Studio Roosegaarde

Name

Studio Roosegaarde

Legal name

Studio Roosegaarde

Website

https://studioroosegaarde.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Interactive Art and Sustainable Design Installations

NAICS

Architectural Services (541310), Interior Design Services (54141)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Engineering Services (8711)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Commercial Landscape Design & Installation (HSAIABAJ)

Keywords

• Interactive art installations
• Sustainable urban design
• Environmental art technology
• Public art commissions
• Light-based installations

Headquarters

HQ city

Waddinxveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Public art commissions: Studio Roosegaarde creates commissioned public art installations for museums, city governments, corporations, and public institutions. Projects include permanent installations at airports, train stations, museums, and public spaces. Pricing varies by project scope, materials, and complexity.
2. Art sales to collectors: Early works like 22 BEDS (sold to Royal Auping) and HOUSE (sold to Rabobank) demonstrate sales of physical artworks to corporate art collections. Smog Free Rings were sold as limited editions through Kickstarter campaign.
3. Licensing and royalties: Publications including Phaidon monographs and design books generate licensing revenue. The studio's intellectual property and design approaches may be licensed to other manufacturers or developers.
4. Speaking and lecture fees: Daan Roosegaarde lectures globally including at TED and NASA, generating speaking fees while promoting studio projects and building brand awareness.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Studio Roosegaarde is a social design lab that designs and delivers commissioned, site-specific interactive art installations and environmental technology products for institutional clients. Offerings span public artworks (e.g., BEYOND at Schiphol, SPACE at Eindhoven, LEVENSLICHT), environmental systems (SMOG FREE TOWER, URBAN SUN, WINDVOGEL, SMART HIGHWAY), and sensor-driven interactive installations (DUNE, FLOW 5.0, SYNC, SENSOR VALLEY). Projects are commissioned by museums, governments, infrastructure operators, and global corporations and are typically delivered as one-off, large-scale, permanent or touring installations.

Product overview

Studio Roosegaarde is a social design lab led by Dutch artist Daan Roosegaarde that creates interactive art installations and environmental technologies. The portfolio includes over 45 distinct products across multiple categories: (1) Environmental Technologies including SMOG FREE TOWER, SMOG FREE RING, SMOG FREE BICYCLE, and URBAN SUN that address air quality and purification; (2) Sustainable Infrastructure such as SMART HIGHWAY with GLOWING LINES, GATES OF LIGHT, and WINDVOGEL energy-generating kites; (3) Interactive Art Installations including DUNE, FLOW 5.0, 4D-Pixel, SENSOR VALLEY, SYNC, and LIQUID SPACE that respond to human presence; (4) Public Artworks such as VAN GOGH PATH, RAINBOW STATION, BEYOND, SPACE, and WATERLICHT; (5) Light and Energy projects including SUSTAINABLE DANCE FLOOR, WINDLICHT, and GLOWING NATURE; and (6) Conceptual/Memorial works like LEVENSLICHT and PRESENCE. The studio combines art, technology, and sustainability to create 'landscapes of the future' with light as their language.

Differentiator

Problem solved

Functional benefit

Brands

• SMOG FREE PROJECT: Series of urban innovations including SMOG FREE TOWER, SMOG FREE RING, and SMOG FREE BICYCLE that reduce pollution and provide clean air experiences.
• DreamScapes

Quantifiable outcome

• 99.9% coronavirus reduction using URBAN SUN far-UVC 222nm light technology, validated by multiple international scientists
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability17 records

Feature8 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Arte SellacoreStrategic or Co-development Partner · 1 January 2021Arte Sella in Italy commissioned LIQUID LANDSCAPE, a permanent 50m² grass and soil installation that ripples with movement. Located in Borgo Valsugana, Trentino.
• World Expo 2020 Dubai (Netherlands Pavilion)coreStrategic or Co-development Partner · 1 January 2021URBAN SUN and GROW movies shown at Netherlands Pavilion during World Expo 2020 Dubai. Studio Roosegaarde opened a pop-up studio in Dubai to strengthen relationships in new art and science projects.
• Media.MonkscoreStrategic or Co-development Partner · 1 January 2020Media.Monks collaborated on project movies for URBAN SUN, GROW, and other projects. Partnership combines creative production with art installations.
• BMWicoreStrategic or Co-development Partner · 1 January 2019SYNC installation commissioned by BMWi, exploring the connection between humans, vehicles, and environments in the age of autonomous driving. Developed through discussions between Daan Roosegaarde and BMW's Design Director Adrian van Hooydonk.
• Dutch National Metrology Institute VSLcoreTechnology or Integration · 1 January 2019VSL calibrates and measures the far-UVC light source for URBAN SUN, ensuring scientific rigor and ICNIRP safety standards compliance for the coronavirus-reducing technology.
• Columbia University, Hiroshima University, international scientistscoreTechnology or Integration · 1 January 2019URBAN SUN created with scientists from Netherlands, US, Japan, Spain, and Italy. Research based on peer-reviewed journal articles from Columbia University and Hiroshima University on far-UVC 222nm light effectiveness.
• Groninger MuseumcoreStrategic or Co-development Partner · 1 January 2019Groninger Museum commissioned PRESENCE, Daan Roosegaarde's first major solo museum show, attracting nearly 180,000 visitors. Curators Sue-an van der Zijpp and Mark Wilson led the project.
• OFOcoreStrategic or Co-development Partner · 1 January 2017Partnership with OFO, China's leading bike-sharing program, to develop the SMOG FREE BICYCLE. Launched at World Economic Forum in Dalian, China. The collaboration aims to tackle air pollution through innovative, eco-friendly design.
• TezigncoreGTM or Marketing Partner · 1 January 2017Partnership with Tezign, a leading Chinese design platform, for SMOG FREE BICYCLE development in China. Tezign provides design platform expertise for the Chinese market.
• ProRail and NS (National Dutch Railways)coreStrategic or Co-development Partner · 1 January 2017SPACE at Eindhoven Central Station commissioned by Municipality of Eindhoven, ProRail, and NS as part of the station's renovation by ProRail, Heijmans, and Arcadis.
• Ministry of Infrastructure and Water Management, RijkswaterstaatcoreStrategic or Co-development Partner · 1 January 2017WINDVOGEL part of ICOON AFSLUITDIJK program commissioned by Dutch Government. Ministry of Infrastructure and Water Management and Rijkswaterstaat are key government partners.
• Kitepower (TU Delft spin-off)coreTechnology or Integration · 1 January 2017Development partner for WINDVOGEL energy-generating kites. TU Delft spin-off company provides kite power generation technology.
• KPNcoreStrategic or Co-development Partner · 1 January 2016KPN commissioned WINDLICHT project connecting windmill blades with LED lights at Eneco wind farm. KPN serves as commissioner and partner for this sustainable technology installation.
• EnecocoreStrategic or Co-development Partner · 1 January 2016Eneco provided the wind farm location for WINDLICHT installation in Sint Annaland, Zeeland. Supports sustainable energy and green innovation projects.
• Leiden University (Sterrenwacht)coreTechnology or Integration · 1 January 2014Collaboration with Leiden University for RAINBOW STATION, using liquid crystal technology originally developed for exoplanet research to create the world's largest artificial rainbow.
• Heijmans N.V.coreStrategic or Co-development Partner · 1 January 2012Studio Roosegaarde collaborates with Heijmans N.V. on SMART HIGHWAY projects. Heijmans provides engineering expertise and construction capabilities for implementing smart road technologies including GLOWING LINES. The collaboration exemplifies innovative industry, blending Roosegaarde's design with Heijmans' craftsmanship.
• Yamaguchi Center for Arts and Media Japan (YCAM)coreStrategic or Co-development Partner · 1 January 2012YCAM Japan commissioned LIQUID SPACE installations and serves as an important international exhibition venue for Studio Roosegaarde's work in Japan.
• V2_ Lab RotterdamcoreStrategic or Co-development Partner · 1 January 2012V2_ Lab is a cultural playground for artistic research and experimentation in Rotterdam. Collaboration on INTIMACY fashion project with guest designers Anouk Wipprecht and Maartje Dijkstra.
• TodaysArtcoreStrategic or Co-development Partner · 1 January 2012TodaysArt commissioned FLOW 5.0 and is a key platform for presenting digital and electronic art in The Hague. Long-standing partnership for art and technology exhibitions.
• Kapelica Gallery SloveniaminorStrategic or Co-development Partner · 1 January 2012Kapelica Gallery in Ljubljana exhibited FLOW 5.0 and 4D-Pixel. Key international exhibition partner in Eastern Europe for art and technology.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Obscura Digital: San Francisco studio specializing in large-scale projection mapping and immersive installations. Adjacent emerging player in the media-architecture and projection-installation segment.
• Artechouse: US operator of permanent immersive art+tech exhibition venues. Emerging player in commercializing art-tech installations as ticketed recurring-revenue experiences — a model Studio Roosegaarde could productize.

Direct peers

• teamLab: Japanese interdisciplinary art collective creating large-scale digital, interactive, and immersive installations. Closest direct peer: similar fusion of art + proprietary technology, global museum and public-space presence, and touring-exhibition model.
• Jason Bruges Studio: London design practice creating permanent and temporary interactive installations for public, retail, and corporate clients. Direct peer in permanent interactive art installations.
• United Visual Artists (UVA): London-based practice developing large-scale kinetic and light-based installations for cultural and public clients. Direct peer in interactive light/sensor-driven public installations.
• Random International: Studio known for large-scale interactive installations (e.g., Rain Room) blending sensors, light, and human presence. Direct peer in experiential, sensor-driven public art.
• Studio Olafur Eliasson: Berlin-based studio of Olafur Eliasson producing large-scale installations addressing climate, perception, and public space. Direct peer in artist-led, institutionally-commissioned environmental/sustainability art.
• Moment Factory: Montreal-based multimedia studio producing permanent and touring immersive environments for public spaces, transit, and museums. Direct peer with stronger recurring venue-revenue model.
• Refik Anadol Studio: Media-art studio producing data-driven, AI- and projection-based installations and sculptures for museums, airports, and luxury brands. Direct peer in the high-end media-architecture and data-art commissioning space.

Broad incumbents

• Heatherwick Studio: London design studio delivering large-scale public architecture, pavilions, and urban projects. Broad incumbent in high-profile public design commissions; overlaps in scale and clientele rather than core technology focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/studioroosegaarde
• LinkedInlinkedin.com/company/2903181
• Instagraminstagram.com/roosegaarde
• Xx.com/SRoosegaarde
• Facebookfacebook.com/DaanRoosegaarde

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Roosegaarde