Reveal Media

What Reveal Media does

Reveal Media Limited is a UK-founded (2003) and Hampton Wick-headquartered private company that designs, manufactures, and sells body-worn cameras and the DEMS 360 cloud-based digital evidence management software. Its five camera lines (R1, K-Series, KS-Series, D-Series, Calla) share signature features including a front-facing screen pioneered in 2012, the Big Red Switch for overt recording activation, AES 256-bit encryption from the moment of capture, GPS metadata, and Bluetooth/wireless activation. DEMS 360 integrates three components — Central Camera Manager, Video Manager, and Live Centre — and supports cloud, Azure, or on-premises deployment with plug-ins for AI facial recognition (FaceMatch, FaceSearch).

Reveal sells primarily into enterprise and government accounts across nine verticals: law enforcement, retail, healthcare, security, fire and rescue, transport, corrections, sport, and local government. Named customers include 70%+ of UK police forces, bp (70+ stores), Matalan, Halfords, Footasylum, Ann Summers, multiple NHS trusts, South Wales Police, Gwent Police, The FA, and US Polo Association. The company is founder-owned and led by Alasdair Field with no disclosed external funding, operating five global offices and serving 40+ countries through direct sales and a 20+ country channel partner network.

The business model combines one-time hardware sales with recurring revenue from annual DEMS 360 subscriptions and Reveal Ultimate Care support plans; the February 2025 transition bundles a 12-month warranty with all hardware. AI capabilities (live facial recognition, fall detection, SOS alerting) are layered as plug-ins rather than as core platform infrastructure.

Name

Reveal Media

Legal name

Reveal Media Limited

Website

https://revealmedia.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Reveal Media designs and sells body-worn cameras and the DEMS 360 evidence management software, serving law enforcement, retail, healthcare, and other frontline-workforce enterprises across more than 40 countries via direct sales and a global channel partner network.

Ownership category

akta.pro rank

Product category

Body-Worn Cameras

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Retail CCTV/Video Review & Evidence Support (LP-focused) (BPAKAJAE)

Keywords

• Body-worn cameras
• Evidence management software
• Digital evidence management
• Law enforcement technology
• Video surveillance systems

Headquarters

HQ city

Twickenham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Body Camera Hardware Sales: Sale of body-worn cameras including R1, K-Series, KS-Series, D-Series, and Calla models along with accessories (docking stations, mounts, harnesses). One-time hardware purchase with optional care plans.
2. DEMS 360 Software Subscription: Cloud-based evidence management software subscription including support, maintenance, updates, patches, and access to new features. Subscription from February 2025 includes software support and maintenance.
3. Support Care Plans: Reveal Ultimate Care yearly plans for cameras and docking stations covering fault, failure, and operational damage. Reveal Warranty (12 months included). Pay-as-you-go repair option.
4. Professional Services: Enterprise and cloud installation services for DEMS 360 deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Reveal Media designs, manufactures, and sells body-worn cameras (R1, K-Series, KS-Series, D-Series, Calla) paired with DEMS 360, a cloud-based digital evidence management software platform that enables secure storage, review, sharing, and live monitoring of recorded footage. The integrated offering targets enterprise and public-sector buyers in law enforcement, retail, healthcare, security, transport, corrections, fire and rescue, sport, and local government to deter aggression, capture evidence, and support de-escalation.

Product overview

Reveal Media offers a comprehensive body-worn video ecosystem comprising five camera series (R1, K-Series, KS-Series, D-Series, Calla), the DEMS 360 evidence management software platform with three core components (Central Camera Manager, Video Manager, Live Centre), AI-powered facial recognition plug-ins (FaceMatch, FaceSearch), and supporting accessories including docking stations and mounting solutions. The cameras share signature features including front-facing screens for de-escalation, AES 256-bit encryption, and integration with DEMS 360 for evidence management.

Differentiator

Problem solved

Functional benefit

Products and services

• K-Series Body Cameras Most advanced AI-enabled body-worn camera featuring live facial recognition via FaceMatch, 14-hour recording, GPS, Bluetooth triggers, touch screen display with playback, and WiFi/4G connectivity. Includes K6 and K7 models and is targeted at law enforcement and security users needing real-time situational awareness.
• KS-Series Body Cameras Compact, connected body camera with SOS button, AI-ready capabilities, live streaming, GPS, ultra-low light sensor, and flexible mounting options. Includes KS2 and KS4 models with 4G connectivity on the KS4. Designed for users needing smaller form factor and connected live support such as sport officials and frontline staff.
• D-Series Body Cameras

Quantifiable outcome

• 40-65% de-escalation effect experienced by retail customers
• +8 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature11 records

Partnerships

28 partnerships are on record, tiered minor, flagship and core.

• GSX (Global Security Exchange)minorGTM or Marketing Partner · 14 September 2026Exhibiting at GSX September 14-16, 2026 in Atlanta, GA to showcase body worn video solutions for corporate security teams.
• Ontario SoccerminorStrategic or Co-development Partner · 1 January 2024Partnership for body camera trial to help reclaim the game by addressing violence against sports officials.
• GO! SouthamptonflagshipStrategic or Co-development Partner · 1 January 2024Community safety partnership equipping door staff at 7 of Southampton's busiest venues with K7 body cameras featuring live facial recognition to detect banned individuals.
• C.R.KennedycoreChannel Partner/ Reseller/ DistributorAustralian distributor for Reveal body cameras and DEMS 360 software. Located at 300 Lorimer Street, Port Melbourne, Victoria.
• SalzgebercoreChannel Partner/ Reseller/ DistributorAustrian distributor for Reveal products. Located at Floridsdorfer Hauptstraße 1, Vienna.
• HearseecoreChannel Partner/ Reseller/ DistributorBelgian distributor for Reveal products. Located at Molseweg 57, 2440 Geel.
• Bliksund DenmarkcoreChannel Partner/ Reseller/ DistributorDanish distributor for Reveal products. Located at Sydhavnsvej 5 1, 7700 Thisted.
• BDPcoreChannel Partner/ Reseller/ DistributorEstonian distributor for Reveal products. Located at Jälgimäe tee 13, Saku vald.
• KlingercoreChannel Partner/ Reseller/ DistributorFinnish distributor for Reveal products. Located at Tinankuja 3, 02430 Masala.
• NITDcoreChannel Partner/ Reseller/ DistributorFrench distributor for Reveal products. Located at 4 avenue du Président Georges Pompidou, 87210 Le Dorat.
• AxianscoreChannel Partner/ Reseller/ DistributorFrench distributor for Reveal products. Located at 2-4 rue Joseph Nicéphore Niépce, 69740 GENAS.
• HisscoreChannel Partner/ Reseller/ DistributorIcelandic distributor for Reveal products. Located at Fossháls 1, 110 Reykjavík.
• Matrix Security & SurveillancecoreChannel Partner/ Reseller/ DistributorIndian distributor for Reveal products. Located at #8-2-293/82/J/119-A, Journalist Colony, Jubileehills, Hyderabad.
• Sigma Wireless CommunicationscoreChannel Partner/ Reseller/ DistributorIrish distributor for Reveal products. Located at McKee Avenue, Finglas, Dublin 11.
• Bandwidth TelecommunicationscoreChannel Partner/ Reseller/ DistributorIrish distributor for Reveal products. Located at 25 Finglas Business Park, Dublin 11.
• SirtelcoreChannel Partner/ Reseller/ DistributorItalian distributor for Reveal products. Located at Via Molino Di Sopra, 55/A, 37054 Nogara (VR).
• CedisscoreChannel Partner/ Reseller/ DistributorItalian distributor for Reveal products. Located at Via Bruno Tosarelli, 157, 40055 Castenaso (BO).
• BF2coreChannel Partner/ Reseller/ DistributorItalian distributor for Reveal products. Located at Via Monte Aquila, 10/A, 43124 Corcagnano (PR).
• InkomerccoreChannel Partner/ Reseller/ DistributorLatvian distributor for Reveal products. Located at Cesvaines street 15B, Rīga.
• EE DevicescoreChannel Partner/ Reseller/ DistributorDutch distributor for Reveal products. Located at Schumanpark 95, 7336 AS APELDOORN.
• Cert SystemscoreChannel Partner/ Reseller/ DistributorNew Zealand distributor for Reveal products. Located at PO Box 8360, New Plymouth.
• CRS CommunicationscoreChannel Partner/ Reseller/ DistributorSingapore distributor for Reveal products. Located at 62 Ubi Road 1 #01-11, Oxley Bizhub 2.
• TechstepcoreChannel Partner/ Reseller/ DistributorSwedish distributor for Reveal products. Located at Nils Jakobsonsgatan 5 K, SE-504 30 Boras.
• Scottish CommunicationscoreChannel Partner/ Reseller/ DistributorScottish distributor for Reveal products in UK. Located at Arran House Business Park, Arran Road, Perth.
• The FA (Football Association)flagshipStrategic or Co-development PartnerEngland Football Association partnered with Reveal to trial KS4 body cameras with 100 grassroots referees to address rising abuse and aggression in 2023.
• SumthingminorStrategic or Co-development PartnerESG partnership for nature restoration including plastic removal from Cambodia, Amazon rainforest planting, coral reef restoration in Thailand, and other environmental projects.
• Carbon Neutral BritainminorStrategic or Co-development PartnerCarbon offset partner supporting verified projects including Salkhit Wind Farm, household solar lighting, wind power in Maharashtra, and methane capture for 100% offset of 2024 emissions.
• Land for Women RwandaminorStrategic or Co-development PartnerSocial impact partnership supporting solar-powered community farm for women-led agriculture in Rwanda.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GoPro: Consumer action camera brand with history of pivoting into prosumer/enterprise body-worn use cases. Less specialized than Reveal for law enforcement but adjacent in ruggedized camera technology and adjacent retail channels.
• Motorola Solutions: Public safety incumbent owning WatchGuard, Edesix, VaaS International and Vigilant Solutions. Competes in body-worn cameras, in-car video, and command-center software, with much broader public-safety communications portfolio than Reveal but overlapping product functionality.

Direct peers

• Digital Barriers: UK-headquartered provider of body-worn video and zero-latency streaming solutions for law enforcement, defense, and security. Closest geographic and product peer to Reveal, often competing head-to-head in UK and EU public safety tenders.
• Utility Associates: Body-worn camera and in-car video solutions provider for US law enforcement and government agencies. Overlaps with Reveal's K-Series and D-Series offerings in feature set (live streaming, evidence management) and target customers.
• Wolfcom Enterprises: US-based body-worn camera manufacturer offering hardware and cloud evidence management primarily to US law enforcement. Direct competitor on the hardware and evidence management dimensions, smaller scale than Reveal internationally.
• Getac Technology: Rugged computing and body-worn video subsidiary shipping body cameras for law enforcement, military, and industrial customers. Competes on ruggedized hardware and integrated mobile video solutions.
• Axon Enterprise: The dominant global body-worn camera and digital evidence management provider (formerly TASER International). Direct competitor across law enforcement, enterprise, and retail with bundled cloud evidence, TASER, and now drone offerings — and a substantially larger R&D and go-to-market budget.

Emerging players

• Hytera Communications: China-based professional mobile radio and security solutions provider with body-worn camera products targeting global public safety and enterprise. Represents the low-cost hardware competitive threat highlighted in Reveal's bear case.
• BriefCam: Video analytics and AI-powered search platform for surveillance footage, often integrated with body-worn video and VMS systems. Adjacent peer where Reveal's FaceSearch overlaps with BriefCam's video intelligence capabilities.

Others

• Genetec: Omnidirectional physical security provider offering unified video management (Security Center), access control, and ALPR that integrates with body-worn cameras including Reveal's. Represents a partner/ecosystem peer rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@videosatrevealmedia
• Xx.com/Reveal_Media
• Facebookfacebook.com/revealmedia
• LinkedInlinkedin.com/company/reveal-media-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reveal Media