What topictree does

topictree is a B2B SaaS platform focused on video SEO analytics, helping brands and content creators discover video topics their audiences want to see and track their video rankings across major social and search platforms. The platform's core technology is a proprietary analytics engine that aggregates and processes view and search behavior data from Google, YouTube, TikTok, Amazon, Pinterest, and Bing, with daily processing of 500K+ videos and a cumulative dataset of 300M+ videos across 1.5M+ channels and 800+ categories. The product suite consists of two primary tools: Topic Finder (audience insights and video topic recommendations with optimal specs and distribution strategies) and Rank Tracker (cross-platform video ranking monitoring with competitor analysis and content gap identification), with specialized sub-products for YouTube and TikTok rank tracking. topictree operates under Amsterdam-based P/O team5pm and employs a demo-first, enterprise sales motion targeting brand and content marketing teams, with no publicly disclosed pricing tiers. Named customers include HEMA, GAMMA, and bol., all enterprise Dutch brands with documented outcomes in video search rankings and audience engagement.

Name

topictree

Legal name

topictree

Website

https://topictree.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

topictree is a B2B SaaS video SEO analytics platform that helps brands and content creators discover video topics and track rankings across YouTube, TikTok, Google, Amazon, and Pinterest using a proprietary analytics engine. It serves enterprise marketing teams through a demo-based sales motion.

Ownership category

akta.pro rank

Product category

Video SEO Analytics

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

akta.pro secondary industry

Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• Video SEO analytics
• Rank tracking tool
• Topic research platform
• Social search optimization
• Video content strategy

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. SaaS Subscription: The platform operates as a B2B SaaS tool with subscription-based pricing. The product is accessed through app.topictree.com with 'Book a demo' as the primary conversion path, suggesting enterprise-tier pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TopicTree is a Video SEO platform that provides a Topic Finder tool and a Rank Tracker tool for brands and content creators. It helps users discover high-potential video topics, track content performance rankings across YouTube and TikTok, and optimize video discoverability using a proprietary analytics engine that processes more than 500,000 videos per day.

Product overview

Topictree is a video SEO platform that helps brands discover topics their audience wants to see on social platforms. The platform consists of two core products: Topic Finder for video topic research and Rank Tracker for monitoring video rankings. Rank Tracker includes specialized sub-products for YouTube Rank Tracking and TikTok Rank Tracking. The platform analyzes data from Google, YouTube, TikTok, Pinterest, Amazon, and Bing to provide comprehensive audience insights and video optimization recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Topic Finder
• Rank Tracker

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Team5pmcoreStrategic or Co-development PartnerTeam5pm is referenced as the parent/operating company of topictree. The footer states 'P/O team5pm' and case studies explicitly reference collaboration with team5pm on video SEO projects. Team5pm appears to be the agency operating the TopicTree platform and delivering client services.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Others

• Similarweb: Similarweb is a digital intelligence platform providing web, app, and content performance analytics. While not a direct video SEO competitor, it competes in the broader market intelligence category that includes content/audience discovery tooling.

Emerging players

• Brandwatch: Brandwatch is a digital consumer intelligence and social listening platform with video content analysis capabilities. Comparable as an enterprise insight layer over social/video data, competing for similar brand analytics budgets.
• CreatorIQ: CreatorIQ is a creator marketing and analytics platform that helps brands identify, track, and measure video/creator performance. Adjacent to TopicTree's video content discovery and competitive intelligence use cases for brand teams.

Broad incumbents

• Ahrefs: Ahrefs is a major SEO platform with strong keyword research, content gap analysis, and rank tracking capabilities that overlap with TopicTree's value proposition. A well-funded incumbent that could expand into video SEO natively.
• Sprout Social: Sprout Social is an enterprise social media management platform with analytics, publishing, and competitive intelligence features. Overlaps with TopicTree's social content performance insights and targets similar mid-market and enterprise buyers.
• Semrush: Semrush is a leading horizontal SEO and digital marketing platform with growing video SEO and content optimization capabilities. While much broader than TopicTree, it competes for marketing-team budgets and increasingly bundles video rank tracking features.
• Hootsuite: Hootsuite is a broad social media management platform with content publishing, analytics, and increasingly video/social search insights. Competes for the same enterprise marketing budgets and could integrate video SEO capabilities.

Direct peers

• Tubular Labs: Tubular Labs is a video analytics and intelligence platform providing cross-platform video performance, audience, and content insights to enterprise brands. Highly comparable to TopicTree's enterprise positioning around video SEO and audience insights.
• TubeBuddy: TubeBuddy is a browser-extension-based YouTube SEO tool providing keyword research, rank tracking, and optimization recommendations. Targets the same video SEO use case as TopicTree's Rank Tracker, primarily for individual creators and SMBs.
• VidIQ: VidIQ is a YouTube-focused video SEO and analytics platform offering keyword research, rank tracking, and topic recommendations for creators and brands. It is the closest direct competitor to TopicTree's YouTube Rank Tracking and Topic Finder functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/topictree

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about topictree