The Strategy Group

What The Strategy Group does

The Strategy Group is an Australian boutique management consulting firm founded in 2003 by Jeffrey Tobias and headquartered in Bondi Junction, NSW. The firm designs and delivers strategy engagements in three core practices — Customer Experience (CX), Employee Experience (EX), and Artificial Intelligence (AI) — supported by an Innovation Strategy offering. Engagements are bespoke, ranging from short targeted workshops to multi-month transformation programmes, and are delivered through co-design, capability-building workshops, journey mapping, service blueprints, and ongoing advisory. Pricing is quote-based and tailored, with multi-year contracts common at the enterprise end.

The firm operates a sales-led, direct-enterprise GTM model targeting Australian organisations across six primary verticals: government (federal, state, and local councils), financial services, aged care, construction, education, and healthcare. Named clients include ANZ Bank, Westpac, Adobe, Telstra, Woolworths, NSW Government, Allianz, Pfizer, Stryker, Bolton Clarke, John Holland, UTS, MTC FutureReady, and WALGA. Underlying intellectual property comprises four proprietary frameworks — the Customer Experience Maturity Index (CXMI, a national benchmark of 46 Australian councils), the AI Governance Framework, the Human-Centred Design Framework, and the TSG EVP Framework.

The business is private, profitable in appearance, and has reported 120% cumulative growth over the prior three years alongside 600+ delivered projects and exposure to 40+ industries. Headcount is reported at 11-50 employees and the leadership team includes a Managing Director, COO, two Directors (Head of Growth; Head of Engagement), a Head of AI, a Growth Marketer, and roughly six Strategists/Senior Strategists. The firm has no disclosed parent company, external shareholders, or institutional investment, and operates a domestic-only delivery footprint with international engagements supported on a remote basis.

Name

The Strategy Group

Legal name

The Strategy Group

Website

https://thestrategygroup.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Strategy Group is an Australian boutique consulting firm founded in 2003 that delivers bespoke CX, EX, AI, and innovation strategy engagements to enterprise and government clients across financial services, healthcare, aged care, construction, education, and public sector verticals.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Organization Design & Change Management Consulting (BPAHACAD), Corporate Strategy Advisory (BPAHADAA), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Strategy consulting services
• Customer experience consulting
• Employee experience strategy
• AI strategy advisory
• Human centred design

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategy Consulting Services: Professional consulting services including Customer Experience strategy, Employee Experience strategy, AI strategy, and innovation strategy. Services are delivered through bespoke project engagements ranging from targeted workshops to comprehensive transformation programs. Engagement types include capability building, workshops, assessments, and ongoing strategic advisory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Strategy Group is an Australian management consulting firm that designs and implements Customer Experience, Employee Experience, AI, and Innovation strategies for enterprise and government clients. Engagements are bespoke, ranging from targeted capability-building workshops to multi-month transformation programmes, and combine human-centred design and co-design methodologies with proprietary frameworks such as the Customer Experience Maturity Index and the AI Governance Framework. The firm also publishes the CXMI as a national benchmark research product for the local government sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Experience (CX) Strategy

Quantifiable outcome

• National average CX Maturity score rose to 2.69 out of 5 among councils surveyed, up from 2025
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• InsightWisecoreStrategic or Co-development PartnerCollaborative partnership with InsightWise for education and AI awareness engagements. The Strategy Group and InsightWise co-delivered AI awareness sessions for UTS students and academics, combining The Strategy Group's AI strategy expertise with InsightWise's research and insight generation capabilities for interactive learning experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meld Studios: Australian CX, service design, and digital transformation consultancy based in Sydney and Melbourne. Directly comparable to TSG in delivering human-centred design, customer journey mapping, and CX strategy across government and enterprise clients.
• Portable: Australian digital, customer experience, and service design consultancy with a similar boutique profile to TSG, serving enterprise and government clients across CX, EX, and transformation engagements.
• Thinkplace: Australian design-led strategy and innovation consultancy with comparable CX, EX, and human-centred design service offerings for government, financial services, and healthcare clients.
• Fifth Quadrant: Australian customer experience and analytics consultancy focused on CX strategy, VoC programs, and CX measurement — overlapping with TSG's CX strategy and CXMI benchmarking focus.
• Right Lane Consulting: Australian strategy consultancy specialising in growth strategy, customer experience, and innovation for financial services and enterprise clients; similar boutique profile and CX/strategy positioning to TSG.

Broad incumbents

• Slalom: Global consulting firm with strong CX, EX, and AI strategy practices serving enterprise clients across multiple industries. Comparable in CX/AI strategy offerings but with much broader geographic reach and deeper bench.
• Accenture Song: Global experience design and customer experience arm of Accenture, delivering CX strategy, design, and transformation for enterprise clients. Overlaps with TSG's CX and EX offerings as part of a much wider services portfolio.
• Boston Consulting Group (BCG): Global management consultancy with a dedicated CX and AI strategy practice. Competes with TSG on enterprise strategy mandates, though at much larger scale and broader service breadth.
• Deloitte Digital Australia: Australian arm of Deloitte's digital, customer experience, and AI transformation practice. Competes for enterprise CX and AI strategy engagements with the backing of a Big Four firm.

Emerging players

• Thinkerbell: Australian creative, brand, and strategic consultancy with measured business outcomes focus. Partial overlap with TSG on CX, brand strategy, and customer-centric transformation work, though more brand-led than TSG's CX/AI strategy depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/channel/UCPYHC07274SO-NtmA2lAUOQ
• LinkedInlinkedin.com/company/the-strategy-group-au
• Xx.com/StrategyGroupAU
• Facebookfacebook.com/269022486450054

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Strategy Group