Picqer
Picqer is a Dutch cloud-based Warehouse Management System serving online stores and fulfilment companies across Western Europe, helping them process 20 to 5,000+ orders per day with batch picking, inventory sync, and integrated webshop and shipping-carrier connectivity.
- Company typePrivate
- Founded2013
- HeadquartersArnhem, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Picqer does
Picqer B.V. is a privately held Dutch software company founded in 2013 and headquartered at Meander 601, Arnhem, Netherlands (registered with the Dutch Chamber of Commerce under 60525886). It builds and operates a cloud-based Warehouse Management System (WMS) targeted at online stores (webshops) that run their own warehouses, plus a secondary fulfilment-software module aimed at third-party logistics providers. Customers range from SMB operators processing around 20 orders per day up to larger operations handling 5,000+ orders per day, spanning verticals such as office supplies, fishing equipment, bicycle accessories, cosmetics, beverages, and luggage. The company has positioned itself as an official Business Partner of Thuiswinkel.org since 2015.
Picqer firmographics
Firmographics- Name
- Picqer
- Legal name
- Picqer B.V.
- Website
- https://picqer.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Picqer is a Dutch cloud-based Warehouse Management System serving online stores and fulfilment companies across Western Europe, helping them process 20 to 5,000+ orders per day with batch picking, inventory sync, and integrated webshop and shipping-carrier connectivity.
- Ownership category
- akta.pro rank
Picqer industry classification
Industry- Product category
- Warehouse Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- WMS for eCommerce & Omnichannel Fulfillment (TLAEABAB)
- akta.pro secondary industries
- Core WMS (Inventory, Receiving, Putaway, Picking, Packing, Shipping) (TLAEABAA), Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB)
Keywords
Where Picqer is headquartered
LocationHeadquarters
- HQ city
- Arnhem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Picqer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS (Warehouse Management Software): Picqer operates as a subscription-based SaaS WMS. Customers pay a recurring fee to access the warehouse management platform. The pricing appears to be tiered (plans). A free 14-day trial is offered. The primary revenue stream is recurring software subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free 14-day trial available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Picqer product offering
Product offeringCore offering
Picqer is a cloud-based Warehouse Management System (WMS) that enables online stores and fulfilment companies to manage their warehouse operations from a single platform. It combines inventory and location management, batch picking, purchasing and receiving, shipment creation with carrier integration, returns handling, and multi-channel order synchronization. The product is sold as a SaaS subscription with a self-serve implementation model, supplemented by a mobile app and a dedicated fulfilment portal for third-party logistics providers.
Product overview
Picqer is a cloud-based warehouse management system (WMS) offered as a unified platform with modular capabilities. The core product combines Professional Warehouse management with Process Orders 5x Faster workflows, integrating inventory tracking, order processing, picking and shipping, and multi-channel synchronization. The platform extends through add-on modules including a Mobile App for paperless warehouse operations, Fulfilment Software for third-party logistics providers, Inventory Management with multi-location support, Picking & Shipping with smart routing, Product Management with compositions, Rules-based automation, Purchasing with supplier management, Multi-channel Order Management, API for developer integrations, Packaging selection, Stock Counting, Warehouse Dashboard, Tasks management, Pausing, Containers, Singles Batching, Picking Containers, Receipts processing, Preferred Locations, Webhooks, Snoozing, and Returns processing. The product portfolio is designed for online stores handling 20 to 5,000+ orders per day, from small operations to Twinkle Top 100 scale businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Picqer WMS (Warehouse Management System) Cloud-based warehouse management system offered as a SaaS subscription that provides online stores with inventory and location tracking, batch picking, smart pick-list routing, purchasing and receiving workflows, shipment creation with carrier label printing, returns handling, rules-based automation, and real-time synchronization with connected webshops and marketplaces.
- Picqer Fulfilment Software Multi-client fulfilment management software for third-party logistics providers, offering a white-label customer portal where fulfilment clients can view orders, backorders, shipments, purchase advice and reports, and manage their own products with custom branding.
- Picqer Mobile App Companion mobile application for iOS and Android that enables warehouse floor staff to perform paperless picking, processing of single and normal batches, receipt registration, stock counting, and task management directly from handheld devices using barcode scanning.
Quantifiable outcome
- 5x faster order processing
- +3 more outcomes
Companies that use Picqer
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
Picqer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
Feature16 records
Picqer partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Thuiswinkel.orgcorePicqer has been an official Business Partner of Thuiswinkel.org since 2015. Thuiswinkel.org is the Dutch e-commerce trade association. Picqer supports the organization to strengthen and professionalize the e-commerce branch. The partnership provides credibility and visibility within the Dutch and European e-commerce market. A certificate is available on Thuiswinkel.org's business partner page.
- WooCommercecorePicqer has a direct, native integration with WooCommerce (WordPress e-commerce plugin). Orders are imported in real time, stock is synced, and shipping notifications are sent back to WooCommerce. The integration works for all WooCommerce users (v2.x+). Picqer supports WooCommerce Product Bundles, and can import additional product fields.
- ShopifycorePicqer has a direct integration with Shopify. Orders are imported directly, shipments are marked as shipped with tracking codes, and inventory changes are synced in real time. Products are imported with photos, stock levels, barcodes, HS codes, country of origin, cost price, and metafields. Shopify locations map to Picqer warehouses.
- Magento (Adobe Commerce)corePicqer supports Magento 1 and Magento 2. Orders are imported, shipments are reported back (partial and full), and stock is synced. Supports Magento 2 base prices for multi-currency orders, configurable products, and product variations.
- ShopwarecorePicqer integrates with Shopware 5 and Shopware 6. Orders are imported, stock is synced, and shipment notifications are sent back. Shopware 6.6 is supported. Official PostNL plugin support includes pickup locations, delayed shipping, and evening delivery.
- LightspeedcorePicqer integrates with Lightspeed e-commerce platform. Orders are imported, stock is synced, and shipments are reported back. Sendcloud pickup locations are imported on orders.
- BolcorePicqer integrates with Bol.com (Bol Retailer). Orders from Bol are imported, shipments are reported back as dispatched with tracking codes and carrier info. Cancelled orders on Bol are automatically cancelled in Picqer.
- MyParcelcoreMyParcel is a major shipping integration in Picqer. Supports pickup points (PostNL, DHL, DPD, UPS) in the Netherlands and Belgium, evening delivery, mailbox delivery, scheduled delivery, and various shipping options. Works with WooCommerce, Magento, Shopify, and other platforms.
- SendcloudcoreSendcloud is a shipping carrier integration in Picqer. Supports 100+ contracts and sender addresses. Works with WooCommerce, Magento, Shopify, Lightspeed, Shopware, and CCV Shop. Pickup point support varies by platform.
- PostNLcorePostNL is a core shipping carrier in Picqer, integrated via official plugins (WooCommerce, Magento, Shopify, Shopware, Lightspeed) and MyParcel. Supports pickup points in Belgium and Netherlands, mailbox delivery, and tracking.
- DHLcoreDHL shipping integration in Picqer via official DHL plugins (Magento, Shopify) and MyParcel. Supports pickup points, options like 'not at neighbours', and various DHL services.
- DPDcoreDPD is integrated via MyParcel and DPD-integration (Magento). Supports Parcelshops and pickup points in the Netherlands.
- GLScoreGLS (NL and BE/LU) is integrated via official GLS plugins for Magento, WooCommerce, and Lightspeed. Supports pickup points, multi-colli shipments, Saturday delivery, express delivery, Pick & Ship, Pick & Return, and Shop Return.
- UPScoreUPS is integrated via MyParcel (WooCommerce) and as a direct shipping option. Supports standard and express shipping. UPS shipments to the United States work via SendCloud.
- QLScoreQLS is integrated for pickup point shipping via WooCommerce, Magento, Shopware, Shopify, and Lightspeed plugins.
- Amazon Web Services (AWS)coreMost of Picqer's infrastructure is hosted at Amazon Web Services, in EEA datacenters. AWS is ISO 9001, ISO 27001, ISO 27017, ISO 27018, SOC 1, and SOC 2 certified. AWS serves as the primary cloud infrastructure provider.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Picqer competitors and assessment
Company assessmentDirect peers
- Mintsoft (ClearCourse): Cloud WMS targeted at e-commerce and 3PL operations, with multi-client fulfilment and carrier integrations. Directly comparable to Picqer's WMS plus Fulfilment modules.
- Brightpearl: Retail-first ERP/WMS for online merchants, handling orders, inventory, and shipping across channels. Comparable SMB-to-mid-market e-commerce focus with similar webshop integration philosophy.
- ShipHero: e-commerce-focused WMS offering inventory, pick/pack/ship, and integrations with major shopping carts. Direct overlap with Picqer's core e-commerce warehousing proposition.
- Veeqo (Amazon): Multichannel inventory and shipping software for SMB e-commerce sellers. Overlaps with Picqer on inventory sync, order management, and shipping carrier integrations.
- Unleashed Software: Cloud inventory and warehouse management for product businesses including e-commerce retailers. Comparable feature overlap in purchasing, inventory tracking, and pick/pack/ship workflows.
- Orderhive (Orderhive/Extensiv): Order and inventory management platform for multichannel e-commerce. Comparable offering in unifying orders, inventory, and shipping across webshop channels.
- Cin7 Core: Cloud inventory and warehouse management platform for product sellers, including e-commerce. Serves the same webshop/SMB-mid-market segment as Picqer with overlapping functionality around order, inventory, and shipping workflows.
- Linnworks (CommerceHub): Cloud-based order, inventory, and warehouse management for multichannel e-commerce sellers. Highly comparable to Picqer in targeting online stores and SMB retailers with similar inventory/OMS/WMS workflows.
Broad incumbents
- Zoho Inventory: Cloud inventory and order management as part of the broader Zoho business suite. Competes with Picqer in SMB e-commerce inventory workflows, with the advantage of bundled accounting/CRM.
Others
- Sendcloud: Major European multi-carrier shipping platform tightly integrated with Picqer for label generation, but adjacent (not a WMS). Useful as both partner and adjacent shipping-orchestration competitor for Picqer's carrier-mediated value.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Picqer social profiles
Digital presencePicqer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picqer leadership team
Management profileNumber of profiles
Profiles1 record
Picqer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picqer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picqer
What does Picqer do?
Picqer is a cloud-based Warehouse Management System (WMS) that enables online stores and fulfilment companies to manage their warehouse operations from a single platform. It combines inventory and location management, batch picking, purchasing and receiving, shipment creation with carrier integration, returns handling, and multi-channel order synchronization. The product is sold as a SaaS subscription with a self-serve implementation model, supplemented by a mobile app and a dedicated fulfilment portal for third-party logistics providers.
Is Picqer a public or private company?
Picqer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Picqer founded?
Picqer was founded in 2013. It employs 11 to 50 people.
Where is Picqer based?
Picqer is headquartered in Arnhem, Netherlands, in the Europe region.
How does Picqer make money?
One revenue line is on record: subscription SaaS (Warehouse Management Software).
Who are Picqer's main competitors?
Direct peers on record are Mintsoft (ClearCourse), Brightpearl, ShipHero, Veeqo (Amazon), Unleashed Software, Orderhive (Orderhive/Extensiv), Cin7 Core and Linnworks (CommerceHub). Zoho Inventory is listed as a broad incumbent. Sendcloud is listed as an others.
Does Picqer have an API?
Yes. Picqer offers a REST API with endpoints for Customers, Products, Product Stock, Product Compositions and Parts, Orders, Webshop Orders, Picklists, Batches, Shipments, Purchase Orders, Receipts, Returns, Backorders, Comments, Tasks, Warehouses, Users, Suppliers, Locations, Location Types, Tags, Product Fields, Order Fields, Customer Fields, Price Lists, Picking Containers, Stock History, VAT Groups, Shipping Providers, Packagings, Templates, Packing Stations, Fulfilment, Webhooks, Custom Shipping Method, and Stats. The API uses REST with JSON responses. A PHP client library is available. Webhooks are supported for importing orders from webshops and for pausing/resuming picklists. API keys are required for authentication. Developer documentation is at picqer.com/en/api.
What industry is Picqer in?
Picqer's product category is Warehouse Management Software. Its primary akta.pro industry code is TLAEABAB, WMS for eCommerce & Omnichannel Fulfillment, with a secondary code of TLAEABAA, Core WMS (Inventory, Receiving, Putaway, Picking, Packing, Shipping). Its NAICS code is 5182 and its SIC code is 7370.