Axos Advisor Services

What Axos Advisor Services does

Axos Advisor Services is a U.S.-based RIA custodian and back-office services provider operated by Axos Clearing LLC, a FINRA- and SIPC-member broker-dealer and wholly-owned subsidiary of Axos Financial, Inc. (NYSE: AX). The company serves independent Registered Investment Advisors across the full size spectrum — from under $25M AUM firms to enterprises over $1B — and positions itself as a non-competing custodian that does not manage assets directly. Its core offering is the Liberty RIA Platform, a proprietary web-based system integrating portfolio management, trading, rebalancing, performance reporting, client billing, CRM, and an advisor-branded client portal, supported by over 90 third-party API integrations (Orion, Morningstar, Redtail, Riskalyze, eMoney, MoneyGuidePro, Advent, Advyzon, RightCapital, and others).

The product portfolio extends beyond core custody into the Money Manager X-Change (MMX) unified managed account program for third-party money manager access, retirement plan administration for 401(k), ERISA 403(b), 457, and defined benefit plans, and an integrated banking suite (Cash Management Checking, Securities-Backed Lines of Credit, mortgages, business banking) delivered through affiliated Axos Bank and the multi-bank Axos Clearing Insured Deposit Program. Revenue is generated primarily through recurring custody and clearing fees charged to RIAs, transaction-based fees on UMA assets via MMX, and transaction/interest-share economics from affiliated banking products. Pricing is not publicly disclosed; prospective clients must contact sales or request a Standard Fee Schedule. The go-to-market motion is sales-led: dedicated sales teams engage prospects via phone (866-776-0218), website contact forms capturing AUM tier and role type, and partner referrals — supported by a content marketing program (Insights & Ideas) and a LinkedIn presence.

The firm has no disclosed standalone revenue, headcount is reported in the 101–250 band, and there are no recorded funding rounds, acquisitions, or leadership changes in the available data. Axos Advisor Services is not a standalone investable entity in the conventional sense; it is best understood as the RIA custody and clearing arm within Axos Financial's vertically integrated fintech-and-banking platform, leveraging the parent's regulatory infrastructure and balance sheet to compete against larger incumbents such as Schwab, Fidelity, and Pershing.

Name

Axos Advisor Services

Legal name

Axos Clearing LLC

Website

https://axosadvisorservices.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Axos Advisor Services is a U.S. RIA custodian and back-office services provider, operated by Axos Clearing LLC (a subsidiary of Axos Financial, Inc.), serving independent registered investment advisors with its Liberty platform, integrated banking, and over 90 third-party technology integrations.

Ownership category

akta.pro rank

Product category

Investment Custody & Clearing Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industry

Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)

Keywords

• RIA custody services
• Investment custody
• Clearing services
• Wealth platform technology
• Advisor banking products

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custodial & Clearing Services: Axos Advisor Services, offered through Axos Clearing LLC (a licensed broker-dealer, Member FINRA & SIPC), provides custodial and back-office services for RIAs. Revenue is derived from fees charged to RIAs for account custody, trade clearing, and associated administrative services. The company also offers banking integration services through its affiliation with Axos Bank.
2. Integrated Banking & Lending Solutions: Referral fees and financial product distribution from integrated banking services including Cash Management Checking, Securities-Backed Lines of Credit (SBLOC), home mortgages, and business banking products offered through Axos Bank, generating revenue from interest income and fee-sharing arrangements with the affiliated bank.
3. Money Manager X-Change (MMX) Program: Revenue generated through the UMA-based MMX program from fees charged on assets under management across third-party money manager strategies selected by advisors, including pre-established pricing for select money managers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Axos Advisor Services provides custody, clearing, and operational support to Registered Investment Advisors (RIAs) through Axos Clearing LLC (Member FINRA & SIPC). Its core offering is the Liberty RIA Platform, a proprietary technology solution that enables advisors to manage client portfolios, trade, and report, complemented by integrated banking products (cash management, lending) and the MMX turnkey asset management program.

Product overview

Axos Advisor Services is a hybrid custodian and RIA services company offering a platform-plus-modules architecture built around the Liberty RIA Platform as the core technology. The Liberty platform provides portfolio management, trading, rebalancing, performance reporting, and CRM capabilities. Supporting modules include Money Manager X-Change (MMX) for third-party investment management access, Retirement Plans solutions for 401(k) and ERISA plans, Cash Management Solutions including banking/lending/mortgage services through Axos Bank, and the Insured Deposit Program for FDIC coverage. The company also provides client service and support, conversion assistance, and educational resources through its Axos Advantage program.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core.

• Advent Portfolio ExchangecoreTechnology or IntegrationAdvent Portfolio Exchange integrates portfolio management data and client data (CRM) on a single, searchable SQL database. Provides GIPS-compliant composite reporting, automated rebalancing, cost basis tracking, outside assets reporting, derivatives support, and an online client portal. Axos integrates with Advent as a technology partner.
• AdvyzoncoreTechnology or IntegrationAdvyzon is a complete technology solution combining performance reporting, flexible billing, CRM, trading & rebalancing, client portal and mobile app, document storage, investment management (TAMP), and prospecting tools in a single integrated platform. Axos offers promotional pricing for advisors in partnership with Advyzon.
• AlbridgecoreTechnology or IntegrationAlbridge provides enterprise data management, collecting and consolidating client account information from hundreds of data sources (banking, brokerage, insurance, trust, 401(k) assets) and delivering a single client view to the advisor. Also offers scalable web-based portfolio accounting and performance reporting.
• eMoney AdvisorcoreTechnology or IntegrationeMoney provides goals-based financial planning software with an intuitive interface, powerful data integration, and resources to improve collaboration and efficiency. Its modeling software enables advisors to project client incomes, analyze savings trends, and track taxation with consolidated client records.
• MoneyGuideProcoreTechnology or IntegrationMoneyGuidePro is a client-centered financial planning system providing sophisticated analyses in an intuitive interface. Features online collaborative planning between advisors and clients, supporting a goal-oriented planning process with PIEtech's methodology.
• Morningstar ByAllAccountscoreTechnology or IntegrationMorningstar ByAllAccounts is data aggregation technology that electronically retrieves client account data and delivers it to the advisor's PMS or CRM, enabling top-down views of all client assets including held-away accounts for holistic financial planning.
• Morningstar OfficecoreTechnology or IntegrationMorningstar Office is a single all-inclusive platform supporting portfolio management and performance reporting, research capabilities, and investment planning integrated with Morningstar analytics. Features data on 325,000+ investments, planning tools, portfolio accounting, client management, and a client web portal.
• Orion Advisor ServicescoreTechnology or IntegrationOrion offers a web-based portfolio management and accounting solution through a dedicated service bureau. Fee-based investment advisors use Orion for data reconciliation, tax lot accounting, statement production, and customized performance, valuation, and cost basis reports.
• Redtail TechnologycoreTechnology or IntegrationRedtail delivers web-based CRM, paperless office imaging solutions, and email archiving and retention services as a subscription service for financial professionals. Key tools include client management, sales automation, client support, and marketing automation.
• RIA in a BoxcoreTechnology or IntegrationRIA in a Box provides the leading compliance solution for investment advisors, helping achieve operational excellence in registration, ongoing compliance, and cybersecurity. Has helped over 3,500 advisors start an RIA firm and provides ongoing monthly compliance support to over 1,800 RIA firms via its MyRIACompliance SaaS platform.
• RightCapitalcoreTechnology or IntegrationRightCapital is a next-generation financial planning software with innovative features enabling advisors to do more planning in less time. A user-friendly interface with interactive features helps advisors differentiate their value and simplify the financial planning experience for clients.
• RiskalyzecoreTechnology or IntegrationRiskalyze empowers investment advisors to capture a quantitative measurement of client risk tolerance using the Risk Number, power the Risk Alignment Platform, execute digital advice with Autopilot, and navigate fiduciary rules with Compliance Cloud. Advisors and firms manage more than $120 billion on Riskalyze's platform.
• Axos BankcoreTechnology or IntegrationAxos Bank is the affiliated banking entity providing integrated banking products including FDIC-insured deposit programs, Cash Management Checking, Securities-Backed Lines of Credit, home mortgages (conforming, FHA, jumbo, bridge loans), and business banking services. Part of the same corporate family (subsidiaries of Axos Financial, Inc.) but separately regulated.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Black Diamond (Advent): Portfolio management, performance reporting, and rebalancing platform integrated with custody partners for RIAs. Comparable to the technology layer of Axos Advisor Services' Liberty platform and a frequent integration partner within the RIA custody ecosystem.
• TradePMR: RIA-focused custodian providing custody, clearing, and practice management technology to independent advisors. Closely comparable to Axos Advisor Services in target customer (independent RIAs), service model (dedicated support), and product breadth.

Emerging players

• Orion Advisor Solutions: Wealthtech platform offering portfolio accounting, reporting, and CRM tools for RIAs, with growing custodial capabilities via integrations. Comparable to Axos Advisor Services on the technology/platform layer serving advisors, though Orion's strength is portfolio accounting rather than custody.
• Altruist: Tech-forward RIA custodian targeting independent advisors with transparent pricing and an integrated platform. Directly competes with Axos Advisor Services in the mid-market RIA segment, leaning on a digital-native experience rather than Axos's white-glove service model.
• SMArtX Advisory Solutions: UMA and TAMP platform provider serving RIAs and broker-dealers with model marketplace, trading, and rebalancing capabilities. Comparable to Axos Advisor Services' MMX program and Liberty UMA functionality.

Broad incumbents

• Fidelity Institutional: One of the largest US RIA custodians, offering custody, brokerage, and practice management technology. Comparable to Axos Advisor Services in serving independent RIAs, but with broader scale, more proprietary product offerings, and in-house asset management.
• Vanguard Advisor Services: Custody and practice management services for RIAs built around Vanguard's low-cost fund ecosystem. Comparable to Axos Advisor Services on RIA custody, though Vanguard's brand and proprietary funds shape a distinct value proposition.
• Raymond James Advisor Services: Custody and clearing arm serving independent RIAs with technology and consulting support. Comparable to Axos Advisor Services on custody and advisor practice support, though part of a larger broker-dealer enterprise rather than an RIA-only franchise.
• Pershing (BNY Mellon): Major broker-dealer custodian providing clearing, custody, and technology to RIAs and advisors. Overlaps with Axos Advisor Services on custody, clearing (Pershing is a FINRA member broker-dealer), and advisor technology, though Pershing serves a broader client base beyond independent RIAs.
• Charles Schwab Advisor Services: The dominant US RIA custodian, providing custody, trading, and technology for RIAs of all sizes. Directly comparable to Axos Advisor Services on custody, clearing, and advisor-facing platform — but at vastly larger scale and with less emphasis on integrated banking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/axosadvisorservices

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axos Advisor Services