Ninite
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Ninite firmographics
Firmographics- Name
- Ninite
- Legal name
- Secure By Design Inc.
- Website
- https://ninite.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Ninite is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ninite business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Ninite Pro Subscription: Ninite Pro is a subscription-based service priced per managed machine per month. Pricing is tiered: $1.00 per machine for the first 20 machines, $0.50 for the next 400 machines, and $0.25 for additional machines. Annual prepaid plans are available at 12 times the monthly rate. The free version is licensed for home use only; commercial use requires a Pro subscription.
- Affiliate Commissions: Some applications in Ninite's directory are tagged with affiliate keys, and Ninite receives a commission when users upgrade those applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | First 20 machines: $1.00 per machine/month |
| Subscription | Monthly | Next 400 machines: $0.50 per machine/month |
| Subscription | Monthly | Additional machines: $0.25 per machine/month |
| Subscription | Annual | Annual prepaid: 12x monthly price |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Ninite product offering
Product offeringCore offering
Ninite provides a Windows application installation and update automation platform that lets users select multiple apps from a curated catalog of 192 programs and deploy them silently, unattended, and without toolbars or junkware. The commercial Ninite Pro subscription adds web-based remote machine management, download caching, offline installer creation, audit reporting, and integration with enterprise tools including RMM platforms, SCCM, and Microsoft Intune via Nintune.
Product overview
Ninite is a Windows desktop application deployment platform that automates software installation and updates across multiple machines. The product portfolio consists of the free Ninite tool for personal use, the commercial Ninite Pro subscription for professional/enterprise environments with a live web-based management console, remote machine patching, download caching, and offline installer capabilities, and Nintune which extends Pro functionality into Microsoft Intune by providing direct app management with custom detection scripts and 13459 WinGet apps. Ninite Pro Classic offers legacy command-line access for RMM integration and automation scripts. All tiers share the core proposition of silent, junkware-free application installation and updates from Ninite's curated catalog of 192 programs.
Differentiator
Problem solved
Functional benefit
Brands
- Ninite Pro: Commercial subscription version of Ninite with additional features including silent mode, remote machine management, download caching, offline installers, command-line selection, and RMM integration for IT departments and MSPs.
- Nintune
Products and services
- Ninite (Free) Free Windows tool that lets home users install or update multiple applications at once with no toolbars, no clicking through wizards, and no junkware. Users select apps from a curated catalog of 192+ programs (browsers, media players, runtimes, developer tools, security software), download a custom installer executable, and run it; the installer always fetches the latest versions, picks the correct 32-bit/64-bit build, and verifies downloads via SHA-256 or digital signature. Licensed for home use only.
- Ninite Pro Commercial subscription service for professional, enterprise, and MSP use of Ninite. Adds a live web-based management interface for remote install/update/uninstall, download caching (single-machine and network-share), offline installer (Freeze) creation, silent mode, audit reporting, Active Directory discovery, command-line selection, and tiered per-machine pricing ($1.00/machine for the first 20, $0.50 for the next 400, $0.25 thereafter; annual prepayment at 12x monthly rate; 14-day free trial). Required for any commercial use of Ninite.
- Ninite Pro Classic Legacy command-line and remote-mode edition of Ninite Pro that ships with every Pro subscription. Enables scripted and scheduled use of Ninite from RMM tools, startup scripts, and automation, and supports features such as offline installer generation and audit reporting.
- Nintune Microsoft Intune integration included with Ninite Pro that lets administrators manage Windows applications directly within Intune without using IntuneWinAppUtil.exe content prep. Adds 13,459 WinGet apps to Ninite's curated catalog, supports multiple tenants for MSPs, custom pre/post-install scripts (.ps1, .cmd, .bat), GCC High environments, real-time feedback during app creation, and assignment types including Required, Available + Update, Update Only, Uninstall, and Available.
- Revo Uninstaller App uninstaller utility distributed through Ninite Pro, designed as a reverse Ninite tool for cleanly removing applications from managed Windows machines.
Quantifiable outcome
- Ninite installs and updates approximately 1 million apps per day
- +2 more outcomes
Companies that use Ninite
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Ninite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature10 records
Ninite partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft IntunecoreNintune is Ninite's integration product for Microsoft Intune, providing a web interface for managing Windows applications within Intune. It adds 13,459 WinGet apps to Ninite's catalog and uses Intune permissions directly without requiring separate permission configuration.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ninite competitors and assessment
Company assessmentBroad incumbents
- ManageEngine Patch Manager Plus: ManageEngine Patch Manager Plus is an enterprise-grade, multi-OS patch management suite from Zoho that competes in the same third-party patching category as Ninite Pro but serves larger enterprise customers with broader IT management capabilities.
- Kaseya VSA: Kaseya VSA is a leading RMM platform with native patch management features for MSPs, competing in the same buyer segment as Ninite Pro's MSP channel integrations.
- N-able N-central: N-able N-central is an RMM platform with built-in third-party patch management that competes with Ninite Pro for MSP customers, and explicitly documents Ninite Pro integration for customers who prefer Ninite's catalog.
- ConnectWise Automate (formerly LabTech): ConnectWise Automate is a major RMM platform used by MSPs that integrates with Ninite Pro via community-contributed scripts; it competes as a broader IT management suite that includes patch management capabilities.
Emerging players
- Automox: Automox is a cloud-native endpoint management platform offering cross-OS patch management and configuration, overlapping with Ninite Pro's enterprise value proposition with a more modern SaaS delivery model.
- JetPatch: JetPatch provides patch and vulnerability remediation orchestration for enterprise IT, addressing similar third-party patching pain points that Ninite Pro solves, with a focus on larger enterprises.
Direct peers
- Chocolatey: Chocolatey is a widely adopted Windows package manager with both open-source and commercial (Chocolatey for Business) tiers, offering comparable automation and update functionality to Ninite.
- PatchMyPC: PatchMyPC is a leading third-party patch management and application update catalog for Windows, directly competing with Ninite Pro in the IT/enterprise segment with curated app catalogs and SCCM/Intune integrations.
- PDQ (PDQ Deploy & PDQ Inventory): PDQ provides Windows software deployment and inventory tools for IT professionals, competing head-to-head with Ninite Pro in SMB and enterprise patch management.
- Action1 Corporation: Action1 is a cloud-native patch management and remote management platform that targets the same MSP and enterprise IT segments as Ninite Pro, with automated third-party software patching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ninite social profiles
Digital presenceNinite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ninite leadership team
Management profileNumber of profiles
Profiles2 records
Ninite funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ninite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ninite
What does Ninite do?
Ninite provides a Windows application installation and update automation platform that lets users select multiple apps from a curated catalog of 192 programs and deploy them silently, unattended, and without toolbars or junkware. The commercial Ninite Pro subscription adds web-based remote machine management, download caching, offline installer creation, audit reporting, and integration with enterprise tools including RMM platforms, SCCM, and Microsoft Intune via Nintune.
Is Ninite a public or private company?
Ninite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ninite founded?
Ninite was founded in 2009. It employs 1 to 10 people.
Where is Ninite based?
Ninite is headquartered in San Francisco, United States, in the North America region.
How does Ninite make money?
Two revenue lines are on record. Ninite Pro Subscription is the primary driver. The others are affiliate Commissions.
Who are Ninite's main competitors?
Broad incumbents on record are ManageEngine Patch Manager Plus, Kaseya VSA, N-able N-central and ConnectWise Automate (formerly LabTech). Emerging players are Automox and JetPatch. Direct peers are Chocolatey, PatchMyPC, PDQ (PDQ Deploy & PDQ Inventory) and Action1 Corporation.
Does Ninite have an API?
No public API is recorded for Ninite.