Good Sam
- Company typePrivate
- Founded1966
- HeadquartersBowling Green, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Good Sam firmographics
Firmographics- Name
- Good Sam
- Legal name
- Good Sam Enterprises, LLC
- Website
- https://goodsam.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Good Sam industry classification
Industry- Product category
- Recreational vehicle membership and outdoor travel services
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
- akta.pro secondary industries
- Recreational Vehicle (RV) Finance (FSAKADAF), Campervan Rentals (Class B / Converted Vans) (THADAIAA)
Keywords
Where Good Sam is headquartered
LocationHeadquarters
- HQ city
- Bowling Green
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Sam business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Subscriptions: Annual subscription fees from tiered membership programs (Basic free, Standard $39/year, Elite $149/year) providing access to campground discounts, roadside assistance, and other member benefits.
- Roadside Assistance Plans: Standalone and membership-bundled roadside assistance plans for RVs and autos, offering 24/7 emergency breakdown support with up to 50% off promotional pricing.
- Extended Service Plans: RV extended warranty and service contract products covering costly vehicle repairs.
- Insurance Products: RV, auto, boat, homeowners, renters, motorcycle, life, health, and pet insurance products offered through partnerships.
- TravelAssist: Emergency medical and travel assistance subscription plans.
- Good Sam Credit Card: Co-branded credit card (Good Sam Rewards Visa) issued by Comenity Capital Bank, generating interchange fees and interest income.
- RV/Boat Financing: Partnership with Octane for RV and boat loans, generating referral fees and origination volume.
- Campground Booking Commissions: Commission revenue from campground bookings through the Good Sam network, with member discounts passed through.
- Tire and Wheel Protection: Protection plans for tire and wheel coverage, along with tire sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Basic Membership - Free tier with foundational benefits |
| Subscription | Annual | Standard Membership - $39/year with enhanced discounts |
| Subscription | Annual | Elite Membership - $149/year with premium benefits |
| Subscription | Annual | Good Sam Rewards Visa Credit Card - $24.99 annual fee |
| Unit Pricing | Pay-as-you-go | Points Redemption Structure |
| Subscription | Annual | Roadside Assistance Plans - Up to 50% off promotions |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Good Sam product offering
Product offeringCore offering
Good Sam is a membership-based RV and outdoor recreation platform that sells tiered annual memberships (Basic free, Standard $39, Elite $149) bundled with roadside assistance, a 2,000+ campground directory and booking network, extended service plans, multi-line insurance, TravelAssist emergency medical coverage, RV/boat financing referrals, a co-branded Visa credit card, and an RV rental marketplace. The company operates as a subsidiary of Camping World Holdings, distributing primarily through GoodSam.com, Camping World retail stores, and partner networks across North America.
Product overview
Good Sam is a membership-based outdoor recreation and RV lifestyle platform offering a comprehensive suite of products and services for RV enthusiasts and outdoor travelers. The platform operates as a modular ecosystem centered around a core Good Sam Membership program with tiered levels (Basic, Standard, Elite), which serves as the gateway to a portfolio of interconnected products including the Good Sam Rewards Program and Good Sam Rewards Credit Card for loyalty points and cash-back benefits. Protection products form a major pillar, encompassing Good Sam Roadside Assistance (with multiple plan tiers for RVs and autos), Good Sam Extended Service Plan (vehicle warranties), Good Sam Insurance (covering RVs, autos, boats, motorcycles, homes, and pets), Good Sam TravelAssist (emergency medical and travel assistance), Good Sam Water Rescue, and Good Sam Tire & Wheel Protection. The platform also includes a campground network directory (2,000+ locations) with booking capabilities, Good Sam RV Rentals marketplace, and Good Sam Finance Center offering RV, boat, and personal loans. Elite-only features include the AI-powered RV Assistant chat tool, Overnight Stays (boondocking access), WILDSAM Magazine, RV Tech Helpline, and Concierge Service. The products integrate through a unified membership account system and cross-promote via the Good Sam family of brands (Camping World, Overton's).
Differentiator
Problem solved
Functional benefit
Brands
- Good Sam Roadside Assistance: 24/7 emergency breakdown support for RVs and vehicles
- Good Sam Extended Service Plan (ESP)
- Good Sam Insurance
- TravelAssist
- Good Sam Rewards
- Good Sam Credit Card
- Good Sam Campgrounds
- Overnight Stays
- WILDSAM
- Good Sam RV Valuator
Products and services
- Good Sam Membership Tiered annual membership program (Basic free, Standard $39, Elite $149) offering rewards points, campground and fuel discounts, exclusive member deals, roadside assistance, and access to protection products and services for RV owners and outdoor travelers.
- Good Sam Rewards Credit Card Co-branded Visa credit card issued by Comenity Capital Bank offering 5% back at Good Sam family of brands, 3% at campgrounds and gas stations, and 1% everywhere Visa is accepted; $24.99 annual fee bundled with Elite membership.
- Good Sam Roadside Assistance 24/7 emergency breakdown coverage for RVs and automobiles with multiple plan tiers (Standard, Platinum, Platinum Complete, Platinum+), covering towing, flat tire assistance, lockout service, and fuel delivery.
- Good Sam Extended Service Plan (ESP) Extended warranty and vehicle protection coverage for costly RV repairs beyond the manufacturer's warranty, with claims processing and coverage options for RV owners.
- Good Sam Insurance Multi-line insurance products covering RVs, autos, boats, motorcycles, homeowners, renters, pets, and life/health, offered through partner insurance providers.
- Good Sam TravelAssist Emergency medical and travel assistance subscription plans providing coverage for medical emergencies while traveling, including evacuation services and travel-related assistance.
- Good Sam Water Rescue Emergency water rescue services subscription providing aquatic emergency assistance to members.
- Good Sam Tire & Wheel Protection Protection plans covering repair or replacement costs for eligible tire and wheel damage on RVs and vehicles.
- Good Sam Tire Sales Online tire sales platform offering tires for RVs and vehicles with member discounts and free shipping to preferred service locations.
- Good Sam Finance Center / Loans Consumer financing services offering RV loans, boat loans, and unsecured personal loans through partnership with Octane Lending, with loan calculator and online application tools.
- Good Sam Campgrounds & RV Parks Directory Searchable directory and booking network of over 2,000 affiliated campgrounds across North America, with member discounts of up to 10% at participating locations and a 10/10/10 quality rating system.
- Good Sam RV Rentals Online RV rental marketplace connecting RV owners who list their vehicles with consumers seeking to rent RVs for travel.
Quantifiable outcome
- Up to 50% off roadside assistance plans for new members
- +4 more outcomes
Companies that use Good Sam
Customer profileSegments4 records
Ideal customer profiles4 records
Good Sam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Good Sam partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- OctanecoreOctane partnered with Camping World Holdings to launch Good Sam Powered by Octane, a new RV financing solution that expands origination volumes and improves the customer digital experience through approximately 200 Octane locations and online channels.
- Camping WorldcoreCamping World invested in Octane's Series F round and is part of the Good Sam family of brands, providing cross-promotional distribution and integration for Good Sam products.
- Pilot Flying JcoreFuel discount partnership offering members 10¢ off per gallon of gas and diesel at participating Pilot Flying J locations, redeemable through the myRewards app.
- RecNation StorageminorRV storage partnership offering Standard members their 6th month free and Elite members their first month free at participating RecNation locations.
- Fantasy RV ToursminorRV Tours & Rallies partnership offering up to $100 savings on Caravans and $50 savings on RV Rallies for members.
- AvisminorCar rental partnership offering members up to 35% off Avis PAY NOW rates.
- National Car RentalminorCar rental partnership offering members up to 20% off car rentals.
- Jiffy LubeminorAutomotive services partnership offering members 15% off oil changes at participating Jiffy Lube locations.
- Bed Bath & BeyondminorShopping discount partnership offering Standard and Elite members 25% off entire purchase at Bed Bath & Beyond or buybuy BABY.
- Sam's ClubminorMembership partnership offering members 60% off Sam's Club membership.
- HelloFreshminorDining partnership offering members 65% off first box plus 15% off for 1 year on meal kit delivery.
- AllTrailsminorHealth and wellness partnership offering members 30% off an annual AllTrails Plus membership for outdoor activity tracking.
- BetterHelpminorHealth and wellness partnership offering members 30% off first month of online therapy services.
- FitbitminorElectronics partnership offering members up to 20% off Fitbit purchases.
- AutiominorEntertainment partnership offering members 45% off Autio subscription for audio content.
- Tickets by Good SamminorEvent ticketing partnership offering members exclusive savings on live events with no service fees and upfront pricing.
- Camping WorldcoreParent company relationship within Camping World Holdings family of brands. Camping World provides retail distribution, service centers, and cross-promotional opportunities for Good Sam products and memberships.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Good Sam competitors and assessment
Company assessmentDirect peers
- Kampgrounds of America (KOA): KOA is the largest North American franchise network of private campgrounds with a membership/loyalty program (KOA Rewards). It directly competes with Good Sam's 2,000+ campground directory, campground rating system, and member discount model, serving the same RV and camping customer base.
- Thousand Trails: Thousand Trails operates a membership-based network of RV resorts and campgrounds across North America with tiered annual memberships. It directly competes with Good Sam's membership pricing tiers and campground access benefits for RV owners.
Broad incumbents
- AAA (American Automobile Association): AAA is a membership organization offering roadside assistance, insurance, travel planning, and discounts — overlapping materially with Good Sam's roadside assistance, insurance, and travel benefits. AAA serves a broader automotive base rather than specializing in RV.
- Camping World Holdings: Camping World Holdings is Good Sam's parent company and the largest retailer of RVs and RV-related services in North America. It is comparable as the broader RV ecosystem incumbent within which Good Sam operates, sharing customers, retail footprint, and product overlap.
Emerging players
- Harvest Hosts: Harvest Hosts is a membership-based platform offering RVers unique overnight stays at wineries, farms, and attractions — directly overlapping Good Sam's 'Overnight Stays' Elite benefit. It targets the same experiential RV traveler segment with a more curated, digital-first model.
- Outdoorsy: Outdoorsy operates an RV rental marketplace connecting RV owners with renters, directly comparable to Good Sam RV Rentals. It serves the same RV travel consumer with a digital-first, peer-to-peer marketplace model.
- RVshare: RVshare is a peer-to-peer RV rental marketplace comparable to Good Sam RV Rentals. It targets RV owners monetizing idle inventory and renters seeking alternatives to traditional rental, overlapping with Good Sam's rental and marketplace offering.
Regional players
- Equity LifeStyle Properties: Equity LifeStyle Properties owns and operates a portfolio of RV resorts and manufactured home communities across the U.S. It is comparable as a large-scale campground/RV park owner that competes with Good Sam's campground network for member stays and partnerships.
- Sun Communities: Sun Communities operates RV resorts, marinas, and manufactured housing communities across the U.S., overlapping with Good Sam's campground network and snowbird traveler segment. It is a meaningful regional campground owner rather than a national membership platform.
Others
- Recreation.gov: Recreation.gov is the U.S. government's centralized reservation platform for federal campgrounds and outdoor recreation. It is comparable as a campground booking and discovery platform serving RV travelers, though as a public entity rather than a private membership competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Good Sam social profiles
Digital presenceGood Sam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Sam leadership team
Management profileNumber of profiles
Good Sam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Sam M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Sam
What does Good Sam do?
Good Sam is a membership-based RV and outdoor recreation platform that sells tiered annual memberships (Basic free, Standard $39, Elite $149) bundled with roadside assistance, a 2,000+ campground directory and booking network, extended service plans, multi-line insurance, TravelAssist emergency medical coverage, RV/boat financing referrals, a co-branded Visa credit card, and an RV rental marketplace. The company operates as a subsidiary of Camping World Holdings, distributing primarily through GoodSam.com, Camping World retail stores, and partner networks across North America.
Is Good Sam a public or private company?
Good Sam is a private company. It is classified as corporate owned and is currently operating.
When was Good Sam founded?
Good Sam was founded in 1966. It employs 251 to 500 people.
Where is Good Sam based?
Good Sam is headquartered in Bowling Green, United States, in the North America region.
How does Good Sam make money?
Nine revenue lines are on record. Membership Subscriptions are the primary driver. The others are roadside Assistance Plans, extended Service Plans, insurance Products, travelAssist, good Sam Credit Card, RV/Boat Financing, campground Booking Commissions and tire and Wheel Protection.
Who are Good Sam's main competitors?
Direct peers on record are Kampgrounds of America (KOA) and Thousand Trails. Broad incumbents are AAA (American Automobile Association) and Camping World Holdings. Emerging players are Harvest Hosts, Outdoorsy and RVshare. Regional players are Equity LifeStyle Properties and Sun Communities. Recreation.gov is listed as an others.
Does Good Sam have an API?
No public API is recorded for Good Sam.
What industry is Good Sam in?
Good Sam's product category is Recreational vehicle membership and outdoor travel services. Its primary akta.pro industry code is THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus), with a secondary code of FSAKADAF, Recreational Vehicle (RV) Finance. Its NAICS code is 721211 and its SIC code is 8600.