The Recreational Group

What The Recreational Group does

The Recreational Group is a privately held holding company headquartered at 205 Boring Drive, Dalton, Georgia that designs, manufactures, and installs recreational surfacing solutions through a portfolio of more than 15 wholly-owned subsidiary brands. Its product stack spans synthetic turf systems (XGrass, Synthetic Turf International, Sporturf, GrassTex, Controlled Products, Engineered Turf, Purchase Green), modular sport and game court tile (VersaCourt), inline hockey and roller sports surfacing (IceCourt), modular garage and event flooring (Swisstrax, RG Event Surfaces), poured-in-place and bonded rubber surfacing (Duraflex), synthetic golf greens and training aids (Tour Greens, Real Feel Golf Mats, EZTee), engineered wood fiber and rubber playground mulch (Mulch Outfitters, Polygreen Foam), foundation panel systems (Ultra Base), upstream fiber extrusion (Viridian Fibers), and custom injection molding (CH3 Solutions). The group serves a diversified base of residential, commercial, educational, hospitality, healthcare, religious, parks, golf, and sports-training customers across North America and selected international projects.

The business operates a multi-channel, hybrid go-to-market model: direct enterprise sales for large turnkey projects (Clemson Football Players' Village, The Meadows School, D1 Sports, Over Yonder Cay, Regions Ballpark, Crosspointe Church), a 2,000-plus GrassTex dealer network, 150-plus STI dealers and 100-plus Sporturf dealers in North America, regional distribution and installation entities (Purchase Green retail showrooms, Lanmark Installation, Perfect Turf, Synthetic Grass Pros, EasyGrass), e-commerce on subsidiary brand sites, and rental/event distribution through RG Event Surfaces. Pricing is quote-based, not publicly disclosed, and tailored to project specifications. The group is privately held by Recreational Group Holdings, LLC, with no disclosed institutional equity backing, no public funding rounds, and revenue figures that are not publicly available. A Sourcewell cooperative contract (#031022-REC) provides pre-negotiated public-sector procurement access. The company is led by CEO Ronald Bennett, with Amanda Todd as CFO and Josh Pressnell as COO and SVP of the Tile Division.

Name

The Recreational Group

Legal name

The Recreational Group, LLC

Website

https://recreationalgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

The Recreational Group is a privately held Dalton, Georgia holding company that designs, manufactures, and installs recreational surfacing solutions through 15+ subsidiary brands spanning synthetic turf, court tile, rubber surfacing, golf greens, and event flooring for residential, commercial, and institutional customers across North America.

Ownership category

akta.pro rank

Product category

Recreational Surfacing Products

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Racquet Sport Court Equipment & Maintenance Retail (CRAMAFAK), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Synthetic turf surfacing
• Modular court tiles
• Rubber playground surfacing
• Recreational surfacing solutions
• Artificial grass systems

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Synthetic Turf Products and Installation: Design, manufacture, and installation of synthetic grass and artificial turf systems for landscapes, playgrounds, sports fields, and golf applications. Revenue is generated through product sales combined with professional installation services for commercial and residential customers.
2. Modular Court Tile Systems: Design, manufacture, and sale of interlocking court tile systems for basketball, tennis, pickleball, and multi-sport applications. Available for indoor and outdoor use, residential and commercial applications, including portable options.
3. Rubber Surfacing Solutions: Poured-in-place and bonded rubber surfacing for playgrounds, walking trails, and landscape applications. Includes professional installation services for safety-critical playground surfaces.
4. Event Flooring Rental: Temporary modular flooring solutions for trade shows, conferences, athletic events, and special occasions. RG Event Surfaces provides rental flooring solutions for events worldwide.
5. Dealer Network Distribution: Products distributed through extensive dealer networks across North America. Dealers purchase products for resale and installation, generating revenue through material supply and installation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Recreational Group designs, manufactures, and installs premier recreational surfacing products including synthetic turf systems, modular court tile systems, poured-in-place and bonded rubber surfacing, engineered wood fiber playground mulch, and modular event flooring. It serves residential, commercial, and institutional customers through 15+ specialized subsidiary brands such as XGrass, VersaCourt, Tour Greens, Swisstrax, Sporturf, IceCourt, Duraflex, Synthetic Turf International, GrassTex, Controlled Products, Purchase Green, and RG Event Surfaces, distributing through direct enterprise sales, dealer networks, retail showrooms, and e-commerce channels.

Product overview

The Recreational Group is a family of specialized companies that designs, manufactures, and installs premier recreational surfacing solutions. Rather than a single unified product, the company operates as a portfolio of distinct sub-brands serving different surfacing niches: XGrass provides synthetic turf for landscapes, playgrounds, and athletic fields; Tour Greens specializes in tour-quality putting greens and golf surfacing; VersaCourt offers multi-sport game court tile systems; IceCourt provides inline hockey and roller sports flooring; Swisstrax delivers modular garage and event flooring; Duraflex supplies poured-in-place and bonded rubber surfacing; Synthetic Turf International and Controlled Products handle manufacturing and distribution of synthetic turf through dealer networks; Viridian Fibers manufactures turf fibers; CH3 Solutions provides injection molding; and additional brands cover mulch, event flooring, and golf training mats. The company serves residential, commercial, and institutional clients across sports facilities, schools, parks, golf courses, and hospitality venues.

Differentiator

Problem solved

Functional benefit

Brands

• XGrass: Artificial grass and synthetic turf solutions for commercial and residential applications including playgrounds, sports fields, landscapes, and pet areas
• VersaCourt
• Tour Greens
• Swisstrax
• IceCourt
• Duraflex
• Synthetic Turf International
• GrassTex
• Sporturf
• Real Feel Golf Mats
• EZTee
• Controlled Products
• Engineered Turf
• Viridian Fibers
• CH3 Solutions
• Mulch Outfitters
• Purchase Green
• RG Event Surfaces
• Ultra Base Systems
• Lanmark Installation
• Lanmark Designs
• Polygreen Foam

Products and services

• XGrass Synthetic Turf Systems Customized synthetic turf solutions for commercial and residential applications including playgrounds, athletic fields, landscapes, pet areas, and tennis courts. Includes IPEMA-certified playground turf and pet turf systems with TruFlo backing and Envirofill antimicrobial infill.
• Tour Greens Synthetic Golf Greens Designer and installer of tour-quality synthetic grass putting greens and golf course solutions that replicate real bent-grass performance without daily maintenance. Uses proprietary SureBase foundation system.
• VersaCourt Modular Court Tile Systems Modular tile court systems with shock-absorbing suspended surfaces for basketball, multi-sport, tennis, pickleball, shuffleboard, and volleyball. Indoor and outdoor applications with ITF-rated tennis surface.
• IceCourt Inline Hockey & Roller Sport Surfacing Engineered tiles specifically designed for inline hockey, roller skating, and roller derby. Surface pin heads allow pucks to glide naturally while providing best wheel grip of any suspended flooring. Official track of WFTDA Championships.
• Swisstrax Modular Floor Tiles Interlocking modular floor tile systems for garages, events, trade shows, and fitness applications. Preferred flooring for Barrett Jackson, Petty's Garage, and Shelby.
• Sporturf Athletic Synthetic Turf High-performance synthetic turf sports surfacing distributed through 100+ dealers in North America for football, baseball, soccer, lacrosse, and indoor speed/agility/quickness (SAQ) facilities.
• Synthetic Turf International (STI) Synthetic grass supplier with 150-dealer network for playgrounds, landscapes, golf products, and pet facilities. Chosen provider for Callaway, Ping, TaylorMade, and exclusive turf provider for World Long Drive Tour and Golf Channel at PGA Merchandise Show.
• Duraflex Rubber Surfacing Solutions High-performance poured-in-place and bonded rubber surfacing for playgrounds, recreational surfaces, athletic applications, walkways, and rooftops. IPEMA, ADA, and ASTM F1292 compliant.
• Ultra Base Systems Foundation Panels Foundation panel system providing a permeable base alternative to concrete slabs for courts, artificial grass, and various surfacing applications.
• GrassTex Synthetic Turf Systems
• Mulch Outfitters Playground Mulch Supplier and installer of engineered wood fiber (EWF) playground mulch and colored rubber playground nuggets for playgrounds and natural commercial landscaping. CPSC compliant.
• Purchase Green Artificial Grass Retail Artificial grass retail showrooms and warehouses with products featuring anti-static, antimicrobial, temperature control, and non-directional blade characteristics for residential and small commercial buyers.
• RG Event Surfaces Modular Event Flooring Modular event flooring systems for trade shows, conferences, athletic events, and special occasions. Provides both rental and purchase options for temporary and permanent installations worldwide.
• Controlled Products Synthetic Turf Manufacturing Manufacturer of synthetic turf products with state-of-the-art facilities in Dalton, Georgia, developing and packaging innovative customized turf solutions with over 30 years of industry experience.
• Viridian Fibers Turf Fibers One of the world's leading manufacturers of fibers for synthetic turf and artificial grass markets, producing nylon, polyethylene, and polypropylene turf fibers.
• CH3 Solutions Custom Injection Molding Custom injection molding manufacturing operation built on consistency in high-quality production, cost, and delivery, supporting the group's modular tile products.
• Real Feel Golf Mats Premium golf hitting mats and training aids; Country Club Elite hitting mats used by top teaching professionals, with Swing Down & Through technology.
• Lanmark Installation & Design Services Professional artificial grass installation services and landscape design/architecture services supporting recreational surfacing solutions across the group's brands.

Quantifiable outcome

• Eliminates ongoing costs of mowing, watering, fertilizers, and pesticides associated with natural grass maintenance
• +3 more outcomes

Named customers10 records

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Arnold Palmer Design CompanycoreStrategic or Co-development PartnerTour Greens, a subsidiary of The Recreational Group, is the exclusive partner to the Arnold Palmer Design Company for golf practice facility installations. This partnership has resulted in innovative practice facilities including the Palmer Practice Park at Balsam Mountain Preserve featuring Tour Greens bent grass tee boxes, target fairways, and short game complexes.
• Clemson FootballflagshipStrategic or Co-development PartnerThe Recreational Group partnered with Clemson Football to design and install unique outdoor amenities for their Players' Village at a new 140,000 square foot athletic complex. Features include VersaCourt basketball court with Clemson branding, 9-hole miniature golf course, synthetic turf Wiffle Ball field, and custom football-shaped artificial lawn. Project was featured on ESPN.
• D1 SportscoreStrategic or Co-development PartnerD1 Sports, one of the fastest growing athletic training franchises in the United States, relies on The Recreational Group for turnkey facility solutions each time they break ground on a new facility. RG provides XGrass synthetic turf fields and Duraflex rubber surfacing for D1 training facilities across the nation.
• Over Yonder CayflagshipStrategic or Co-development PartnerOver Yonder Cay is a 72-acre eco-friendly private island resort in the Bahamas' Exuma Chain. The Recreational Group developed sustainable surfacing solutions including a 9-hole synthetic grass golf course, synthetic turf tennis court, and landscaping turf throughout the island that operates entirely on renewable energy.
• ESPNminorGTM or Marketing PartnerThe Clemson Football Players' Village project was featured on ESPN, providing national media coverage for The Recreational Group's capabilities in designing recreational surfacing for elite athletic facilities.
• Lanmark DesignscoreImplementation/ SI/ Consulting PartnerLanmark Designs is The Recreational Group's specialized landscape design and architecture company that helps plan, design, and integrate recreational surfacing solutions for complex projects.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SYNLAWN: U.S.-based manufacturer and installer of artificial turf for residential, commercial, and athletic applications. Directly comparable to RG's XGrass, Sporturf, and STI brands across product, customer, and channel.
• FieldTurf (Tarkett Sports): Major synthetic turf manufacturer serving schools, municipalities, and professional sports facilities. Competes head-to-head with RG's Sporturf and Controlled Products across athletic-field applications.
• Shaw Sports Turf: Division of Shaw Industries manufacturing synthetic turf for athletic fields. Direct competitor in football, baseball, soccer, and multi-use field surfacing alongside RG's sport-turf brands.
• AstroTurf (SYNTO Sports): Historic synthetic turf brand serving athletic and landscape applications. Competes with RG's GrassTex and Controlled Products in both sports-field and commercial landscaping segments.
• Sprinturf: Manufacturer and installer of synthetic turf systems for sports, landscape, and commercial applications. Directly comparable manufacturer + dealer-network model to several RG subsidiaries.
• Hellas Construction: U.S. turf and track construction company providing turnkey synthetic field installations to schools, municipalities, and professional teams. Competes directly with RG on athletic surfacing projects.
• EasyTurf: Artificial turf manufacturer focused on residential and light commercial installations. Closely comparable to XGrass and Purchase Green in the residential synthetic-lawn category.
• Mateflex: Manufacturer of interlocking modular sport tile systems for courts and fitness facilities. Direct competitor to RG's VersaCourt and IceCourt tile products.

Broad incumbents

• Polytan (SportGroup): International sports surfacing group offering synthetic turf, tracks, and courts. Comparable to RG's full surfacing portfolio but operates as a larger, established multi-product incumbent globally.

Emerging players

• Connor Sports: Specialist in athletic and recreational flooring including hardwood courts and synthetic surfaces for schools, gyms, and arenas. Adjacent competitor to RG's court-tile and indoor-flooring offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9Kpqb9C4zg_p9AjKoOVFgA
• Facebookfacebook.com/RecreationalGroup
• LinkedInlinkedin.com/company/the-recreational-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Recreational Group