Chipply
- Company typePrivate
- Founded2006
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Chipply firmographics
Firmographics- Name
- Chipply
- Legal name
- Chipply, Inc.
- Website
- https://chipply.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Chipply is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chipply business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees (Chipply Fee): 3.5% fee applied solely to the product price and decoration cost. Does not apply to taxes, fundraising amounts, optional personalization, or additional charges. This is the primary revenue driver tied to GMV processed through the platform.
- Payment Processing Fees: 2.9% of cart total plus $0.30 per transaction for payment processing through Stripe integration.
- Onboarding Fee: One-time $1,000 onboarding fee covering setup, integration, and full support from day one. This is a one-time setup revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No monthly subscription - unlimited stores |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Chipply product offering
Product offeringCore offering
Chipply is a cloud-based SaaS platform that enables team dealers, apparel decorators, and promotional product distributors to build, manage, and operate branded online stores for custom apparel and merchandise. The platform integrates store building, vendor inventory synchronization, production workflow management, order processing, and fulfillment coordination into a unified system, replacing manual spreadsheets and disjointed tools.
Product overview
Chipply is a platform-plus-modules SaaS product built for team dealers, apparel decorators, and promotional product distributors. The core platform is Chipply Stores — an online store builder for custom apparel and merchandise with sub-modules covering Store Setup & Design (auto artwork placement, templates, bulk pickers), Store Management (customer access, automated emails, product grouping), Sales & Promotions (promo codes, e-certificates, points pricing, fundraiser tracker), and Order Processing (purchase utility, work orders, sorting sheets, packing slips). Chipply Production is a separate add-on module for production workflow management, comprising sub-modules for Workflow Management (centralized files, work orders, labels), Order & Production Tracking (process queue, job bundling, store dashboard), and Fulfillment Coordination (one-click purchasing, sorting checklists, packing slips). Chipply Business is a planned add-on module covering invoicing, offline sales, and reporting. These modules are unified under the Chipply One initiative. The platform also offers specialized store solutions for Team Stores, Event Merch Stores, Employee Merch Stores, Fundraiser Stores, and Retail Stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Chipply Stores Chipply's flagship online store platform enabling team dealers, apparel decorators, and promotional product distributors to build, manage, and grow branded web stores for custom apparel and merchandise.
- Chipply Production Production management module connecting the entire production workflow from online stores to order routing and final delivery, with real-time tracking, workflow management, and fulfillment coordination.
- Chipply Business Planned business operations module covering offline sales management, invoicing, reporting, and additional business management tools for decorated apparel and promotional products businesses.
- Team Stores Solution Pre-configured store solution for team dealers to launch branded online stores for sports teams, schools, and leagues with uniform ordering, name/number customization, and production-ready workflows.
- Event Merch Stores Solution Store solution for event organizers to sell merchandise online before, during, and after events with mobile-friendly storefronts and custom branding, reducing on-site lines and boosting revenue.
- Employee Merch Stores Solution Store solution for companies to offer employees branded apparel and promotional products with e-certificates, promo codes, employee self-checkout, and multi-store management.
- Fundraiser Stores Solution Store solution for nonprofits, booster clubs, sports teams, and youth programs to sell custom apparel and raise funds online with built-in fundraising tracker and no fees on donation dollars.
- Retail Stores Solution Store solution for local businesses, restaurants, and venues to sell branded merchandise online with live inventory, flexible payment options, and streamlined fulfillment.
Quantifiable outcome
- Stores can be built and launched in 5-10 minutes for typical team stores
- +4 more outcomes
Companies that use Chipply
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles4 records
Chipply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration47 records
Feature9 records
Chipply partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- SanMarcoreMajor apparel distributor with integrated inventory sync and one-click purchasing through Chipply platform. Provides real-time stock availability and automated order placement.
- S&S ActivewearcoreIntegrated apparel distributor enabling live inventory updates and direct purchasing within Chipply stores.
- AlphabrodercoreLeading apparel distributor integrated for inventory sync and purchasing automation.
- StripecorePayment processing integration for secure credit card transactions, Apple Pay, Google Pay, and digital wallet payments within Chipply stores.
- ShipStationmajorShipping integration helping streamline product delivery with greater speed and accuracy for fulfillment operations.
- PrintavomajorPrint shop management software integration for production workflow connectivity.
- Fulfill EnginemajorDecoration partner for purchasing decorated items directly through Chipply, enabling expanded decoration methods without in-house capability.
- FAST PlatformmajorDecoration partner enabling purchase of decorated items through Chipply for laser engraving and other decoration methods.
- VantagemajorContract decoration partner integrated for purchasing pre-decorated items, expanding product decoration options.
- Under ArmourmajorAthletic apparel brand with live inventory integration and direct purchasing through Chipply.
- AdidasmajorAthletic brand integrated for inventory sync and product availability within Chipply stores.
- Cutter & BuckmajorCorporate apparel brand with integrated inventory and purchasing capabilities.
- GemlinemajorPromotional products vendor integrated for inventory sync and ordering.
- PCNAmajorPromotional products distributor integrated for inventory and purchasing within Chipply.
- StarlinemajorPromotional products supplier integrated for inventory and ordering capabilities.
Scale indicators3 records
Recent moves3 records
Expansion highlights6 records
Chipply competitors and assessment
Company assessmentDirect peers
- SquadLocker: SquadLocker offers online team apparel stores for schools, leagues, and organizations with integrated production and fulfillment. It is a direct competitor to Chipply in the team-uniform and spirit-wear segment, combining store building, decoration, and direct-to-team fulfillment in a single workflow.
- ShopVOX: ShopVOX is a web-based shop management and e-commerce platform for apparel decorators, screen printers, and embroiderers. It competes with Chipply's combined Stores + Production offering by addressing production workflow, order intake, and customer-facing storefronts for the same decorator audience.
- DecoNetwork: DecoNetwork provides e-commerce, decoration workflow, and production management software specifically built for apparel decorators and print shops. It directly competes with Chipply in the same vertical SaaS category and overlaps on store building, artwork management, and production-ready work orders.
- OrderMyGear: OrderMyGear is a group-ordering and online-store platform for team dealers, decorators, and promotional product distributors. It competes head-to-head with Chipply's Team Stores and Fundraiser solutions, addressing the same team-apparel and group-buy use cases with similar customization and order-management features.
- Bonfire: Bonfire provides custom apparel fundraising and team store platforms for schools, nonprofits, and groups. It directly competes with Chipply's Fundraiser Stores solution, offering similar custom apparel campaign management and group-order workflows for the nonprofit and booster-club segments.
- InkSoft: InkSoft is a vertical e-commerce and store-management platform for custom apparel decorators and screen printers. It is the closest direct competitor to Chipply Stores in the decorated-apparel merchant software category, serving overlapping SMB/mid-market decorators with online stores, artwork tools, and order workflow.
- PrintVis: PrintVis is a print-shop management and e-commerce solution tailored to commercial print and apparel decoration operations. It overlaps Chipply Production in the MIS/workflow layer and serves the same decorator customer base seeking integrated production and storefront systems.
Emerging players
- Printify: Printify is a print-on-demand marketplace and store platform connecting merchants to a global decoration network. While more creator-focused than Chipply, it competes for the same small-business custom-apparel merchants and offers an alternative route to launching a decorated-apparel storefront.
- Printful: Printful is a print-on-demand fulfillment network with an integrated online store product for custom apparel creators. It overlaps with Chipply's decoration-and-fulfillment use cases, particularly for SMB customers wanting outsourced decoration, though it operates a different production model (centralized POD vs. connected decorator network).
Broad incumbents
- Shopify: Shopify is the dominant horizontal SMB e-commerce platform. While not purpose-built for decorated apparel, it is frequently the alternative Chipply competes against — especially for SMBs considering a generic storefront plus third-party production tools rather than a vertical-specific platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Chipply social profiles
Digital presenceChipply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chipply leadership team
Management profileNumber of profiles
Profiles8 records
Chipply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chipply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chipply
What does Chipply do?
Chipply is a cloud-based SaaS platform that enables team dealers, apparel decorators, and promotional product distributors to build, manage, and operate branded online stores for custom apparel and merchandise. The platform integrates store building, vendor inventory synchronization, production workflow management, order processing, and fulfillment coordination into a unified system, replacing manual spreadsheets and disjointed tools.
Is Chipply a public or private company?
Chipply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chipply founded?
Chipply was founded in 2006. It employs 11 to 50 people.
Where is Chipply based?
Chipply is headquartered in Milwaukee, United States, in the North America region.
How does Chipply make money?
Three revenue lines are on record. Transaction Fees (Chipply Fee) is the primary driver. The others are payment Processing Fees and onboarding Fee.
Who are Chipply's main competitors?
Direct peers on record are SquadLocker, ShopVOX, DecoNetwork, OrderMyGear, Bonfire, InkSoft and PrintVis. Emerging players are Printify and Printful. Shopify is listed as a broad incumbent.
Does Chipply have an API?
No public API is recorded for Chipply.