Studio Roosegaarde
- Company typePrivate
- Founded2007
- HeadquartersWaddinxveen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Studio Roosegaarde firmographics
Firmographics- Name
- Studio Roosegaarde
- Legal name
- Studio Roosegaarde
- Website
- https://studioroosegaarde.net
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Studio Roosegaarde industry classification
Industry- Product category
- Interactive Art and Sustainable Design Installations
- NAICS
- Architectural Services (541310), Interior Design Services (54141)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Engineering Services (8711)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Event Signage, Props & Custom Installations (HSACAOAG), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Commercial Landscape Design & Installation (HSAIABAJ)
Keywords
Where Studio Roosegaarde is headquartered
LocationHeadquarters
- HQ city
- Waddinxveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Studio Roosegaarde business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Public art commissions: Studio Roosegaarde creates commissioned public art installations for museums, city governments, corporations, and public institutions. Projects include permanent installations at airports, train stations, museums, and public spaces. Pricing varies by project scope, materials, and complexity.
- Art sales to collectors: Early works like 22 BEDS (sold to Royal Auping) and HOUSE (sold to Rabobank) demonstrate sales of physical artworks to corporate art collections. Smog Free Rings were sold as limited editions through Kickstarter campaign.
- Licensing and royalties: Publications including Phaidon monographs and design books generate licensing revenue. The studio's intellectual property and design approaches may be licensed to other manufacturers or developers.
- Speaking and lecture fees: Daan Roosegaarde lectures globally including at TED and NASA, generating speaking fees while promoting studio projects and building brand awareness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Large-scale public installations |
| One time/ perpetual license | Multi-year contract | Corporate art collection acquisitions |
| One time/ perpetual license | Multi-year contract | Smog Free Ring limited editions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Studio Roosegaarde product offering
Product offeringCore offering
Studio Roosegaarde is a social design lab that designs and delivers commissioned, site-specific interactive art installations and environmental technology products for institutional clients. Offerings span public artworks (e.g., BEYOND at Schiphol, SPACE at Eindhoven, LEVENSLICHT), environmental systems (SMOG FREE TOWER, URBAN SUN, WINDVOGEL, SMART HIGHWAY), and sensor-driven interactive installations (DUNE, FLOW 5.0, SYNC, SENSOR VALLEY). Projects are commissioned by museums, governments, infrastructure operators, and global corporations and are typically delivered as one-off, large-scale, permanent or touring installations.
Product overview
Studio Roosegaarde is a social design lab led by Dutch artist Daan Roosegaarde that creates interactive art installations and environmental technologies. The portfolio includes over 45 distinct products across multiple categories: (1) Environmental Technologies including SMOG FREE TOWER, SMOG FREE RING, SMOG FREE BICYCLE, and URBAN SUN that address air quality and purification; (2) Sustainable Infrastructure such as SMART HIGHWAY with GLOWING LINES, GATES OF LIGHT, and WINDVOGEL energy-generating kites; (3) Interactive Art Installations including DUNE, FLOW 5.0, 4D-Pixel, SENSOR VALLEY, SYNC, and LIQUID SPACE that respond to human presence; (4) Public Artworks such as VAN GOGH PATH, RAINBOW STATION, BEYOND, SPACE, and WATERLICHT; (5) Light and Energy projects including SUSTAINABLE DANCE FLOOR, WINDLICHT, and GLOWING NATURE; and (6) Conceptual/Memorial works like LEVENSLICHT and PRESENCE. The studio combines art, technology, and sustainability to create 'landscapes of the future' with light as their language.
Differentiator
Problem solved
Functional benefit
Brands
- SMOG FREE PROJECT: Series of urban innovations including SMOG FREE TOWER, SMOG FREE RING, and SMOG FREE BICYCLE that reduce pollution and provide clean air experiences.
- DreamScapes
Quantifiable outcome
- 99.9% coronavirus reduction using URBAN SUN far-UVC 222nm light technology, validated by multiple international scientists
- +5 more outcomes
Companies that use Studio Roosegaarde
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Studio Roosegaarde technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability17 records
Feature8 records
Studio Roosegaarde partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Arte SellacoreArte Sella in Italy commissioned LIQUID LANDSCAPE, a permanent 50m² grass and soil installation that ripples with movement. Located in Borgo Valsugana, Trentino.
- World Expo 2020 Dubai (Netherlands Pavilion)coreURBAN SUN and GROW movies shown at Netherlands Pavilion during World Expo 2020 Dubai. Studio Roosegaarde opened a pop-up studio in Dubai to strengthen relationships in new art and science projects.
- Media.MonkscoreMedia.Monks collaborated on project movies for URBAN SUN, GROW, and other projects. Partnership combines creative production with art installations.
- BMWicoreSYNC installation commissioned by BMWi, exploring the connection between humans, vehicles, and environments in the age of autonomous driving. Developed through discussions between Daan Roosegaarde and BMW's Design Director Adrian van Hooydonk.
- Dutch National Metrology Institute VSLcoreVSL calibrates and measures the far-UVC light source for URBAN SUN, ensuring scientific rigor and ICNIRP safety standards compliance for the coronavirus-reducing technology.
- Columbia University, Hiroshima University, international scientistscoreURBAN SUN created with scientists from Netherlands, US, Japan, Spain, and Italy. Research based on peer-reviewed journal articles from Columbia University and Hiroshima University on far-UVC 222nm light effectiveness.
- Groninger MuseumcoreGroninger Museum commissioned PRESENCE, Daan Roosegaarde's first major solo museum show, attracting nearly 180,000 visitors. Curators Sue-an van der Zijpp and Mark Wilson led the project.
- OFOcorePartnership with OFO, China's leading bike-sharing program, to develop the SMOG FREE BICYCLE. Launched at World Economic Forum in Dalian, China. The collaboration aims to tackle air pollution through innovative, eco-friendly design.
- TezigncorePartnership with Tezign, a leading Chinese design platform, for SMOG FREE BICYCLE development in China. Tezign provides design platform expertise for the Chinese market.
- ProRail and NS (National Dutch Railways)coreSPACE at Eindhoven Central Station commissioned by Municipality of Eindhoven, ProRail, and NS as part of the station's renovation by ProRail, Heijmans, and Arcadis.
- Ministry of Infrastructure and Water Management, RijkswaterstaatcoreWINDVOGEL part of ICOON AFSLUITDIJK program commissioned by Dutch Government. Ministry of Infrastructure and Water Management and Rijkswaterstaat are key government partners.
- Kitepower (TU Delft spin-off)coreDevelopment partner for WINDVOGEL energy-generating kites. TU Delft spin-off company provides kite power generation technology.
- KPNcoreKPN commissioned WINDLICHT project connecting windmill blades with LED lights at Eneco wind farm. KPN serves as commissioner and partner for this sustainable technology installation.
- EnecocoreEneco provided the wind farm location for WINDLICHT installation in Sint Annaland, Zeeland. Supports sustainable energy and green innovation projects.
- Leiden University (Sterrenwacht)coreCollaboration with Leiden University for RAINBOW STATION, using liquid crystal technology originally developed for exoplanet research to create the world's largest artificial rainbow.
- Heijmans N.V.coreStudio Roosegaarde collaborates with Heijmans N.V. on SMART HIGHWAY projects. Heijmans provides engineering expertise and construction capabilities for implementing smart road technologies including GLOWING LINES. The collaboration exemplifies innovative industry, blending Roosegaarde's design with Heijmans' craftsmanship.
- Yamaguchi Center for Arts and Media Japan (YCAM)coreYCAM Japan commissioned LIQUID SPACE installations and serves as an important international exhibition venue for Studio Roosegaarde's work in Japan.
- V2_ Lab RotterdamcoreV2_ Lab is a cultural playground for artistic research and experimentation in Rotterdam. Collaboration on INTIMACY fashion project with guest designers Anouk Wipprecht and Maartje Dijkstra.
- TodaysArtcoreTodaysArt commissioned FLOW 5.0 and is a key platform for presenting digital and electronic art in The Hague. Long-standing partnership for art and technology exhibitions.
- Kapelica Gallery SloveniaminorKapelica Gallery in Ljubljana exhibited FLOW 5.0 and 4D-Pixel. Key international exhibition partner in Eastern Europe for art and technology.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Studio Roosegaarde competitors and assessment
Company assessmentEmerging players
- Obscura Digital: San Francisco studio specializing in large-scale projection mapping and immersive installations. Adjacent emerging player in the media-architecture and projection-installation segment.
- Artechouse: US operator of permanent immersive art+tech exhibition venues. Emerging player in commercializing art-tech installations as ticketed recurring-revenue experiences — a model Studio Roosegaarde could productize.
Direct peers
- teamLab: Japanese interdisciplinary art collective creating large-scale digital, interactive, and immersive installations. Closest direct peer: similar fusion of art + proprietary technology, global museum and public-space presence, and touring-exhibition model.
- Jason Bruges Studio: London design practice creating permanent and temporary interactive installations for public, retail, and corporate clients. Direct peer in permanent interactive art installations.
- United Visual Artists (UVA): London-based practice developing large-scale kinetic and light-based installations for cultural and public clients. Direct peer in interactive light/sensor-driven public installations.
- Random International: Studio known for large-scale interactive installations (e.g., Rain Room) blending sensors, light, and human presence. Direct peer in experiential, sensor-driven public art.
- Studio Olafur Eliasson: Berlin-based studio of Olafur Eliasson producing large-scale installations addressing climate, perception, and public space. Direct peer in artist-led, institutionally-commissioned environmental/sustainability art.
- Moment Factory: Montreal-based multimedia studio producing permanent and touring immersive environments for public spaces, transit, and museums. Direct peer with stronger recurring venue-revenue model.
- Refik Anadol Studio: Media-art studio producing data-driven, AI- and projection-based installations and sculptures for museums, airports, and luxury brands. Direct peer in the high-end media-architecture and data-art commissioning space.
Broad incumbents
- Heatherwick Studio: London design studio delivering large-scale public architecture, pavilions, and urban projects. Broad incumbent in high-profile public design commissions; overlaps in scale and clientele rather than core technology focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Studio Roosegaarde social profiles
Digital presenceStudio Roosegaarde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio Roosegaarde leadership team
Management profileNumber of profiles
Profiles1 record
Studio Roosegaarde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio Roosegaarde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio Roosegaarde
What does Studio Roosegaarde do?
Studio Roosegaarde is a social design lab that designs and delivers commissioned, site-specific interactive art installations and environmental technology products for institutional clients. Offerings span public artworks (e.g., BEYOND at Schiphol, SPACE at Eindhoven, LEVENSLICHT), environmental systems (SMOG FREE TOWER, URBAN SUN, WINDVOGEL, SMART HIGHWAY), and sensor-driven interactive installations (DUNE, FLOW 5.0, SYNC, SENSOR VALLEY). Projects are commissioned by museums, governments, infrastructure operators, and global corporations and are typically delivered as one-off, large-scale, permanent or touring installations.
Is Studio Roosegaarde a public or private company?
Studio Roosegaarde is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio Roosegaarde founded?
Studio Roosegaarde was founded in 2007. It employs 11 to 50 people.
Where is Studio Roosegaarde based?
Studio Roosegaarde is headquartered in Waddinxveen, Netherlands, in the Europe region.
How does Studio Roosegaarde make money?
Four revenue lines are on record. Public art commissions are the primary driver. The others are art sales to collectors, licensing and royalties and speaking and lecture fees.
Who are Studio Roosegaarde's main competitors?
Emerging players on record are Obscura Digital and Artechouse. Direct peers are teamLab, Jason Bruges Studio, United Visual Artists (UVA), Random International, Studio Olafur Eliasson, Moment Factory and Refik Anadol Studio. Heatherwick Studio is listed as a broad incumbent.
Does Studio Roosegaarde have an API?
No public API is recorded for Studio Roosegaarde.
What industry is Studio Roosegaarde in?
Studio Roosegaarde's product category is Interactive Art and Sustainable Design Installations. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 541310 and its SIC code is 7330.