Proforce Pest Control

What Proforce Pest Control does

Proforce Pest Control is a private, subscription-based pest management company headquartered in Boca Raton, Florida, delivering recurring residential and commercial pest control services to more than 50,000 homeowners across 13 branch locations in five states (Florida, Georgia, North Carolina, South Carolina, and Virginia). The company was founded by CEO Mark Shorr, a Wharton MBA and former investment management professional who entered home services around 2020. Proforce's core offering is a General Pest Control plan covering 35 common household pests with unlimited return visits and a 100% satisfaction guarantee, supplemented by specialized services for termites, rodents, bed bugs, mosquitoes, and stinging insects, plus a commercial pest management segment. Technology is operational rather than digital-native: termite treatment uses the BASF Trelona Advanced Termite Bait System with liquid termiticide trenching; mosquito control uses the In2Care station system; and customer outreach is augmented by OutboundIQ's variable-caller-ID dialing platform, which the company reports increased contact rates with previously unreachable accounts by 160–200%.

The company generates revenue primarily through monthly subscription pest control plans (general pest from $45/month; bundled termite coverage under the Complete Protection Program at approximately $74/month) with annual-plan promotional pricing ($150 off), plus commercial contracts. Customer acquisition is driven by a disciplined door-to-door field sales motion supplemented by phone-based inside sales (888-221-4510), online quote requests, localized SEO across 1,038+ service-area zip codes, and content marketing via a pest library blog. CEO Mark Shorr has secured undisclosed backing from long-horizon investors following the 2024 divestiture of eight Southeast branches from Hawx Pest Control, enabling a strategy that prioritizes long-term Southeast and Mid-Atlantic expansion over short-term margin optimization. Proforce was ranked #56 on the 2026 PCT Top 100 list, was named to the Inc. 5000 fastest-growing private companies list, and reported $23M+ in annual revenue alongside a 558% three-year growth rate.

Name

Proforce Pest Control

Legal name

Proforce Pest Control

Website

https://proforcepest.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Proforce Pest Control provides recurring residential and commercial pest management services, including termite, rodent, and mosquito control, to more than 50,000 homeowners across 13 branch locations in five Southeast and Mid-Atlantic U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Residential Pest Control Services: Recurring residential pest control services including general pest control, termite control, rodent control, and specialized treatments. Revenue generated through subscription-based service plans with regular scheduled visits.
2. Commercial Pest Control Services: Pest management services for commercial properties including restaurants, offices, and other businesses. One-time and recurring service options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Proforce Pest Control provides recurring residential pest management services covering 35+ common household pests, delivered through locally assigned licensed Service Pros who perform scheduled treatments with unlimited return visits under a 100% satisfaction guarantee. The company also offers commercial pest management for restaurants, offices, and other businesses, plus specialized treatments for termites (bait systems and liquid barriers), bed bugs, mosquitoes, rodents, fleas and ticks, and other targeted pests, organized around a General Pest Control plan and a bundled Complete Protection Program.

Product overview

Proforce Pest Control offers a suite of residential and commercial pest management services organized around a core General Pest Control plan covering 35 common pests, with specialized add-on services for termites (using Trelona bait system and liquid barriers), rodents, bed bugs, mosquitoes (using In2Care system), and other targeted treatments. The company operates on a recurring service model with unlimited return visits and a 100% satisfaction guarantee, allowing customers to add or modify coverage as pest activity changes. Services are delivered through locally assigned Service Pros across 13 branch locations in Florida, Georgia, North Carolina, South Carolina, and Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• General Pest Control
• Termite Control
• Rodent Control
• Commercial Pest Control
• Bed Bug Treatment
• Mosquito Control
• Cockroach Control
• Fire Ant Control
• Stinging Insect Control
• Ant Control
• Spider Control
• House & Drain Fly Control
• Pantry Pest Control
• Flea & Tick Control
• Complete Protection Program

Quantifiable outcome

• 558% three-year growth rate
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OutboundIQcoreTechnology or Integration · 20 February 2026Proforce partnered with OutboundIQ to enhance customer outreach and recover recurring revenue by using advanced dialing technology that varies caller IDs to increase answer rates. Early results from the first full week showed contact rates with previously unreachable past-due accounts increased by more than 160%–200%. Encouraged by these outcomes, Proforce expanded its use of the platform beyond collections to include net-new customer outreach. The partnership focuses on customer re-engagement and service continuity.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hawx Pest Control: Regional pest control operator in the Western and Southeastern U.S. with door-to-door field sales and a recurring-subscription model. Most directly comparable given Proforce CEO Mark Shorr's prior involvement in divesting eight Hawx Southeast branches in 2024.
• Arrow Exterminators: Privately held, Southeast U.S.-headquartered residential and commercial pest control provider with a large branch footprint and termite specialization — a direct comparator on geography, recurring service mix, and PCT Top 100 ranking scale.
• Massey Services: Florida-based pest, termite, and lawn care operator with a strong Southeast branch network and integrated residential service plans — overlapping directly with Proforce's FL/GA/NC/SC footprint and subscription model.
• Aptive Environmental: Subscription-based residential pest control operator with a heavy door-to-door GTM and a national footprint — directly comparable on recurring-service, D2D acquisition model, and customer experience design.
• Bulwark Exterminating: Residential-first pest control chain with quarterly recurring plans and an expanding branch model in the South and West — overlapping with Proforce on subscription pricing, satisfaction guarantee, and multi-state branch expansion strategy.
• Green Pest Solutions: Mid-Atlantic residential pest control operator with eco-friendly treatment positioning and quarterly recurring plans — overlapping on geography (NC/VA), subscription GTM, and eco-treatment messaging aimed at homeowners.

Broad incumbents

• Truly Nolen Pest Control: Large national pest control brand with residential recurring plans, termite baiting, and branch-led operations. Comparable on service catalog and subscription motion, with broader geographic reach than Proforce.
• Rentokil Terminix (Rentokil Initial): Global pest control leader post-Terminix acquisition; competes directly in residential termite, general pest, and mosquito across the same Southeast markets while offering national commercial contracts that Proforce's commercial channel goes up against.
• Orkin (Rollins): U.S. pest control market leader under Rollins, with the largest branch density, brand spend, and termite chemistry programs. Sets the competitive ceiling on recurring plan pricing and termite technology expectations in Proforce's footprint.

Emerging players

• Mosquito Joe: National franchise brand focused on outdoor pest control, especially mosquito and tick barrier treatments. Comparable to Proforce's mosquito add-on module on customer use case (suburban residential) and recurring service cadence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ProforcePest
• Facebookfacebook.com/proforcepestcontrol
• LinkedInlinkedin.com/company/Proforcepestcontrol
• Instagraminstagram.com/Proforcepestcontrol
• Pinterestpinterest.com/ProforcePestControl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proforce Pest Control