Pure Oxygen Labs
Pure Oxygen Labs operates URLgenius, a cloud-based enterprise deep linking and dynamic QR code platform that enables marketers to route users into mobile apps without SDKs, plus a Mobile First Services portfolio in SEO and page speed. It serves enterprise brands, Amazon sellers/influencers, and agencies globally.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pure Oxygen Labs does
Pure Oxygen Labs, Inc. is a privately held technology and services company headquartered in Madison, Wisconsin, operating the URLgenius cloud-based enterprise deep linking platform. The platform enables marketers and agencies to create campaign links and dynamic QR codes that detect whether a mobile app is installed on a user's device and route the user into the app directly, falling back to the mobile website or app store when needed. URLgenius is differentiated by eliminating SDK, API, and developer-resource requirements, allowing non-technical marketers to control link behavior (app versus website) and to run multi-language geo-routing, smart banners, branded short domains, and analytics with UTM and remarketing integrations. Pure Oxygen Labs also operates a Mobile First Services portfolio (Mobile SEO, Page Speed Audits, Mobile First Indexing, Advanced Conversion Analysis, Voice Search Analysis) that supplements the platform with consulting engagements.
The business operates a hybrid go-to-market combining a self-serve, product-led freemium model (free tier up to 5,000 clicks at urlgeni.us) with direct enterprise sales for larger brands and project-based professional services. Revenue derives from URLgenius SaaS subscriptions and specialized deep linking or QR optimization services. Named customers and showcases span enterprise retail and beauty (Tarte Cosmetics, Rent the Runway, Nordstrom, Walmart, JTV), the Amazon seller and influencer ecosystem (via the verified Walmart Partner relationship and Amazon Attribution integration), music streaming (Exploding Bands Media and Spotify Artists), and e-commerce (Variant eCommerce). The company is reported to support IR100 and IR500 brands and to enable deep linking across thousands of mobile apps including social platforms and major travel apps.
The company is small (1-10 employees), privately held and founder/management-owned, with no disclosed institutional ownership beyond a 2019 funding event involving Rock River Capital Partners and no disclosed revenue. Its URLgenius technology is patented, and the company maintains a content-led marketing footprint (URLgenius Blog, case studies, SEO) targeting enterprise marketers and agencies globally.
Pure Oxygen Labs firmographics
Firmographics- Name
- Pure Oxygen Labs
- Legal name
- Pure Oxygen Labs, Inc.
- Website
- https://pureoxygenlabs.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Oxygen Labs operates URLgenius, a cloud-based enterprise deep linking and dynamic QR code platform that enables marketers to route users into mobile apps without SDKs, plus a Mobile First Services portfolio in SEO and page speed. It serves enterprise brands, Amazon sellers/influencers, and agencies globally.
- Ownership category
- akta.pro rank
Pure Oxygen Labs industry classification
Industry- Product category
- Mobile App Deep Linking Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
- akta.pro secondary industry
- Analytics, QoE/QoS Monitoring & Observability (MPAHAJAH)
Keywords
Where Pure Oxygen Labs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Oxygen Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- URLgenius Platform Subscription: Cloud-based SaaS platform for enterprise deep linking and QR code generation. Marketers subscribe to access the URLgenius platform for creating and managing app deep links and QR codes across marketing channels.
- Professional Services: Deep linking optimization services and support for specific deep linking projects or continuous optimization services. Includes consulting for advanced use cases like multi-language routing and custom QR implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier up to 5,000 clicks |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Pure Oxygen Labs product offering
Product offeringCore offering
Pure Oxygen Labs operates the URLgenius cloud-based platform that lets marketers create campaign links and dynamic QR codes that automatically detect and open mobile apps (including Amazon, Instagram, Facebook, YouTube, Snapchat, and TikTok) instead of redirecting users to mobile web login pages. The platform requires no SDK, APIs, or developer resources, and is supplemented by a suite of Mobile First Services covering mobile SEO, page speed optimization, mobile-first indexing configuration, advanced conversion analysis, and voice search analysis.
Product overview
Pure Oxygen Labs operates as a mobile engagement technology company offering two interconnected portfolios: the URLgenius deep linking and QR code platform (the core product), and a suite of Mobile First Services. URLgenius is a cloud-based enterprise platform that enables marketers to create campaign links and dynamic QR codes that detect and open mobile apps directly — supporting deep linking to apps including Amazon, Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, Twitter, LinkedIn, Messenger, Telegram, and major retail/travel apps — without requiring SDKs or developer resources. URLgenius includes a built-in QR Code Generator with multi-language geo-routing capabilities and Smart Banners for app promotion. The Mobile First Services portfolio complements the platform with Mobile SEO, Page Speed Services, Mobile First Indexing optimization, Advanced Conversion Analysis, and Voice Search Analysis — all aimed at helping brands maximize mobile engagement and conversion.
Differentiator
Problem solved
Functional benefit
Brands
- URLgenius: Enterprise-grade QR code and app deep linking platform for marketers and agencies, enabling links that open mobile apps vs. websites without SDK requirements.
Products and services
- URLgenius Deep Linking Platform Cloud-based SaaS platform for marketers and agencies that creates campaign links and dynamic QR codes to detect and open mobile apps directly (Amazon, Instagram, Facebook, YouTube, Snapchat, TikTok, etc.) instead of mobile web. Includes smart banners, multi-language geo-routing, dynamic QR codes, branded custom domains, retargeting pixel support, API for bulk generation, and an analytics dashboard tracking scans and clicks separately.
- Mobile SEO Services Consulting service for optimizing websites for mobile-first indexing, including technical mobile SEO audits, structured data implementation, and mobile usability signal improvements for search engine rankings.
- Page Speed Services Mobile page speed audit and optimization services that evaluate and improve load times and performance on mobile devices, targeting better Core Web Vitals scores and mobile search ranking signals.
- Mobile First Indexing Services Services to ensure websites are properly configured for Google's mobile-first indexing, where Google primarily uses the mobile version of a site for indexing and ranking. Includes mobile content parity audits and configuration guidance.
- Advanced Conversion Analysis Advanced CTR and conversion analysis services evaluating mobile user behavior, identifying friction points in the mobile journey, and recommending improvements to conversion rates across mobile marketing channels.
- Voice Search Analysis Voice search optimization services that analyze how a brand's content performs in voice search queries and provide recommendations to improve visibility and ranking for voice-based search results.
Quantifiable outcome
- 500% increase in Spotify engagement for Exploding Bands Media using social advertising with URLgenius app deep linking
- +9 more outcomes
Companies that use Pure Oxygen Labs
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Pure Oxygen Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Pure Oxygen Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WalmartcoreURLgenius is the only verified Walmart Partner that can link to open the Walmart app from off-site campaigns while passing attribution tags for sellers or associates. Enables Walmart sellers, influencers, and associates to increase sales with branded deep links that open the Walmart app directly.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Pure Oxygen Labs competitors and assessment
Company assessmentDirect peers
- Branch.io: Branch is the most direct deep-linking and attribution peer, offering SDK and no-SDK routing plus analytics across mobile web, app, email and web channels used by many of the same enterprise marketer buyers as Pure Oxygen Labs.
- AppsFlyer: AppsFlyer is a mobile attribution and deep-linking platform whose OneLink product directly competes with URLgenius in opening apps from social, web and email campaigns for performance marketers.
- Adjust (Airbridge): Adjust provides mobile attribution and deep linking (Adjust Deeplinks), competing with Pure Oxygen Labs for app marketers running paid social, influencer and retargeting campaigns.
- Yozio: Yozio focused on mobile deep linking and smart banners; an early no-SDK deep-linking player comparable in approach to URLgenius.
- QR TIGER: QR Tiger is a direct QR-code-generation and management competitor, offering dynamic QR codes, analytics and routing features overlapping URLgenius's QR code product.
- Beaconstac: Beaconstac delivers dynamic QR-code solutions with analytics and retargeting integrations, squarely competing with the URLgenius QR code product for enterprise marketer buyers.
Emerging players
- Linktree: Linktree is a link-management and audience-routing platform for creators/influencers — an adjacent use case to URLgenius's branded link-in-bio work with Amazon, Walmart and social apps.
- Bitly: Bitly is a link-shortening and management incumbent with deep-link capabilities; it competes at the link-management layer for the same marketer buyer and overlaps with URLgenius's branded-domain deep linking.
Broad incumbents
- Kochava: Kochava is an omnichannel attribution and deep-linking incumbent operating at larger scale; comparable to URLgenius for marketers that want unified attribution and routing from one vendor.
- TUNE (HasOffers): TUNE provides mobile attribution and partner-marketing infrastructure overlapping URLgenius's enterprise deep-linking and analytics positioning for performance marketers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Oxygen Labs social profiles
Digital presencePure Oxygen Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Oxygen Labs leadership team
Management profileNumber of profiles
Profiles1 record
Pure Oxygen Labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Oxygen Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Oxygen Labs
What does Pure Oxygen Labs do?
Pure Oxygen Labs operates the URLgenius cloud-based platform that lets marketers create campaign links and dynamic QR codes that automatically detect and open mobile apps (including Amazon, Instagram, Facebook, YouTube, Snapchat, and TikTok) instead of redirecting users to mobile web login pages. The platform requires no SDK, APIs, or developer resources, and is supplemented by a suite of Mobile First Services covering mobile SEO, page speed optimization, mobile-first indexing configuration, advanced conversion analysis, and voice search analysis.
Is Pure Oxygen Labs a public or private company?
Pure Oxygen Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pure Oxygen Labs founded?
Pure Oxygen Labs was founded in 2011. It employs 1 to 10 people.
Where is Pure Oxygen Labs based?
Pure Oxygen Labs is headquartered in New York, United States, in the North America region.
How does Pure Oxygen Labs make money?
Two revenue lines are on record. URLgenius Platform Subscription is the primary driver. The others are professional Services.
Who are Pure Oxygen Labs's main competitors?
Direct peers on record are Branch.io, AppsFlyer, Adjust (Airbridge), Yozio, QR TIGER and Beaconstac. Emerging players are Linktree and Bitly. Broad incumbents are Kochava and TUNE (HasOffers).
Does Pure Oxygen Labs have an API?
Yes. The URLgenius platform supports API-based creation and management of QR codes and deep links. Enterprise users can programmatically create personalized QR codes in bulk using the API — everything available in the web interface is also accessible via the API. The API enables developers to generate QR codes dynamically for campaigns, append tracking parameters, and manage link destinations at scale.
What industry is Pure Oxygen Labs in?
Pure Oxygen Labs's product category is Mobile App Deep Linking Platform. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services), with a secondary code of MPAHAJAH, Analytics, QoE/QoS Monitoring & Observability. Its NAICS code is 5132 and its SIC code is 7370.