What Parasell does

Parasell Inc. (DBA: ParaSell) is a privately held commercial real estate brokerage and consulting firm headquartered at 940 South Coast Drive, Suite 100, Costa Mesa, California. Founded in 2019 and operating with 1-10 employees, the firm specializes in commercial leasing and investment sales, positioning itself as a national single-point-of-contact for principals executing out-of-state transactions. Its customer base spans commercial real estate investors, private investors, developers, and franchise operators, with named engagements covering single-tenant net lease assets, retail strip centers, healthcare facilities, and multi-property portfolios. Documented counterparties include ACG Texas (IHOP franchisee), Thompson Thrift, Bond Street REIT, Rubenstein Real Estate Co., RealSource Group, and CrownPoint Partners as a co-broker.

The firm's core technology is a custom-built platform that creates representation agreements with required state-specific disclosures in under 90 seconds and distributes them via an integrated DocuSign workflow. The platform extends to a user-facing account panel (panel.parasellinc.com/register) and is supported by full-time dedicated back-office staff intended to accelerate document turnaround. Marketing emphasizes the proprietary platform, state-specific compliance templates for every jurisdiction, and conference presence (ICSC Las Vegas).

Parasell's revenue model is a fully performance-based commission structure with no upfront deposits or fees. Compensation is generated only upon successful transaction close, aligning the firm with client outcomes but also tying revenue entirely to closed-deal volume. Distribution is direct via an internal sales team and supplemented by co-broker partnerships (e.g., CrownPoint Partners) for individual transactions. GTM is relationship-led: a website, Calendly-driven intro scheduling, email outreach, and industry events form the acquisition fabric. There is no disclosed funding, no public revenue figure, and no external investor or parent entity identified in the source material.

Name

Parasell

Legal name

ParaSell Inc.

Website

https://parasellinc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Parasell is a national commercial real estate brokerage and consulting firm that provides single-point-of-contact representation for out-of-state leasing and investment sales transactions, using a proprietary technology platform with DocuSign integration to generate compliant representation agreements and serve investors, developers, and franchise operators across multiple U.S. states.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

akta.pro primary industry

Real Estate Auction Services (FSAEAJAL)

Keywords

• Commercial real estate brokerage
• Investment sales
• Commercial leasing
• Tenant representation
• Real estate consulting

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commission-based Brokerage Services: The company operates on a performance-based compensation structure where fees are only charged upon successful transaction completion. There are no upfront deposits or fees, aligning company compensation directly with client outcomes.
2. Commercial Leasing and Investment Sales: Primary revenue derived from representing buyers and sellers in commercial real estate transactions across multiple states. Transactions include single-tenant properties, retail strip centers, power centers, and healthcare facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ParaSell is a national commercial real estate brokerage and consulting firm that represents buyers, sellers, tenants, and investors in commercial leasing and investment sales transactions across multiple U.S. states. The firm delivers a single-point-of-contact model supported by a proprietary transaction technology platform that creates state-specific representation agreements with required disclosures in under 90 seconds and distributes them for signature via integrated DocuSign. Compensation is fully performance-based, with no upfront deposits or fees.

Product overview

ParaSell Inc. is a commercial real estate services and consulting firm that offers a unified service platform combining brokerage expertise with proprietary technology. The firm specializes in commercial leasing and investment sales, providing national coverage through a single-point-of-contact model. Their core technology offering is a custom platform that enables users to create representation agreements with required disclosures and distribute them for signature via DocuSign integration. The service model operates on a performance-based compensation structure with no upfront deposits or fees. While the company emphasizes its proprietary time-saving technology and dedicated support staff, no distinct named products, sub-brands, or modular offerings are explicitly identified in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Leasing Brokerage National commercial real estate leasing representation for tenants, landlords, property owners, and developers across multiple U.S. states, delivered through a single-point-of-contact service model with performance-based compensation.
• Commercial Investment Sales Buyer and seller representation for commercial investment property transactions, covering single-tenant properties, retail strip centers, power centers, and healthcare facilities across multiple states.
• Out-of-State Transactional Representation Unified nationwide brokerage representation for clients needing to buy, sell, or lease commercial real estate in jurisdictions outside their home state, eliminating the need to manage multiple local broker relationships.

Quantifiable outcome

• Over $1 billion in commercial real estate transactions closed prior to company formation
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• CrownPoint PartnerscoreChannel Partner/ Reseller/ Distributor · 20 May 2026CrownPoint Partners completed the $17 million sale of a freestanding emergency center and micro hospital in Lubbock, Texas. Parasell Inc. represented the seller alongside CrownPoint Partners, indicating an ongoing collaborative partnership on commercial real estate transactions.
• DocuSigncoreTechnology or IntegrationIntegrated partnership with DocuSign enables automatic distribution of representation agreements and transactional documents for electronic signature to all parties involved in transactions. This is a key component of their proprietary technology platform that enables sub-90-second agreement creation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBRE Group: Largest global commercial real estate services firm, offering brokerage, investment sales, valuation, and advisory across all asset classes. Competes with ParaSell for institutional mandates while offering a vastly broader service portfolio and global reach.
• JLL: Global CRE services firm offering investment sales, leasing, valuation, and advisory. Provides similar transaction representation services as ParaSell at materially greater scale, brand recognition, and technology investment capacity.
• Cushman & Wakefield: Global CRE services firm with investment sales, leasing, and capital markets capabilities. Comparable brokerage services to ParaSell across office, retail, and industrial asset classes at significantly larger scale.
• Newmark Group: CRE services firm with investment sales, leasing, and capital markets advisory. Overlaps with ParaSell in net lease and investment sales representation, particularly for retail and healthcare assets, at materially larger scale.
• Colliers International: Global CRE services firm with investment sales and leasing across all major asset classes. Competes with ParaSell for mid-market and enterprise mandates while offering broader advisory and capital markets services.

Direct peers

• Marcus & Millichap: Specialty CRE investment sales brokerage with strong retail and net-lease focus and a national footprint. The most directly comparable firm to ParaSell in terms of retail-specialist positioning and investment-sales service model, though operating at materially greater scale.
• SRS Real Estate Partners: National CRE brokerage specializing in retail tenant and landlord representation for shopping centers and single-tenant net lease assets. Directly overlaps with ParaSell's retail-focused transaction profile and franchise operator client base.
• Eastdil Secured: CRE investment banking and capital markets advisory focused on large investment sales transactions. Comparable investment-sales focus to ParaSell, though typically serving significantly larger deal sizes and institutional sellers.

Regional players

• Foundry Commercial: Regional CRE services firm primarily serving the Southeastern U.S. with investment sales, leasing, and property management. Comparable specialty-brokerage positioning to ParaSell though more geographically concentrated and operationally broader.
• NAI Global: Global CRE brokerage network with regional member firms handling investment sales and leasing. Operates with similar national-reach ambitions to ParaSell but via a franchised member-firm model rather than a unified internal team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parasell