InsightWise
InsightWise is an AI-powered proposal and grant writing platform that helps professional services teams — consulting firms, advisory groups, and government agencies — draft, evaluate, and submit tenders faster through a four-stage NLP- and generative-AI workflow.
- Company typePrivate
- Founded2024
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What InsightWise does
InsightWise is an Australian-headquartered software company that builds an AI-powered proposal and grant writing platform purpose-built for professional services teams. The product operates as a single end-to-end workflow across four stages — Qualify (analyse the tender brief, extract requirements, and determine go/no-go), Draft (build tailored responses showcasing the user's expert team and case studies in their voice and brand), Evaluate (score the draft against weighted client evaluation criteria and surface refinement recommendations), and Win and Grow — using natural language processing, generative AI, and firm-specific knowledge retrieval. The platform runs on AWS serverless infrastructure hosted in Sydney, Australia, and integrates with Microsoft 365, SharePoint, and Microsoft Entra ID for enterprise workflows and identity. It is offered in three tiers — Solo (free for independent professionals and bid-writers), Growth (custom-priced for growing teams, adding collaboration, knowledge-base learning, and Microsoft integrations), and Enterprise (custom-priced for large firms and government agencies, adding SSO, dedicated success management, bespoke onboarding, and multi-year contracts). All billing is denominated in AUD.
InsightWise firmographics
Firmographics- Name
- InsightWise
- Legal name
- InsightWise Pty Ltd
- Website
- https://insightwise.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- InsightWise is an AI-powered proposal and grant writing platform that helps professional services teams — consulting firms, advisory groups, and government agencies — draft, evaluate, and submit tenders faster through a four-stage NLP- and generative-AI workflow.
- Ownership category
- akta.pro rank
InsightWise industry classification
Industry- Product category
- Proposal Automation Software
- NAICS
- Computer Systems Design Services (541512), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
- akta.pro secondary industries
- Assessments, Quizzes & Learning Analytics Tools (MPACALAK), Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK)
Keywords
Where InsightWise is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
InsightWise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription SaaS: Tiered subscription model with Solo (free), Growth (custom/volume-based), and Enterprise (custom pricing) plans. Recurring revenue from monthly/annual subscriptions with automatic renewal unless cancelled. Free trial converts users to paid tiers.
- Freemium Entry: Solo plan offered free with core proposal drafting functionality. Serves as acquisition channel converting users to Growth and Enterprise paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Solo - Free tier for independent professionals and bid-writers |
| Subscription | Annual | Growth - For teams and firms growing rapidly with custom pricing |
| Subscription | Multi-year contract | Enterprise - For large firms and government agencies with custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
InsightWise product offering
Product offeringCore offering
InsightWise is an AI-powered proposal and grant writing platform that helps professional services, consulting, and government-facing teams draft, edit, and score responses to RFPs, tenders, and grant applications. It combines generative AI drafting with a domain knowledge library and an evaluator-panel scoring engine that mirrors how reviewers assess submissions, enabling bid teams to produce compliant, tailored responses faster. The product is delivered as a SaaS subscription with tiers for individual practitioners, growing teams, and enterprise organizations.
Product overview
InsightWise is a single AI-powered proposal and grant writing platform built around a four-stage workflow: Qualify (analyze brief and extract requirements), Draft (build tailored responses in the user's voice and brand), Evaluate (score against client criteria and refine), and Win and Grow. The platform is offered across three tiers — Solo (free, for independent bid-writers), Growth (for growing teams with collaboration and knowledge management features), and Enterprise (for large firms and government agencies with SSO and dedicated support) — with the Solo tier serving as the entry point and higher tiers adding collaboration, enterprise security, and white-glove support capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Solo Free self-serve tier of the InsightWise platform for individual proposal and grant writers, providing AI-assisted drafting and basic knowledge management for a single user.
- Growth Per-seat paid subscription tier of the InsightWise platform designed for small to mid-sized professional services bid teams, offering shared knowledge libraries, collaboration, and AI-assisted drafting at $99 per seat per month.
- Enterprise Custom-priced Enterprise tier of the InsightWise platform for large professional services firms, government agencies, and prime contractors, providing organization-wide AI-assisted proposal and grant writing with enterprise security, compliance, and evaluator-panel scoring at scale.
Quantifiable outcome
- 56% reduction in proposal time
- +2 more outcomes
Companies that use InsightWise
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
InsightWise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
InsightWise partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Microsoft Entra IDcoreEnterprise-grade identity and access management integration enabling single sign-on and role-based access control for Enterprise tier customers
- Amazon Web Services (AWS)coreCloud infrastructure provider for data storage in Sydney, Australia. Uses serverless architecture within VPC with AWS compliance certifications (ISO 27001, SOC 2, ISO 27018)
- Microsoft 365 & SharePointcoreIntegration with Microsoft productivity suite enabling seamless workflow for Growth and Enterprise customers using Microsoft ecosystem
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
InsightWise competitors and assessment
Company assessmentEmerging players
- Tango Analytics (now part of Bigtincan / Pitchfusion): Tango and similar RFP response analytics tools provide structured response automation for proposal teams. Comparable emerging player in the proposal automation ecosystem.
- Procurement Sciences AI: Procurement Sciences offers AI tools for government contractors and proposal teams, particularly focused on GovCon capture and proposal workflows. Emerging direct competitor with similar government-focused positioning.
- Arista Quest: Arista Quest is an AI-powered proposal content management and response platform for enterprise sales and bid teams. Comparable emerging competitor with overlapping value proposition around AI-assisted proposal drafting.
Direct peers
- Loopio: Loopio is a leading RFP and proposal management platform used by enterprise teams to automate response creation from a central content library. Directly comparable to InsightWise in serving professional services proposal teams, though Loopio is more established (Series C) and less AI-native.
- Responsive (formerly RFPIO): Responsive is a well-funded RFP response management platform with AI-powered response generation, knowledge management, and collaboration features. Directly competes with InsightWise in the AI-driven proposal automation category for mid-market and enterprise.
- AutogenAI: AutogenAI is an AI-native proposal writing platform focused on bid teams, with similar GenAI-driven drafting and evaluation capabilities. Closest direct competitor in the emerging AI-only proposal automation segment.
- Rohirrim: Rohirrim offers an AI-powered proposal generation platform targeted at federal contractors and enterprise bid teams. Directly comparable to InsightWise in the AI-proposal-writing category with similar RFP-focused value proposition.
- Inventive AI: Inventive AI is an AI-native RFP and proposal response platform with deep GenAI integration, targeting enterprise sales teams. Comparable to InsightWise in technology stack and target buyer.
Broad incumbents
- Upland Software (Qvidian / Altify): Upland Software acquired Qvidian, an established RFP/proposal management solution, as part of a broad portfolio of enterprise content and sales productivity tools. Comparable as an incumbent competitor in the same category but serving wider enterprise software needs.
- Microsoft Copilot for Proposals: Microsoft Copilot integrated within Microsoft 365 and Dynamics could encroach on proposal-writing workflows. Represents a broad incumbent threat given InsightWise's reliance on Microsoft 365/SharePoint integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
InsightWise social profiles
Digital presenceInsightWise compliance and trust
Trust signalCompliance3 records
InsightWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsightWise leadership team
Management profileNumber of profiles
Profiles1 record
InsightWise funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsightWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsightWise
What does InsightWise do?
InsightWise is an AI-powered proposal and grant writing platform that helps professional services, consulting, and government-facing teams draft, edit, and score responses to RFPs, tenders, and grant applications. It combines generative AI drafting with a domain knowledge library and an evaluator-panel scoring engine that mirrors how reviewers assess submissions, enabling bid teams to produce compliant, tailored responses faster. The product is delivered as a SaaS subscription with tiers for individual practitioners, growing teams, and enterprise organizations.
Is InsightWise a public or private company?
InsightWise is a private company. It is classified as venture growth investor backed and is currently operating.
When was InsightWise founded?
InsightWise was founded in 2024. It employs 1 to 10 people.
Where is InsightWise based?
InsightWise is headquartered in Sydney, Australia, in the Oceania region.
How does InsightWise make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are freemium Entry.
Who are InsightWise's main competitors?
Emerging players on record are Tango Analytics (now part of Bigtincan / Pitchfusion), Procurement Sciences AI and Arista Quest. Direct peers are Loopio, Responsive (formerly RFPIO), AutogenAI, Rohirrim and Inventive AI. Broad incumbents are Upland Software (Qvidian / Altify) and Microsoft Copilot for Proposals.
Does InsightWise have an API?
No public API is recorded for InsightWise.
What industry is InsightWise in?
InsightWise's product category is Proposal Automation Software. Its primary akta.pro industry code is EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms, with a secondary code of MPACALAK, Assessments, Quizzes & Learning Analytics Tools. Its NAICS code is 541512 and its SIC code is 7372.