Admetrics
Admetrics is a Frankfurt-based SaaS company providing unified marketing analytics, multi-touch attribution, AI-driven marketing mix modeling, and a Bayesian experimentation engine for direct-to-consumer e-commerce brands managing cross-channel paid acquisition across Shopify and major ad networks.
- Company typePrivate
- Founded2015
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Admetrics does
Admetrics GmbH is a Frankfurt-based SaaS company founded in 2015 that provides a unified marketing analytics and attribution platform purpose-built for direct-to-consumer (DTC) e-commerce brands. The company serves more than 100 DTC brands globally, with a primary concentration in the DACH region (Germany, Austria, Switzerland), and addresses pain points around fragmented cross-channel data, inaccurate platform-reported attribution, and iOS 14-era tracking limitations. The product portfolio spans five integrated modules: Business Intelligence dashboards with 150+ customizable KPIs, multi-touch Tracking and Attribution, the AI-based PRISMA Marketing Mix Modeling suite (with Budget Allocator and Fusion Attribution), Server-to-Server Data Pushback to ad networks, and the Quantify Bayesian experimentation engine. The platform connects to over 50 systems including Shopify, Shopware, WooCommerce, Magento, Meta, Google, TikTok, Amazon Advertising, Snapchat, Taboola, and Outbrain, with no-code setup claimed in under 15 minutes.
The underlying technology combines structured marketing data ingestion across ecommerce, ad, and retention sources with proprietary applied AI (PRISMA MMM and Quantify Bayesian engine) and a server-to-server conversion data feedback loop into ad network algorithms. Admetrics maintains GDPR and CCPA compliance, and offers API access in its Premium tier alongside integrations with Zapier, n8n, Slack, and Claude for workflow and AI extensibility. The company is privately held, managed by Managing Directors Thomas Einsporn (CTO) and Markus Repetschnig (CEO), with marketing led by Silvana Demeter.
The business model is a volume-based SaaS subscription with three tiers (Growth at $399/month including $20K of marketing spend, Business at $899/month including $70K of marketing spend, and Premium with custom pricing for brands spending over $100K/month). Additional ad spend beyond included volume incurs tiered percentage fees (1.5% Growth, 1.0% Business). A secondary revenue stream consists of 20% recurring referral commissions paid to a tiered agency partner program (Asteroid, Pulsar, Supernova). Go-to-market is sales-led, combining direct sales (SDRs, Sales Managers, E-Commerce Managers), product demos, 21-day free trials, free marketing data audits, and a content marketing engine supported by a 50+ article blog and customer case studies.
Admetrics firmographics
Firmographics- Name
- Admetrics
- Legal name
- Admetrics GmbH
- Website
- https://admetrics.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Admetrics is a Frankfurt-based SaaS company providing unified marketing analytics, multi-touch attribution, AI-driven marketing mix modeling, and a Bayesian experimentation engine for direct-to-consumer e-commerce brands managing cross-channel paid acquisition across Shopify and major ad networks.
- Ownership category
- akta.pro rank
Admetrics industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
- akta.pro secondary industries
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF), Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)
Keywords
Where Admetrics is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Admetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- SaaS Subscription: Volume-based subscription model that scales with customer marketing spend. Three tiers (Growth, Business, Premium) with increasing features and included ad spend volumes. Additional spend beyond included volume incurs percentage-based fees. Premium tier offers custom pricing for brands with $100k+ monthly marketing spend.
- Partner Referral Commissions: Agency partners earn recurring commissions (20% for 24 months) for referring new DTC brand customers. Commission structure varies by partner tier (Asteroid, Pulsar, Supernova) with Supernova partners earning lifetime commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth tier at $399/month including $20,000 marketing spend |
| Subscription | Monthly | Business tier at $899/month including $70,000 marketing spend |
| Subscription | Multi-year contract | Premium custom pricing for enterprise brands |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Admetrics product offering
Product offeringCore offering
Admetrics is a SaaS marketing analytics and attribution platform purpose-built for direct-to-consumer (DTC) e-commerce brands. It unifies data from Shopify, marketplaces, ad platforms and retention tools into a single platform, combining Business Intelligence dashboards (150+ KPIs), multi-touch attribution, AI-based Marketing Mix Modeling (PRISMA), Server-to-Server data pushback to ad networks, and a Bayesian experimentation engine (Quantify) for funnel and landing-page testing.
Product overview
Admetrics is a unified marketing analytics SaaS platform positioned as 'mission control' for DTC ecommerce brands, combining multiple capabilities into a single product. The platform consists of five integrated modules: Business Intelligence (customizable dashboards with 150+ KPIs), Tracking & Attribution (multi-touch attribution), PRISMA Marketing Mix Modeling (AI-powered budget optimization), Data Activation (server-to-server data pushback to ad networks), and Experimentation via Quantify (Bayesian testing engine). The platform integrates with major ecommerce platforms (Shopify, Shopware, WooCommerce, Magento) and ad networks (Meta, Google, TikTok, Amazon, Snapchat) to provide cross-channel performance visibility. Pricing tiers include Growth ($399/month for $20K spend), Business ($899/month for $70K spend), and Premium (custom pricing with full PRISMA suite, S2S data sharing, and API access). The platform emphasizes privacy compliance with GDPR and CCPA adherence.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Intelligence Unified data platform with 150+ customizable KPIs for comparing cohorts, analyzing LTVs, and providing real-time profit control and growth insights for DTC e-commerce brands.
- Tracking & Attribution Multi-touch attribution tracking that shows real ROAS, CAC, and CLV across every touchpoint, identifying which channels and creatives drive growth versus those claiming credit.
- PRISMA Marketing Mix Modeling AI-based marketing mix modeling that reveals true ROAS of every channel including online and offline, with AI-driven budget optimization to maximize marketing returns.
- Data Activation (Server-to-Server Data Pushback) Sends enriched, high-quality conversion data directly back to ad networks (Meta, Google, TikTok, Taboola, Outbrain, Snapchat) to improve algorithm performance and ROAS by up to 90%.
- Experimentation (Quantify) Bayesian statistics engine for testing funnels and landing pages with mathematical precision, enabling data-driven decisions on creatives and funnel performance.
Quantifiable outcome
- 70% reduction in CAC with 81% revenue increase for ESN & More Nutrition
- +7 more outcomes
Companies that use Admetrics
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles2 records
Admetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature7 records
Admetrics partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, strategic and minor.
- ShopifycorePrimary e-commerce platform integration enabling data connection from Shopify stores for attribution, analytics, and reporting purposes.
- ShopwarecoreIntegration with Shopware e-commerce platform for data synchronization and marketing analytics.
- WooCommercecoreIntegration with WooCommerce enabling WordPress-based DTC brands to access Admetrics analytics.
- MagentocoreIntegration with Magento e-commerce platform for comprehensive data analytics.
- Meta (Facebook/Instagram)coreAd platform integration with Server-to-Server Data Pushback capability. Sends enriched conversion data back to Meta to improve algorithm performance.
- Google AdscoreIntegration with Google Ads for attribution tracking and budget optimization insights.
- TikTokcoreIntegration with TikTok Ads for tracking and server-to-server data sharing to improve campaign performance.
- MoonjetstrategicAgency partner in the Supernova Premier tier managing DTC brand portfolios.
- GoodstrategicAgency partner managing DTC brand marketing analytics and optimization.
- DGSstrategicAgency partner in the partner program ecosystem.
- LinksterstrategicAgency partner referral program participant.
- ProadsstrategicAgency partner in Admetrics partner program.
- ZeitgeistminorAgency partner referral program participant.
- OndeviminorAgency partner referral program participant.
- SkuldminorAgency partner referral program participant.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Admetrics competitors and assessment
Company assessmentDirect peers
- Northbeam: Northbeam provides cross-channel marketing attribution and MMM specifically built for DTC e-commerce brands, integrating with Shopify, Meta, Google, TikTok, and other ad networks. It competes head-to-head with Admetrics on attribution accuracy, MTA, and unified reporting for performance marketers.
- Rockerbox: Rockerbox offers marketing attribution, MMM, and unified measurement for DTC and ecommerce brands. Its platform consolidates cross-channel performance data and serves similar mid-market and enterprise customers as Admetrics, with comparable positioning on attribution accuracy and incrementality testing.
- Triple Whale: Triple Whale is a leading DTC-focused analytics and attribution platform offering a unified dashboard, ad spend tracking, and creative analysis. It directly competes with Admetrics on multi-touch attribution, business intelligence, and MMM capabilities for Shopify-anchored DTC brands.
- Hyros: Hyros is an ad attribution and AI tracking platform built for high-ticket DTC, ecommerce, and info-product businesses. It directly competes with Admetrics on cross-channel attribution, S2S tracking, and AI-based budget optimization, particularly in supplements and high-CAC verticals.
- Wicked Reports: Wicked Reports provides multi-touch attribution and customer journey analytics built for DTC e-commerce and info-product businesses. It overlaps directly with Admetrics' attribution and CLV/LTV analysis offerings, targeting similar customer cohorts in health, supplements, and high-ticket DTC verticals.
Others
- Segment (Twilio): Segment is a customer data platform (CDP) that unifies marketing and product event data across tools. While not a direct competitor, it is often part of the same stack as Admetrics and overlaps conceptually on data unification for DTC brands building cross-channel analytics.
Emerging players
- Attribution.app: Attribution.app is a marketing attribution platform for DTC brands offering cross-channel tracking, CAC/ROAS reporting, and Shopify integration. It is a more focused, smaller-scale competitor that overlaps with Admetrics' attribution product but lacks the MMM and experimentation breadth.
Broad incumbents
- AppsFlyer: AppsFlyer is a large, established mobile attribution and marketing analytics platform serving app-first businesses globally. While broader in scope than Admetrics, it competes in the cross-channel attribution and S2S data sharing space and serves many of the same performance marketing teams.
- Mixpanel: Mixpanel is a product analytics platform used by DTC and SaaS companies for funnel, cohort, and retention analysis. While more general-purpose, it competes with Admetrics' Business Intelligence and experimentation capabilities for teams seeking unified KPI dashboards and cohort comparison.
- Adjust: Adjust is a global mobile measurement and attribution platform (now part of AppLovin). While primarily mobile-app focused, it overlaps with Admetrics on attribution, S2S integration with ad networks, and unified analytics — and is often evaluated alongside Admetrics by performance marketing teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Admetrics social profiles
Digital presenceAdmetrics compliance and trust
Trust signalCompliance2 records
Admetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Admetrics leadership team
Management profileNumber of profiles
Profiles3 records
Admetrics funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Admetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Admetrics
What does Admetrics do?
Admetrics is a SaaS marketing analytics and attribution platform purpose-built for direct-to-consumer (DTC) e-commerce brands. It unifies data from Shopify, marketplaces, ad platforms and retention tools into a single platform, combining Business Intelligence dashboards (150+ KPIs), multi-touch attribution, AI-based Marketing Mix Modeling (PRISMA), Server-to-Server data pushback to ad networks, and a Bayesian experimentation engine (Quantify) for funnel and landing-page testing.
Is Admetrics a public or private company?
Admetrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Admetrics founded?
Admetrics was founded in 2015. It employs 11 to 50 people.
Where is Admetrics based?
Admetrics is headquartered in Frankfurt, Germany, in the Europe region.
How does Admetrics make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are partner Referral Commissions.
Who are Admetrics's main competitors?
Direct peers on record are Northbeam, Rockerbox, Triple Whale, Hyros and Wicked Reports. Segment (Twilio) is listed as an others. Attribution.app is listed as an emerging player. Broad incumbents are AppsFlyer, Mixpanel and Adjust.
Does Admetrics have an API?
Yes. API access is available in the Premium tier, allowing brands to export marketing and profitability data into their brand's internal tech stack or custom dashboards.
What industry is Admetrics in?
Admetrics's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA), with a secondary code of BPAMALAF, Attribution, Measurement, Analytics & Incrementality. Its NAICS code is 54181 and its SIC code is 7311.