What Cataneo GmbH does

Cataneo GmbH is a Munich-based B2B software provider specializing in media technology for the TV, broadcasting, and advertising sales industries. Founded around 2001, the company develops a modular cloud-based platform — anchored by its flagship MYDAS air time sales management and ad traffic system — alongside complementary products MYTOS (multi-channel scheduling and program management), AMM (a hub for sales house-to-agency booking and data exchange), MYOC (agency-side budget planning and campaign management), and MYFC (media finance and control). The platform supports advertising operations across linear, online, non-linear, print, and radio media, managing over €6 billion in annual advertising inventory across more than 1,000 media brands and 200+ channels worldwide.

The company monetizes primarily through quote-based enterprise SaaS licensing on an annual billing cadence, supplemented by professional services and consultancy work on deployments such as MBC GROUP's MMS platform. Cataneo sells directly to media companies, sales houses, and media agencies, with marquee clients including ProSiebenSat.1, Disney, NBCUniversal, Discovery/Eurosport, Sky Media, BBC Global News, MBC GROUP, MTV, Nickelodeon, and RTL2. Its go-to-market is enterprise field sales combined with active participation in global broadcasting trade shows (NAB, IBC, Broadcast Asia, dmexco, EGTA). Cataneo operates from Munich (headquarters) and Ljubljana, employs 51–100 people, reports a customer retention rate above 98%, and has been GDPR-compliant since 2018. In June 2026, Cataneo was acquired by Brand Engagement Network Inc. (NASDAQ: BNAI) for approximately $19.5 million in a debt-free transaction, with co-founder Christian Unterseer joining BNAI's board.

Name

Cataneo GmbH

Legal name

Cataneo GmbH

Website

https://cataneo.de

Company type

Private

Founded year

2001

Operating status

Acquired

Headcount range

51–100 employees

Short description

Cataneo GmbH is a Munich-based B2B SaaS company providing cloud-based media technology (MYDAS, MYTOS, AMM, MYOC, MYFC) for ad sales, scheduling, and rights management to TV broadcasters, sales houses, and media agencies across Europe, MENA, Asia, and Latin America. Acquired by BNAI in June 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Licensing (SaaS): Cloud-based software platform licensing for advertising sales, scheduling, traffic and rights management. The MYDAS platform is deployed as a service to media companies with subscription or usage-based pricing.
2. Professional Services & Consultancy: Implementation, customization and consulting services for media companies deploying Cataneo's platforms, including full-stack AdTech services as seen with MBC GROUP.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Cataneo GmbH develops and licenses cloud-based software platforms that automate advertising sales, scheduling, ad traffic, and rights/content management for TV broadcasters, media sales houses and media agencies. The product family — MYDAS, MYTOS, AMM, MYOC and MYFC — covers the full media business value chain across linear, online, non-linear, print and radio media. The platform is sold via annual SaaS subscriptions with quote-based enterprise pricing, supplemented by implementation and consulting services.

Product overview

Cataneo offers a platform-plus-modules architecture centered on the MYDAS, MYTOS, AMM, MYOC, and MYFC products. MYDAS serves as the flagship air time sales management and ad traffic system with four combinable modules, while MYTOS provides multi-channel scheduling and program management that integrates seamlessly with MYDAS. AMM acts as a data exchange hub connecting sales houses and agencies. MYOC delivers media agency core functions including budget planning and campaign management. Together, these products cover the entire media business value chain across linear, online, non-linear, print, and radio media.

Differentiator

Problem solved

Functional benefit

Brands

• MYDAS: An extensive air time sales management and ad traffic system capable of handling ads for all kinds of media, with four compatible and individually combinable modules.
• MYTOS
• AMM (Advertising Media Master)
• MYOC
• MYFC

Products and services

• MYDAS MYDAS is Cataneo's flagship, cloud-based air time sales management and ad traffic system capable of handling ads for all kinds of media. It comprises four compatible, individually combinable modules tailored to different client demands and integrates with ad servers such as DFP and FreeWheel for programmatic ad serving.
• MYTOS MYTOS is a multi-channel management system for linear and non-linear ads that supports the entire program department workflow including licence & content management, program & broadcast planning, and trailer management, and interfaces seamlessly with MYDAS.
• AMM (Advertising Media Master) AMM (Advertising Media Master) functions as a hub for the quick and secure exchange of information between sales houses and agencies, facilitating communication, data transfer and the booking of TV commercials and enabling programmatic buying for linear TV.
• MYOC MYOC delivers media agency core functions such as budget planning, campaign management and online media planning, centralizing information to create better workflow between agencies and their clients.
• MYFC MYFC is part of Cataneo's media business operations product family, described as a media finance and control system supporting financial management of media operations.

Quantifiable outcome

• Over 35% workflow efficiency improvement through AI integration
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Brand Engagement Network (BNAI)coreStrategic or Co-development Partner · 30 April 2026Cataneo entered into a definitive stock purchase agreement for acquisition by Brand Engagement Network valued at approximately $19.5 million in a debt-free transaction combining cash and equity. The transaction was expected to close around June 30, 2026. Upon closing, Cataneo co-founder Christian Unterseer was expected to join BEN's Board of Directors. The combination aims to integrate BEN's conversational AI technology with Cataneo's MYDAS platform for AI-powered media monetization.
• umwerk GmbHminorStrategic or Co-development PartnerJoint venture partnership to form indivisionary GmbH in December 2015. The joint venture provides complete solutions in social media, online streaming and ad-management tools, expanding Cataneo's competence in online, mobile and social media environments.
• AdMetricsminorStrategic or Co-development PartnerPartner in indivisionary joint venture for digital advertising solutions. The partnership developed '361' product combining campaign management, ad servers, header bidding, player, backend and ad analytics for online video content monetization.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wide Orbit: Wide Orbit provides advertising traffic, sales, and scheduling systems specifically for broadcasters and media companies. It directly competes with Cataneo's MYDAS platform in the TV ad-sales and traffic management category, serving similar enterprise media customers.
• Operative (formerly SintecMedia): Operative is a leading provider of advertising management and revenue management software for media companies, including linear TV broadcasters and digital publishers. It competes head-on with MYDAS in the ad-sales order management and linear-to-digital advertising workflow space.
• Amagi: Amagi provides cloud-based SaaS for TV, CTV, and OTT advertising, including ad-sales, scheduling, and dynamic ad insertion. Its cloud-native broadcast advertising stack directly parallels Cataneo's MYDAS platform and serves similar broadcasters and FAST channels.
• Yospace (Samsung Electronics): Yospace specializes in dynamic ad insertion and server-side ad insertion for live and on-demand streaming. It is comparable to Cataneo's MYDAS and AMM capabilities for broadcasters monetizing multi-channel and OTT inventory.

Broad incumbents

• Imagine Communications: Imagine Communications is a long-established broadcast technology vendor offering ad-sales, scheduling, and playout systems for TV networks. As a broad incumbent, it competes with Cataneo's MYTOS scheduling and MYDAS ad-sales systems across the media operations value chain.
• FreeWheel (Comcast): FreeWheel, a Comcast company, provides ad-serving, programmatic, and monetization infrastructure for premium video publishers. It overlaps with Cataneo's MYDAS and AMM offerings, particularly in programmatic linear TV and cross-platform campaign management.
• Google Ad Manager: Google Ad Manager is the dominant ad-server and programmatic platform used by broadcasters and digital publishers. It is an indirect but powerful competitor to MYDAS and AMM, especially as programmatic linear TV buying scales globally.
• Vizrt: Vizrt provides broadcast graphics, media asset management, and end-to-end newsroom/production workflows for TV networks. It is comparable to Cataneo through its scheduling and content-management overlap with MYTOS, even though it does not lead in ad sales specifically.
• Dalet: Dalet provides media asset management, workflow orchestration, and content supply chain solutions for broadcasters. Its scheduling and rights-management products overlap with Cataneo's MYTOS scheduling and rights capabilities across linear and non-linear media.

Emerging players

• The Trade Desk: The Trade Desk is a leading programmatic advertising buying platform that increasingly supports connected TV and digital video. While primarily demand-side, it represents a competitive threat as linear TV budgets migrate into programmatic pipelines that MYDAS/AMM serve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CataneoGmbH
• LinkedInlinkedin.com/company/cataneo-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cataneo GmbH