MeetingPlay
MeetingPlay was a US-based hybrid and virtual event technology company that built a proprietary attendee engagement platform for enterprise clients such as Marriott, Databricks, and Autodesk. Following a 2021 growth-equity investment from Sunstone Partners, it was acquired by Stova and integrated into the Stova event management platform.
- Company typePrivate
- Founded2013
- HeadquartersFrederick, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MeetingPlay does
MeetingPlay was a US-based hybrid and virtual event technology company founded in 2013 and headquartered in Frederick, Maryland, that built a proprietary attendee engagement platform for enterprise-scale hybrid and virtual events. Its product stack centered on a domain-specialized engagement platform designed to manage event execution, attendee interaction, and hybrid event workflows, sold via a recurring subscription model to large organizations. The company executed a field-sales go-to-market motion targeting enterprise clients such as Marriott (hospitality), Databricks (technology), and Autodesk (software), with a horizontal segmentation approach across industries requiring sophisticated event technology.
Following a $75 million growth equity investment from Sunstone Partners in June 2021 and a $7 million round from Camden Partners the following month, MeetingPlay was acquired by Stova, an enterprise event management solutions provider, and its technology and capabilities were integrated into the Stova platform. The combined Stova offering spans event management, registration, session/speaker management, mobile, onsite services, event intelligence, and virtual/hybrid experiences, serving industries including financial services, technology, education, media, associations, agencies, and transportation. MeetingPlay also extended its footprint through the 2022 acquisition of eventcore. The MeetingPlay brand no longer operates independently.
MeetingPlay firmographics
Firmographics- Name
- MeetingPlay
- Website
- https://meetingplay.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- MeetingPlay was a US-based hybrid and virtual event technology company that built a proprietary attendee engagement platform for enterprise clients such as Marriott, Databricks, and Autodesk. Following a 2021 growth-equity investment from Sunstone Partners, it was acquired by Stova and integrated into the Stova event management platform.
- Ownership category
- akta.pro rank
MeetingPlay industry classification
Industry- Product category
- Hybrid and Virtual Event Technology
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industries
- Hybrid/Virtual Meetings Production & AV Services (THACAFAM), Video Conferencing & Meetings (BPAMACAD)
Keywords
Where MeetingPlay is headquartered
LocationHeadquarters
- HQ city
- Frederick
- HQ country
- United States
- HQ region
- North America
Markets served
MeetingPlay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hybrid and Virtual Event Platform Subscriptions: MeetingPlay generates revenue through its proprietary hybrid and virtual event technology platform, serving enterprise clients with event management and engagement solutions
Go-to-market motion1 record
MeetingPlay product offering
Product offeringCore offering
MeetingPlay provides a proprietary hybrid and virtual event technology platform designed to enhance attendee engagement for events. The platform serves enterprise organizations across hospitality, technology, and software industries, and is delivered primarily through subscription-based recurring engagements. Following acquisition by Stova, MeetingPlay's technology and capabilities have been integrated into the Stova event management platform.
Product overview
MeetingPlay is a hybrid and virtual event technology company offering a proprietary platform that enhances attendee engagement for events. The company serves clients across various industries including hospitality, technology, and software sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Hybrid and Virtual Event Platform Proprietary event technology platform that enables organizations to execute and manage hybrid and virtual events with enhanced attendee engagement. Sold to enterprise clients on a recurring subscription basis.
- Mobile Event App Mobile event application that connects event attendees, complementing the broader hybrid and virtual event platform offering for enterprise event organizers.
Companies that use MeetingPlay
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
MeetingPlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MeetingPlay partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
MeetingPlay competitors and assessment
Company assessmentDirect peers
- Bizzabo: Bizzabo is a direct competitor offering an end-to-end event experience platform for in-person, hybrid, and virtual events, with attendee engagement and registration capabilities directly overlapping MeetingPlay's offering for enterprise event organizers.
- Hopin (RingCentral Events): Hopin, now part of RingCentral Events, was a flagship hybrid/virtual event platform targeting enterprise customers with networking, registration, and engagement tools — directly competing with MeetingPlay's core use cases.
- Splash: Splash provides an event marketing platform with branded event sites, registration, and hybrid/virtual engagement features aimed at enterprise marketing teams — closely comparable to MeetingPlay's hybrid event tech stack.
- Whova: Whova offers a popular event app and engagement platform with networking, agenda, and virtual event modules used by associations and enterprise organizers, directly comparable to MeetingPlay's mobile event app offering.
- vFairs: vFairs provides virtual and hybrid event platforms with exhibitor booths, networking, and engagement features for enterprise and association customers, competing for the same hybrid event tech budget as MeetingPlay.
- Swapcard: Swapcard offers an AI-powered event platform for hybrid and in-person events with registration, networking, and lead capture, targeting the same association and enterprise buyers as MeetingPlay.
- Stova: Stova is the parent company that acquired MeetingPlay, offering a unified event management platform with registration, mobile, engagement, and onsite services — directly comparable and now the strategic vehicle for MeetingPlay's product roadmap.
Broad incumbents
- Cvent: Cvent is a large, established event management suite covering registration, venue sourcing, and attendee engagement for enterprise meetings and conferences, broadly overlapping MeetingPlay's enterprise hybrid event positioning.
- Eventbrite: Eventbrite is a broad ticketing and event management platform with virtual event extensions, serving as an incumbent alternative for organizers evaluating MeetingPlay's enterprise-focused hybrid tooling.
Emerging players
- Hubilo: Hubilo is a virtual and hybrid event platform focused on attendee engagement and marketing analytics, serving enterprise marketing teams with overlapping event app and engagement capabilities to MeetingPlay.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MeetingPlay social profiles
Digital presenceMeetingPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
MeetingPlay leadership team
Management profileNumber of profiles
Profiles4 records
MeetingPlay funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MeetingPlay M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MeetingPlay
What does MeetingPlay do?
MeetingPlay provides a proprietary hybrid and virtual event technology platform designed to enhance attendee engagement for events. The platform serves enterprise organizations across hospitality, technology, and software industries, and is delivered primarily through subscription-based recurring engagements. Following acquisition by Stova, MeetingPlay's technology and capabilities have been integrated into the Stova event management platform.
Is MeetingPlay a public or private company?
MeetingPlay is a private company. It is classified as corporate owned and is currently acquired.
When was MeetingPlay founded?
MeetingPlay was founded in 2013. It employs 11 to 50 people.
Where is MeetingPlay based?
MeetingPlay is headquartered in Frederick, United States, in the North America region.
How does MeetingPlay make money?
One revenue line is on record: hybrid and Virtual Event Platform Subscriptions.
Who are MeetingPlay's main competitors?
Direct peers on record are Bizzabo, Hopin (RingCentral Events), Splash, Whova, vFairs, Swapcard and Stova. Broad incumbents are Cvent and Eventbrite. Hubilo is listed as an emerging player.
Does MeetingPlay have an API?
No public API is recorded for MeetingPlay.
What industry is MeetingPlay in?
MeetingPlay's product category is Hybrid and Virtual Event Technology. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of THACAFAM, Hybrid/Virtual Meetings Production & AV Services. Its NAICS code is 561920 and its SIC code is 7372.