Trustcruit
Trustcruit is a Swedish HR-tech SaaS that automates candidate experience feedback collection through ATS integrations, delivering real-time analytics and global benchmarking to HR and Talent Acquisition teams at mid-to-enterprise organizations.
- Company typePrivate
- Founded2016
- HeadquartersJönköping, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trustcruit does
Trustcruit is a Swedish B2B SaaS platform that automates the collection and benchmarking of candidate feedback throughout the recruitment process. Founded in 2016 and headquartered in Stockholm, the company serves HR and Talent Acquisition teams at mid-to-enterprise organizations by triggering surveys directly from integrated ATS systems at each stage of the funnel (application, interview, rejection, hired, onboarding). The platform aggregates responses into real-time analytics dashboards and compares customer performance against a proprietary global benchmarking database that has accumulated more than 4 million unique candidate experiences and processes roughly 70,000 new responses per month.
The product is built around native integrations with 15+ ATS platforms (Greenhouse, Bullhorn, Oracle Taleo, Visma, Workbuster, Varbi, ReachMee, Intelliplan), a REST API for partners, and customizable branded surveys with automated email delivery. Trustcruit offers a proprietary Candidate Net Promoter Score (CNPS) framework, ISO 27001 certification, and GDPR-compliant data processing within the EU/EEA. Beyond pure candidate experience, the platform has expanded into onboarding, offboarding/exit, hiring manager satisfaction, and employer brand measurement.
The company was acquired by Jobylon AB in May 2024 and now operates as a product line within Jobylon's talent acquisition ecosystem. Its go-to-market is sales-led and demo-driven, targeting enterprise and mid-market buyers, with distribution supplemented through ATS channel partnerships. Pricing is not publicly disclosed but follows a subscription model with unlimited responses and included onboarding.
Trustcruit firmographics
Firmographics- Name
- Trustcruit
- Legal name
- Jobylon AB
- Website
- https://trustcruit.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trustcruit is a Swedish HR-tech SaaS that automates candidate experience feedback collection through ATS integrations, delivering real-time analytics and global benchmarking to HR and Talent Acquisition teams at mid-to-enterprise organizations.
- Ownership category
- akta.pro rank
Trustcruit industry classification
Industry- Product category
- Candidate Experience Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)
Keywords
Where Trustcruit is headquartered
LocationHeadquarters
- HQ city
- Jönköping
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Trustcruit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Trustcruit operates as a subscription-based SaaS platform providing candidate feedback and analytics services to HR and Talent Acquisition teams. The platform includes unlimited responses and ATS integration in its core offering, suggesting a tiered or volume-based subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core platform with unlimited responses and ATS integration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Trustcruit product offering
Product offeringCore offering
Trustcruit provides a SaaS platform that automates the collection of candidate experience feedback throughout the recruitment journey via native ATS integrations, then delivers real-time analytics, customizable dashboards, and benchmarking against a global database of 4M+ candidate experiences. The offering is sold on a subscription basis to mid-to-enterprise HR and Talent Acquisition teams, with onboarding, unlimited responses, and ATS integration included in the core platform.
Product overview
Trustcruit is a unified candidate experience measurement platform developed by Jobylon. The core platform combines survey automation, analytics dashboard (Boards), and benchmarking capabilities into a single solution. Organizations can collect unlimited candidate feedback through customizable branded surveys, analyze results in real-time with filtering by department/recruiter/city, benchmark against competitors, and subscribe to automated email reports. The platform integrates natively with over 15 ATS systems to automatically trigger surveys at each recruitment stage (application, interview, rejection, hired, onboarding).
Differentiator
Problem solved
Functional benefit
Products and services
- Trustcruit Platform A SaaS candidate experience measurement platform that automates feedback collection through native ATS integrations, provides real-time analytics dashboards, and enables benchmarking against a global database for HR and Talent Acquisition teams at mid-to-enterprise organizations.
- Trustcruit REST API A REST API for ATS partners and enterprise customers to integrate Trustcruit candidate feedback data directly into their own software systems, supporting authentication, candidate creation, and feedback data retrieval.
Quantifiable outcome
- 20% reduction in unsatisfied candidates
- +3 more outcomes
Companies that use Trustcruit
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Trustcruit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature5 records
Trustcruit partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- GreenhousecoreATS integration partnership allowing Greenhouse users to automatically trigger candidate feedback surveys and collect experience data within their existing recruitment workflow.
- BullhorncoreATS integration partnership enabling Bullhorn users to automatically send candidate experience surveys at various stages of the recruitment process.
- Taleo (Oracle)coreIntegration with Oracle Taleo enabling enterprise customers to leverage Trustcruit's candidate feedback capabilities.
- VismacoreIntegration partnership with Visma HR systems to provide seamless candidate experience measurement for Visma customers.
- JobylonflagshipTrustcruit is a product of Jobylon, the leading talent acquisition platform. Jobylon acquired Trustcruit in May 2024, integrating candidate experience measurement into the Jobylon ecosystem. Trustcruit operates as a sister product within the Jobylon portfolio.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Trustcruit competitors and assessment
Company assessmentDirect peers
- Glint (LinkedIn): Glint, owned by LinkedIn (Microsoft), provides employee engagement surveys with benchmarking and analytics for HR. It competes directly with Trustcruit in the employee/candidate experience measurement niche and benefits from LinkedIn's distribution scale.
- Culture Amp: Culture Amp is an employee engagement and experience platform that collects survey feedback and provides analytics for HR teams. It is a direct peer to Trustcruit in the experience-measurement category, with comparable SaaS delivery to HR and talent acquisition leaders.
- Workday Peakon Employee Voice: Peakon (now part of Workday) provides employee and candidate listening platforms with benchmarking, real-time analytics, and survey automation. It directly competes with Trustcruit in survey-driven experience measurement and has been bundled into the Workday talent suite.
- Officevibe (Limeade): Officevibe is an employee feedback platform that delivers pulse surveys and analytics to managers and HR teams. It is comparable to Trustcruit in its survey-based, dashboard-driven approach to experience measurement for HR/Talent buyers.
- SurveyMonkey Apply: SurveyMonkey Apply is a recruitment-specific survey and assessment platform that collects candidate feedback and screening data. It is directly comparable to Trustcruit for buyers seeking survey-driven candidate experience insights, with the scale advantage of the broader SurveyMonkey brand.
Emerging players
- 15Five: 15Five combines employee engagement surveys, performance management, and manager feedback in a single platform. It is comparable to Trustcruit for HR teams seeking lightweight experience measurement, though its focus is broader people operations rather than recruitment-specific.
- TINYpulse: TINYpulse is an employee engagement platform offering anonymous pulse surveys and analytics. It competes with Trustcruit for HR budget allocated to listening/experience measurement, particularly at the mid-market segment.
Broad incumbents
- Phenom: Phenom is a talent experience platform that unifies career site, CRM, CMS, and analytics for enterprise TA. Its candidate experience analytics and journey measurement modules overlap with Trustcruit's focus, though Phenom sells a much broader suite.
- HireVue: HireVue provides a broader talent assessment and interviewing platform that increasingly incorporates candidate experience measurement. It overlaps with Trustcruit for enterprise TA teams seeking to evaluate candidates and capture experience signals throughout hiring.
- Qualtrics: Qualtrics is a broad experience management platform with a dedicated employee/candidate experience product line. It competes with Trustcruit for the same buyer (CHRO/TA leaders) but offers a much wider portfolio of survey, analytics, and journey tools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Trustcruit social profiles
Digital presenceTrustcruit compliance and trust
Trust signalCompliance2 records
Trustcruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trustcruit leadership team
Management profileNumber of profiles
Trustcruit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trustcruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trustcruit
What does Trustcruit do?
Trustcruit provides a SaaS platform that automates the collection of candidate experience feedback throughout the recruitment journey via native ATS integrations, then delivers real-time analytics, customizable dashboards, and benchmarking against a global database of 4M+ candidate experiences. The offering is sold on a subscription basis to mid-to-enterprise HR and Talent Acquisition teams, with onboarding, unlimited responses, and ATS integration included in the core platform.
Is Trustcruit a public or private company?
Trustcruit is a private company. It is classified as corporate owned and is currently operating.
When was Trustcruit founded?
Trustcruit was founded in 2016. It employs 11 to 50 people.
Where is Trustcruit based?
Trustcruit is headquartered in Jönköping, Sweden, in the Europe region.
How does Trustcruit make money?
One revenue line is on record: saaS Subscription.
Who are Trustcruit's main competitors?
Direct peers on record are Glint (LinkedIn), Culture Amp, Workday Peakon Employee Voice, Officevibe (Limeade) and SurveyMonkey Apply. Emerging players are 15Five and TINYpulse. Broad incumbents are Phenom, HireVue and Qualtrics.
Does Trustcruit have an API?
Yes. Trustcruit offers a REST API that allows ATS partners to integrate data from Trustcruit into their software. The API supports authentication, creation of candidates, retrieving customer data, and sending back feedback data. Integration is targeted at ATS partners who want to offer their clients a fully integrated way to measure candidate experience. Developer documentation is at docs.www.trustcruit.com/create-customer-doc.
What industry is Trustcruit in?
Trustcruit's product category is Candidate Experience Management Software. Its primary akta.pro industry code is BPAFAKAN, Survey/Panel-Based Lead Capture & Co-Registration Services. Its SIC code is 7372.