SelectStar
SelectStar is a SaaS data governance platform providing automated data cataloging, column-level lineage, and AI-ready semantic model generation for enterprise data teams using Snowflake, BigQuery, Redshift, Databricks, and modern data stacks.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SelectStar does
SelectStar is a privately held SaaS data governance platform headquartered in San Francisco that provides automated data cataloging, column-level lineage tracking, and semantic model generation for enterprise data teams. The platform, branded as a 'Metadata Context Platform for Data & AI,' uses automated metadata analysis, SQL query parsing, and inference algorithms to index data assets, infer relationships across warehouses, and surface context for both human users and AI systems. SelectStar sells subscription-based access under a SOC 2 Type II-compliant security posture via a hybrid product-led growth (PLG) motion with self-serve onboarding, supplemented by sales-assisted enterprise deals (a 'Request a Demo' CTA), targeting mid-to-large enterprise data teams and growing mid-market companies across technology, real estate, healthcare, insurance, manufacturing, retail, and food sectors in 8+ countries.
The product portfolio centers on six core products — Data Catalog, Data Lineage, Ask AI, MCP Server for Data, Entity-Relationship Diagrams, and Data Access Control — supported by solution packages covering Data Governance, Data Democratization, Data Migration, Change Management, Cost Optimization, AI-Ready Data, and Semantic Model Generation. SelectStar integrates natively with 20+ leading data platforms, including Snowflake, Google BigQuery, Amazon Redshift, Databricks, PostgreSQL, Fivetran, dbt, Tableau, Power BI, Looker, Sigma, Amazon QuickSight, Metabase, AWS Glue, and Salesforce, enabling automated metadata extraction and lineage inference across the modern data stack. The 2026 launch of MCP Server for Data and Semantic Model Generation for Snowflake Cortex Analyst explicitly repositions the platform as context infrastructure for LLM and agentic applications.
SelectStar firmographics
Firmographics- Name
- SelectStar
- Legal name
- Select Star Inc.
- Website
- https://selectstar.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SelectStar is a SaaS data governance platform providing automated data cataloging, column-level lineage, and AI-ready semantic model generation for enterprise data teams using Snowflake, BigQuery, Redshift, Databricks, and modern data stacks.
- Ownership category
- akta.pro rank
SelectStar industry classification
Industry- Product category
- Data Governance and Catalog Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
- akta.pro secondary industry
- Dataset Discovery, Marketplaces & Licensing (HDAAALAE)
Keywords
Where SelectStar is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
SelectStar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Select Star operates as a SaaS platform providing subscription-based access to its data governance and cataloging platform. The platform is offered with SOC 2 compliance for security, confidentiality, and availability.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
SelectStar product offering
Product offeringCore offering
Select Star is a SaaS data governance platform that automatically catalogs data assets, maps column-level data lineage across data warehouses and BI tools, and generates semantic models to make enterprise data AI-ready. The platform serves data teams with products including an automated Data Catalog, Data Lineage, Ask AI, MCP Server for Data, Entity-Relationship Diagrams, and Data Access Control, available as a cloud-native subscription service with SOC 2 Type II compliance.
Product overview
Select Star is a modern data governance platform providing a unified portfolio of products and solutions built around automated data cataloging, lineage tracking, and semantic model generation. The core product suite includes Data Catalog, Data Lineage, Ask AI, MCP Server for Data, Entity-Relationship Diagrams, and Data Access Control—all designed to work together as an integrated metadata context platform for data and AI. These are complemented by solution packages (Data Governance, Data Democratization, Data Migration, Change Management, Cost Optimization, AI-Ready Data, and Semantic Model Generation) that address specific business use cases. The platform automatically indexes metadata, documents data, analyzes usage patterns, and surfaces relevant assets with context, enabling both human users and AI systems to find, understand, and trust data across the enterprise.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Catalog
Quantifiable outcome
- Reduced audit preparation from 10 people to 2 people at HDC Hyundai
- +4 more outcomes
Companies that use SelectStar
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles2 records
SelectStar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability4 records
Feature6 records
SelectStar partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- SnowflakecoreNative integration with Snowflake for automated data catalog and lineage. Select Star's platform is designed to work deeply with Snowflake Cortex Analyst for semantic model generation.
- FivetrancoreIntegration with Fivetran for ELT/ETL data pipeline integration. Joint customer case studies demonstrate combined use for data modernization.
- Google BigQuerycoreNative integration with Google BigQuery for automated metadata extraction and lineage tracking.
- Amazon RedshiftcoreNative integration with Amazon Redshift for data catalog and lineage capabilities.
- DatabrickscoreNative integration with Databricks for automated data catalog and lineage.
- dbtcoreIntegration with dbt for data transformation lineage and documentation.
- TableaucoreIntegration with Tableau for BI lineage and dashboard-to-source traceability.
- Power BIcoreIntegration with Microsoft Power BI for BI lineage tracking.
- SalesforcecoreIntegration with Salesforce for CRM data lineage and metadata tracking.
- LookercoreIntegration with Looker and Looker Studio for BI lineage capabilities.
- Amazon QuickSightcoreIntegration with Amazon QuickSight for BI lineage and dashboard lineage.
- PostgreSQLcoreIntegration with PostgreSQL for database metadata and lineage extraction.
- AWS GluecoreIntegration with AWS Glue for data catalog and ETL lineage.
- MetabasecoreIntegration with Metabase for open-source BI lineage.
- Sigma ComputingcoreIntegration with Sigma for cloud-native BI lineage.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
SelectStar competitors and assessment
Company assessmentDirect peers
- Atlan: Atlan is a modern data catalog and metadata platform explicitly listed as a Select Star competitor. Both target data teams with automated cataloging, lineage, and AI-ready context for cloud data warehouses.
- Secoda: Secoda is a data catalog and documentation platform named as a direct Select Star competitor. Both position around self-serve data discovery, lineage, and AI-enabled search for modern data stacks.
- Alation: Alation is a leading enterprise data catalog and data intelligence platform — Select Star's comparison pages explicitly call it out as a competitor. Both serve data teams with cataloging, lineage, and governance capabilities for modern data warehouses.
- data.world: data.world is a data catalog and knowledge management platform named as a direct Select Star competitor. Both serve enterprise data teams with cataloging, governance, and collaborative data discovery.
- DataHub: DataHub is an open-source metadata platform explicitly listed as a Select Star competitor. Both provide column-level lineage, cataloging, and discovery across cloud data warehouses and BI tools.
- CastorDoc: CastorDoc is a data catalog and documentation tool named as a direct Select Star competitor. Both target data teams needing automated cataloging, lineage, and self-serve discovery.
Broad incumbents
- Informatica: Informatica is an established enterprise data integration and governance suite covering catalog, quality, MDM, and governance. It addresses the same enterprise data governance buyer as Select Star with a much broader portfolio.
- Collibra: Collibra is a large, established data intelligence and governance platform and is named as a direct comparator by Select Star. It offers a broader portfolio (catalog, governance, quality, privacy) but addresses the same enterprise buyer and use cases.
- Unity Catalog (Databricks): Databricks' Unity Catalog provides native data catalog, lineage, and governance for the Databricks lakehouse. As a major Select Star integration partner and adjacent native offering, it represents both a distribution channel and a potential competitive threat.
Emerging players
- Ataccama: Ataccama is a data quality and data catalog platform serving enterprise data teams. It overlaps with Select Star in cataloging and lineage while extending into data quality, profiling, and observability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SelectStar social profiles
Digital presenceSelectStar compliance and trust
Trust signalCompliance1 record
SelectStar financial estimates
Financial estimateRevenue estimate
Valuation estimate
SelectStar leadership team
Management profileNumber of profiles
SelectStar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SelectStar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SelectStar
What does SelectStar do?
Select Star is a SaaS data governance platform that automatically catalogs data assets, maps column-level data lineage across data warehouses and BI tools, and generates semantic models to make enterprise data AI-ready. The platform serves data teams with products including an automated Data Catalog, Data Lineage, Ask AI, MCP Server for Data, Entity-Relationship Diagrams, and Data Access Control, available as a cloud-native subscription service with SOC 2 Type II compliance.
Is SelectStar a public or private company?
SelectStar is a private company. It is classified as venture growth investor backed and is currently operating.
When was SelectStar founded?
SelectStar was founded in 2016. It employs 11 to 50 people.
Where is SelectStar based?
SelectStar is headquartered in San Francisco, United States, in the North America region.
How does SelectStar make money?
One revenue line is on record: saaS Subscription.
Who are SelectStar's main competitors?
Direct peers on record are Atlan, Secoda, Alation, data.world, DataHub and CastorDoc. Broad incumbents are Informatica, Collibra and Unity Catalog (Databricks). Ataccama is listed as an emerging player.
Does SelectStar have an API?
Yes. Select Star provides an MCP Server for Data that integrates agents and LLMs with enterprise metadata through a single API. The MCP for Data provides access to metadata, lineage, and semantic models, enabling LLMs to search, reason, and act with full context. Developer documentation is at docs.selectstar.com.
What industry is SelectStar in?
SelectStar's product category is Data Governance and Catalog Software. Its primary akta.pro industry code is HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms, with a secondary code of HDAAALAE, Dataset Discovery, Marketplaces & Licensing. Its NAICS code is 51821 and its SIC code is 7374.