Optiply
Optiply is a Netherlands-based SaaS company that provides an AI-powered Supply Chain Agent which automates purchasing decisions for webshops, wholesalers, and retailers by applying 40+ forecasting models across 50+ integrations. The platform serves 500+ customers across ten verticals.
- Company typePrivate
- Founded2015
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Optiply does
Optiply is a Netherlands-based SaaS company, founded in 2015 and headquartered in Eindhoven, that builds AI-powered forecasting and supply chain management software for webshops, wholesale operations, and physical retailers. Its core product is a Supply Chain Agent that runs 24/7, applying 40+ forecasting models to years of purchasing, demand, supplier performance, and inventory data to determine what to order, when, and from which supplier, and that autonomously places routine orders while explaining every decision in plain language. The platform integrates with more than 50 systems including e-commerce platforms (Shopify, BigCommerce, WooCommerce, Bol.com), ERP systems (Exact Online), and warehouse management tools (Picqer), and is marketed in Dutch, English, and Spanish across more than ten verticals including e-commerce, wholesale, retail, construction, health and beauty, manufacturing, automotive, electronics, food and beverage, clothing, sports, and furniture.
The company reports 500+ customers and a sales-led go-to-market targeting purchasing teams via "Plan een demo" CTAs, with a tiered subscription pricing model and a savings calculator. Reported customer outcomes include 32% lower inventory on average, 80% reduction in out-of-stock situations, 92% automation of routine orders, 50% reduction in backorders, and 95% availability of A-products. Optiply is privately held, has 11-50 employees, has not disclosed any external funding rounds in the available data, and is led by co-founder Wiebe Konter (CEO) and co-founder Sander van den Broek (CTO).
Optiply firmographics
Firmographics- Name
- Optiply
- Legal name
- Optiply
- Website
- https://optiply.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optiply is a Netherlands-based SaaS company that provides an AI-powered Supply Chain Agent which automates purchasing decisions for webshops, wholesalers, and retailers by applying 40+ forecasting models across 50+ integrations. The platform serves 500+ customers across ten verticals.
- Ownership category
- akta.pro rank
Optiply industry classification
Industry- Product category
- Inventory Optimization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Demand Planning, Forecasting & Inventory Optimization Services (CRAOAOAG)
- akta.pro secondary industries
- Order Management & Inventory Orchestration (OMS) (CRAFAMAC), AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)
Keywords
Where Optiply is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Optiply business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Optiply operates as a subscription-based SaaS platform with multiple plan tiers ('Kies het plan dat het best bij je inkoopteam past' - Choose the plan that best fits your purchasing team). Pricing appears to be tiered based on team size and purchasing complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multi-tiered plans for purchasing teams |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Optiply product offering
Product offeringCore offering
Optiply provides an AI-powered supply chain agent that automates purchasing decisions for e-commerce, retail, and wholesale businesses. The platform uses 40+ forecasting models to analyze years of historical purchasing data and predict optimal order quantities, timing, and supplier selection. It integrates with webshops, ERP, WMS, and supplier systems to monitor demand, inventory, and suppliers 24/7, automatically placing routine orders while explaining every decision in plain language.
Product overview
Optiply is a unified inventory optimization platform built around its core Supply Chain Agent product. The platform offers a single integrated solution that connects to e-commerce platforms (Shopify, WooCommerce, BigCommerce, Bol.com), ERP systems (Exact Online), and WMS tools (Picqer) via 50+ integrations. The supply chain agent serves as the central AI engine that automates purchasing from A to Z, analyzes historical data with 40+ forecasting models, and continuously learns to improve inventory performance. The platform supports multiple industries including e-commerce, wholesale, retail, and various vertical sectors, delivering outcomes such as 32% less inventory, 95%+ product availability, and up to 99% faster purchasing decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Optiply Supply Chain Agent An AI-powered supply chain agent that automates purchasing decisions for e-commerce, wholesale, and retail businesses. The agent monitors demand, suppliers, and inventory levels 24/7, uses 40+ forecasting models to predict optimal order quantities and timing, and automatically places orders with the best suppliers while explaining every decision in understandable language.
Quantifiable outcome
- 32% less inventory on average
- +6 more outcomes
Companies that use Optiply
Customer profileNamed customers9 records
Segments12 records
Ideal customer profiles3 records
Optiply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature3 records
Optiply partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BigCommercecoreIntegration partnership allowing Optiply to connect with BigCommerce e-commerce stores to pull sales data and automate purchasing based on real-time demand.
- Exact OnlinecoreIntegration with Exact Online ERP system enabling data synchronization for automated purchasing decisions.
- ShopifycoreIntegration with Shopify e-commerce platform allowing Optiply to access store data for demand forecasting and automated reordering.
- PicqercoreIntegration with Picqer warehouse management system for real-time inventory data synchronization.
- Bol.comcoreIntegration with Bol.com marketplace enabling automated purchasing for sellers on the Dutch/Belgian marketplace platform.
- WooCommercecoreIntegration with WooCommerce enabling WordPress-based e-commerce stores to connect with Optiply for automated purchasing.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Optiply competitors and assessment
Company assessmentDirect peers
- Slimstock: Slimstock is a Netherlands-based SaaS provider of demand forecasting and inventory optimization for SMB and mid-market retailers and wholesalers. It is the closest direct competitor to Optiply, sharing home market, target customer profile, and product category.
- RELEX Solutions: RELEX Solutions provides AI-driven retail and supply chain planning including demand forecasting, inventory optimization, and replenishment. Comparable to Optiply in core inventory optimization capability, though typically serving larger enterprise retail customers.
- ToolsGroup: ToolsGroup offers supply chain planning software powered by AI/ML for demand sensing, inventory optimization, and replenishment. Overlaps directly with Optiply's forecasting and replenishment capabilities, serving manufacturers, distributors, and retailers globally.
- o9 Solutions: o9 Solutions provides an AI-powered digital brain for integrated planning across demand, supply, inventory, and procurement. Overlaps with Optiply in demand forecasting and procurement automation, though typically at larger enterprise scale.
- Cin7: Cin7 is a cloud-based inventory management platform for SMB and mid-market product sellers, integrating with e-commerce and ERP systems. Directly comparable to Optiply on inventory-centric use cases for omnichannel retailers and wholesalers.
- Brightpearl: Brightpearl is a retail-first ERP with inventory and order management for SMB and mid-market merchants. Comparable to Optiply on inventory and purchasing automation for e-commerce and omnichannel retailers, often with deeper financials/ERP scope.
- Inventory Planner by Sage: Inventory Planner (now part of Sage) offers demand forecasting and inventory optimization software built for e-commerce and omnichannel retailers. Highly comparable to Optiply in target customer, use case, and feature set.
Broad incumbents
- Blue Yonder: Blue Yonder (formerly JDA Software) offers end-to-end supply chain planning and execution software for large enterprises. Competes with Optiply at the higher end of the market with broader functionality, but lacks Optiply's SMB/mid-market focus and AI-agent UX simplicity.
- NetSuite (Oracle): NetSuite provides cloud ERP including inventory, demand planning, and procurement modules for mid-market and enterprise companies. Adjacent to Optiply through embedded inventory capabilities, representing a bundled threat rather than direct head-to-head.
Emerging players
- StockTrim: StockTrim provides AI-driven demand forecasting and inventory planning for SMB retailers and wholesalers. Comparable to Optiply on core forecasting capability with similar mid-market focus, though smaller scale and narrower geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Optiply social profiles
Digital presenceOptiply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optiply leadership team
Management profileNumber of profiles
Profiles2 records
Optiply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optiply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optiply
What does Optiply do?
Optiply provides an AI-powered supply chain agent that automates purchasing decisions for e-commerce, retail, and wholesale businesses. The platform uses 40+ forecasting models to analyze years of historical purchasing data and predict optimal order quantities, timing, and supplier selection. It integrates with webshops, ERP, WMS, and supplier systems to monitor demand, inventory, and suppliers 24/7, automatically placing routine orders while explaining every decision in plain language.
Is Optiply a public or private company?
Optiply is a private company. It is classified as unknown and is currently operating.
When was Optiply founded?
Optiply was founded in 2015. It employs 11 to 50 people.
Where is Optiply based?
Optiply is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Optiply make money?
One revenue line is on record: saaS Subscription.
Who are Optiply's main competitors?
Direct peers on record are Slimstock, RELEX Solutions, ToolsGroup, o9 Solutions, Cin7, Brightpearl and Inventory Planner by Sage. Broad incumbents are Blue Yonder and NetSuite (Oracle). StockTrim is listed as an emerging player.
Does Optiply have an API?
No public API is recorded for Optiply.
What industry is Optiply in?
Optiply's product category is Inventory Optimization Software. Its primary akta.pro industry code is CRAOAOAG, Demand Planning, Forecasting & Inventory Optimization Services, with a secondary code of CRAFAMAC, Order Management & Inventory Orchestration (OMS). Its NAICS code is 5132 and its SIC code is 7372.