian educational landscape.
• LeYacoreStrategic or Co-development Partner · 28 February 2022Infinitas Learning acquired LeYa, S.A. which holds #2 market position in K12 educational and general publishing in Portugal. LeYa maintains autonomy in developing products for the Portuguese education system while benefiting from Infinitas's experience in digital educational solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pearson: Global education and learning company spanning K-12, higher education, and workforce learning with both content and assessment businesses. Broad incumbent with overlapping K-12 content capabilities though much larger scale and more diversified globally than Infinitas.
• Wiley: Global publisher with a substantial education and professional learning segment (Wiley Efficient Learning, mEducation). Comparable as a content-led incumbent expanding digital and professional learning offerings.
• Scholastic: US-headquartered children's books and education publisher serving K-12 schools and families. Overlaps with Infinitas's primary school learning platforms (Squla, Studira) and broader K-12 publishing footprint.
• Cengage Group: US-based global education content and technology company serving K-12, higher education, and libraries with print and digital materials (including National Geographic Learning). Comparable as a broad incumbent in educational content and digital learning platforms.
• McGraw-Hill Education: Major US K-12 and higher education textbook and digital learning provider. Operates at much greater scale but is structurally analogous as a publisher transitioning from print to digital learning platforms.
• Houghton Mifflin Harcourt: US-based K-12 educational content and solutions provider offering textbooks, digital platforms (HMH Into Reading, Waggle), and professional services. Operates at greater scale but is directly comparable as a K-12 content publisher undergoing print-to-digital transition.
• Wolters Kluwer: Dutch-headquartered global information services company with a Health, Tax & Accounting, and Compliance focus; Wolters Kluwer's education arm historically overlapped with Noordhoff. Operates much broader than K-12 publishing but is a relevant Dutch incumbent and former publisher of educational content.

Direct peers

• Sanoma Learning: Finnish-headquartered K-12 and lifelong learning division of Sanoma, operating leading educational publishers and digital platforms (e.g., Bingel, Magister) across multiple European countries. Highly comparable to Infinitas Learning in business model, K-12 focus, and multi-country European footprint.
• Bonnier Education: Swedish educational publisher (Bonnier Utbildning) serving primary, secondary, and higher education in Scandinavia. Direct peer to Infinitas's Liber subsidiary with similar curriculum-aligned textbook and digital learning offerings in the Nordics.

Emerging players

• Kahoot!: Norwegian-founded global learning platform offering gamified K-12 and corporate learning experiences. Comparable as a European-headquartered EdTech competitor targeting the same teacher and student personas as Infinitas's Squla, StudyGo, and Scoyo platforms, but with a stronger consumer/product-led DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/infinitas-learning

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinitas Learning