Modern Marketing Partners

What Modern Marketing Partners does

Modern Marketing Partners is a US-based, full-service digital marketing agency operating as a DBA of RB Communications, Inc., headquartered in Naperville, Illinois, and founded in 2011. The firm delivers marketing services across five core pillars: Demand Generation (lead generation, content marketing, ABM, email marketing, sales enablement, C-suite marketing), Digital Marketing (SEO, PPC, AEO, social media, webcast marketing, marketing automation), Website Development (WordPress, Shopify, WooCommerce, BigCommerce), Traditional Marketing (branding, catalogs, PR, advertising, tradeshows), and CMO Services (fractional CMO, advisory, audits, strategy, new product launch, thought leadership). It tailors offerings across nine vertical markets, including Software & Technology, IT/MSPs, Healthcare, Manufacturing, Construction, Associations, Startups, Accounting & Finance, and Packaging & Converting.

The agency's underlying technology footprint consists of third-party platforms rather than proprietary systems: WordPress, Shopify, WooCommerce, and BigCommerce for site builds, plus marketing automation platforms such as HubSpot and Pardot for client implementations. There is no platform, SaaS product, API, or proprietary AI model; MMP is a professional services firm whose deliverable is marketing execution and strategy rather than software. AI appears only as advisory content (generative AI agents, AI chatbots, automation for B2B sales cycles), not as a built capability.

Commercially, MMP operates a sales-led go-to-market targeting mid-market B2B clients, using free Marketing Assessments and Free Website Reviews as lead magnets alongside content marketing, SEO, webinars, and email. Revenue is generated through project-based and retainer engagements priced on quote; no pricing is publicly disclosed. The firm reports headcount of 1-10 employees and operates exclusively in the US market. Leadership consists of Partner & CMO Neil Brown and Account Director Heather Hawes. Ownership is independent with no disclosed institutional investors, no funding rounds, no acquisitions, and no parent company.

Name

Modern Marketing Partners

Legal name

RB Communications, Inc.

Website

https://modernmarketingpartners.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Modern Marketing Partners is a US-based full-service digital marketing agency serving mid-market B2B clients across nine industry verticals with demand generation, digital marketing, website development, traditional marketing, and fractional CMO services, delivered by a 1-10 person team from Naperville, Illinois.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Digital marketing services
• Demand generation agency
• Website development services
• Fractional CMO services
• B2B marketing agency

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Services Revenue: Modern Marketing Partners generates revenue through providing comprehensive marketing services including demand generation, digital marketing, website development, traditional marketing, and CMO services. As a professional services firm, they offer retainer-based engagements and project-based work for B2B clients across multiple industry verticals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Modern Marketing Partners is a full-service digital marketing agency that delivers integrated marketing solutions across five core service pillars: demand generation, digital marketing, website development, traditional marketing, and CMO/fractional CMO services. The firm serves B2B clients across nine industry verticals, generating revenue primarily through retainer-based and project-based professional services engagements, supported by freemium marketing assessments and website reviews as lead generation tools.

Product overview

Modern Marketing Partners is a full-service digital marketing agency offering a unified portfolio of five core service categories: Demand Generation (lead generation, content marketing, ABM, email marketing, sales enablement, C-suite marketing), Digital Marketing (SEO, PPC, AEO, social media, webcast marketing, marketing automation), Website Development (WordPress, Shopify, WooCommerce, BigCommerce), Traditional Marketing (branding, catalogs, PR, advertising, tradeshows), and CMO Services (fractional CMO, CMO advisory, marketing audits, strategy, new product launch). MMP also delivers industry-specific marketing across 9 verticals (Software, IT/MSPs, Healthcare, Manufacturing, Construction, Associations, Startups, Accounting/Finance, Packaging). The agency uses lead-magnet tools — a free Marketing Assessment and Free Website Review — to generate qualified leads. MMP positions itself as a comprehensive marketing partner rather than a software product company; there is no platform, SaaS tool, or modular product suite described.

Differentiator

Problem solved

Functional benefit

Products and services

• Demand Generation Services Comprehensive demand generation services including lead generation, content marketing, account-based marketing (ABM), email marketing, vertical marketing, sales enablement, and C-suite marketing for B2B clients seeking pipeline growth and lead conversion.
• Digital Marketing Services Digital marketing offerings including AEO (Answer Engine Optimization), SEO, PPC advertising, webcast marketing, social media marketing, and marketing automation implementation for B2B clients seeking digital channel expertise.
• Website Development Services Website design and development services spanning WordPress, ecommerce builds, Shopify, WooCommerce, and BigCommerce platforms, targeting clients needing new websites or platform migrations.
• Traditional Marketing Services Non-digital marketing services including branding, catalog and brochure design, design and production, advertising, publicity (PR), and tradeshow marketing to complement digital services for full-funnel coverage.
• CMO Services Strategic executive-level services including fractional CMO, CMO advisory, marketing audits, strategy and planning, new product launch support, new market entry, and thought leadership marketing for companies needing senior marketing leadership without a full-time hire.
• Industry-Specific Marketing Tailored marketing services for specific industries including Software & Technology, IT/MSPs, Accounting & Finance, Healthcare, Startups, Associations, Manufacturing, Construction, and Packaging & Converting, leveraging vertical expertise across 9 industries.
• Free Marketing Assessment A free marketing consultation and assessment tool available on the MMP website. Includes a complete marketing assessment, in-depth website/SEO analysis, and marketing plan recommendations to drive qualified leads. Functions as the agency's primary lead generation tool.
• Free Website Review / Analysis A free website analysis tool that identifies and reviews key factors influencing SEO and usability, providing actionable tips for improving rankings and online visibility. Used as a client acquisition tool.

Quantifiable outcome

• +250% increase in organic traffic
• +1 more outcomes

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• New Breed Marketing: New Breed Marketing is a B2B revenue marketing agency specializing in HubSpot, marketing automation, and demand generation. Comparable on martech implementation (HubSpot/Pardot) and B2B demand gen.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, web design, social media, and content marketing to mid-market clients. Comparable to Modern Marketing Partners on breadth of services and target customer segment.
• Straight North: Straight North is a B2B-focused digital marketing agency headquartered in the Chicago suburbs. Direct peer on B2B demand generation, SEO, and web development with geographic overlap in the Midwest.
• Disruptive Advertising: Disruptive Advertising is a performance-driven digital marketing agency offering SEO, PPC, and content marketing. Similar mid-market agency model with overlapping paid-media and organic-search offerings.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, paid media, and conversion-rate optimization. Comparable on the PPC, landing-page, and demand-gen capabilities within MMP's Digital Marketing pillar.
• SmartBug Media: SmartBug Media is a B2B marketing agency with deep HubSpot and ABM expertise serving SaaS, technology, and manufacturing clients. Directly comparable on B2B demand generation and martech implementation verticals.
• Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency focused on demand generation, account-based marketing, and content strategy for technology and industrial clients. Overlaps MMP's demand-gen and ABM offerings.
• Single Grain: Single Grain is a B2B growth marketing agency specializing in SaaS, tech, and demand generation services. Closely comparable on vertical focus (Software & Technology) and digital-first service mix.
• Ignite Visibility: Ignite Visibility is a multi-channel digital marketing agency offering SEO, paid media, social media, and email marketing. Direct peer on the breadth of digital channels served to mid-market B2B clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ModMktgPartners
• Facebookfacebook.com/23223500
• LinkedInlinkedin.com/company/modernmarketingpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Marketing Partners