maria
maria is a Sydney-based, privately-held insurance management platform founded in 2013, operating with a small team (1-10 employees). It has received early-stage backing from Artesian VC and BlueChilli, though no product, pricing, or customer details are publicly disclosed.
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What maria does
maria is a Sydney, Australia-based, privately-held insurance management platform founded in 2013. Publicly, the company is described in one-sentence terms as "an insurance management platform," serving the insurance vertical, with a small operating team (1-10 employees). There is one named leader on record — Cameron Mitchell, Managing Director — and early-stage capital was raised via Artesian VC (2014, lead) and BlueChilli (2016), with both documented rounds showing $0 disclosed values.
The company's domain (mymaria.com.au) currently exposes only SSL certificate validation directories (well-known/acme-challenge and well-known/pki-validation), with the most recent directory entries dated 2023-07-21 and 2024-07-13. No product surface, technical architecture, pricing, customer segments, or go-to-market details are visible in the available data. There is no mobile app, no documented API or SDK, no integrations, no awards, no partnerships, and no regulatory disclosures on record.
Commercially, the absence of pricing, revenue model, customer logos, partnerships, or technology disclosures means revenue mechanics are not observable. With 1-10 employees, no disclosed funding values across two early-stage rounds, and a non-operational public web presence, the available evidence is consistent with either a very early-stage venture that has not progressed past initial funding or a dormant entity. No M&A, leadership changes, geographic expansion, or product launches are recorded in the source data.
maria firmographics
Firmographics- Name
- maria
- Website
- https://mymaria.com.au
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- maria is a Sydney-based, privately-held insurance management platform founded in 2013, operating with a small team (1-10 employees). It has received early-stage backing from Artesian VC and BlueChilli, though no product, pricing, or customer details are publicly disclosed.
- Ownership category
- akta.pro rank
maria industry classification
Industry- Product category
- Insurance Management Software
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
Keywords
Where maria is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
maria business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
maria product offering
Product offeringCore offering
maria is an insurance management platform that enables insurers and insurance intermediaries to manage policies, claims, and core operational workflows. The platform is delivered as a software service from Australia and is positioned to support the day-to-day administration of insurance business processes.
Differentiator
Problem solved
Functional benefit
Products and services
- maria Insurance Management Platform An insurance management platform intended for insurers, brokers, and insurance intermediaries to manage policy administration and core insurance operations. Delivered as a hosted software service from Australia.
Companies that use maria
Customer profileIdeal customer profiles1 record
maria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
maria competitors and assessment
Company assessmentDirect peers
- SuranceBay: SuranceBay is a SaaS insurance management platform focused on producer onboarding, contracting, and compliance for carriers and distributors. It is comparable to maria as an insurance management platform serving carriers, MGAs, and distribution partners.
- Insly: Insly is a cloud-based insurance management platform serving brokers, MGAs, and insurers with policy administration, claims, and billing workflows. It is the closest analog to maria's stated "insurance management platform" positioning, operating at similar SMB/MGA scale and serving comparable end customers.
Regional players
- iSelect: iSelect is an Australian comparison and insurance intermediary platform, headquartered in Melbourne and serving the same Australian consumer/insurance market as maria. It is a regional player addressing adjacent parts of the insurance distribution value chain.
Emerging players
- NowCerts: NowCerts offers comparative rating and agency management software for insurance brokers, with workflows for quoting, policy administration, and carrier downloads. It is comparable to maria as an SMB-focused insurance management platform with similar target customers.
Broad incumbents
- Vertafore: Vertafore is a long-established US insurance software provider offering agency management, rating, and carrier connectivity platforms (e.g., AMS, Sagitta, Rating360). It is a broad incumbent in the insurance management software category where maria would compete, with much larger scale and distribution.
- Duck Creek Technologies: Duck Creek provides a comprehensive suite of core systems (policy, billing, claims) for P&C insurers and MGAs. It is a broad incumbent in the insurance platform category with overlapping functionality to what an insurance management platform would offer.
- Applied Systems: Applied Systems is a leading provider of cloud-based insurance agency and broker management software (Applied Epic, Applied TAM), serving the same broker/MGA customer base as a hypothetical maria platform. It is a dominant incumbent with deep carrier integrations.
- Zywave: Zywave provides SaaS tools for insurance brokers and agencies, including agency management, content, and analytics. It competes in the same insurance workflow/platform category and targets overlapping broker customers.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights3 records
Customer concentration
maria social profiles
Digital presencemaria financial estimates
Financial estimateRevenue estimate
Valuation estimate
maria leadership team
Management profileNumber of profiles
Profiles1 record
maria funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
maria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about maria
What does maria do?
maria is an insurance management platform that enables insurers and insurance intermediaries to manage policies, claims, and core operational workflows. The platform is delivered as a software service from Australia and is positioned to support the day-to-day administration of insurance business processes.
When was maria founded?
maria was founded in 2013. It employs 11 to 50 people.
Where is maria based?
maria is headquartered in Sydney, Australia, in the Oceania region.
Who are maria's main competitors?
Direct peers on record are SuranceBay and Insly. iSelect is listed as a regional player. NowCerts is listed as an emerging player. Broad incumbents are Vertafore, Duck Creek Technologies, Applied Systems and Zywave.
Does maria have an API?
No public API is recorded for maria.
What industry is maria in?
maria's product category is Insurance Management Software. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 5242 and its SIC code is 6411.