Dalat Hasfarm
Dalat Hasfarm is a Vietnamese vertically integrated floriculture company founded in 1994, operating four greenhouse farms across nearly 320 hectares in Đà Lạt to produce fresh cut flowers, orchids, hydrangeas and ornamental plants, sold through its own e-commerce platform, eleven-plus retail stores across major Vietnamese cities, and supermarket reseller channels.
- Company typePrivate
- Founded1994
- HeadquartersDa Lat, Vietnam
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dalat Hasfarm does
Dalat Hasfarm (Công ty TNHH Dalat Hasfarm) is a vertically integrated Vietnamese floriculture company founded in 1994 and headquartered at 450 Nguyễn Tử Lực, Lâm Viên Ward, Đà Lạt, Lâm Đồng. The company operates four greenhouse farms spanning nearly 320 hectares in the Đà Lạt plateau, where it produces fresh cut flowers, potted flowering plants and ornamental green plants at scale, applying a proprietary Bio-Pro biological pest-control program (using beneficial insects and fungi, in production use since 2014) rather than chemical pesticides to support a 'clean, safe flowers' positioning. The company was recognized by US-based Flowers Tech Magazine in 2013 as the largest fresh flower company in Southeast Asia.
The company's product portfolio covers five categories: fresh cut flowers for celebrations and sympathy occasions (including condolence arrangements and a 'Hoa Xinh Giá Tốt' budget line), premium potted flowering plants anchored by Phalaenopsis orchids and Royal Hydrangea (priced up to 6.5 million VND per pot), green and foliage plants for residential and office decoration, a plant care product line (Bio Pro organic potting soil and Power 4 Plant fertilizer), and E-Gift Vouchers denominated from 100,000 VND to 2,000,000 VND. Distribution combines a proprietary e-commerce platform (shop.dalathasfarm.com) with eleven or more retail stores across Hồ Chí Minh City, Hà Nội, Đà Nẵng, Cần Thơ, Bình Dương, Đồng Nai and Đà Lạt, plus supermarket reseller placement and a toll-free hotline order channel (1800 1143). The company supports a 2-hour same-day delivery service inside Hồ Chí Minh City and a 48-hour freshness guarantee, with a member loyalty card for repeat buyers.
Revenue is generated primarily through direct-to-consumer retail of perishable flowers and plants, with secondary corporate and bulk-order revenue for events and office decoration. Pricing is unit-based (per pot, bunch or basket) across a wide AOV range from ~30,000 VND for small green plants to 6,500,000 VND for large premium orchid arrangements, with tiered discount codes (HF20-HF100) rewarding higher basket sizes. The company is privately held under a Vietnamese LLC structure, employs between 1,001 and 5,000 people, and has received disclosed investment from Lombard Investments. Leadership comprises CEO Aad Gordijn and founder Thomas Hooft.
Dalat Hasfarm firmographics
Firmographics- Name
- Dalat Hasfarm
- Legal name
- Công ty TNHH Dalat Hasfarm
- Website
- https://dalathasfarm.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dalat Hasfarm is a Vietnamese vertically integrated floriculture company founded in 1994, operating four greenhouse farms across nearly 320 hectares in Đà Lạt to produce fresh cut flowers, orchids, hydrangeas and ornamental plants, sold through its own e-commerce platform, eleven-plus retail stores across major Vietnamese cities, and supermarket reseller channels.
- Ownership category
- akta.pro rank
Dalat Hasfarm industry classification
Industry- Product category
- Floriculture
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)
- SIC
- Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
- akta.pro secondary industry
- Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)
Keywords
Where Dalat Hasfarm is headquartered
LocationHeadquarters
- HQ city
- Da Lat
- HQ country
- Vietnam
- HQ region
- Asia
Offices8 records
Markets served
Dalat Hasfarm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Cut Flowers and Potted Plants Retail: Direct retail sales of fresh cut flowers, potted plants, orchids, and green plants through e-commerce platform and physical retail stores across Vietnam.
- E-Gift Vouchers: Electronic gift vouchers sold in denominations of 100,000đ, 200,000đ, 500,000đ, 1,000,000đ, and 2,000,000đ for gifting purposes.
- Plant Care Products: Sales of organic potting soil (Bio Pro), plant nutrition (Power 4 Plant), and other plant care accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | E-Gift Vouchers |
| Unit Pricing | Pay-as-you-go | Orchid (Phalaenopsis) Plants |
| Unit Pricing | Pay-as-you-go | Potted Flowers |
| Unit Pricing | Pay-as-you-go | Cut Flower Arrangements |
| Unit Pricing | Pay-as-you-go | Green Plants |
| Unit Pricing | Pay-as-you-go | Plant Care Products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Dalat Hasfarm product offering
Product offeringCore offering
Dalat Hasfarm is a vertically integrated Vietnamese floriculture company that cultivates, designs, and sells fresh cut flowers, potted flowering plants, orchids, indoor green plants, and plant care products. Production is centered on approximately 320 hectares of greenhouse farms in Da Lat, and finished products are distributed through an owned e-commerce platform, a nationwide chain of physical retail stores, supermarket channels, and a phone-order hotline serving individual and corporate customers across Vietnam.
Product overview
Dalat Hasfarm is a Vietnamese fresh flower and ornamental plant company founded in 1994, operating as a comprehensive e-commerce and retail platform for cut flowers, potted plants, and related products. The company offers multiple product lines: (1) Fresh Cut Flowers including congratulatory bouquets, sympathy arrangements, and budget-friendly options under the 'Hoa Xinh Giá Tốt' line; (2) Potted Flowering Plants featuring Phalaenopsis orchids (Lan Hồ Điệp) in various sizes from mini to large displays, Royal Hydrangea (Cẩm Tú Cầu Hoàng Gia), and designed potted arrangements; (3) Green Plants and Indoor Foliage for home and office decoration; (4) Plant Care Products including Bio Pro organic Potting Soil and Power 4 Plant fertilizer; and (5) E-Gift Vouchers in denominations from 100,000 to 2,000,000 VND. The company operates 4 greenhouse farms spanning approximately 320 hectares in Da Lat and employs Bio-Pro biological pest control technology. Products are sold through an online platform (dalathasfarm.com) and a nationwide network of retail stores in major Vietnamese cities including Ho Chi Minh City, Hanoi, Da Nang, Can Tho, Binh Duong, Dong Nai, and Da Lat.
Differentiator
Problem solved
Functional benefit
Products and services
- Hoa Chúc Mừng (Congratulatory Flower Arrangements) Fresh cut flower arrangements designed for congratulatory occasions, including bouquets, vase arrangements, and standing displays for celebrations, achievements, and ceremonial events. Targeted at individual gift buyers and corporate customers.
- Hoa Chia Buồn (Sympathy Flower Arrangements) Fresh cut flower arrangements produced for condolence, sympathy, and funeral occasions. Designed for individual and corporate customers marking bereavement and remembrance events.
- Lan Hồ Điệp (Phalaenopsis Orchids) Phalaenopsis orchid plants offered in sizes ranging from mini pots (700,000–1,200,000 VND) to large display arrangements (1,000,000–6,500,000 VND per pot). Positioned as ornamental plants symbolizing prosperity and good fortune for home, office, and gifting use.
- Hoa Chậu Thiết Kế (Designed Potted Plants) Curated, artistically arranged potted flowering plants including Chrysanthemum, Kalanchoe, Lavender, Anthurium, Calla Lily, and other ornamental varieties, intended for premium home, office, and gifting use.
- Cẩm Tú Cầu Hoàng Gia (Royal Hydrangea) Royal Hydrangea potted plants presented as a signature Dalat Hasfarm product line, ranging from 800,000 VND baskets to 1,450,000 VND premium ceramic pots. Targeted at premium gifting and home decoration.
- Hoa Xinh Giá Tốt (Budget-Friendly Flower Arrangements) Fresh cut flower arrangements positioned at competitive, entry-level price points for value-conscious individual buyers seeking bouquets and small arrangements.
- Hoa Chậu (Potted Flowering Plants) General potted flowering plants including Lavender (85,000–360,000 VND), Hydrangea (89,000–1,450,000 VND), Rose, Chrysanthemum (60,000–260,000 VND), and Kalanchoe (60,000–260,000 VND) varieties for home and office decoration.
- Cây Xanh (Indoor Green Plants) Indoor green and foliage plants for home and office environments, ranging from small potted plants (30,000–210,000 VND) to designed decorative plant pots (230,000–1,050,000 VND).
- E-Gift Voucher Electronic gift vouchers denominated at 100,000 VND, 200,000 VND, 500,000 VND, 1,000,000 VND, and 2,000,000 VND, redeemable for flowers and plants. Targeted at individual gift buyers and corporate gifting programs.
- Đất Hữu Cơ (Bio Pro Organic Potting Soil) Organic potting soil (5dm3 bag, 30,000 VND) made from 100% recycled organic waste generated by the company's own farms, formulated with beneficial microorganisms and minerals to support plant nutrition. Distributed via Dalat Hasfarm stores and major supermarket chains.
- Power 4 Plant (Plant Nutrition Supplement)
Companies that use Dalat Hasfarm
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Dalat Hasfarm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dalat Hasfarm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Supermarket ChainsminorDalat Hasfarm products are distributed through supermarket chains across Vietnam, including organic potting soil (Bio Pro) available at major retail chains.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Dalat Hasfarm competitors and assessment
Company assessmentDirect peers
- Bloom & Wild: UK-based online florist specializing in letterbox flowers and direct-to-consumer gifting. Comparable digitally native florist with strong brand, gift occasion focus, and next-day delivery logistics.
- ProFlowers: Online-only florist shipping fresh-cut flowers and potted plants directly to consumers. Comparable direct-to-consumer e-commerce florist with broad SKU range and gift-oriented positioning.
- Teleflora: Florist network offering same-day local delivery of cut flowers and arrangements. Comparable business model combining centralized brand/ordering with local florist fulfillment for fresh-cut gifting flowers.
- Interflora: Global florist delivery network with same-day delivery across multiple geographies. Comparable relay-network florist model and broad assortment of cut flowers and arrangements for gifting occasions.
- The Bouqs Company: Farm-to-consumer online florist sourcing directly from growers for cut flowers and plants. Comparable vertical-integration narrative (farm to consumer) and direct e-commerce model targeting modern gifting buyers.
- 1-800-Flowers.com: US-headquartered online and retail florist selling cut flowers, potted plants, and gift baskets through owned e-commerce and store network. Directly comparable multi-channel D2C floriculture model and gift-voucher program.
- FTD (Flowers Transmitted Directly): Online flower and gift retailer offering bouquets, plants, and same-day delivery. Directly comparable e-commerce-led florist with broad product assortment spanning cut flowers and potted plants.
Regional players
- Floral Heart (floralhart.com): Singapore-based online florist offering same-day flower delivery across Southeast Asia. Comparable regional D2C florist competing for the same gifting occasions in adjacent Southeast Asian markets.
- Toko Bunga (Flowers Indonesia): Indonesian online flower delivery platform with network of local florists. Comparable Southeast Asian e-commerce florist addressing similar gifting occasions in a neighboring market.
Emerging players
- BloomNation: Online marketplace connecting consumers with local florists. Comparable in adjacent e-commerce florist space with emphasis on local florist fulfillment and same-day delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dalat Hasfarm social profiles
Digital presenceDalat Hasfarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dalat Hasfarm leadership team
Management profileNumber of profiles
Profiles2 records
Dalat Hasfarm funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dalat Hasfarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dalat Hasfarm
What does Dalat Hasfarm do?
Dalat Hasfarm is a vertically integrated Vietnamese floriculture company that cultivates, designs, and sells fresh cut flowers, potted flowering plants, orchids, indoor green plants, and plant care products. Production is centered on approximately 320 hectares of greenhouse farms in Da Lat, and finished products are distributed through an owned e-commerce platform, a nationwide chain of physical retail stores, supermarket channels, and a phone-order hotline serving individual and corporate customers across Vietnam.
Is Dalat Hasfarm a public or private company?
Dalat Hasfarm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dalat Hasfarm founded?
Dalat Hasfarm was founded in 1994. It employs 1,001 to 5,000 people.
Where is Dalat Hasfarm based?
Dalat Hasfarm is headquartered in Da Lat, Vietnam, in the Asia region.
How does Dalat Hasfarm make money?
Three revenue lines are on record. Fresh Cut Flowers and Potted Plants Retail is the primary driver. The others are E-Gift Vouchers and plant Care Products.
Who are Dalat Hasfarm's main competitors?
Direct peers on record are Bloom & Wild, ProFlowers, Teleflora, Interflora, The Bouqs Company, 1-800-Flowers.com and FTD (Flowers Transmitted Directly). Regional players are Floral Heart (floralhart.com) and Toko Bunga (Flowers Indonesia). BloomNation is listed as an emerging player.
Does Dalat Hasfarm have an API?
No public API is recorded for Dalat Hasfarm.
What industry is Dalat Hasfarm in?
Dalat Hasfarm's product category is Floriculture. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers), with a secondary code of AFAGAHAH, Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics). Its NAICS code is 1114 and its SIC code is 100.