What 7 17 Credit Union does

7 17 Credit Union, Inc. is a member-owned cooperative financial institution headquartered in Warren, Ohio, serving approximately 86,000 members across Northeastern Ohio. Founded in 1951 and federally insured by the National Credit Union Administration, the institution operates 17 branch locations spanning Trumbull, Mahoning, Portage, Stark, Summit, and Geauga counties, supported by more than 20 ATMs and a network of 40,000-plus surcharge-free MoneyPass ATMs. Membership eligibility extends beyond the geographic footprint through the American Consumer Council and a Workplace Partner Program, and the institution is governed as a cooperative under Ohio state charter with traditional credit-union ownership structure and no external private equity, venture, or parent-company ownership.

Name

7 17 Credit Union

Legal name

7 17 Credit Union, Inc.

Website

https://717cu.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

251–500 employees

Short description

7 17 Credit Union is a member-owned cooperative financial institution serving 86,000 members across 17 branches in six Northeastern Ohio counties, providing full-service personal and business banking, mortgages, loans, credit cards, youth financial education, and digital banking.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Student & Youth Banking (FSABAAAH), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Mortgage loans
• Credit union membership
• Small business banking

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: 7 17 Credit Union generates primary revenue through interest earned on loans including mortgages, auto loans, home equity loans, personal loans, and credit cards. The credit union offers competitive rates on various loan products.
2. Account and Service Fees: Monthly maintenance fees on certain accounts (Basic Checking $5/month, Benefits Plus Checking $7.95/month), ATM fees, overdraft fees ($19.95 per item), wire transfer fees, and various service charges as outlined in the Service Charge Schedule.
3. Deposit Insurance and Savings Products: Revenue generated from deposit accounts including checking, savings, money market, and certificate accounts. The credit union pays interest on deposits and uses these funds for lending operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

7 17 Credit Union is a member-owned cooperative financial institution offering personal and business banking products including checking accounts, savings, certificates, IRAs, mortgages, home equity, auto loans, personal loans, student loans, and Visa credit and debit cards. It serves approximately 86,000 members across 17 branches in 6 Northeastern Ohio counties, with deposits federally insured by the NCUA. The credit union also operates youth financial literacy programs and digital services including online banking, a mobile app, Personal Teller Machines (PTMs), and digital wallet integration.

Product overview

7 17 Credit Union is a full-service financial institution offering a comprehensive suite of personal and business banking products. The core offerings include multiple checking account options (Free WOW Checking with up to 2.00% APY and ATM fee refunds, Free Checking, and Benefits Plus Checking with identity protection and merchant discounts), savings accounts (Membership Savings, high-yield Youth Startup Savings at 7.17% APY, Velocity Savings with tiered rates up to 3.50% APY, and specialized youth accounts including Dollar Dog Kids Club and Cha-Ching Teen Club), certificates, IRAs, and money market accounts. The lending portfolio encompasses mortgage products (including Ohio Strong Mortgage Promotion and Beat Your Rate Refi), home equity products, auto loans, personal loans, student loans, and credit cards (Visa Platinum Rewards and United Way Affinity Card). Digital services include online and mobile banking, digital wallet support, and credit score monitoring. Business services cover checking, savings, commercial mortgages, and merchant services. The credit union also provides financial education through KOFE, retirement planning services, and youth financial literacy programs. All deposits are federally insured by the NCUA.

Differentiator

Problem solved

Functional benefit

Brands

• Dollar Dog Kids Club: Youth savings program for children kindergarten through 5th grade with exclusive membership benefits and perks.
• Cha-Ching Teen Club
• The Edge
• Velocity Savings
• WOW Checking
• Benefits Plus Checking

Products and services

• Free WOW Checking Fee-free checking account with nationwide ATM fee refunds up to $25/month, earning up to 2.00% APY on balances up to $25,000 when monthly requirements are met ($200+ direct deposit, 15 debit card POS transactions, one online financial transaction monthly, valid email, and eStatements enrollment).
• Free Checking Basic fee-free checking account with no monthly fee, providing everyday access to funds with Visa debit card and eStatement capabilities for individual members.
• Benefits Plus Checking Premium checking account at $7.95/month offering personal mobile concierge service, identity protection via Ultimate ID Plus (powered by IdentityForce/TransUnion), cellular care coverage, cash back rewards, merchant discounts, travel discounts, and prescription savings.
• Membership Savings Primary share savings account for credit union members requiring $50 minimum balance to earn dividends, offering 0.08% APY with quarterly dividend compounding.
• Youth Startup Savings High-yield savings account for members under 18 offering 7.17% APY on the first $1,000 deposited, with no minimum deposit required. Account automatically converts to standard youth rates above $1,000 and transfers to primary savings at age 18. Must be opened in branch.
• Velocity Savings High-yield savings account rewarding members with 3.50% APY on balances of $5,000 or more when monthly requirements (direct deposit of $1,000+, eStatements, and $250+ net balance increase) are met. Standard 0.08% APY applies below $5,000.
• Dollar Dog Kids Club Youth savings club for children in kindergarten through 5th grade featuring the Dollar Dog mascot, exclusive membership benefits, free tickets to Mahoning Valley Scrappers games, savings card challenge, and quarterly newsletters with balance prizes.
• Cha-Ching Teen Club Savings and spending account package for teens ages 13-17 offering checking and savings accounts, Visa debit and credit cards, overdraft services, online banking access, and eligibility for $1,500 scholarships.
• Greenlight Kids Debit Card Money app and debit card for kids offered to parents with a 7 17 checking account, helping children learn to earn, save, and spend wisely with parental controls and financial education features.
• The Edge Young Adult Account Membership account package for young adults with access to competitive rates, checking accounts, free Visa debit card, Visa Platinum Rewards Credit Card eligibility, auto loans with no application fee, and Merit Matters Scholarship opportunities.
• Certificates of Deposit Certificate of deposit accounts including regular, IRA, and Jumbo certificates with competitive rates. Jumbo certificates offer a bonus 0.25% APY.
• IRAs Individual Retirement Accounts including Traditional, Roth, and SEP IRAs for retirement savings with tax-advantaged growth.
• Money Market Account High-yield money market account rewarding members with larger balances, with no teaser rates, hidden requirements, or monthly fees.
• Ohio Homebuyer Plus Savings Savings account partnership with the Ohio Treasurer's Office helping members save for homeownership, earning up to 7.17% APY and providing $717 off closing costs on home purchases.
• Ohio Strong Mortgage Promotion Limited-time mortgage promotion offering eligible homebuyers 1% off their mortgage rate for properties in Akron, Canton, Warren, and Youngstown city limits. Can be combined with the Your Keys. No Fees. program and other grants.
• Beat Your Rate Mortgage Refinance Mortgage refinance program offering 1% off current rate down to 5.99% APR, with no application, appraisal, underwriting, credit report, processing, flood search, or recording fees on refinances up to $832,750.
• Your Keys. No Fees. Mortgage Program Homebuyer incentive program offering a no-fee first mortgage and exclusive mortgage savings to make homeownership more affordable for members.
• Home Equity Loans and Lines Home equity products allowing members to use built-up equity in their homes, with introductory 4.99% APR for 6 months on HELOCs.
• Visa Platinum Rewards Credit Card Credit card earning 1 point per dollar spent with multiple redemption options including 1% cash back, gift cards, travel rewards, and name-brand merchandise through ScoreCard Rewards.
• United Way Affinity Visa Credit Card United Way of Trumbull County Visa Credit Card supporting Dolly Parton's Imagination Library. Offers 7.17% APR for life on purchases and balance transfers made in first 90 days, with no annual, cash advance, or balance transfer fees.
• Visa Debit Card Debit card providing 24/7 access to 7 17 checking accounts at ATMs nationwide, with instant-issue cards at select branches, tap-to-pay functionality, in-app card controls, and round-up savings feature.
• Auto Loans Vehicle financing for cars, trucks, and other vehicles, currently offering a 2% rate reduction for refinancing with rates as low as 4.99% APR.
• Personal Loans Unsecured personal loans for various needs including debt consolidation, with flexible terms and competitive rates.
• Student Loans Student loan products including refinancing options and a marketplace connecting members with student loan resources.
• Debt Consolidation Loans Debt consolidation loans combining multiple debts into a single payment, potentially saving money on interest.
• Overdraft Services Financial safety net including Overdraft Protection (automatic transfers from designated accounts), Courtesy Pay (covers shortfalls up to $1,500), and Courtesy Pay Plus (covers ATM and debit card transactions).
• Online Banking (NetWorth24) NetWorth24 online banking platform providing account access, fund transfers, bill payment, account alerts, debit card management, and travel notifications.
• Mobile Banking App Top-rated mobile banking app for iOS and Android providing account access, mobile deposits, fund transfers, bill payment, and card management on the go.
• Digital Wallets Support for Apple Pay, Samsung Pay, and Google Pay enabling contactless payments with 7 17 debit and credit cards at participating merchants.
• Credit Score by SavvyMoney Free credit score monitoring and management tool powered by SavvyMoney, helping members take control of their credit with regular updates and insights.
• Business Checking Business checking accounts designed for business owners with tools for managing business finances, accepting payments, and tracking expenses.
• Business Savings Business savings accounts with 0.08% APY on balances of $50 or more, helping businesses grow their reserves.
• Commercial Mortgages Commercial real estate financing for businesses purchasing or refinancing commercial properties.
• Merchant Services Payment processing solutions enabling businesses to accept credit and debit card payments from customers.
• KOFE Financial Education Knowledge of Financial Education program providing free financial counseling for members including debt management, budgeting, and credit counseling, available by phone and online.
• Retirement and Investment Services Professional investment and retirement planning services through 7 17 Retirement Investment Group to help members plan for retirement.
• Insurance Various insurance products and services available through 7 17 to protect members' financial well-being.

Quantifiable outcome

• 7.17% APY on Youth Startup Savings accounts up to $1,000
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Geauga Credit UnionflagshipStrategic or Co-development Partner · 1 April 2026Geauga Credit Union became part of 7 17 Credit Union on April 1, 2026. Members from Geauga Credit Union are being welcomed into the 7 17 family. Systems will remain separate until November 2026 when full integration will occur. This represents a significant expansion of 7 17's presence in Geauga County with branches in Burton and Middlefield.
• Inspiring MindscoreGTM or Marketing Partner · 30 March 2026717 Credit Union secured title sponsorship for the 20th annual Inspiring Minds Fundraising Gala scheduled for April 25 at Inspiring Minds' headquarters in Warren, Ohio. The gala is Inspiring Minds' largest annual fundraiser, bringing together more than 600 community members, organizations, and businesses in support of youths across the Mahoning Valley. This marks 717 Credit Union's first time as title sponsor for the event.
• United Way of Trumbull CountycoreStrategic or Co-development Partner · 25 March 2026717 Credit Union partnered with United Way of Trumbull County to support its early literacy program serving nearly 6,000 pre-kindergarten children. The program, part of United Way's United 4 Kids initiative, has graduated over 5,000 children and aims to prepare young students for academic success. Partnership was announced March 2026 with details to be revealed during reading event at McGuffey PK-8 School in Warren.
• MoneyPasscoreTechnology or Integration7 17 Credit Union is part of the MoneyPass ATM network, providing members with free access to over 40,000 surcharge-free ATMs across the United States. All MoneyPass Network ATMs are free for 7 17 members to use. The partnership eliminates the previous $1.50 surcharge fee effective September 16, 2025.
• SheetzminorChannel Partner/ Reseller/ DistributorSurcharge-free ATM network partnership at Sheetz gas station and convenience store locations throughout the service area including Austintown, Girard, Warren, and North Lima locations.
• KOFE (Knowledge of Financial Education)coreStrategic or Co-development PartnerFree financial counseling and education program providing 7 17 Credit Union members with resources for debt management, budgeting, credit counseling, and more. Available through phone (844-321-2984) and online education resources.
• Ohio Treasurer's OfficecoreStrategic or Co-development Partner7 17 Credit Union partners with the Ohio Treasurer's Office for the Ohio Homebuyer Plus program, offering members a savings account earning up to 7.17% APY and $717 off closing costs on home purchases.
• Benefits Plus Business PartnersminorChannel Partner/ Reseller/ DistributorNetwork of business partners offering merchant discounts accessible through Benefits Plus Checking. Includes nearly 300,000 discount participants across restaurants, shopping, entertainment, health & beauty, automotive, and home & garden categories.
• Mahoning Valley ScrappersminorGTM or Marketing PartnerPartnership with Mahoning Valley Scrappers minor league baseball team offering Dollar Dog Kids Club members free tickets to home games and special promotions at the ballpark.
• American Consumer CouncilminorChannel Partner/ Reseller/ DistributorAllows Ohio residents to join 7 17 Credit Union through the American Consumer Council at no cost, expanding membership eligibility beyond geographic footprint.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Huntington National Bank: Major Ohio-based commercial bank with full retail, mortgage, and small business offerings; competes head-on with 7 17 for consumer deposits and loans across Northeastern Ohio.
• Wright-Patt Credit Union: One of the largest credit unions in Ohio with a broad product set and significant branch and digital presence; a relevant scale benchmark and competitive incumbent in the Ohio market.
• KeyBank: Large Cleveland-based commercial bank with extensive branch and digital presence across Ohio; a major competitive incumbent for consumer and small-business banking in 7 17's footprint.

Direct peers

• Geauga Credit Union: Recently merged into 7 17 Credit Union as of April 2026, Geauga was a community credit union serving Geauga County with branches in Burton and Middlefield — an almost identical community-credit-union model.
• CME Federal Credit Union: Ohio-based community credit union serving central Ohio consumers and businesses with a comparable mix of deposits, consumer lending, and digital banking; similar in scale and member-owned cooperative model.
• Kemba Financial Credit Union: Columbus, Ohio-based community credit union offering personal and business banking, lending, and digital services to a similar retail membership base in Ohio.
• Glass City Federal Credit Union: Toledo, Ohio community credit union with a comparable retail and small-business banking product set, sized similarly to 7 17 and serving a defined Ohio geographic footprint.
• PSECU (Pennsylvania State Employees Credit Union): Mid-to-large regional credit union with a similar member-owned model, retail deposit and lending focus, and digital-forward service delivery — useful comparable for scale and operating model.
• Connexus Credit Union: Regional multi-state credit union with a strong digital and high-yield savings offering comparable to 7 17's WOW Checking and Velocity Savings products; similar community-credit-union positioning.

Regional players

• Third Federal Savings & Loan: Ohio-headquartered federally chartered savings institution focused on mortgages and retail deposits; competes with 7 17 for home lending and household savings in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/717creditunion
• Xx.com/717cu
• Facebookfacebook.com/717cu

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7 17 Credit Union