Senior Options

What Senior Options does

Senior Options is a privately held LLC headquartered in Virginia Beach, Virginia, founded in 2014, that operates as a specialized advisory and operational support firm exclusively serving LeadingAge nonprofit senior living member organizations. The firm provides strategic consulting, back-office services, and clinical operations support to help these members launch, grow, and operate home health, hospice, and home care agencies. Its core service portfolio spans feasibility studies, accreditation management (CHAP, ACHC, state surveys), clinical operations support, finance and reimbursement advisory (budgeting, cost reports, PDGM, pro forma development), and access to a Partner Network of 12+ home health and hospice agencies across at least seven U.S. states.

The company's revenue model is professional services based, with engagements scoped per partner organization and services delivered by a small team of senior directors covering clinical operations, quality and compliance, finance, and business development. Pricing is not publicly disclosed and is negotiated per engagement. Senior Options does not develop or sell proprietary software; its "technology" footprint consists of implementing and supporting third-party systems (notably Netsmart as primary EHR) for partner organizations, supplemented by a Box-based Partner Portal for document exchange and a content library of white papers and regulatory resources. Distribution is direct through field-based partnership engagements, augmented by participation in LeadingAge national and state chapter events, email newsletters, LinkedIn, Ziegler investment banking referrals, and content marketing.

The business is led by CEO Ben Unkle and President Emily Legner, RN, supported by senior directors in clinical operations, finance and operations, and business development. The firm has no disclosed equity funding, parent company, or acquisitions, and operates as an independent LLC serving a clearly defined nonprofit vertical. Its competitive positioning rests on exclusive access to the LeadingAge ecosystem, accumulated accreditation and regulatory expertise, and a leadership team with prior oversight of organizations generating over $250 million in revenue.

Name

Senior Options

Legal name

Senior Options, LLC

Website

https://senioroptions.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Options is a Virginia Beach-based advisory firm exclusively serving LeadingAge nonprofit senior living members with consulting, operational support, accreditation management, and back-office services for home health, hospice, and home care agencies.

Ownership category

akta.pro rank

Product category

Senior Care Advisory Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Home health advisory
• Hospice consulting
• Senior care services
• Nonprofit healthcare advisory
• Clinical operations support

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Advisory and Consulting Services: Senior Options provides strategic advisory, back-office support, and consulting services to nonprofit organizations operating or starting home health, hospice, and home care agencies. Services include guidance, licensure support, clinical expertise, marketing, billing, compliance, quality management, electronic health records, and operational support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Senior Options provides strategic advisory, back-office support, and consulting services to nonprofit senior living organizations that operate or are starting home health, hospice, and home care agencies. Offerings cover licensure guidance, electronic health records integration, clinical expertise, marketing support, billing services, compliance oversight, quality improvement, accreditation preparation (CHAP, ACHC), QAPI program development, OASIS coding, and strategic planning for market expansion. The firm also operates a partner network and delivers custom feasibility studies for home health and hospice market demand.

Product overview

Senior Options offers a suite of advisory and support services for Home and Community Based Services (HCBS). The core offering consists of strategic consulting to help LeadingAge member organizations build, grow, and strengthen home health, hospice, and home care services. The portfolio includes Clinical Operations Support for quality improvement and accreditation management (CHAP, ACHC, state surveys), Finance and Operations Advisory covering budgeting and reimbursement, Feasibility Studies for market demand analysis, and access to a Partner Network of home health and hospice agencies. The company also provides educational resources including white papers on recruiting strategies and industry topics. Senior Options does not offer a standalone software product but rather provides expertise, systems, and advisory services to assist existing and startup agencies with compliance, quality, billing, growth, and operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Home and Community Based Services Advisory Strategic consulting and advisory services to help LeadingAge member organizations build, grow, and strengthen home health, hospice, and home care services.
• Clinical Operations Support Coaching and support for partner organizations on clinical operations, quality improvement, accreditation, and program design.
• Feasibility Studies Custom analysis to determine home health and hospice demand in a specific market.
• Senior Options Partner Network A network of home health and hospice agencies providing mutual support and shared resources among LeadingAge members.

Quantifiable outcome

• Lake Prince at Home achieved SHPBest Premier Performer Patient Satisfaction Award (top 5% nationally)
• +3 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hooverwood LivingcoreStrategic or Co-development Partner · 3 November 2021Partnership to launch A.R.N. Hospice services in 2021. Hospice services expand Hooverwood Living's care continuum to offer end-of-life care to residents and the greater Indianapolis community. Senior Options provides guidance, licensure, EMR system, clinical expertise, marketing, and billing support.
• Mennonite Home Communities of OhiocoreStrategic or Co-development PartnerPartnership to develop home health and hospice services. MHCO continues to own and operate their home care and home health agency while Senior Options provides back office support services including efficiencies and expertise for quality management and oversight.
• Brethren Retirement CommunitycoreStrategic or Co-development PartnerPartnership with Mennonite Home Communities of Ohio and Senior Options to expand home health services into new markets and communities.
• A.R.N. HospicecoreStrategic or Co-development PartnerJewish hospice partnership with Hooverwood Living. A.R.N. Hospice is the first Jewish hospice in Indianapolis area, developed with Senior Options support to provide critical end-of-life care to Jewish and non-Jewish individuals.
• NetsmartcoreTechnology or IntegrationTechnology partnership for electronic medical records (EMR) systems. Senior Options works with Netsmart as their EHR vendor and provides support to partners preparing for systems integration and updates.
• ZieglerminorGTM or Marketing PartnerZiegler Investment Banking recommends Senior Options recruiting strategies white paper and features Senior Options in their publications. Collaborative relationship in the senior living investment and consulting space.
• Asbury Home ServicescoreStrategic or Co-development PartnerAsbury Home Services in Gaithersburg, MD achieved CHAP accreditation with Senior Options support. Partnership kickoff session held to launch collaboration.
• LeadingAgecoreGTM or Marketing PartnerSenior Options exclusively serves LeadingAge members. Active participation in LeadingAge national and state chapter events, conferences, and leadership programs. Collaborative marketing and thought leadership through LeadingAge platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pathway Health: A healthcare consulting firm specializing in post-acute, home health, hospice, and assisted living operations, compliance, and reimbursement — directly comparable to Senior Options' HCBS advisory playbook for senior living providers.
• Zimmet Healthcare Services Group: Consulting firm focused on post-acute and senior care reimbursement, PDGM, regulatory compliance, and operational support, closely mirroring Senior Options' HCBS advisory and finance/reimbursement offerings.
• Health Dimensions Group: Consulting and management services firm for senior living, skilled nursing, home health, and hospice providers, serving a similar CCRC and nonprofit clientele with strategic and operational advisory services.
• Premier Senior Care Consulting: Advisory services firm for home health, hospice, and home care agencies including compliance, accreditation, and operations support, with comparable clinical and regulatory expertise to Senior Options.
• Simione Healthcare Consultants: Consulting firm for home health, hospice, and community-based providers covering operations, finance, clinical, and regulatory functions, serving the same provider category as Senior Options' clients.
• Healthcare Consult Advisory Group: Advisory firm providing clinical, operational, regulatory, and accreditation consulting to home health, hospice, and senior living providers — overlapping directly with Senior Options' service portfolio.
• Moorefield Company: Senior living and post-acute consulting firm providing strategic planning, operational improvement, and financial advisory for CCRCs, Life Plan Communities, and home and community based services providers.

Broad incumbents

• Compass Senior Living Consulting: Established senior living industry consultancy offering operations, sales, and turnaround support to a broad range of senior living operators, including nonprofit and faith-based providers that overlap with LeadingAge members.

Others

• Netsmart Technologies: EHR technology vendor and existing Senior Options technology partner serving home health, hospice, and senior living providers; an enabler to Senior Options' EMR advisory offering rather than a direct competitor.
• Ziegler: Investment bank and advisor to the senior living and healthcare sectors; existing referral/marketing partner of Senior Options rather than a direct services competitor, but adjacent in nonprofit senior living advisory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/showcase/senior-options-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Options