MyFlowerTree
MyFlowerTree is an Indian direct-to-consumer e-commerce platform founded in 2009 that delivers flowers, cakes, plants, personalized gifts, and combo hampers to 850+ Indian cities and 90+ international countries via its own website and Android app, serving individual consumers and corporate buyers on a per-order transactional basis with same-day, fixed-time, and midnight delivery options.
- Company typePrivate
- Founded2009
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MyFlowerTree does
MyFlowerTree, legal entity MyFlowerTree.com, is a privately held Indian direct-to-consumer e-commerce platform founded in 2009 and headquartered at 13/18 East Patel Nagar, New Delhi 110008. The company retails flowers, cakes, plants, personalized gifts, and curated gift combos through its own website and Android mobile app, fulfilling orders to over 850 Indian cities across 15,000+ pin codes and to 90+ international locations including the USA, UK, UAE, Australia, Canada, Singapore, and Malaysia. Operating with 11-50 employees and no disclosed parent company, subsidiaries, or outside funding, it claims cumulative reach of 5 million+ customers and 2 million+ orders delivered since inception, anchored by same-day, fixed-time (Rs.195), and midnight (Rs.250) delivery as core service differentiators.
The core technology is a standard transactional e-commerce stack with online ordering, delivery scheduling, and order tracking; no proprietary technology, patents, AI/ML capabilities, APIs, or SDKs are disclosed. The product portfolio is organized into five pillars (Flowers, Cakes, Combos, Plants, Personalised Gifts) layered with occasion and recipient-based sub-pages (Wedding, Anniversary, Engagement, Kids, Birthday, Thank You, Get Well Soon, etc.) and powered by FSSAI-certified bakery partners for food items and outsourced florists for perishable inventory. Sub-brands MFT Luxe (luxury/premium SKUs) and MFT Choice (curated best-sellers) segment the catalog vertically. Marketing runs through owned channels (Facebook, Twitter, LinkedIn, Instagram, email newsletter, blog) without paid media disclosure.
MyFlowerTree's revenue model is purely transactional: customers pay per order in a one-time license structure with no subscription or recurring component. Catalog pricing ranges from Rs.399-3,199 for plants and Rs.649-7,650 for cakes, with customization add-ons (sugar-free +Rs.199, heart-shape +Rs.150), city-tier delivery surcharges, and a 15% first-time user discount. Free shipping is offered across India. The customer base is a long tail of individual consumers (primary) sending gifts for personal occasions, with a smaller secondary segment of corporate buyers for bulk gifting and an international segment of diaspora senders paying in multiple currencies including via PayPal. There are no named enterprise logos, no disclosed ARR, no anchor corporate contracts, and no funding history, leaving revenue concentration by customer undisclosed.
MyFlowerTree firmographics
Firmographics- Name
- MyFlowerTree
- Legal name
- MyFlowerTree.com
- Website
- https://myflowertree.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyFlowerTree is an Indian direct-to-consumer e-commerce platform founded in 2009 that delivers flowers, cakes, plants, personalized gifts, and combo hampers to 850+ Indian cities and 90+ international countries via its own website and Android app, serving individual consumers and corporate buyers on a per-order transactional basis with same-day, fixed-time, and midnight delivery options.
- Ownership category
- akta.pro rank
MyFlowerTree industry classification
Industry- Product category
- Online Gift Delivery
- NAICS
- Florists (45931), Florists (4593), Florists (459310)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where MyFlowerTree is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
MyFlowerTree business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: The company generates revenue through direct sales of flowers, cakes, plants, chocolates, and personalized gifts to consumers. Orders are placed online with one-time transaction payments. The revenue model is purely transactional with no subscription component. Customers pay per order including product cost, delivery charges, and any customization fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume and customization options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
MyFlowerTree product offering
Product offeringCore offering
MyFlowerTree is an Indian online gifting and delivery platform that sells fresh flowers, cakes, plants, personalized gifts, and combo hampers directly to consumers. Orders are placed online through the website or mobile app and delivered to doorsteps across 850+ Indian cities and 90+ international countries, with same-day and midnight delivery options.
Product overview
MyFlowerTree is an Indian online gifting platform offering a diverse portfolio of products organized around five core categories: Flowers (fresh cut flowers by type, color, and occasion), Cakes (various flavors and designs including birthday, wedding, anniversary, and kids cakes), Combos (paired gift arrangements), Plants (indoor/outdoor varieties), and Personalised Gifts (customizable items). The platform operates as a single unified e-commerce site with sub-brand categories for specific occasions (Wedding Cakes, Engagement Cakes, Anniversary Cakes, Kids Cakes) and location-based delivery services. The company also provides international delivery to 90+ countries and a premium 'MFT Luxe' collection. Key differentiators include same-day and midnight delivery options, FSSAI certification for food safety, and customization options for cakes and gifts.
Differentiator
Problem solved
Functional benefit
Brands
- MFT Luxe: Luxury collection of premium gifts and arrangements
- MFT Choice
Products and services
- Flowers
Quantifiable outcome
- Over 2 Million smiles delivered
- +1 more outcomes
Companies that use MyFlowerTree
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
MyFlowerTree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MyFlowerTree partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
MyFlowerTree competitors and assessment
Company assessmentDirect peers
- IGP (Indian Gifts Portal): Major Indian online gifting marketplace offering flowers, cakes, personalised gifts, and same-day delivery. Overlaps directly with MyFlowerTree on product mix, occasion-driven positioning, and tier-1 city coverage.
- Ferns N Petals (FNP): India's largest online florist and gifting platform. Directly competes with MyFlowerTree across flowers, cakes, plants, and personalised gifts with same-day and midnight delivery across India and internationally — the most comparable peer in the segment.
- GiftsToIndia24x7: NRI-focused online gifting platform delivering flowers, cakes, and gifts to India from overseas. Directly comparable to MyFlowerTree's international delivery service for the diaspora segment.
- OyeGifts: India-focused online gifting portal offering flowers, cakes, and gift hampers with same-day delivery. Competes head-to-head with MyFlowerTree on occasion-based gifting across Indian metros and tier-2 cities.
- FlowerAura: Indian online florist and gifting platform with a similar flower-cake-combo-plant-personalised gift catalogue and pan-India plus international delivery. Closely matches MyFlowerTree's positioning and target audience.
- Interflora India: Indian arm of the global florist network offering local and international flower delivery. Competes with MyFlowerTree in the flower-forward segment and benefits from Interflora's global brand.
Others
- BloomNation: US-based online marketplace connecting consumers with local florists — a comparable marketplace model to MyFlowerTree's flower delivery operations, though operating in a different geography.
- 1-800-Flowers.com: US-based publicly-traded online florist and gifting company. While not directly competing geographically, it is a useful benchmark for the online florist aggregator business model and category economics.
Broad incumbents
- Flipkart: Major Indian e-commerce marketplace with growing gifting and flowers/cakes categories. Competes indirectly by offering convenience, returns, and bundling with broader shopping behaviour.
- Amazon India: Generalist e-commerce marketplace that sells flowers, cakes, and gift hampers as part of a much broader catalogue. While not a specialist florist, Amazon's scale, logistics, and Prime ecosystem create competitive pressure on specialist players like MyFlowerTree.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MyFlowerTree social profiles
Digital presenceMyFlowerTree compliance and trust
Trust signalCompliance1 record
MyFlowerTree financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyFlowerTree leadership team
Management profileNumber of profiles
Profiles1 record
MyFlowerTree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyFlowerTree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyFlowerTree
What does MyFlowerTree do?
MyFlowerTree is an Indian online gifting and delivery platform that sells fresh flowers, cakes, plants, personalized gifts, and combo hampers directly to consumers. Orders are placed online through the website or mobile app and delivered to doorsteps across 850+ Indian cities and 90+ international countries, with same-day and midnight delivery options.
Is MyFlowerTree a public or private company?
MyFlowerTree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyFlowerTree founded?
MyFlowerTree was founded in 2009. It employs 11 to 50 people.
Where is MyFlowerTree based?
MyFlowerTree is headquartered in New Delhi, India, in the Asia region.
How does MyFlowerTree make money?
One revenue line is on record: product Sales.
Who are MyFlowerTree's main competitors?
Direct peers on record are IGP (Indian Gifts Portal), Ferns N Petals (FNP), GiftsToIndia24x7, OyeGifts, FlowerAura and Interflora India. Others are BloomNation and 1-800-Flowers.com. Broad incumbents are Flipkart and Amazon India.
Does MyFlowerTree have an API?
No public API is recorded for MyFlowerTree.
What industry is MyFlowerTree in?
MyFlowerTree's product category is Online Gift Delivery. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931.