What Millicast does

Millicast is a real-time interactive streaming Platform-as-a-Service (PaaS) built on WebRTC, now operating as "Dolby OptiView" within Dolby's product portfolio. The platform delivers configurable ultra-low latency streaming (0.5s to 5s) with adaptive bitrate support up to 4K resolution, served through a global CDN infrastructure spanning APAC, LATAM, and additional regions and capable of handling audiences beyond one million concurrent viewers. Its product suite includes the streaming platform itself, a multi-platform Video Player with SDKs for HTML5/Tizen/webOS, Android/Fire TV, iOS/tvOS, Roku, React Native, and Flutter, Server-Guided Ad Insertion (SGAI), a Live Monitoring API, DRM, real-time video transcoding, synchronized metadata, live clipping, re-streaming, and interactive multiview capabilities. The platform holds ISO/IEC 27001:2022 certification for information security management and Nielsen certification for audience measurement.

The company primarily serves sports betting operators (Paddy Power, bet365, Tabcorp, Veikkaus), live sports broadcasters and rights holders (Sky Racing, Content Arena), and rights holders seeking interactive fan engagement. Its revenue model is subscription-based on multi-year enterprise contracts with quote-based pricing and no channel fees or startup costs. Go-to-market is enterprise field sales with assigned account representatives and priority support, complemented by self-serve evaluation through demo.millicast.com, developer documentation at docs.optiview.dolby.com, and a public test stream. Customer segments are organized vertically by use case (live sports streaming, sports betting/iGaming, and interactive fan engagement), with sports betting/iGaming positioned as a primary segment where sub-second latency directly affects wagering experience and operator revenue.

Name

Millicast

Website

https://millicast.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Millicast is a real-time interactive streaming PaaS (now Dolby OptiView) built on WebRTC, offering configurable 0.5s–5s latency, global CDN delivery, and multi-platform player SDKs. It serves sports betting operators, live sports broadcasters, and rights holders seeking interactive fan engagement via multi-year enterprise subscriptions.

Ownership category

akta.pro rank

Product category

Real-time video streaming platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

akta.pro secondary industries

Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD), Multi-CDN, Traffic Steering & Edge Optimization (MPAHAJAL), Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD)

Keywords

• Real-time video streaming
• Ultra-low latency streaming
• Live sports streaming platform
• Interactive streaming PaaS
• WebRTC streaming API

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Streaming Platform Services: Cloud-based real-time streaming services with configurable latency options, charged on a subscription or usage basis for live video delivery across web, mobile, set-top-boxes, and smart TVs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Millicast (branded as Dolby OptiView) provides a real-time interactive live streaming Platform-as-a-Service built on WebRTC, delivering configurable ultra-low latency video streaming (0.5s to 5s) with adaptive bitrate up to 4K. The platform serves sports betting operators, live sports broadcasters, and rights holders via a global CDN capable of handling audiences beyond 1 million viewers across web, mobile, set-top-boxes, and smart TVs, complemented by a multi-platform video player SDK suite and Server-Guided Ad Insertion.

Product overview

Dolby OptiView is a unified real-time video streaming platform providing end-to-end live streaming solutions. The platform architecture consists of three core products: the Video Player (with SDKs for HTML5, Tizen/webOS, Android/Fire TV, iOS/tvOS, Roku, React Native, and Flutter), Server-Guided Ad Insertion (SGAI) for targeted advertising, and the Streaming platform itself with configurable latency (0.5s to 5s). Advanced features include Live Monitoring API, Stream Analytics, Multi-audio, SSO Authentication, Real-time Transcoding, DRM Content Protection, Live Clipping, Re-streaming, and Synchronized Metadata. The platform targets live sports, sports betting, and interactive fan engagement use cases with global CDN delivery supporting over 1 million concurrent viewers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dolby OptiView Streaming Cloud-based live streaming platform with configurable latency from 0.5s to 5s, supporting ultra-low latency for real-time interactive events and scalable streams for large broadcasts. Includes adaptive bitrate streaming, global CDN delivery, and support for up to 4K video quality. Targeted at sports betting operators, broadcasters, and rights holders.
• Dolby OptiView Video Player Multi-platform video player SDK supporting web (HTML5), mobile (iOS, Android, Fire TV), smart TV platforms (Tizen, webOS, Roku), and cross-platform frameworks (React Native, Flutter). Designed to maximize viewer retention and monetization with superior playback experiences for developers building video applications.
• Server-Guided Ad Insertion (SGAI) Precision-targeted advertising solution that increases ad fill and rendering rates while boosting viewer engagement through non-disruptive ad placement in live streams. Targeted at broadcasters and rights holders monetizing live sports content.
• HTML5 / Tizen / webOS SDK Software development kit for deploying video playback on web browsers (HTML5) and Samsung Tizen / LG webOS smart TV platforms. Used by developers building cross-platform playback applications.
• Android / Fire TV SDK Software development kit for deploying video playback on Android devices and Amazon Fire TV platforms. Used by developers building Android-based streaming applications.
• iOS / tvOS SDK Software development kit for deploying video playback on Apple iOS devices and Apple TV (tvOS) platforms. Used by developers building Apple ecosystem streaming applications.
• Roku SDK Software development kit for deploying video playback on Roku streaming devices. Used by developers building Roku streaming applications.
• React Native SDK Cross-platform software development kit using the React Native framework for deploying video playback on iOS and Android from a shared codebase. Used by developers building cross-platform mobile streaming applications.
• Flutter SDK Cross-platform software development kit using the Flutter framework for deploying video playback across iOS, Android, and web. Used by developers building cross-platform mobile and web streaming applications.
• Open Video UI Customizable video player user interface component that enables developers to tailor viewer experiences to their brand and use case requirements.

Quantifiable outcome

• Minimal synchronization delay with audience drift kept to a minimum
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phenix Real-Time Solutions: Phenix is a direct competitor offering sub-second real-time video streaming built on WebRTC, targeting the same sports betting, live sports, and auction/interactive use cases that Millicast serves with sub-second latency claims.
• Red5 Pro: Red5 Pro provides real-time WebRTC-based live streaming infrastructure with low-latency video, interactive broadcasting, and SDKs aimed at gaming, sports betting, and live events — overlapping closely with Millicast's streaming and interactive fan engagement offerings.
• Agora: Agora is a real-time engagement PaaS offering low-latency video, voice, and interactive streaming APIs globally, competing directly with Millicast on sub-second latency streaming and serving similar enterprise developers in social, sports, and gaming.
• Mux: Mux is a video infrastructure platform offering live streaming, video on demand, and real-time monitoring APIs aimed at developers and enterprises — directly comparable to Millicast's Live Monitoring API and streaming PaaS positioning.
• Wowza Streaming Engine: Wowza provides streaming server software and cloud services for live and on-demand video delivery to broadcasters and enterprise customers, addressing many of the same adaptive bitrate and low-latency streaming workloads as Millicast.
• Bitmovin: Bitmovin offers cloud-based video encoding, playback, and analytics with adaptive bitrate streaming and CTV player SDKs — overlapping with Millicast's transcoding, ABR, and cross-platform player SDK capabilities for enterprise video workloads.

Broad incumbents

• AWS Interactive Video Service (IVS): AWS IVS is a managed real-time and low-latency live streaming service from Amazon, targeting the same interactive, sports, and creator use cases as Millicast but bundled with the broader AWS cloud ecosystem and pricing leverage.
• Cloudflare Stream: Cloudflare Stream is a video on demand and live streaming product layered on Cloudflare's global edge network, competing with Millicast's CDN-backed streaming for developers who prefer a hyperscaler relationship over a specialist PaaS.
• Dolby.io / THEOplayer: Dolby.io is Millicast's parent platform offering real-time communication APIs and the THEOplayer cross-platform player, and shares developer, CDN, and customer relationships with the Dolby OptiView/Millicast product family.
• LiveU: LiveU provides bonded cellular and IP-based live video transmission solutions for broadcasters and sports production, addressing adjacent live sports and rights-holder workflows where Millicast competes on cloud-based low-latency contribution and distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/millicastRTC
• YouTubeyoutube.com/channel/UCSDb7U26aVd5BlKswfo3apg
• LinkedInlinkedin.com/company/dolbyoptiview

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millicast